Monthly Archives: October 2013
Schmucke Jubiläumskampagne von KSP für Volkswagen Schweiz im Stil der 40er- und...
Schmucke Jubiläumskampagne von KSP für …read more
Source: Werbewoche FB
Ask a Dev: How Do Web-Based Frameworks Perform in Real-World Apps?
You’ve asked our iOS and Android experts a slew of mobile questions. Now, our web developers are ready to tackle all your inquiries.
The latest video in our Ask a Dev series is our first edition dedicated to web development.
In the video above, web developer Jake Riesterer explained how web-based technology frameworks perform in real-world applications.
“In general, for most of the apps that you’re building, web actually holds up quite well, and it’s getting a lot …read more
Source: Mashable
Scrutiny Intensifies on Energy Drink Makers
Energy drinks are coming under scrutiny yet again, with the filing of an $85 million wrongful death lawsuit against Red Bull.
A 33-year-old Brooklyn man collapsed while playing basketball after consuming the beverage. The cause of death was idiopathic dilated cardiomyopathy, meaning his heart stopped, according to the New York Daily News. It’s not the first death reportedly linked to energy drink consumption, which has prompted Congress to consider tighter regulations on the industry.
A Red Bull spokeswoman declined to comment on the case. She pointed out, however, that Red Bull is available in more than 165 countries because health authorities have concluded it is safe to consume. About 35 billion cans have been consumed since Red Bull was created more than 25 years ago, she added.
Energy drinks are coming under scrutiny yet again, with the filing of an $85 million wrongful death lawsuit against Red Bull.
A 33-year-old Brooklyn man collapsed while playing basketball after consuming the beverage. The cause of death was idiopathic dilated cardiomyopathy, meaning his heart stopped, according to the New York Daily News. It’s not the first death reportedly linked to energy drink consumption, which has prompted Congress to consider tighter regulations on the industry.
A Red Bull spokeswoman declined to comment on the case. She pointed out, however, that Red Bull is available in more than 165 countries because health authorities have …read more
Source: AdAge
Rebrush: ”Focus” gibt sich einen neuen Rahmen
Seit dieser Woche präsentiert sich der ”Focus” mit einem neuen Layout. Die auffälligste Änderung betrifft das Cover: Ab sofort hebt sich die Titelseite durch einen rot-weißen Rahmen am Kiosk ab. Auch im Heft gibt es Neuerungen.
Source: Horizont
IT zwischen Überregulierung und rechtlosem Raum
Letzten Freitag referierte die Rechtsanwältin Charlene Kramer im Rahmen der “Vortragsreihe am Mittag” des Europa Instituts zu den rechtlichen Aspekten des Cloud Computings, über Datensicherheit, Cyber Crime und Modern Work. …read more
Source: Netzwoche
Inhalt&Form: Kaffee nebenan geröstet
Neue Kampagne für die Microroastery Black&Blaze. …read more
Source: Persoenlich
Advico Y&R für die SonntagsZeitung (Encore!) http://www.werbewoche.ch/advico-neu...
Source: Werbewoche FB
Mindshare-CEO Christian Scholz: "Es gibt nicht die eine Killer-Applikation"
Die Media-Agentur Mindshare hat weltweit das Verhalten von Konsumenten analysiert und daraus Trends destilliert. Daraus ergeben sich neue Aufgaben für Media-Agenturen und Ratschläge für Markenartikler. Zum Beispiel: Mach deinen eigenen Channel.
Source: WUV
Kia Optima: Trailer
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Senior Copywriter: Dan Kelly
Senior Art Director: Todd Rone Parker
Executive Broadcast Producer / Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Executive: Ashley Standridge
Account Coordinator: Lauren Kelley
Senior …read more
Source: Ads Of The World
Bissinger Plus: KNSK gründet CP-Agentur mit prominenter Besetzung
Unter dem Namen Bissinger Plus hebt die Hamburger Agentur KNSK einen Corporate-Publishing-Dienstleister aus der Taufe. Und zwar mit prominenter Besetzung: mit den beiden Ex-Hoffmann-und-Campe-Profis Manfred Bissinger und Kim Krawehl sowie mit Andreas Siefke. Mehr dazu hier.
