Panasonic is using TV, the web and a 15,244-square-foot, ultra-high-definition-LED video screen that it made to prove to potential business customers attending and watching the Kentucky Derby that it’s a worthy technology partner.

Anyone attending major sporting events has been exposed to a massive Panasonic screen, but the problem the $74 billion company has had is few know they’re involved. As such, Panasonic, with the help of Havas Media — its agency since 2009 — partnered with NBC and Churchill Downs to explain the company’s involvement with “the most watched two minutes in sports.”

At Churchill Downs, Panasonic installed the massive, $12 million video board midway down the backstretch, outside of the dirt course, raised 80 feet in the air. Measuring 171 feet wide by 170 feet high, it is the largest, ultra-high-definition video board in the world. In terms of large-scale Panasonic screens, it is second only to the one installed at the Texas Motor Speedway, which measures 20,633 square feet.