Es ist das Ende einer Ära der Best Global Brands: Nach 13 Jahren muss Coca-Cola erstmals im renommierten Markenranking von Interbrand Platz 1 räumen. Wertvollste Marke 2013 ist Apple mit einem Wert von 98,3 Milliarden US-Dollar, vor Google und Coca-Cola. Seit der ersten Erhebnung hat Apple seinen Markenwert somit um knapp das 15fache erhöht. Das hat Horizont.net vorab erfahren.
Source: Horizont
Die Filmproduktion Spreadfilms hat eine TV-Kampagne für den Handy-Reparaturdienst iPoint Store entwickelt. In dem Spot, der auf bis zu fünf Sendern der RTL- und ProSiebenSat.1-Gruppe laufen wird, setzen die Kreativen auf animierte Figuren. W&V Online zeigt den Spot vorab.
Source: WUV
The days of struggling to insert a crinkled dollar bill into a vending machine and watching your precious bag of Cheetos get stuck on the way down may be over, thanks to smarter high-tech vending technology developed bySAP Hana.
The new solution allows consumers to scan a smartphone on a vending-machine sensor, which will activate a touchscreen interface with purchase options. If the consumer has the SAP Hana app installed on his or her smartphone, the cloud menu can recognize the user and will eventually build a user profile …read more
Source: Mashable
Do you take situations at face value? Or are you naturally suspicious? Watch what happens to 5 of our competition winners and their friends and then make up your mind.
Advertising Agency: Jam, UK
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreu
Creatives: James Fernandes, James Greening, Ben Da Costa
Community Manager: Katie Wilkinson
Head of Planning: Iain Matthews
Planner: Jack Swain
Production company: Andsome Films<br …read more
Source: Ads Of The World
After five gripping seasons, “Breaking Bad”, the award-winning drama from Vince Gilligan, is coming to a close.
At a time when TV events capable of attracting millions of viewers in real-time are few and far between, the AMC show’s finale presents a rare opportunity for advertisers to capture eyeballs. Last weekend’s episode drew 6.6 million watchers, the most in the show’s history, and as Ad Age reported this week, advertisers paid up to $400,000 for a 30-second commercial for the final episode.
But one brand opted to get in on the buzz around the show without a big broadcast media buy. Just hours before the finale’s start on Sunday, real estate marketer Century 21 took to the web with a clever digital stunt: placing a phony ad on Craiglist for the New Mexico home of the main character, Walter White. The three-bedroom ranch style house is listed as an “Albuquerque Palace Waiting for You” at a price tag of $150,000. Die-hard fans of “Breaking Bad” will appreciate the insider references in the post and the fact that the number listed on the ad actually works.
After five gripping seasons, “Breaking Bad”, the award-winning drama from Vince Gilligan, is coming to a close.
At a time when TV events capable of attracting millions of viewers in real-time are few and far between, the AMC show’s finale presents a rare opportunity for advertisers to capture eyeballs. Last weekend’s episode drew 6.6 million watchers, the most in the show’s history, and as Ad Age reported this week, advertisers paid up to $400,000 for a 30-second commercial for the final episode.
But one brand opted to get in on the buzz around the show without a big broadcast media buy. Just …read more
Source: AdAge
Überschuldung lasse sich nur mit gesetzlichen Regelungen verhindern. …read more
Source: Persoenlich
Seit vergangener Nacht sind Phishing-Emails, die ein vermeintliches Angebot der Migros beinhalten, im Umlauf. Der Absender shopping@migros.ch lockt Kunden mit einem Geldgutschein im Wert von 600 CHF bei einer Bezahlung von 150 CHF. …read more
Source: Netzwoche
Die Werbewoche 16/2013 – morgen in Ihrem Briefkasten.
Source: Werbewoche FB
Mit ihrem ”Social Hub” bildeten die Hamburger Agentur Pilot und das Monitoring-Unternehmen Buzzrank die relevantesten Links und viralsten Tweets sowie die schönsten Instagram-Fotos bzw. -Check-Ins von der Dmexco ab. Nun haben die beiden Unternehmen sozusagen die Quintessenz aus dem Social-Media-Experiment gezogen und eine Infografik mit den interessantesten Insights exklusiv für HORIZONT.NET erstellt.
Source: Horizont
Banner, Plakate, TV-Spot und Beilagen für Mercedes-Benz. …read more
Source: Persoenlich
Datenschützer befürchten Missbrauch mit Apples Fingerabdruck-Sensor im neuen iPhone 5S. Sie raten zur Datensparsamkeit. …read more
Source: Netzwoche
Whether you’re unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level.
