axeleckstein.com

Established 1998 / Updated 2022



MasterCard: Priceless surprise - Michael Ballack

Category : General · No Comments Jul 31st, 2015

Advertising Agency: McCann, Germany

…read more

Source: Ads Of The World

Yahoo Is Buying Social Shopping Site Polyvore

Category : General · No Comments Jul 31st, 2015

It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy them on one of 350 participating retailers’ sites.

Yahoo did not disclose how much it is paying for Polyvore.

It’s easier to sell ads if you can prove they push product. That’s why Google and Facebook have gotten into the e-commerce business, why Amazon has gotten into the advertising business, and it now appears to be why Yahoo is buying a social shopping site.

Yahoo has agreed to acquire Polyvore, which is like a fashion-centric version of Pinterest. People and brands can use Polyvore to post fashion products like articles of clothing or accessories, create outfits from these items and share them with others. And people perusing outfits on Polyvore can click on individual garments and then click to buy …read more

Source: AdAge

35 women, who say Bill Cosby raped them, sit together on NY Mag cover

Category : General · No Comments Jul 27th, 2015
Cosby2
Feed-fb

It is a show of solidarity and strength.

The New York Magazine photographed 35 women who say they have been raped or assaulted by Bill Cosby and placed them on its front cover. It is 35 women out of the 46 women that have come forward to publicly accuse the television star of sexual assault during the last five decades. It is believed there are more remaining silent.

See also: Deposition exposes sordid details about Bill Cosby’s attitude toward women

35 women tell their stories of being assaulted by Bill …read more

Source: Mashable

KSP: Schweizer Qualität auch auf dem Mars

Category : General · No Comments Jul 26th, 2015

Die Zürcher Agentur kreiert für ihren ältesten Kunden eine europaweite Printkampagne. …read more

Source: Persoenlich

Ola: Eliminating stains, 3

Category : General · No Comments Jul 24th, 2015

Advertising Agency: WAWA, La Paz, Bolivia
Creative Director / Art Director / Copywriter: Pablo Calderón
Photographers: Pablo Calderón, Jessica Caussin
Published: July 2015

…read more

Source: Ads Of The World

Dmax, Schwäbisch Hall, Zalando: Die Etats der Woche

Category : General · No Comments Jul 24th, 2015

Dmax, Schwäbisch Hall, Zalando, Otto Group, Ryanair, Tirendo und noch viele mehr: W&V Online präsentiert die Etatgewinne der Woche.

…read more

Source: WUV

9-year-old eats world's hottest chili pepper, immediately regrets life

Category : General · No Comments Jul 19th, 2015
Hottestpepper
Feed-fb

What does regret look like? This kid’s face

A 9-year-old Scottish boy decided to set his intestinal tract on fire by eating a Carolina Reaper pepper for the amusement of YouTube. Within seconds of ingesting the world’s hottest chili pepper — known to be 1,569,300 on the Scoville scale — he starts tearing up and chugging milk, while the kid’s grandfather questions his intelligence

Looks like he learned his lesson, though:

pepperkid_yT

Scholz & Friends: Opel macht Ernst

Category : General · No Comments Jul 17th, 2015

Hersteller verschenkt Auto an Probefahrer. …read more

Source: Persoenlich

Die Etats der Woche: BMW, Rewe, O2 und mehr

Category : General · No Comments Jul 17th, 2015

Diese Woche gab es Etatgewinne für Jung von Matt, Serviceplan, Ogilvy One, TAS, Weitclick, Straub & Linardatos, Wunder Media und die Hirschen Group.

…read more

Source: WUV

Hands-on: Acer Liquid M220 Plus

Category : General · No Comments Jul 17th, 2015

Mit dem Liquid M220 Plus hat Acer sein erstes Windows Phone präsentiert. Grund genug für die Redaktion, einen genaueren Blick auf das Gerät zu werfen. Im Praxistest überzeugte besonders die Bedienung des Einsteigergeräts. …read more

Source: Netzwoche

RNLI: The breath test

Category : General · No Comments Jul 17th, 2015

Advertising Agency: Leo Burnett Change, London, UK
Executive Creative Director: Beri Cheetham
Creatives: Ben Newman, Blake Waters, Milo Williams
Agency Producer: Jennifer Fewster
Production Company: Blink
Director: Tomas Mankovsky
Producer: Sam Levene
Executive Producer: <a target=_blank …read more

Source: Ads Of The World

David Letterman comes out of retirement to roast Donald Trump

Category : General · No Comments Jul 13th, 2015
Gettyimages-474149982
Feed-fb

It’s only been two months since David Letterman said goodbye to late night television, but he’s already back at some of his old tricks, briefly coming out of retirement this weekend to roast Donald Trump.

