Monthly Archives: January 2014
Amazon dominiert den Cloud-Markt
Amazon hat sein Fiskaljahr 2013 bilanziert. Die Zahlen liegen unter den Erwartungen von Analysten. Ein Geschäftsbereich schloss jedoch hervorragend ab: Mit seinem Cloud-Angebot “Amazon Web Services” machte der Online-Händler so viel Umsatz wie noch nie. …read more
Source: Netzwoche
Ende einer Karriere: Milka-Testimonial Martin Schmitt hört auf zu fliegen
Eine großartige Karriere ist vorbei. Martin Schmitt, Vorzeige-Skiflieger und Milka-Testimonial beendet seine Laufbahn als Sportler. Das gab der Weltmeister heute auf einer Pressekonferenz in Willingen bekannt. Damit verändert sich auch die Partnerschaft mit Milka in der bisherigen Form.
Source: Horizont
Serviceplan muss um BMW Motorrad zittern
BMW Motorrad lässt derzeit um seinen Europa-Werbeetat pitchen. Diese Information wurde von Personen, die mit der Sache vertraut sind, gegenüber W&V Online bestätigt.
Source: WUV
Superbowl: Laurence Fishburne erinnert an Matrix
Morpheus bringt die Kia-Luxusliner unter die Leute. …read more
Source: Persoenlich
Apple Q1 Earnings Preview: What to Expect
Six months ago, Apple’s chief financial officer Peter Oppenheimer promised that the company and its customers would be in for “a very busy fall.” Apple made good on that: two new iPhones, two new iPads, a new iMac and the new Mac Pro all went on sale in the three months between mid-September and mid-December. On Monday, we finally get hear some of the results for this deluge of new products.
Apple will report its first-quarter earnings for 2014 shortly after the market closes at 4 p.m. ET on Monday. …read more
Source: Mashable
Salvation Army: Cut for Christmas, Homeless look their best at a Christmas dinner
Advertising Agency: DraftFCB, Netherlands
Source: Ads Of The World
MasterCard Serves Up Grammy Surprise: Justin Timberlake
Justin Timberlake rang up seven Grammy nominations this year, but tonight he’ll be doing a different kind of ringing — the doorbell of an unsuspecting fan.
In a 45-second spot spot that will debut during The Grammys, Mr. Timberlake will talk and sing with the shellshocked MasterCard cardholder, treating her to a “Priceless Surprise.” That’s the hashtag (#PricelessSurprises) and theme of the latest evolution of the 17-year-old MasterCard “Priceless” brand campaign.
“It’s not just about creating priceless surprises, but about how can we be priceless in people’s lives in new and unexpected ways,” said Raja Rajamannar, MasterCard’s chief marketing officer.
Justin Timberlake rang up seven Grammy nominations this year, but tonight he’ll be doing a different kind of ringing — the doorbell of an unsuspecting fan.
In a 45-second spot spot that will debut during The Grammys, Mr. Timberlake will talk and sing with the shellshocked MasterCard cardholder, treating her to a “Priceless Surprise.” That’s the hashtag (#PricelessSurprises) and theme of the latest evolution of the 17-year-old MasterCard “Priceless” brand campaign.
“It’s not just about creating priceless surprises, but about how can we be priceless in people’s lives in new and unexpected ways,” said Raja Rajamannar, MasterCard’s chief marketing officer.
Source: AdAge
The Mill: Söhnke Christiansen wird Executive Producer für den deutschen Markt
Söhnke Christiansen übernimmt die Deutschland-Vertretung der britischen Postproduktion The Mill. Der 37-Jährige kümmert sich von dem Standort Hamburg aus um das deutschlandweite Neugeschäft und die bestehenden Kunden des Londoner Unternehmens. Christiansen kommt von Pixomondo Hamburg zu The Mill.
