Monthly Archives: January 2015
TBWAZürich: Erstes Blitzplakat der Welt
Die Botschaft kommt erst durch Abfotografieren mit Blitz zum Vorschein. …read more
Source: Persoenlich
Alibaba-Beteiligung rettet Yahoos Bilanz
Yahoo tritt auf der Stelle. Das Kerngeschäft stagnierte und der operative Gewinn ging deutlich zurück. Mit seinen Beteiligungen an Alibaba verdiente der Konzern aber prächtig. …read more
Source: Netzwoche
Grey steigt bei Agentur Dorland aus
Nach fast 25 Jahren enger Partnerschaft gehen die Networkagentur Grey und die traditionsreiche, inhabergeführte Agentur Dorland ab sofort getrennte Wege. Grey gibt seine Minderheitsbeteiligung an der Berliner Agentur ab.
Source: WUV
Facebook, Tinder, Instagram suffer widespread issues
UPDATED: Tuesday, Jan. 27 / 2:14 a.m. EST — Facebook, Tinder and Twitter appear to be back to normal after a 40 minute outage and mass freak out.
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Hold your duck faces, sexy messages and food photos. The world is in the middle of an extreme outage.
Facebook, Tinder and Instagram users worldwide are experiencing issues on Tuesday.
Mobile apps and website versions of the sites have gone down for some users, while others have been experiencing intermittent issues since 12:10 a.m. EST, according to downdetector.com, which monitors disruptions to Facebook’s services
It …read more
Source: Mashable
Agentur-Hack: Kreative Praktikumssuche
Ein holländischer Student hätte gern ein Praktikum bei einer renommierten Agentur. Und empfiehlt sich mit einem Hack und geklauten Hashtags seinen potenziellen Arbeitgebern.
Source: WUV
See Kim Kardashian Mock Herself in T-Mobile Super Bowl Ad
Last year, T-Mobile stormed into its first Super Bowl with Tim Tebow, letting the former NFL quarterback mock his own storied stardom. Now the cocksure wireless “Uncarrier” is back in the game with another self-deprecating celebrity.
Kim Kardashian West will star in a spot, during the first quarter, promoting T-Mobile’s new “data stash” offering. It’s one of two ads T-Mobile bought during the game. The carrier is also running another in the NBC live-stream, and of course making an accompanying push on the web and Twitter revolving around its newest endorser.
“Who better than Kim Kardashian?” CMO Mike Sievert said. “She’s a social media powerhouse. This isn’t just a TV commercial. This isn’t just a 30-second spot. This is a social media event.”
Last year, T-Mobile stormed into its first Super Bowl with Tim Tebow, letting the former NFL quarterback mock his own storied stardom. Now the cocksure wireless “Uncarrier” is back in the game with another self-deprecating celebrity.
Kim Kardashian West will star in a spot, during the first quarter, promoting T-Mobile’s new “data stash” offering. It’s one of two ads T-Mobile bought during the game. The carrier is also running another in the NBC live-stream, and of course making an accompanying push on the web and Twitter revolving around its newest endorser.
“Who better than Kim Kardashian?” CMO Mike Sievert said. “She’s a …read more
Source: AdAge
BMW i3: Newfangled Idea
Advertising Agency: Kirshenbaum Bond Senecal + Partners< USA
Source: Ads Of The World
ViznerBorel: Die volle Ladung Porsche
Für den Neukunden das Thema E-Mobility in Szene gesetzt. …read more
Source: Persoenlich
Sieben Jahre Multitouch
Stilus hat ein neues Ctouch-Display ins Sortiment aufgenommen, bei dem der Hersteller erstmals eine Garantielaufzeit von sieben Jahren gewährt. Natives 4K und Multitouch sind ebenfalls dabei. …read more
Source: Netzwoche
Eine App lässt Blinde sehen – wunderbare Idee aus Dänemark http://www.werbewoche...
Eine App lässt Blinde sehen – wunderbare Idee aus Dänemark
…read more
Source: Werbewoche FB
14 killed, thousands displaced by Madagascar tropical storm
At least 14 people were killed over the weekend when the island nation of Madagascar was battered by a tropical storm, officials said Monday.
