Monthly Archives: July 2014
iPhone 6 doch erst im Oktober?
Das iPhone 6 kommt entgegen anderslautender Gerüchte wohl doch erst Mitte Oktober. Laut internen Dokumenten von Apple soll der 14. Oktober “unglaublich betriebsam” werden. …read more
Source: Netzwoche
10 Iced Coffee Cocktails for the Ultimate Buzz
There should only be two types of beverages in this world: coffee and alcohol.
Marrying these two beverage types into one boozy, caffeinated, thirst-quenching cocktail is nothing new, but we’ve come a long way from dropping a bit of whiskey into your morning joe
See also: 10 Signs You’re Addicted to Iced Coffee
The coffee and cocktail scenes are both serious business, so it’s no surprise that aficionados from both fields are crafting some seriously delicious drinks that’ll wake you up in more than one way. Read more…
More about <a target=_blank …read more
Source: Mashable
Seattle Cancer Care Alliance: Do One Thing
Advertising Agency: Frank Unlimited, Seattle, USA
Creative Director / Art Director: Zach Hitner
Creative Director / Copywriter: Forrest Healy
Agency Producer: Nick Hunt
Animation: Kalakala Co.
Artist: Drew Christie
Sound: Pure Audio
Engineer: Scott Weiss
Music: Matt Hutchinson
Published: …read more
Source: Ads Of The World
The Creativity Top 5: The Best Brand Ideas of the Week
Stay on top of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com.
Stay on top of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com.
Source: AdAge
Tablet-Markt-Wachstum hat Zenit erreicht
Apple und Samsung sind nach wie vor die wichtigsten Player im Tablet-Markt. Insgesamt nahm der Absatz im letzten Quartal aber weltweit nur noch langsam zu. Der Zenit scheint langsam erreicht zu sein. …read more
Source: Netzwoche
Pitch: Rheinfaktor holt Gamescom-Etat
Im Pitch um den Marken-Etat der weltweit größten Spielemesse Gamescom hat sich die Kölner Agentur Rheinfaktor durchgesetzt.
Source: WUV
Serviceplan Gruppe: Viertelmilliardengrenze geknackt
Schliesst erfolgreichstes Geschäftsjahr der Agenturgeschichte ab. …read more
Source: Persoenlich
Immigration Protesters Clash at U.N., Fear Risks of Border Surge
NEW YORK — More than 40 people, many representing conservative or anti-illegal immigration groups, protested Saturday at the United Nations Plaza against the surge of immigrants to the United States’ southern border. The demonstrators cited alleged economic and medical harm undocumented immigrants would do to the U.S.
The protest was one in a series of more than 300 that began Friday in an effort led by three national conservative groups: Americans for Legal Immigration Political Action Committee, Overpasses for America, and Make Them Listen. This particular demonstration was led by …read more
Source: Mashable
Mobilfunk: Seco kritisiert Swisscom und Orange
Werbung für unlimitierte Abonnemente sei problematisch. …read more
Source: Persoenlich
Office Depot Holds Cross-Agency Review Less Than a Year After OfficeMax Merger
Office Depot, the product of the Office Depot and OfficeMax merger last November, is conducting a cross-agency review, according to people familiar with the matter.
Pile and Company is supporting the search, which will evaluate agency relationships across disciplines such as creative and media.
“Office Depot routinely evaluates relationships with service vendors and we do not disclose the specifics of those evaluations,” said an Office Depot spokeswoman in an e-mail. Pile referred calls to the client.
Office Depot, the product of the Office Depot and OfficeMax merger last November, is conducting a cross-agency review, according to people familiar with the matter.
Pile and Company is supporting the search, which will evaluate agency relationships across disciplines such as creative and media.
“Office Depot routinely evaluates relationships with service vendors and we do not disclose the specifics of those evaluations,” said an Office Depot spokeswoman in an e-mail. Pile referred calls to the client.
Source: AdAge
Facebook entwickelt App nur für Promis
Die neue iOS-App von Facebook “Mentions” ist nur für Personen von öffentlichem Interesse gedacht. Diese können damit die Fan-Postings rund um ihre werte Person verfolgen. …read more
Source: Netzwoche
Edgar Awards: Anti-Alkohol-Anzeige und Toyota-Spot vorn
Die Leser und Internet-Nutzer von “TV Spielfilm” und “TV Today” haben wieder über die besten Anzeigen und Werbespots des vergangenen Jahres abgestimmt. Und das ist das Ergebnis.
