Die Stuttgarter Agentur Panama hat für den Discounter Lidl die Kampagne für dessen “Fußball-Wochen” rund um die WM in Brasilien entwickelt. W&V Online zeigt die Kampagne. Film ab!
Source: WUV
Rewe findet, dass Essen nicht nur etwas für den Magen ist, sondern auch etwas für die Ohren. Klingt komisch? Für den Kölner Lebensmittelhändler nicht. Das Unternehmen startet für seine Eigenmarke ”Feine Welt” die Kampagne ”Food inspires music” und gibt den Kunden so etwas auf die Hörmuschel.
Source: Horizont
Neue Dachkampagne für die Shopping Arena in St. Gallen. …read more
Source: Persoenlich
Umfassende Kampagne für den Kanton Wallis von
…read more
Source: Werbewoche FB
Schneller, globaler, unübersichtlicher. Wie sich der Kunstmarkt verändert hat, wer wichtig wurde – und blieb. Eine Zeitreise. …read more
Source: MM Konstkompass
Who knows your neighborhood best?
Think about it. One key to diving into a new destination is access to the lesser-knowns and unknowns — the spots most tourists miss
If you’re with an insider — someone who knows a place like back of his or her hand — then you’re in the game for a great slice, or to find the bars that can boast the most mind-bending mixologists, and maybe also for the little corners of quirk and historical curiosity that the rest of the crowd won’t find
Source: Mashable
Sensibilisierungskampagne zur WM für Solidar Suisse lanciert. …read more
Source: Persoenlich
Advertising Agency: Dare, London, UK
Creative Director: Sean Thompson
Creatives: Andrew Bevan, Jess Morris, Chloe Pope
Producer: Karen Edgan
Design: Kerry Roper
Director: David Stoddart
Producer: Matt Brown
Dop: Katie Swain,
Camera: Jack Abbot, Tom …read more
Source: Ads Of The World
The world might be festooned with ads, but magazine covers had remained largely ad-free until this week, when a tiny Verizon Wireless ad appeared on the cover of Time magazine. The same ad is scheduled to land on the cover of Sports Illustrated on Wednesday.
Consumer magazines have for years flirted with putting ads on their covers, though when it’s happened, the ads have usually shown up as cover wraps, in which an ad literally wraps around the cover, or a sticker that can be removed. But publishers have almost always avoided actually putting ads on their covers, because …read more
Source: AdAge
Google will laut dem IT-Portal Techcrunch das Start-up Skybox Imaging übernehmen. Der Preis dafür wäre hoch: Das 2009 gegründete Unternehmen ist rund 1 Milliarde US-Dollar wert. …read more
Source: Netzwoche
Als Hellman & Friedman Ende 2013 satte 1,5 Milliarden Euro für 70 Prozent der Scout24 -Anteile hinblätterte, da war schon absehbar, dass die von der Telekom übernommenen Rubrikenportale bald wieder zum Verkauf stehen würden. Schließlich haben Finanzinvestoren naturgemäß weniger Interesse daran, ein Geschäft langfristig weiterzuentwickeln als dieses mit möglichst hohem Gewinn abzustoßen. Jetzt soll offenbar die erste Scout24-Marke versilbert werden. Nach Informationen des ”Manager Magazin” verhandelt Axel Springer mit Hellman & Friedman über Autoscout24. Auch wenn Springer Gespräche dementiert, so spricht doch einiges für dieses Szenario.
Source: Horizont
Der Münchner Werber Axel Prey – früher Beratungschef bei Havas – steigt bei der Digitalagentur P&P Medien in Innsbruck ein. Bald will er für die Österreicher ein Büro in München eröffnen.
Source: WUV
20 Kampagnen warten darauf, bewertet zu werden.
Voting Kampagne des Jahres | werbewoche
www.werbewoche.ch
Wird geladen… …read more
Source: Werbewoche FB
Beuys, Warhol, Polke: Die Top Ten der Rangliste der verstorbenen Künstler im Kunstkompass des manager magazins führt ein bekanntes Trio an. …read more
Source: MM Konstkompass
Matrimony doesn’t tend go so well in the series, but there’s no reason you shouldn’t have a wedding fit for a Khaleesi. Safely outside of the Seven Kingdoms, Game of Thrones fans can show their sun and stars just how much they care with a few Westerosi touches.