Tropical storm Chedza has displaced more than 36,000 Madagascans, said the National Office of Risk and Catastrophe Management. Most of the deaths were a result of landslides caused by heavy rain and building collapses as strong winds tore roofs from houses.
Flooding was especially severe in the capital Antananarivo, where more than 30,000 people have …read more
Source: Mashable
Werbung: Trotz Aufschwung: Markt stagniert
Seit 2011 gibt es im Schweizer Werbemarkt kaum Bewegungen. …read more
Source: Persoenlich
Hogenkamp lanciert News-App für Professionals
Die heute lancierte App “Niuws” aggregiert Nachrichen für Professionals zu verschiedenen Themen. Damit der Überblick nicht verloren geht, treffen Experten eine Vorauswahl. …read more
Source: Netzwoche
Agenturen kritisieren das "Brand eins"-Ranking
Ein aktuelles “Brand eins”-Sonderheft präsentiert die 275 besten Agenturen Deutschlands. Doch es hagelt Kritik an dem Ranking. Selbst Häuser, die das “Beste Agentur”-Siegel erhalten haben, beklagen falsche Zuordnungen und das Geschäftsmodell, welches hinter dem Ranking steckt.
Source: WUV
CLIO Creative Bowl: This Guy
The CLIO Creative Bowl. Where the experts decide the big game’s best ad.
Advertising Agency: McCann, New York, USA
Executive Creative Directors: Bill Wright, James Dawson-Hollis
Art Director: Coleman Davis
Copywriter: Lex Singer
Designer: Shelby Hipol
Photography: Getty Images
Senior Integrated Producer: Deb Archambault
Senior Project Manager: Debbie Fried
Project Manager: Alex Goldklang
Account Director: Eric Monnet
Print Producer: April Gallo
Graphic Artist: <a target=_blank …read more
Source: Ads Of The World
Ad-Tech Company Shuts Down 'Zombie' Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly.
Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in a series of critical media reports for using Verizon’s technology tracking on consumers even after they’d cleared their cookies. After defending the practice, Turn abruptly reversed its position and suspended the practice which had been nicknamed the “zombie” cookie.
“Over the past 48 hours, there has been significant interest in a method Turn uses to deliver tailored advertising to mobile browsers,” wrote Turn chief privacy officer Max Ochoa in a blog post. “We have heard the concerns and are actively re-evaluating this method.”
Verizon’s foray into the digital ad business isn’t going all that smoothly.
Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in a series of critical media reports for using Verizon’s technology tracking on consumers even after they’d cleared their cookies. After defending the practice, Turn abruptly reversed its position and suspended the practice which had been nicknamed the “zombie” cookie.
“Over the past 48 hours, there has been significant interest in a method Turn uses to deliver tailored advertising to mobile browsers,” wrote Turn chief privacy officer Max Ochoa in a blog post. “We have heard the concerns …read more
Source: AdAge
Video appears to show Paris attack suspect swear allegiance to ISIS
A video apparently showing the Paris kosher market gunman pledging allegiance to the Islamic State and defending the attack on the satirical newspaper Charlie Hebdo surfaced on Sunday.
The video was posted online on Sunday by an “ISIS-linked Twitter account,” according to the SITE Intelligence Group, a terrorism monitoring organization, which was among the first to spot the video.
The IS released a video of Paris gunman Amedy Coulibaly pledging to Abu Bakr al-Baghdadi and displaying …read more
Source: Mashable
SportsCenter Ad by Nike Agency Features Under Armour Star
Under Armour’s Stephen Curry shoe launch is getting a subtle boost from an unlikely source: Nike’s ad agency.
Wieden & Kennedy, which has long worked for Nike, also works for ESPN. And the agency’s latest ad for SportsCenter features Mr. Curry and comes as Under Armour is seeking to build buzz behind its new “Curry One” shoe.
Mr. Curry, who plays for the Golden State Warriors, will debut the shoe during Friday night’s game against the Cleveland Cavaliers that will be on ESPN. The SportsCenter ad does not plug Mr. Curry’s shoes.
Under Armour’s Stephen Curry shoe launch is getting a subtle boost from an unlikely source: Nike’s ad agency.