Source: WUV
”Neon”: Chefredakteure Vera Schroeder und Patrick Bauer treten ab
”Neon” und ”Nido” verlieren ihre Chefredakteure Vera Schroeder und Patrick Bauer. Die Doppelspitze zieht damit offensichtlich die Konsequenzen aus dem Umzug der Redaktion nach Hamburg. Die beiden hatten die Leitung der beiden Titel erst im Herbst 2012 übernommen. Neuer Chefredakteur wird Textchef Oliver Stolle.
Source: Horizont
Microsoft Reportedly Testing Google Glass Competitor
Google may not be the only tech giant developing smart glasses
The Wall Street Journal reports that Microsoft is testing prototypes for a device similar to Google Glass, which includes a camera and Internet capabilities. Microsoft has reportedly been in contact with Asian manufacturers to supply components for the device, but the Journal‘s source emphasized that the product may not come to the mass market.
Microsoft did not immediately respond to our request for comment
Earlier this year, Topeka …read more
Source: Mashable
Wunderman: Webseite der Suva-Sicherheitscharta neu konzipiert
Seite kann mit nur einem Finger bedient werden. …read more
Source: Persoenlich
So fern und doch so nah
Das Taptap-Armband soll Paare aus weiter Entfernung miteinander verbinden. Dazu werden die Berührungen via App über das Internet übertragen. Finanziert wird das Armband von Woodenshark über Kickstarter. …read more
Source: Netzwoche
What Five Schools Are Doing to Get Higher Ed Students in Classrooms
Peru’s University of Engineering and Technology
To showcase the smarts of those educated at Peru’s University of Engineering and Technology, the school tapped its students and MayoPublicidad DraftFCB to create a billboard that produced water out of air, literally, for a community lacking a decent H20 supply. The contraption pulled H20 from the atmospheric humidity to create potable water for the town’s citizens.
Singapore University of Technology
Peru’s University of Engineering and Technology
To showcase the smarts of those educated at Peru’s University of Engineering and Technology, the school tapped its students and MayoPublicidad DraftFCB to create a billboard that produced water out of air, literally, for a community lacking a decent H20 supply. The contraption pulled H20 from the atmospheric humidity to create potable water for the town’s citizens.
Singapore University of Technology
Source: AdAge
Publicis Communications Schweiz AG für Jura mit Roger #Federer http://www.werbew...
Source: Werbewoche FB
Renault Kangoo: 3 Men
The work of 3 men.
Should be done by 3 men.
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Herv Riffault, Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean-Yves Lemoigne
Account managers: Stphane Gaillard, Boris Langlois, Caroline Su, Adeline Blanc, Barbara Borderie
Advertiser Supervisors: Isabelle Fossecave, Olivier Bourquin, Hortense Isnard
Art Director Assistant: Antoine Dezes-Richard
Art Buyers: Jean-Luc Chirio, Flore Silberfeld
Print Production: Prodigious, ToolBoxProd
Source: Ads Of The World
Grobe Sicherheitslücke in D-Link-Routern
Eine Sicherheitslücke in einigen Routern von D-Link macht diese offen wie ein Scheunentor. Aufgedeckt hat sie Craig Heffner vom IT-Sicherheitsanbieter Tactical Network Solutions. …read more
Source: Netzwoche
HTC One Max Is Official: Fingerprint Scanner, 5.9-Inch Screen
HTC has announced the HTC One Max, a 5.9-inch phablet sporting a similar aluminum appearance to the company’s flasghip smartphone, the HTC One
Originally rumored to be launched at IFA Berlin, the One Max comes to us about a month later, and with a couple of surprises
One of them is the fingerprint scanner, located on the back of the phone, and the other is a removable back cover, which lets you expand the memory storage with microSD cards up to 64GB in capacity
Oreo's Digital Shop: Real-Time Marketing Takes a Lot More Than One Tweet
Bryan Weiner
Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen our “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time marketing to the thing that triggered a deluge that is ruining social media.
Bryan Weiner
Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen our “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time marketing to the thing that triggered a deluge that is ruining social media.
