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25 Dazzling Electric Zoo Festival Photos on Instagram

Category : General · No Comments Aug 31st, 2014
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An uptick in floral crowns and neon tutus on the streets of New York City can mean only one thing: The Electric Zoo Festival is in full, EDM-thumping swing

The three-day festival hit Randall’s Island Park this weekend, taking place from Friday to Sunday. Electronic-dance music fans poured in from all over to see the likes of David Guetta, Armin van Buuren and Kaskade. This is the fifth year that the Electric Zoo Festival has graced the East River with its presence.

See also: 25 Most Popular Travel Destinations …read more

Source: Mashable

YABI 1977: Happy umbrellas, 5

Category : General · No Comments Aug 31st, 2014

Creative Directors: Ibay Prieto, Maria Gaya
Copywriter: Ibay Prieto
Art Director: Maria Gaya
Published: August 2014

…read more

Source: Ads Of The World

BMW: Bastien Girod macht Auto-Werbung

Category : General · No Comments Aug 30th, 2014

Hilft der grüne Nationalrat BMW beim “Greenwashing” der Marke? …read more

Source: Persoenlich

Abonnieren Sie Horizont hier

Category : General · No Comments Aug 30th, 2014

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Source: Horizont

A&E Expected to Buy 10% Stake in Vice Media

Category : General · No Comments Aug 29th, 2014

Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.

The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.

Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment.

Vice Media confirmed Friday that it is in talks to sell a 10% stake to A&E Networks for $250 million.

The deal, which would value Vice at roughly $2.5 billion, is expected to close soon and comes the same day as reports saying Time Warner ended discussions to buy its own stake in the media company. That deal would have valued Vice at roughly $2 billion.

Nancy Dubuc, president and CEO of A&E Networks, helped orchestrate the agreement, according to a person familiar with the matter. A spokesman for A&E declined to comment.

Continue reading at AdAge.com

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Source: AdAge

Swisscom eröffnet ersten Junior Shop

Category : General · No Comments Aug 29th, 2014

Swisscom wird morgen in Düdingen einen Swisscom Shop mit neuartigem Konzept eröffnen. Im neuen Design werde der erste Junior Shop selbstständig von Lernenden geführt, verspricht der Telko. …read more

Source: Netzwoche

Motor: TV-Spot für JustFab in Deutschland

Category : General · No Comments Aug 29th, 2014

Die Agentur Motor Kommunikation hat den ersten eigens für Deutschland produzierten TV-Spot von JustFab entwickelt. Die Berliner sicherten sich den Projektetat des Online-Modeversenders ohne Pitch. W&V Online zeigt den Spot vorab!

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Source: WUV

Es ist nie zu spät, Vegetarier zu werden - Die neue Hiltl Kampagne von Ruf Lanz...

Category : General · No Comments Aug 28th, 2014

Es ist nie zu spät, Vegetarier zu werden – Die neue
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Source: Werbewoche FB

Ukraine Shows Off Military Might With Parade in Kiev, as Rebels March POWs in Donetsk

Category : General · No Comments Aug 24th, 2014
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KIEV, Ukraine – Ukraine boasted its new military might on Sunday, parading troops and hardware through the capital to mark the 23rd anniversary of the country’s independence from the Soviet Union.

Meanwhile, Russian-backed rebels in the eastern city of Donetsk held a parade of their own, in which they displayed destroyed Ukrainian artillery, and marched prisoners of war through the center of town at gunpoint.

About 1,500 uniformed soldiers, 120 of whom had recently returned from the frontlines of the …read more

Source: Mashable

United Way Romania: Homeless

Category : General · No Comments Aug 23rd, 2014

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Art Director: Alexandru Malaescu
Copywriter: Cristian Scurtu
Creative Group Directors: Dragos Ometita, Calin Ionescu
Creative Directors: Laura Iane, Marius Tianu
Account Manager: Liliana Voinescu
TV Production: Dan Draghicescu, Mihaela …read more

Source: Ads Of The World

Abonnieren Sie Horizont hier

Category : General · No Comments Aug 23rd, 2014

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Source: Horizont

Coca-Cola Plans Massive Sampling Support for U.S. Rollout of Low-Cal Life

Category : General · No Comments Aug 22nd, 2014

Consumers will begin spotting Coca-Cola Life, which features a distinctive green label, on U.S. store shelves the week of Aug. 25, Coca-Cola said.

The reduced-calorie cola, sweetened with cane sugar and stevia, has already rolled out in Argentina, Chile and Great Britain. In the United States, it will initially be available in Fresh Market locations across Georgia, North Carolina, South Carolina and parts of Florida. Life will be available nationwide by October, the company said.

Coke plans to do heavy sampling of the new product, with more than 4,000 sampling events planned across the country. Life will also be promoted on Coca-Cola’s digital network of electronic billboards. A Coca-Cola spokeswoman declined to share further details about the brand’s marketing plans or any agency relationships.

Consumers will begin spotting Coca-Cola Life, which features a distinctive green label, on U.S. store shelves the week of Aug. 25, Coca-Cola said.