Source: Horizont
Was von Nokia noch übrig bleibt
Das an Microsoft verkaufte Handy-Geschäft sorgt zum Abschluss des Fiskaljahres 2013 nochmals für rote Zahlen bei Nokia. Immerhin: Was von Nokia übrig bleibt, ist profitabel. …read more
Source: Netzwoche
"Hartzlich Willkommen": Erste Folge von "Deutsches Fleisch"
Political Incorrectness garantiert: Am 30. Januar geht die erste Staffel von “Deutsches Fleisch” bei ZDFNeo auf Sendung. Geschrieben wurde die erste deutsche Comicserie für Erwachsene vom Berliner Werbetexter Ilja Schmuschkowitsch. W&V Online zeigt die erste Folge.
Source: WUV
Publicis: Clip gegen häusliche Gewalt schafft es nach Übersee
Die Zürcher Frauenzentrale twitterte sich in die US-Medien. …read more
Source: Persoenlich
Das Leben ist voller Wendungen...
Das Leben ist voller Wendungen…
Peter Brönnimann verlässt Leo Burnett | werbewoche
www.werbewoche.ch
Axel Eckstein wird ab dem 3. März 2014 die Leitung der Kreation zusammen mit dem bestehenden Executive Creative Director Johannes Raggio übernehmen und wird Teil der Geschäftsleitung von Leo Burnett Schweiz. Dies schreibt Leo Burnett in einer Mitteilung vom Freitag. …read more
Source: Werbewoche FB
Nach Manipulationsvorwürfen: ADAC-Kommunikationschef Michael Ramstetter legt alle Ämter nieder
Für den ADAC ist es ein Gau: Michael Ramstetter, ADAC-Kommunikationschef und Chefredakteur der ”ADAC-Motorwelt, hat nach den Manipulationsvorwürfen rund um die Preisverleihung ”Gelber Engel” Fehler eingeräumt – und daraus die Konsequenzen gezogen. Ramstetter hat sämtliche Funktionen beim Automobilclub niedergelegt.
Source: Horizont
How to Curate Your Facebook News Feed
Baby photos. News articles. Selfies. Advertisements. Job announcements
It’s likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That’s both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.
In March, Facebook announced a News feed redesign. Mark Zuckerberg told press, “What we are trying to give everyone …read more
Source: Mashable
Watch Arnold Schwarzenegger Pitch for Bud Light in Teaser for Super Bowl Ads
Earlier this week Anheuser-Busch InBev promised two star-studded Super Bowls ad for Bud Light, which is getting a new tagline, “The Perfect Beer for Whatever Happens.”
Today the brand released teasers for the ads, which include Arnold Schwarzenegger, Don Cheadle, comedian/musician Reggie Watts and a llama. The campaign is the debut work for BBDO, which won the account last year.
“Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story,” Bud Light VP Rob McCarthy said in a statement, adding that the campaign will include “five special cameos.” The teasers are expected to run throughout the weekend during sports programming. The New York Post on Friday reported Mr. Schwarzenegger would be paid $3 million for his appearance.
Earlier this week Anheuser-Busch InBev promised two star-studded Super Bowls ad for Bud Light, which is getting a new tagline, “The Perfect Beer for Whatever Happens.”
Today the brand released teasers for the ads, which include Arnold Schwarzenegger, Don Cheadle, comedian/musician Reggie Watts and a llama. The campaign is the debut work for BBDO, which won the account last year.
“Our six Super Bowl ad teasers give viewers a peek behind the curtain, but fans will have to tune-in during the game to see how these seemingly unrelated events form one cohesive story,” Bud Light VP Rob McCarthy said in a statement, …read more
Source: AdAge
Renault Mégane: Catch me if you can
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Christophe Perruchas
Art Director: Alexandra Offe
Copywriter: Didier Aerts
Assistant Art Director: Camille Vernier
Account managers: Patrick Lara, Eric Hazout, Sigolène Naugès, Adeline Blanc
Planning: Marie Nossereau
TV Production: Pierre Marcus, Nathalie Levincent, Frédérique Le Goff
Production: Prodigious
Director: Martin Werner
Company production: Henry de Czar
Source: Ads Of The World
Panasonics letzter Rotstift?