Source: AdAge
Thomas Gottschalk : Showmaster bekommt weitere Sendung bei RTL
RTL setzt weiter auf Thomas Gottschalk: Ab Februar kommenden Jahres soll der Showmaster laut ”Bild” eine eigene Sendung bei RTL bekommen. Bei ”Gottschalks großes Klassentreffen” sollen dem ”Bild”-Bericht zufolge jeweils zwei Prominente mit ehemaligen Schulkameraden gegeneinander antreten und sich in Schulfächern wie Mathe oder Sport messen.
Source: Horizont
14 Grand Prix beim Golden Drum 2013
McCann Erickson wird als Agenturgruppe des Jahres ausgezeichnet. Außerdem wurden am 11. Oktober in Portorož die Preise in den klassischen Werbedisziplinen vergeben. 14 Kampagnen waren den Grand Prix wert, 30 bekamen Gold.
Source: WUV
Agentur am Flughafen: Das SRF in Erinnerung gerufen
publisuisse fordert mit Directmailing auf, mit ihr Onair zu gehen. …read more
Source: Persoenlich
Thai Health Promotion Foundation (Road Safety): Skateboard
Land safe. Always wear a helmet.
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih
Published: March 2013
Source: Ads Of The World
franz&rené für die Freiburger Messe http://www.werbewoche.ch/franz-rene-freiburg...
Source: Werbewoche FB
10 Extraordinary Tilt-Shift Photos
Tilt-shift is one of those fantastic photographic effects that makes you look twice, especially when it’s used effectively to create “fake miniature” scenes
We found 10 excellent examples of tilt-shift images from talented photographers around the world. Interestingly, the pics that caught our eye have all used tilt-shift in different ways, whether it’s through the use of a special lens, applying an app or digitally creating the effect in post-processing
See also: 10 Terrific Tilt-Shift iPhone Photos
If you’re feeling inspired by our gallery, then you can easily make your own tilt-shift …read more
Source: Mashable
Leo Burnett Schweiz: Briefkästen der Mediaplaner werden zur Zeitungsbox
Guerilla-Aktion für den Verband Schweizer Gratiszeitungen. …read more
Source: Persoenlich
Xbox One's Data Treasure Trove Could Reshape Marketing
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.
Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.
Source: AdAge
Intel: Look Inside - Jack Andraka
Advertising Agency: Venables Bell & Partners, USA
Executive creative directors: Paul Venables, Will McGinness
Creative director: Tom Scharpf
Associate creative director: Eric Boyd
Art director: Ezra Paulekas
Copywriter: Rob Calabro
Director of integrated production: Craig Allen
Agency producer: Emily Moore
Production company: Farm League
Director: Britton Caillouette
Director of photography: Devin Whetstone
Executive producers: Tim Lynch, Tieneke Pavesic
Producer: David Burden<br …read more
Source: Ads Of The World
Nach ”Hump Day”-Erfolg: Geico-Kamel mischt Kino auf
Das Geico-Kamel ist zurück! Und es hat einen neuen Lieblingstag: Den Kino-Tag. In dem neuesten Spot nervt das lautstarke Kamel mit dem Aufmerksamkeitsdefizit diesmal die Zuschauer in einem voll besetzten Kinosaal – und offenbart eine Schwäche für Popcorn. HORIZONT.NET zeigt den Clip.
Source: Horizont
Studenten entwickeln für Samsung
Studenten der Zürcher Hochschule der Künste haben in Zusammenarbeit mit Samsung Schweiz Games für S Pen Devices entwickelt. Die Spiele sind gratis im Samsung App Store erhältlich. …read more
Source: Netzwoche
Armando Testa kreiert für Stefanel globalen Auftritt
Für den Neukunden Stefanel legt die italienische Agentur Armando Testa unter dem Motto “Feel More” eine umfangreiche Kampagne auf.
Source: WUV
Ruf Lanz für Michèle Rotens Mutter-Buch aus dem Echtzeit Verlag; gestaltet von K...
Ruf Lanz für Michèle Rotens Mutter-Buch aus dem Echtzeit Verlag; gestaltet von Kleinkindern. Mehr Sujets hier: …read more
Source: Werbewoche FB
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