The reduced-calorie cola, sweetened with cane sugar and stevia, has already rolled out in Argentina, Chile and Great Britain. In the United States, it will initially be available in Fresh Market locations across Georgia, North Carolina, South Carolina and parts of Florida. Life will be available nationwide by October, the company said.

Coke plans to do heavy sampling of the new product, with more than 4,000 sampling events planned across the country. Life will also be promoted on Coca-Cola’s …read more

Source: AdAge

Wir müssen Trends so umsetzen, dass der ­Kunde das so wenig wie möglich merkt

Category : General · No Comments Aug 22nd, 2014

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Source: Netzwoche

Spot-Premiere: Heimat-Imagekampagne der Swisscom

Category : General · No Comments Aug 22nd, 2014

In der neuen Swisscom-Imagekampagne geht es darum, wie das Telko-Unternehmen seine Schweizer Heimat noch lebenswerter macht. Und wer könnte uns das besser erklären als die Agentur Heimat. Mit poetischen Bildern. Film ab!

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Source: WUV

Matter Gretener Lesch: Manchmal sagt ein Name alles

Category : General · No Comments Aug 22nd, 2014

Aus Metropol Partners wird Sound Capital. …read more

Source: Persoenlich

Auffällige Plakatkampagne: Publicis Communications Schweiz AG / Red Lion für Anl...

Category : General · No Comments Aug 18th, 2014

Auffällige Plakatkampagne:
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Source: Werbewoche FB

EA Games / Madden NFL 15: Madden Season

Category : General · No Comments Aug 16th, 2014

Advertising Agency: Heat, San Francisco, USA
Executive Creative Director: Steve Stone
Creative Director / Copywriter: Warren Cockrel
Creative Director / Art Director: Anna Rowland
Senior Copywriter: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: <a target=_blank …read more

Source: Ads Of The World

Publicis/Red Lion: Für Anliker Alarm in Plakatstellen eingebrochen

Category : General · No Comments Aug 16th, 2014

Passanten erwischten eine dunkle Gestalt in flagranti. …read more

Source: Persoenlich

Rocket Internet: United Internet steigt bei Start-up-Holding von Oliver Samwer ein

Category : General · No Comments Aug 16th, 2014

Dass United-Internet-Boss Ralph Dommermuth ein sicheres Gespür für digitale Geschäftsmodelle hat, steht angesichts des steten Aufstiegs des Unternehmens aus Montabaur außer Frage. Nicht bekannt ist Dommermuth indes für riskante Investitionen. Die Ankündigung, dass Dommermuth über seine Beteiligungsfirma United Internet Ventures mit 10,7 Prozent bei der Start-up-Holding Rocket Internet von Oliver Samwer einsteigt und dafür satte 435 Millionen Euro locker macht, lässt daher aufhorchen.

…read more

Source: Horizont

Taco Bell Takes $1 Cravings Menu National

Category : General · No Comments Aug 15th, 2014

Taco Bell is trying to hold onto its perception as the destination for the cheap fast food by taking its $1 Cravings Menu national.

The company began testing the dollar menu last year when it was trying to find a way to replace its then-current value menu called “Why Pay More.” That menu included items originally priced at 79 cents, 89 cents and 99 cents, though those prices increased to well north of a dollar over time. (A spokeswoman for the company said a few of those items will appear on the $1 Cravings menu.) There were also $2 meal deals on the “Why Pay More” menu, and last year the company said those meals would likely “evolve.”

The national menu, which launches Aug. 18, will include 11 items, including Beefy Fritos Burrito, Beefy Mini Quesadilla, Spicy Potato Soft Taco and a Caramel Apple Empanada. Marketing for the menu will launch Aug. 21 and will be led by Interpublic’s Deutsch, its lead creative agency.

Taco Bell is trying to hold onto its perception as the destination for the cheap fast food by taking its $1 Cravings Menu national.

The company began testing the dollar menu last year when it was trying to find a way to replace its then-current value menu called “Why Pay More.” That menu included items originally priced at 79 cents, 89 cents and 99 cents, though those prices increased to well north of a dollar over time. (A spokeswoman for the company said a few of those items will appear on the $1 Cravings menu.) There were also $2 meal deals …read more

Source: AdAge

Samsung kauft Smart-Home-Start-up

Category : General · No Comments Aug 15th, 2014

Samsung hat mit Smartthings einen Spezialisten für die Heimvernetzung übernommen. Das Start-up kostet laut Techcrunch rund 200 Millionen US-Dollar. …read more

Source: Netzwoche

BBDO: Sheba-Katzenspot mit Mad-Men-Star

Category : General · No Comments Aug 15th, 2014

US-Schauspielerin Christina Hendricks, bekannt als Chefsekretärin Joan Holloway aus der TV-Serie “Mad Men”, spielt nun die Hauptrolle im neuen TV-Commercial der Katzenfuttermarke Sheba. Film ab!