Panasonics Restrukturierung könnte bald abgeschlossen sein. Der Konzern will offenbar fünf Chip-Fabriken schliessen oder verkaufen. …read more
Source: Netzwoche
Warten auf die Rückrunde: Sportschau-Spot von Thjnk
In einer Woche endet die Bundeliga-Winterpause. Zeit für die Sportschau im Ersten, für ihre Fußball-Berichterstattung während der Rückrunde zu trommeln. Die Hamburger Agentur Thjnk setzt dieses Briefing auf humorvolle Art um. Film ab!
Source: WUV
Werbebarometer: Negative Investitionsstimmung hält an
Onlinekanal verzeichnet nach wie vor den höchsten Indexwert. …read more
Source: Persoenlich
Retter in der Not? Roger Schawinski will Radio 105 retten...
Retter in der Not? Roger Schawinski will
Radio 105 vor dem Aus | werbewoche
www.werbewoche.ch
Music First Network war zu Beginn des vergangenen Jahres in finanzielle Schieflage geraten. Investor Daniel Hartmann konnte jedoch das Unternehmen zunächst vor dem Konkurs bewahren. Music First Network habe sich bemüht, ihre Sender erfolgreich zu vermarkten, heisst es auf der Website und in der Mitt… …read more
Source: Werbewoche FB
HBO Is Putting First Episodes of 'Girls' Season 3 on YouTube
HBO will upload the first two episodes of Girls season three onto the network’s YouTube channel on Jan. 13 at 10 a.m. ET, just 12 hours after they premiere on HBO
Rather than requiring fans to watch live during Sunday’s two-part premiere or forcing them to catch up using its HBO GO subscription service, offering the episodes for free on YouTube is one way the network is courting the show’s active online fan base.
See also: Instagram Video Booth Will Ask Celebs Your Questions at Golden …read more
Source: Mashable
John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign
Fashion designer John Varvatos has landed his self-described heroes, rock band KISS, as the extremely made-up face of his spring 2014 collection advertising campaign, inspired by one of the band’s most iconic album covers.
“The idea was to do something that was against the grain, groundbreaking, and disruptive. KISS are all of the above and that’s what rock ‘n’ roll is supposed to be,” said Mr. Varvatos via email from Milan, Italy. He called the band “super heroes” and said creating the new campaign has been a highlight of his careerand of his life.
The feeling is mutual. “John Varvatos is the epitome of rock ‘n’ roll fashion and we couldn’t be more honored to be a part of his legacy,” said Paul Stanley of KISS in a statement.
Fashion designer John Varvatos has landed his self-described heroes, rock band KISS, as the extremely made-up face of his spring 2014 collection advertising campaign, inspired by one of the band’s most iconic album covers.
“The idea was to do something that was against the grain, groundbreaking, and disruptive. KISS are all of the above and that’s what rock ‘n’ roll is supposed to be,” said Mr. Varvatos via email from Milan, Italy. He called the band “super heroes” and said creating the new campaign has been a highlight of his careerand of his life.
The feeling is mutual. “John Varvatos is the …read more
Source: AdAge
Libero Football Magazine: Taking out the trash
Advertising Agency: Lola / Lowe & Partners, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sito Morillo
Copywriters: Nicolás Gómez Cal, Sito Morillo
Art director: Bruno Nakano
Designer: Nicolás Ordozgoiti
Client contact: Diego Barcala, Oscar Abou-Kassem
Client Service Director: Daniele Cicini
Account executive: Laura Gerpe
Producer: Cristina Español
Production Company: Blur
Director: Federico Cummins
Post Production: Serena
Source: Ads Of The World
Facebook-Managerin Mendelsohn: Bei uns ist immer Primetime”
1,2 Milliarden Menschen nutzen Facebook inzwischen weltweit, und das soziale Netzwerk will weiter expandieren. In einem HORIZONT.NET-Interview positioniert Nicolal Mendelsohn, Vice President Europe, Middle East and Africa (EMEA), Facebook als ideale Marketingplattform.