Modern brides rely on Pinterest to keep their big day organized, so we pinned a board to help make your wedding guests more choked up than King Joffrey — err, in a good way
Wirtschaftswachstum hat sich nicht auf den Werbemarkt ausgewirkt. …read more
Source: Persoenlich
“Sport macht Spass, Sport ist gesund, Sport ist ein Geschäft – und Sport, das sind auch Daten.” So das Motto der Sports Hackdays, die nächste Woche in Basel, Sierre, Mailand, Wien und London stattfinden. Die Redaktion sprach mit Hannes Gassert, Mitgründer von opendata.ch und Mitorganisator des Anlasses. …read more
Source: Netzwoche
The blind spot is no longer blind.
Campaign to reinforce the importance of having the blind spot sensor and how every day accidents could be avoided.
Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Director: Alejandro López
Copywriters: Breno Cotta, Alejandro López, Eduardo Espinoza.
Photographer: Ale Burset
Post Production: Diego Speroni, Murilo Viviurca Marcondes
Additional credits: F16 Producciones
Art Buyers: Nayely Valle, …read more
Source: Ads Of The World
New York Times Publisher Arthur Sulzberger Jr. on Saturday released a statement defending his decision to dismiss Executive Editor Jill Abramson and denying reports that she earned less than her male predecessor.
The statement was an attempt to rebut concerns that the Times treated Ms. Abramson differently because of her gender, both in dismissing her over her management style and before that. By expanding on Mr. Sulzberger’s dissatisfaction with Ms. Abramson, however, the effort might wind up escalating the dispute.
The Times reported last week that a settlement agreement between the paper and Ms. Abramson meant “neither side would go into detail about her firing.”
New York Times Publisher Arthur Sulzberger Jr. on Saturday released a statement defending his decision to dismiss Executive Editor Jill Abramson and denying reports that she earned less than her male predecessor.
The statement was an attempt to rebut concerns that the Times treated Ms. Abramson differently because of her gender, both in dismissing her over her management style and before that. By expanding on Mr. Sulzberger’s dissatisfaction with Ms. Abramson, however, the effort might wind up escalating the dispute.
The Times reported last week that a settlement agreement between the paper and Ms. Abramson meant “neither side would go into detail …read more
Source: AdAge
Ohne Eklats wie in manchen Vorjahren, dafür aber mit einer gleichsam würdigen wie unterhaltsamen Inszenierung ging am Freitagabend in Hamburg die Verleihung der begehrten Henri Nannen Preise über die Bühne – in diesem Jahr zum 10. Mal. In den beiden wohl wichtigsten Kategorien räumte der ”Spiegel” ab, der im letzten Jahr leer ausgegangen war.
Source: Horizont
Im vergangenen Herbst hat die Ergo-Versicherungsgruppe ihren Etat weg von Aimaq von Lobenstein an die Agentur Rapp Germany vergeben. Jetzt geht die erste Kampagne der Hamburger on air. Film ab!
Source: WUV
Crossmedia Award der
Crossmedia Award: Wirz holt Gold | werbewoche
www.werbewoche.ch
Gemeinsam mit Marco Fritsche, der mit im Zürcher Kaufleuten Witz und Charme durch die Prämierung führte, haben Jurypräsident Marco Taborelli und Goldbach Group CEO Michi Frank den Award vor der versammelten Schweizer Werbebranche übergeben. …read more
Source: Werbewoche FB
Auswahl, Standardwerte, Risikomanagement: Kunst ist auch eine Anlageform. Für Investoren gelten hier allerdings besondere Regeln. Der Kunstkompass des manager magazins gibt Orientierung. …read more
Source: MM Konstkompass
Wedding cake toppers provide the perfect opportunity for creative couples to show off their personalities. Betrothed doesn’t have to mean “be boring” when it comes to your big day.
We went in search of alternatives to the traditional, played-out ceramic statuettes.
See also: 26 Nerdy Wedding Cakes to Geek Out Over
From kitschy homages to your favorite movie to rustic re-interpretations of classics, we found lots of fun ways to freshen up your fondant.
Have something to add to this story? Share it in the comments. Read more…
More about Lists, …read more
Source: Mashable
«When Life Changes Your Plans» via
…read more
Source: Werbewoche FB
Advertising Agency: The Wasserman Group
Partner: Steve Astephen
Creative Director: Mark Hibdon
Agency: Earn Media
Creative Director: Jamal Benmiloud
Producers: Collette Poole, Zinnia Higson
Agency: Hoonigan
Creative Director: Brian Scotto
Production: Logan & Sons
Director: Ben Conrad<br …read more
Source: Ads Of The World
What’s next for Publicis and Omnicom?
