Johnson & Johnson, globaler Anbieter von Consumer-Healthcare-Produkten, bündelt seinen Media-Etat weltweit bei der Interpublic-Agentur UM und bekommt dafür eine maßgeschneiderte Unit.
Source: WUV
Noch zwei Wochen lang können sich auch Schweizer Unternehmen für die New Work Awards bewerben. Gesucht werden neue Ideen zur Gestaltung des Arbeitsalltags. Letztes Jahr zählte ein Schweizer Unternehmen zu den Siegern. …read more
Source: Netzwoche
While you might not be able to announce your pregnancy like Beyoncé or Chrissy Teigen, there are still a ton of creative ways to share your pregnancy with the world.
From family gaming photos to customized wine bottle labels, the possibility for fun, unique pregnancy announcements is nearly endless.
A photo posted by {Ashley White} (@ashleyvwhite) on Mar 13, 2015 at 8:31pm PDT
Source: Mashable
Frisch gemahlen, nicht gekapselt: Publicis hat die Jura-Kaffeekultur bereits vor zwei Jahren diese Formel gebracht und auch die neueste Kampagne basiert darauf. Im soeben lancierten TV-Spot schickt die Agentur den Markenbotschafter Roger Federer in den Weltraum. …read more
Source: Persoenlich
Das Uvek hat die vierte Infrastrukturtagung angekündigt. Dieses Jahr steht die Digitalisierung der Schweiz im Fokus. …read more
Source: Netzwoche
Mit einem Frauenanteil von nur 13,5 Prozent ist der Art Directors Club nach wie vor ein männlich geprägter Verein – auch wenn immerhin vier Frauen im Präsidium sitzen. Jetzt will der ADC weiblicher werden.
Source: WUV
Not your usual family story.
Advertising Agency: Les Aiguilleurs, Boulogne, France
Creative Director / Copywriter: Emmanuel Boronad
Art Director / Illustrator: Jessi Michelle
Published: October 2015
Source: Ads Of The World
The Sagano Bamboo Forest, located in Arashiyama district west of Kyoto, is a must-see for any traveler to Japan searching for a certain other-worldly serenity. A massive grove of pole thin, but toweringly tall bamboo immerses visitors in a lush shaded green world
The grove, located near centuries old UNESCO-designated temples and villas, is even walkable at night, when its several paths and the bamboo themselves, are lit up for all to see. Read more…
More …read more
Source: Mashable
Ernst Fischers TV-Spot wird von vielen belächelt. Werber loben ihn. …read more
Source: Persoenlich
Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director: Bruno Regalo
Art Directors: Bruno Regalo, Thiago Matsunaga
Copywriters: Zé Luís Schmitz, André Boaventura
Published: October 2015
Source: Ads Of The World
Klosterfrau Melissengeist kennen viele nur noch aus der Hausapotheke ihrer Mütter und Großmütter. Mit einer neuen Kampagne will Zum goldenen Hirschen das jetzt ändern.
Source: WUV
At this week’s Association of National Advertiser’s conference, PepsiCo’s Brad Jakeman, president of the global beverage group, drew attention for his harsh critique of ad agencies. But he was equally aggressive in calling for more diversity in Adland. He elaborated on the topic in this video:
At this week’s Association of National Advertiser’s conference, PepsiCo’s Brad Jakeman, president of the global beverage group, drew attention for his harsh critique of ad agencies. But he was equally aggressive in calling for more diversity in Adland. He elaborated on the topic in this video:
Source: AdAge
Microsoft hat eine Zusammenarbeit mit LG Electronics bekanntgegeben. Mit vereinten Kräften wollen sie Geräte für das Internet der Dinge entwickeln. …read more
Source: Netzwoche
If that blue dot next to Twitter’s new Moments tab is driving you crazy, you’re not alone.
Twitter introduced Moments, its new experience that aims to provide “the best of what’s happening on Twitter in an instant,” in an update to its app and website last week. The much-hyped feature, previously known as Project Lightning, offers a look into tweets around specific news stories and events, like major league sports games.
Unsurprisingly, as with pretty much every major update to any widely used social media platform, the …read more
Source: Mashable
Advertising Agency: Conill, USA
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Hernan Cerdeiro
Associate Creative Directors: Juan Cruz Vassallo, Hernan Pettinaroli
Senior Art Director: Mauricio Mutis
Copywriter: Ricardo Chuecos
Client Services Director: Beatriz del …read more
Source: Ads Of The World
The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an “industry-wide” guarantee that ad pages will achieve sales results for marketers. If those results don’t materialize, qualifying marketers will be made whole with free ad space or refunds.
The program, called the Print Magazine Sales Guarantee, was developed by the medium’s chief trade group, MPA — The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.
The association declined to identify which publishers are part of the program, however, saying only that they reach 75% of magazine readers. A Time Inc. spokeswoman and a Conde Nast spokesman said their companies are participating. Representatives at other publishers did not immediately respond to inquiries.
The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an “industry-wide” guarantee that ad pages will achieve sales results for marketers. If those results don’t materialize, qualifying marketers will be made whole with free ad space or refunds.
The program, called the Print Magazine Sales Guarantee, was developed by the medium’s chief trade group, MPA — The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.
The association declined to identify which publishers are part of the program, …read more
Source: AdAge
Das Schweizer Unternehmen Quovadis hat einen neuen Service für die Zertifizierung internetfähiger Geräte angekündigt. Der Service soll sich für das Internet der Dinge eignen. …read more
Source: Netzwoche
Vollständig in eine ganz neue Rolle schlüpfen: Nicht-Profis tun das, wenn sie sich auf eine Fantasiewelt im Rollenspiel einlassen.
Source: WUV
Microsoft hat den Grafikexperten Havok gekauft. Das Unternehmen will bei Havok Innovationen einführen. Unter anderem sollen sie zusammen einen neuen Cloud-Service entwickeln. …read more
Source: Netzwoche
The Xbox One continues to look more and more like a very specialized Windows 10 computer
A new feature will let users remap the buttons on their controller, Microsoft’s Mike Ybarra confirmed via Twitter on Sunday. Ybarra, the partner director of program management for Windows and Xbox, revealed it whena fan asked both Ybarra and Xbox boss Phil Spencer why the upcoming Xbox Elite controller offered button remapping but standard controllers didn’t. (Microsoft employees answer questions like this all the time on social media.)
Mehr als 30 Prominenten als Unterstützer, gratis Schaltungen bei diversen Medien. Jung von Matt/Sports ist mit der Kampagne für die Einhaltung der Menschenrechte ein echter Coup geglückt.
Source: WUV
Erste Arbeiten für Sibler werden in den nächsten Wochen zu sehen sein. …read more
Source: Persoenlich
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