Source: Horizont
2013: PC-Verkäufe gehen um 10 Prozent zurück
Sämtliche grossen Anbieter von Desktop-PCs mussten rückläufige Absätze in Kauf nehmen. Asus und Acer verloren massiv Marktanteile. …read more
Source: Netzwoche
LVM-Kampagne von Kolle Rebbe: Schadensfälle mit Humor nehmen
Nach dem Pitchgewinn 2012 schickt die Hamburger Agentur Kolle Rebbe die neue bundesweite Kampagne für die LVM an den Start.
Source: WUV
Feinheit: Freakige Kunstwerke
Sieben Illustratoren haben die Agentur-Crew porträtiert. …read more
Source: Persoenlich
12 Vintage Food Tips From Uncle Sam
Sugar-free desserts, cornmeal mush and cottage cheese for dinner might sounds like our worst dining nightmare. But to the United States federal government, it was a perfectly suitable American wartime meal.
Uncle Sam has had his eye on America’s food since the late 19th century when the United States saw some of its earliest legislation regarding food safety
Food propaganda has flourished since then, especially during the first and second World Wars, when meals were carefully rationed.
We’ve …read more
Source: Mashable
Abgang: Co-Chef Bert Peulecke verlässt Thjnk Berlin
Prominenter Abgang bei Thjnk: Bert Peulecke, Co-Geschäftsführer und Mitinhaber der Berliner Niederlassung, verlässt die Agentur. Das geht aus einer Bekanntmachung im Handelsregister vom 3. Januar hervor. Demnach ist der 42-Jährige nicht mehr Mitglied der Geschäftsführung.
Source: Horizont
Partners & Partners: Ready to re-gift
We sent 45 of these out to clients and prospects. Each package included a detailed card with the contents of each gift and who it was appropriate for. Each gift also had a blank To/From sticker.
Advertising Agency: Partners & Partners, USA
Chief Creative Officer / Copywriter: Sam Saunders
Art Director: Reese Carpenter
Chief Strategy Officer: Torsten Gross
Agency Producer: Chantille Boudousque
Special Thanks: Swiss Stays / Quirky
Source: Ads Of The World
Kleenex Inks Deal With Isaac Mizrahi for Designer Tissues
When it comes to fashion, facial tissue is nothing to sneeze at anymore. Kleenex has enlisted designer Isaac Mizrahi for a new marketing campaign and collection of tissue boxes, as the brand already known for novel oval and fruit-inspired wedge boxes looks to take its design to the next level.
A design-focused campaign kicks off with a TV ad from JWT, New York, breaking Jan. 6 showing Kleenex boxes as part of colorful home designs as the Kimberly-Clark Corp. brand looks to burnish its credentials as a trendsetter in home dcor.
Mr. Mizrahi will contribute to the style-focused Style Studio microsite for Kleenex, which is wrapped up with the celebration of the brand’s 90th anniversary. The site, among other things, points out that Kleenex boxes have twice been featured in New York’s Metropolitan Museum of Art.
When it comes to fashion, facial tissue is nothing to sneeze at anymore. Kleenex has enlisted designer Isaac Mizrahi for a new marketing campaign and collection of tissue boxes, as the brand already known for novel oval and fruit-inspired wedge boxes looks to take its design to the next level.
A design-focused campaign kicks off with a TV ad from JWT, New York, breaking Jan. 6 showing Kleenex boxes as part of colorful home designs as the Kimberly-Clark Corp. brand looks to burnish its credentials as a trendsetter in home dcor.
Mr. Mizrahi will contribute to the style-focused Style Studio microsite for …read more
Source: AdAge
Leagas Delaney inszeniert Škoda Yeti als Erlebnisauto
“Einfach mehr zu erzählen”: Die Hamburger Agentur Leagas Delaney wirbt in einem neuen TV-Spot für die überarbeitete Version des Kompakt-SUV Škoda Yeti. Dabei wird das Modell als Erlebnisauto in Szene gesetzt. Film ab!
Source: WUV
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