Source: WUV
Ruf Lanz für Sanitas Troesch AG http://www.werbewoche.ch/ruf-lanz-die-schweiz-b...
Ruf Lanz für
…read more
Source: Werbewoche FB
The Video Game Tournament Turning Winners Into Millionaires
Five professional gamers are about to become the richest players in electronic sports history after earning a large chunk of tournament prize pool that’s more than $10.5 million.
While making a living off playing video games isn’t unheard of, becoming a millionaire in the span of one video game tournament is certainly rare for the growing gaming and eSports industries.
You might expect that some of the money fueling the growth of these two industries in recent years comes from …read more
Source: Mashable
Amir Kassaei: "Magie entsteht an der Kreuzung zwischen Humanität, Kreativität und Technologie"
Er ist bekannt für grosse Töne. Aber er kann sie sich leisten: Der 46-jährige Amir Kassaei ist einer der meistausgezeichneten Werber der Welt. Dieses Jahr stand der internationale Kreativchef des DDB-Netzwerks der Filmjury der Cannes Lions vor. Um über die WM und die deutsche Mannschaft zu twittern, reichte die Zeit aber trotzdem noch. …read more
Source: Persoenlich
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat this week in a devastating semi-final game against Germany. Now, the message for some is shifting to what a good job Brazil did hosting the World Cup.
Banco Itau, a major World Cup sponsor, waited a day for the shock and agony to subside a bit, and tweeted “The pain is huge, but the pride in being Brazilian is bigger. We’re united, Brazil.” The tweet includes a photo of a man draped in the Brazilian flag, looking toward a cityscape as the sun sets.
With Brazil about to play one more game, for third place, on Saturday, Sao Paulo agency Africa is breaking on Friday night an Itau spot it’s been working on this week in which Itau praises Brazilians for putting on a terrific World Cup.
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat this week in a devastating semi-final game against Germany. Now, the message for some is shifting to what a good job Brazil did hosting the World Cup.
Banco Itau, a major World Cup sponsor, waited a day for the shock and agony to subside a bit, and tweeted “The pain is huge, but the pride in being Brazilian is bigger. We’re united, Brazil.” The tweet includes a photo of a man draped in the Brazilian flag, …read more
Source: AdAge
Akzio: Frankfurter Sponsoringagentur stellt sich neu auf
Bei der Frankfurter Sponsoringagentur Akzio geht im kommenden Jahr eine Ära zu Ende: Holger Zindt, Geschäftsführender Gesellschafter der Agentur seit 2001, wechselt zur Deutschen Vermögensberatung (DVAG) und übernimmt dort die Leitung des Marketing-Bereichs. Einen Nachfolger gibt es bereits – und er ist für Akzio kein Unbekannter.
Source: Horizont
HR MacMillan Space Centre: Neptune
Advertising Agency: MacLaren McCann, Vancouver, Canada
Creative Director: Hagan Ainsworth
Art Directors: Lisa Chen-Wing, Chris Moore
Copywriter: Katie Ainsworth
Producer: Thomas Rousselot
Account Supervisor: Glen Mitchell
Artwork: Simon Weaner
Sound: Murmur
Source: Ads Of The World
Silent Circle erweitert verschlüsselte Kommunikations-Dienste
Silent Circle mit Sitz in Genf setzt sich für verschlüsselte Kommunikation ein. Nutzer des Silent-Circle-Dienstes “Silent Phone” solen künftig auch mit Nicht-Abonnenten in 79 Ländern verschlüsselte und vertrauliche Telefonate führen können. …read more
Source: Netzwoche
Spot-Premiere: Serviceplan wirbt für den BMW X4
BMW startet seine Einführungskampagne für den X4, der typische SUV-Merkmale mit denen eines Coupés verbindet. Die Kampagne stammt von Serviceplan Hamburg. W&V Online zeigt den Spot.