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Source: WUV

Category : General · No Comments Aug 14th, 2014

Chronik-Fotos
Der breit abgestützte Unternehmer und Controlling-Fachmann Thomas Zentsch erzählt, wie ihn die Weiterbildungen zum Marketingfachmann und Verkaufsleiter wesentlich weiter brachten.

Erkenntnisse einer erstaunlichen Karriere.

Das ganze Interview gibt’s in der nächsten Ausgabe der #Werbewoche. http://www.werbewoche.ch/ …read more

Source: Werbewoche FB

Alle News des Tages

Category : General · No Comments Aug 9th, 2014

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Source: Horizont

Sony India: Project Resound - We All Fall

Category : General · No Comments Aug 8th, 2014

Project Resound puts purity above all else. This generation of music lovers are restless, free-spirited and fanatical in their choice of music. But they seem to be lacking the ability to distinguish between sound and noise. Sony Headphones gave us the platform to …read more

Source: Ads Of The World

Media Guy Mailbag: On Facebook's T.O.S. and Yahoo's 'Community' Spirit

Category : General · No Comments Aug 8th, 2014

Welcome to Vol. 5 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.

Reader James De Francisco writes,

“Do you think Yahoo scooping up ‘Community’ will be a turning point in the expectations of where viewers will look for entertainment? From the broad view it looks like more of the same — a good show having a home on the internet — but to me this will cause a new surge of changes. It’s significant in my eyes since: It was a show on broadcast TV, so those viewers who stick with it will have more practice with the training wheels to look online. It’s a great show that, if made better, could make the medium that gave it up look weaker in the eyes of viewers or creators. And its web home doesn’t require a subscription like Netflix/Amazon.”

Welcome to Vol. 5 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.

Reader James De Francisco writes,

“Do you think Yahoo scooping up ‘Community’ will be a turning point in the expectations of where viewers will look for entertainment? From the broad view it looks like more of the same — a good show having a home on the internet — but to …read more

Source: AdAge

"Wir bieten den Speicher für das 21. Jahrhundert an"

Category : General · No Comments Aug 8th, 2014

Das bulgarische Start-up Storpool vertreibt eine Distributed-Storage-Software und möchte mit dieser den Speichermarkt aufmischen. Wir trafen die Firmengründer zum Gespräch. …read more

Source: Netzwoche

"Wohnungen statt Werber": Petition gegen WPP-Gebäude in Hamburg

Category : General · No Comments Aug 8th, 2014

Gegen die Baupläne der WPP-Agenturgruppe im Hamburger Stadtteil Ottensen regt sich Widerstand. Eine Online-Petition gegen den geplanten Bürokomplex bringt es schon auf über 1360 Unterstützer.

…read more

Source: WUV

Marijuana Debate Plays Out in Full-Page New York Times Ads

Category : General · No Comments Aug 3rd, 2014

Two full-page color ads for separate marijuana-related organizations appeared in the front section of The New York Times over the weekend. The ads come one week after the Times editorial board called for the U.S. government to repeal its prohibition of marijuana.

GrassIsNotGreener.com, an affiliate of the nonprofit organization Project SAM, or Smart Approaches to Marijuana, ran an ad in Saturday’s Times calling attention to the dangers of legalizing marijuana.

“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” according to the ad that drives people to GrassIsNotGreener.com, where the marijuana industry is compared to Big Tobacco.

Two full-page color ads for separate marijuana-related organizations appeared in the front section of The New York Times over the weekend. The ads come one week after the Times editorial board called for the U.S. government to repeal its prohibition of marijuana.

GrassIsNotGreener.com, an affiliate of the nonprofit organization Project SAM, or Smart Approaches to Marijuana, ran an ad in Saturday’s Times calling attention to the dangers of legalizing marijuana.

“The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product,” according to the ad that drives people to GrassIsNotGreener.com, …read more

Source: AdAge

Verfassungsbeschwerde gegen Leistungsschutzrecht: Yahoo schlägt zurück

Category : General · No Comments Aug 3rd, 2014

Der Streit ums Leistungschutzrecht eskaliert. Nachdem die VG Media nach der Klage gegen Google kürzlich auch Yahoo und 1&1 vor den Kadi gezerrt hat, schlägt mit Yahoo nun ein Suchmaschinenbetreiber zurück. Das Unternehmen hat Verfassungsbeschwerde beim Bundesverfassungsgericht eingereicht.

…read more

Source: Horizont

Hebrew National: Tailgate

Category : General · No Comments Aug 2nd, 2014

Production Company: Backyard Films
Director: Kevin S. Smith
Editorial: The Colonie
Editor: Bob Ackerman
Assistant Editor: Graham Chapman
Finish: The Colonie
Flame Artist: Tom Dernulc
Colorist: Oscar Oboza
Mix: Audio Producer’s Group
Audio: Peter Erazmus

…read more

Source: Ads Of The World

Iris Worldwide übernimmt Pepper München

Category : General · No Comments Aug 1st, 2014

Das internationale Agentur-Network Iris Worldwide kommt nach Deutschland: Das Unternehmen mit Sitz in London übernimmt zu diesem Zweck die Agentur Pepper aus München.

…read more

Source: WUV