Wieden & Kennedy, which has long worked for Nike, also works for ESPN. And the agency’s latest ad for SportsCenter features Mr. Curry and comes as Under Armour is seeking to build buzz behind its new “Curry One” shoe.
Mr. Curry, who plays for the Golden State Warriors, will debut the shoe during Friday night’s game against the Cleveland Cavaliers that will be on ESPN. The SportsCenter ad does not plug Mr. Curry’s shoes.
Source: AdAge
NSPCC: I saw your willy
Advertising Agency: Leo Burnett Change, UK
Copywriter: Alison Steven
Art director: Liam Bushby
Creative Director: Beri Cheetham
Executive Creative Director: Justin Tindall
Planner: Kit Altin
Agency Producers: Abby Jenkins, Bruce Macrae
Media agency: OMD
Planner: Alexandra Gill
Production company: …read more
Source: Ads Of The World
CES: 4K in der Hand
Die International CES 2015 neigt sich mit einem Besucherrekord dem Ende zu. Ausser diversen 4K-Gadgets präsentierten die Aussteller auch einen kompressorlosen Weinschrank, der Rotwein optimal lagern soll. …read more
Source: Netzwoche
5 wichtige Agenturchefinnen 2015
Diese Liste ist in einigen Jahren hoffentlich überflüssig – oder aber viel länger als heute. Noch sind weibliche Agenturchefs in der Minderheit. Wer von ihnen 2015 besonders wichtig wird, zeigt eine Auswahl aus der 100-Köpfe-Liste und dem Top-5-Club der W&V.
Source: WUV
Exxtra: Hält für Audi Gefahren auf Abstand
Plakat- und Inseratsujets bewerben “adaptive cruise control”. …read more
Source: Persoenlich
13 Fragen an Johannes Raggio (Leo Burnett Schweiz)
13 Fragen an Johannes Raggio (Leo Burnett Schweiz)
«Dem letzten Hackbraten fehlte irgendetwas» | werbewoche
www.werbewoche.ch …read more
Source: Werbewoche FB
Google Glass will be MIA at CES, but smart glasses will step up
As I prepared to cover this year’s International CES in Las Vegas, I packed a healthily stocked gear bag, complete with two laptops, a DSLR camera, four smartphones, a Wi-Fi hotspot, a smartwatch, cables galore and multiple spare batteries.
One thing I didn’t pack — although I strongly considered it — was Google Glass. I’ve been a Glass Explorer since the connected headset came out in spring 2013, although I haven’t worn it much lately. I still occasionally find it useful to capture fleeting moments with my family, …read more
Source: Mashable
McDonald's Describes New Brand Vision, Reaffirms Commitment to 'I'm Lovin' It'
McDonald’s on Friday described an updated approach to marketing its brand, but the long-running “I’m lovin’ it” tagline isn’t going anywhere.
The chain is instead “reigniting” the “I’m lovin’ it” theme “by introducing a new platform that puts more focus on lovin’,” said the company in a statement. The messaging will focus more on positivity “with more uplifting content and conversations in the lovin’ spirit.
Ad Age first reported the brand campaign after Publicis Groupe’s Leo Burnett won a pitch for ideas to refresh the brand. “I’m lovin’ it” was not expected to be jettisoned, but rather to be evolved.
McDonald’s on Friday described an updated approach to marketing its brand, but the long-running “I’m lovin’ it” tagline isn’t going anywhere.
The chain is instead “reigniting” the “I’m lovin’ it” theme “by introducing a new platform that puts more focus on lovin’,” said the company in a statement. The messaging will focus more on positivity “with more uplifting content and conversations in the lovin’ spirit.
Ad Age first reported the brand campaign after Publicis Groupe’s Leo Burnett won a pitch for ideas to refresh the brand. “I’m lovin’ it” was not expected to be jettisoned, but rather to be evolved.
Source: AdAge
Content Cube für L’Oréal nimmt die Arbeit auf
Die WPP-Tochter Content Cube ist nun offiziell gestartet. Die Düsseldorfer Agentur wurde für L’Oréal maßgeschneidert und betreut aktuell die drei Marken Maybelline New York, L’Oréal Men Expert und Vichy.
Source: WUV
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