Source: WUV
Der neue Schadenprotokoll-Spot von Wirz Werbung für Die Mobiliar
Der neue Schadenprotokoll-Spot von
Wirz kreiert neuen Schadenprotokoll-Fernsehspot | werbewoche
www.werbewoche.ch
Der neue TV-Spot der Mobiliar spielt an einer Hochzeit. Die Protagonisten sind nebst Braut und Bräutigam der technikaffine Bruder der Braut und eine Hightech-Drohne. Die Drohne soll das Hochzeitsvideo mit imposanten Luftaufnahmen bereichern. …read more
Source: Werbewoche FB
SiriusXM Fires 'Opie and Anthony' Host Over 'Racially Charged' Tweets
NEW YORK — Opie and Anthony radio show host Anthony Cumia has been fired by satellite-radio company SiriusXM, which cited his “racially charged” and “hate-filled” remarks on Twitter as the reason.
Cumia’s remarks and postings, including tweets and retweets that were degrading to women, were “abhorrent” to SiriusXM, company spokesperson Patrick Reilly said Friday. The shock jock was fired late Thursday, Reilly said.
Cumia’s response Friday on Twitter included an obscenity in relation to SiriusXM. He said he was fired …read more
Source: Mashable
Shutterstock Agency Cup: Die Sieger, die Party, die Fotos
Das erste Mal beim Shutterstock Agency Cup. W&V-Reporterin Brigitte Bauer staunte nicht schlecht. Ein Shortcut und ein Erfahrungsbericht.
Source: WUV
Nescafé: Nescafé Pop-up Café
Advertising Agency: Geometry Global, Paris, France
Chief executive officer: Reza Ghaem-Maghami
Executive creative director: Yvan Hiot
International creative director: Patrick Sullivan
Art director: Nicolas Gagner
Copywriter: Romain R. Nonis
Account manager: Margaux Delacommune
Art Director: David …read more
Source: Ads Of The World
Spiel um die Wurst: Wie Belgiens Rote Teufel zur WM durchs Netz dribbeln
Die belgische Nationalmannschaft war schon vor der WM in Brasilien einer der offiziellen Geheimtipps. Eine Bestätigung für diesen Aufschwung liefert der Marketingstunt des Wurstfabrikanten Herta, der speziell zur WM das kleinste Fußball-Stadium der Welt präsentierte. Gespielt wird in einem Verkaufsautomaten für Snacks.
Source: Horizont
Zum Fall Helge Achenbach: Das Geschäft der Kunstberater
Die Inhaftierung des prominenten Düsseldorfer Kunstberaters Helge Achenbach wirft ein Schlaglicht auf eine noch relativ junge Branche. Welche Rolle spielen Kunstberater auf dem Kunstmarkt? …read more
Source: MM Konstkompass
Zürcher Kantonalbank treibt Digitalisierung voran
Die Zürcher Kantonalbank organisiert sich neu. Das Ziel sei es, der fortschreitenden Digitalisierung des Bankgeschäfts Rechnung zu tragen. …read more
Source: Netzwoche
Serviceplan: Drei Ramses Awards abgeräumt
Serie “Adventure: Die Nase, die Nase” für BMW überzeugte die Jury. …read more
Source: Persoenlich
Media Guy Mailbag: A Heartwarming May-December Agency Love Story
How sweet it that?! Old folks, young’uns — we can all get along!
Bill’s tweet, by the way, is my inspiration for the headline of today’s post. I’ve decided to accentuate the positive, because last time a bunch of people on Twitter got mad at me for Leo’s question. It seems they read only the headline and assumed that I or Ad Age were mindlessly harshing on millennials — even though my headline took the words right out of the mouth of a millennial who was admirably seeking career advice/perspective as he enters the marketplace.
Some folks were gracious when I pointed out the content of the post beyond the headline:
How sweet it that?! Old folks, young’uns — we can all get along!
Bill’s tweet, by the way, is my inspiration for the headline of today’s post. I’ve decided to accentuate the positive, because last time a bunch of people on Twitter got mad at me for Leo’s question. It seems they read only the headline and assumed that I or Ad Age were mindlessly harshing on millennials — even though my headline took the words right out of the mouth of a millennial who was admirably seeking career advice/perspective as he enters the marketplace.
Some folks were gracious when I pointed …read more
Source: AdAge
Lionel hat die Hosen voll :-) erdmannpeisker für Bimbosan - Kindernahrung - alim...
Lionel hat die Hosen voll 🙂
…read more
Source: Werbewoche FB
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