Now that the merger that would have created the world’s largest holding company at $35 billion is over, the “equals” walk away with their own sets of wounds and challenges. For Publicis, the breakup resurrects the issue of finding a successor to CEO Maurice Levy. For Omnicom and CEO John Wren, it puts a big black smudge on a pristine reputation for savvy agency deals.
For now, it’s safe to say mega-mergers are off the table for both.
What’s next for Publicis and Omnicom?
Now that the merger that would have created the world’s largest holding company at $35 billion is over, the “equals” walk away with their own sets of wounds and challenges. For Publicis, the breakup resurrects the issue of finding a successor to CEO Maurice Levy. For Omnicom and CEO John Wren, it puts a big black smudge on a pristine reputation for savvy agency deals.
For now, it’s safe to say mega-mergers are off the table for both.
Source: AdAge
17 Pencils gab es am Wochenende bei der New Yorker One Show für die deutschen Werber. Gold durften dabei Kolle Rebbe und Ogilvy & Mather mit nach Hause nehmen.
Source: WUV
Google hat zwei Firmen übernommen. Die eine ist auf Cloud-Monitoring spezialisiert, die andere baut Websites für Restaurants. …read more
Source: Netzwoche
In der Werbebranche dürfte heute und in den nächsten Tagen viel über die Absage des Mergers von Publicis und Omnicom geredet werden. Inzwischen haben sich die Chefs der beiden beteiligten Holdings, aber auch Wettbewerber zu Wort gemeldet. HORIZONT.NET gibt einige Statements in Auszügen wieder.
Source: Horizont
Im Clip für die israelische Internetfirma Livelens beweist er Selbstironie. …read more
Source: Persoenlich
Any wacky dad can slip into a Jedi robeand brandish a lightsaber for May the Fourth.But when the fellows who produce the popular YouTube channel Bored Shorts TV invited Mashable to itsStar Wars parody shoot at the Cantina set in Burbank, California, we wanted to know: How much do these five guys from Utah –- in some really great replica costumes and makeup, by the way –- really know about the most wretched hive of scum and villainy?
SEE ALSO: Who Will Play What in ‘Star Wars: Episode VII’?
Bored …read more
Source: Mashable
Ein kalifornisches Gericht hat den südkoreanischen Mobiltelefon-Produzenten Samsung wegen Patentverletzungen gegenüber Apple verurteilt. Die Busse beträgt 120 Millionen US-Dollar. …read more
Source: Netzwoche
Advertising Agency: McCann Tirana, Tirana, Albania
Creative Director: Spasovski Ivica
Art Director: Flonia Vasia Gjollma
Copywriters: Flonia Vasia Gjollma, Spasovski Ivica
Project & BTL Manager: Eralba Hysi
PR Manager: Ervin Qafmolla
Digital Account Manager: Elvin Civici
Production house: …read more
Source: Ads Of The World
Seit über 17 Jahren wurde das Layout des ”Spiegel” nicht mehr verändert, seit fünf Monaten schreiben sich Medienjournalisten die Finger wund über das, was da kommt – und seit diesem Wochenende liegt das neue Heft nun endlich vor. Bei dieser Vorgeschichte quasi ein Großereignis der Branche. Doch sind die Veränderungen im Heft auch wirklich groß? Und Verbesserungen? HORIZONT.NET liest des ”Spiegels” neue Seiten.
Source: Horizont
Panasonic is using TV, the web and a 15,244-square-foot, ultra-high-definition-LED video screen that it made to prove to potential business customers attending and watching the Kentucky Derby that it’s a worthy technology partner.
Anyone attending major sporting events has been exposed to a massive Panasonic screen, but the problem the $74 billion company has had is few know they’re involved. As such, Panasonic, with the help of Havas Media — its agency since 2009 — partnered with NBC and Churchill Downs to explain the company’s involvement with “the most watched two minutes in sports.”
At Churchill Downs, Panasonic installed the massive, $12 million video board midway down the backstretch, outside of the dirt course, raised 80 feet in the air. Measuring 171 feet wide by 170 feet high, it is the largest, ultra-high-definition video board in the world. In terms of large-scale Panasonic screens, it is second only to the one installed at the Texas Motor Speedway, which measures 20,633 square feet.
Panasonic is using TV, the web and a 15,244-square-foot, ultra-high-definition-LED video screen that it made to prove to potential business customers attending and watching the Kentucky Derby that it’s a worthy technology partner.
Anyone attending major sporting events has been exposed to a massive Panasonic screen, but the problem the $74 billion company has had is few know they’re involved. As such, Panasonic, with the help of Havas Media — its agency since 2009 — partnered with NBC and Churchill Downs to explain the company’s involvement with “the most watched two minutes in sports.”