Since 2005 Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we’ve built a readership of 25 million people who are well versed in digital trends, social media and all the hottest technologies
So when the world’s best companies are looking to fill open positions, they post them on the <a target=_blank …read more
Source: Mashable
Mango Time by Margaret Berger
Advertising Agency: Feras, Oslo, Norway
Creative Director / Copywriter / Photographer: Joon Brandt
Art Director: Rolf Jensen
Illustrator: Good Evning
Campaign Manager: Beate Hurum Berg
Published: 2013
Source: Ads Of The World
Schweizer Alkoholgesetz gilt für Händler auf der anderen Seite der Grenze. …read more
Source: Persoenlich
”Vice” und ”Die Zeit” haben bei den Lead Awards, die am Freitagabend zum 21. Mal in Hamburg verliehen wurden, abgeräumt. Während die Wochenzeitung insgesamt neun Mal ausgezeichnet wurde, holte sich das Szeneheft, das seit 2005 in Deutschland erscheint, den Titel Lead Magazin des Jahres und Gold für den Beitrag ”The Syria Issue”.
Source: Horizont
The tax man comes in April for most people but some worry he may be returning this fall for the advertising industry.
Clark Rector, exec VP for the American Advertising Federation, is among industry lobbyists who worry the expensing of advertising costs will be targeted in a tax code overhaul underway in Congress — even if that Congress hasn’t proven itself capable of passing much legislation.
In a blast email this week, he urged advertising executives to contact the 39 Republicans and Democrats on the House Ways and Means Committee and tell them to keep their hands off the ability of …read more
Source: AdAge
♥-lichen Dank an Media Focus für diese feine Kalorienbombe… 🙂
Source: Werbewoche FB
Erfolg für Young Lions: Seit Freitag, 13. September, sind die Gewinnerarbeiten, die in diesem Jahr im Rahmen des nationalen Young Lions Vorwettbewerbs entstanden sind, als offizielle Motive der neuen Hamburger Jugendschutzkampagne zu sehen.
Source: WUV
Advertising Agency: TBWAHAKUHODO, Japan
Executive Creative Director: Miki Matsui
Creative Director: Takahiro Hosoda
Art Director: Gen Ishii
Planner: Yuta Okuyama
Copywriter: Nobuhiro Arai
Agency Producers: Miki Kuretani, Hirotaka Fukatsu
Director: Scott Lyon
Producer: Zeno Campbell
Production: Neandertal, BIRDMAN, Pyramid Film, Pyramid Film Quadra, OUTSIDER
Source: Ads Of The World
The Internet once again proved that too much of a good thing can, in fact, be badTwerking seemed like a harmless dance move — until people started catching on fire.
What else is featured in this week’s viral video recap? In anticipation of Apple‘s upcoming iPhone event, a parody of the rumored iPhone 5S made the rounds online. Also included for your enjoyment: an adorable compilation of kittens on slides, and an impostor professor tricking students in the ultimate college prank. Check out the video, above, …read more
Source: Mashable
John Olson, the founder of Minneapolis-based agency Olson, passed away following a yearlong battle with cancer. He was 56.
Mr. Olson opened the doors of his namesake agency in 1992. At the time, he expressed the view that that traditional advertising and marketing agencies were not adequately recognizing, connecting and empowering the communities that buy and promote their clients’ products and brands.
Since that time, the shop — which has its headquarters in the renovated Ford Center, built in 1913 as an assembly plant — has built out its expertise in public relations, loyalty marketing and social media. It’s also grown …read more
Source: AdAge
Zum zehnjährigen Heftjubiläum gönnt Gruner + Jahr seinem Monatsmagazin ”Neon” einen neuen Look sowie eine iPad-App samt E-Magazine. Dieses ist quasi eine digitale ”Neon”-Ausgabe, die das gedruckte Heft um multimediale Inhalte wie Videos, Musik und Bildergalerien ergänzt. Sowohl bei der App als auch beim E-Magazine setzt ”Neon” auf interaktive Elemente.
Source: Horizont
Ruf Lanz bewirbt zwei Bücher von Michèle Roten – mit einem Sujet. …read more
Source: Werbewoche FB
Eine Agentur aus Heidelberg wäre gern zum Ergo-Pitch eingeladen worden. Statt sich über die Nicht-Berücksichtigung zu ärgern, stellt Pro Event ihre Ideen für Ergo nun einfach öffentlich ins Internet.
Source: WUV
Responsive Website für qiip entwickelt. …read more
Source: Persoenlich
Crealogix macht weniger Gewinn als im Vorjahr – unter anderem wegen der Expansion nach Deutschland mit dem neuen Standort München. …read more
Source: Netzwoche
Gewinnt Mandat um Neuauftritt. …read more
Can a crowdfunding site succeed in China? If a new company can get the attention of a small percent of China’s more than 1.4 billion people, the impact could be huge, and the revenue even bigger.
Still in private beta and launching in early December, FundingDream is an all-or-nothing setup resembling the Kickstarter model. Campaigns are fundedand contributors chargedonly if they meet monetary goals
FundingDream will focus on socially conscious projects, businesses and charities, applying …read more
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