On Friday night, a bearded Letterman made an appearance at the San Antonio stop of Steve Martin and Martin Short’s “A Very Stupid Conversation” tour, dusting off his “Top 10” gimmick to send-up the billionaire GOP presidential candidate with “Top Ten Interesting Facts About Donald Trump.”

Hoje em Dia: Stomach

Category : General · No Comments Jul 13th, 2015

Cancer spreads quickly.
Prevention can make the difference. April 8th, World Cancer Day.

Advertising Agency: Filadélfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Sandro Martini
Copywriter: Saul Gervásio

…read more

Source: Ads Of The World

Evian: Stan Wawrinka und Marc Sway im erfolgreichen Doppel

Category : General · No Comments Jul 12th, 2015

Brand freut sich über Publikumserfolg von Werbeclip. …read more

Source: Persoenlich

MDR, Etihad, Heidelberger Druck: Die Etats der Woche

Category : General · No Comments Jul 10th, 2015

Neugeschäfte gehen diese Woche an: Wensauer & Partner, Scholz & Friends, Starcom, Elbdudler, Explido iProspect, Schoesslers, Burson-Marsteller, Dotsource, Die Jäger, Straub & Linardatos, Wilde & Partner, Serviceplan, Zeichen & Wunder, Supermonaco, Gluecklich, Agentur05.

…read more

Source: WUV

Hydrogen-powered Toyota Mirai beats Tesla with 312-mile range

Category : General · No Comments Jul 7th, 2015
Toyota_fuel-cell_conference-3
Feed-fb

Toyota’s hydrogen-powered Mirai can go 312 miles without needing a fuel refill, nabbing the previous title away from Tesla Model S’s 270-mile range.

At the 2015 Aspen Ideas Festival last week, Toyota announced its hydrogen-powered Mirai can achieve a range of 312 miles, marking the the most a zero-emissions car can reach to date.

The Mirai, named after the Japanese word for “future,” uses a fuel cell to convert hydrogen into electricity, which is used to power an …read more

Source: Mashable

"Ein brillanter Abend" (mit Party-Video)

Category : General · No Comments Jul 6th, 2015

“In lockerer Atmosphäre netzwerken.” Darum ging es bei der Sommer-Channel-Party von CEtoday und IT-Markt. Und um 5 Jahre IT-Markt. …read more

Source: Netzwoche

Shining Pictures/Seed/Absolutturnus: Ein Abend geprägt von Wiedersehen

Category : General · No Comments Jul 6th, 2015

Am Donnerstag trafen sich rund 500 Gäste beim Sommerfest des Film-Netzwerks. …read more

Source: Persoenlich

Studie: Berater, Ältere und Männer machen am meisten Überstunden

Category : General · No Comments Jul 6th, 2015

Offenbar sitzen nicht nur in Agenturen die Mehrarbeiter. 63 Prozent der Deutschen machen Überstunden. Nur knapp die Hälfte darf aber auf einen Ausgleich im Gehalt oder an Freizeit hoffen.

…read more

Source: WUV

Ubisoft / Tom Clancy's Ghost Recon Widlands:

Category : General · No Comments Jul 6th, 2015

Advertising Agency: Havas 360, France
Co-CEO: Vincent Mayet

Executive Creative Director: Thomas Derouault
Deputy General Manager: David Mingeon
Associate Director: Nicolas Pierron

Art Director: Rémi Arnaud

Copywriter: Edouard Dorbais
Creative Manager & Direction: Jean Marc Geoffroy / Ubisoft
Creative Director & Music: Eric Couzian
Senior …read more

Source: Ads Of The World