At Churchill Downs, Panasonic installed the massive, $12 …read more
Source: AdAge
Peter Brönnimann trifft die Vorauswahl für den April. …read more
Source: Persoenlich
Kolle Rebbe ist mit drei Gold-Trophäen die erfolgreichste deutsche Agentur der diesjährigen New York Festivals. Jeweils einmal Gold geht auf das Konto von BBDO und Scholz & Friends.
Source: WUV
Handy-Uploads
3x gold, 1x silber, 1x bronze und einige shortlists sowie ein paar drinks und gute gespräche später – auch dieses jahr dominiert agentur am flughafen den bob best of b2b award in deutschland. freude. …read more
Source: Werbewoche FB
Last June, officials in Vietnam’s Ministry of Information and Communication canceled the release of an eagerly anticipated film — Bui Doi Cho Lon or The Street Children of Chinatown — because it was deemed too violent, and didn’t portray the “social realities” of Ho Chi Minh City.
The decision wasn’t out of the ordinary; the Vietnamese government has a long history of censoring entertainment. In fact, one year earlier, the same government office banned The Hunger Games. But this time, Bui Doi Cho Lon‘s banning spurred many online memes …read more
Source: Mashable
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Norato, Claudia Murillo, Eduardo Carvajalino, Fabio Mendoza
Art Director: Duvier Rojas
Copywriter: Alejandro Tawa
Account Director Total Work: …read more
Source: Ads Of The World
Can this magazine be saved? Unfortunately, no. Ladies’ Home Journal, America’s oldest women’s magazine, will cease monthly publishing with its July issue. A spokesman for its owner, Meredith Corporation, said the 131-year-old title will totter on as a newsstand-only quarterly.
What a sad ending for the publication that was once considered America’s premier women’s magazine. Launched in 1883 by Cyrus Curtis, who also started The Saturday Evening Post, LHJ developed out of the popular women’s page in Curtis’s first publication, a periodical for farmers. His wife was the first editor, and the second, a Dutch immigrant named Edward Bok, …read more
Source: AdAge
Selbstportraits via Smartphone gehören heute zum Alltag. Dem Dekan der University of South Florida geht das aber zu weit. Er hat für die Studenten per sofort ein Selfie-Verbot erlassen. …read more
Source: Netzwoche
Unsere Cover der Woche sind dieses Mal plakativ in besten Sinne: Ein tragendes Motiv, zack, fertig. Größe entscheidet. Da wird selbst eine Küchenschabe zu einem echten Hingucker. Süße Hunde gehen sowieso immer – nicht nur im Internet.
Source: Horizont
Milliarden-Etat: Bislang war man lediglich von einem Europa-Pitch ausgegangen. Doch der Elektronikkonzern Samsung überprüft nun offenbar weltweit seine Agenturbeziehungen in den Bereichen Kreation, Media und Digital.
Source: WUV
Er tritt die Nachfolge von Karl Heiselman an. …read more
Source: Persoenlich
Die Werbung des Tages – aus Russland.
Zu guter Letzt: Hund er bewegt sich doch | werbewoche
www.werbewoche.ch
Frau überfährt Hund: Russische Autokameras zeichnen alles auf. Wieso das Video dennoch lustig ist? Sehen Sie selbst. …read more
Source: Werbewoche FB
Rubin “Hurricane” Carter, the boxer imprisoned 19 years for a crime he did not commit and whose plight became a rallying point for racial inequality — as well as a Bob Dylan song and a movie starring Denzel Washington — has died. He was 76.
Carter died in Toronto after a long battle with prostate cancer, the Associated Press reported.
Carter was convicted in 1967 of three murders at a bar in his native New Jersey, and …read more
Source: Mashable
Seeking to quell a consumer backlash, General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.
The policy, which General Mills posted on its website with an effective date of April 2, provoked a wave of complaints in social media after The New York Times reported on it last week. On Saturday night, the company announced it was dropping the new legal terms.
“Those terms — and our intentions — were widely misread, causing concern among consumers,” the company said on its corporate blog. “So we’ve listened — and we’re changing them back to what they were before.”
Seeking to quell a consumer backlash, General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.
The policy, which General Mills posted on its website with an effective date of April 2, provoked a wave of complaints in social media after The New York Times reported on it last week. On Saturday night, the company announced it …read more
Source: AdAge
The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there’s no difference between the two worlds. A scientist experiments and …read more
Source: Ads Of The World
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