Monthly Archives: April 2014
Handy-Uploads
3x gold, 1x silber, 1x bronze und einige shortlists sowie ein paar drinks und gute gespräche später – auch dieses jahr dominiert agentur am flughafen den bob best of b2b award in deutschland. freude. …read more
Source: Werbewoche FB
The IRL Impact of Viral Web Culture in Vietnam
Last June, officials in Vietnam’s Ministry of Information and Communication canceled the release of an eagerly anticipated film — Bui Doi Cho Lon or The Street Children of Chinatown — because it was deemed too violent, and didn’t portray the “social realities” of Ho Chi Minh City.
The decision wasn’t out of the ordinary; the Vietnamese government has a long history of censoring entertainment. In fact, one year earlier, the same government office banned The Hunger Games. But this time, Bui Doi Cho Lon‘s banning spurred many online memes …read more
Source: Mashable
El Tiempo: The game of time
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Norato, Claudia Murillo, Eduardo Carvajalino, Fabio Mendoza
Art Director: Duvier Rojas
Copywriter: Alejandro Tawa
Account Director Total Work: …read more
Source: Ads Of The World
Sad Ending to the Ladies' Home Journal Era
Can this magazine be saved? Unfortunately, no. Ladies’ Home Journal, America’s oldest women’s magazine, will cease monthly publishing with its July issue. A spokesman for its owner, Meredith Corporation, said the 131-year-old title will totter on as a newsstand-only quarterly.
What a sad ending for the publication that was once considered America’s premier women’s magazine. Launched in 1883 by Cyrus Curtis, who also started The Saturday Evening Post, LHJ developed out of the popular women’s page in Curtis’s first publication, a periodical for farmers. His wife was the first editor, and the second, a Dutch immigrant named Edward Bok, …read more
Source: AdAge
Amerikanische Uni verbietet Selfies
Selbstportraits via Smartphone gehören heute zum Alltag. Dem Dekan der University of South Florida geht das aber zu weit. Er hat für die Studenten per sofort ein Selfie-Verbot erlassen. …read more
Source: Netzwoche
Die Cover der Woche: ”Hundewelt”, ”Vice”, ”SIMs Kultur”, ”Brand Eins”
Unsere Cover der Woche sind dieses Mal plakativ in besten Sinne: Ein tragendes Motiv, zack, fertig. Größe entscheidet. Da wird selbst eine Küchenschabe zu einem echten Hingucker. Süße Hunde gehen sowieso immer – nicht nur im Internet.
Source: Horizont
Samsung bereitet globalen Pitch vor
Milliarden-Etat: Bislang war man lediglich von einem Europa-Pitch ausgegangen. Doch der Elektronikkonzern Samsung überprüft nun offenbar weltweit seine Agenturbeziehungen in den Bereichen Kreation, Media und Digital.
Source: WUV
Cannes Lions 2014: Ije Nwokorie ist neuer Präsident der "Design"-Jury
Er tritt die Nachfolge von Karl Heiselman an. …read more
Source: Persoenlich
Die Werbung des Tages - aus Russland.
Die Werbung des Tages – aus Russland.
Zu guter Letzt: Hund er bewegt sich doch | werbewoche
www.werbewoche.ch
Frau überfährt Hund: Russische Autokameras zeichnen alles auf. Wieso das Video dennoch lustig ist? Sehen Sie selbst. …read more
Source: Werbewoche FB
Rubin 'Hurricane' Carter, Boxer Wrongly Convicted of Murder, Dead at 76
Rubin “Hurricane” Carter, the boxer imprisoned 19 years for a crime he did not commit and whose plight became a rallying point for racial inequality — as well as a Bob Dylan song and a movie starring Denzel Washington — has died. He was 76.
Carter died in Toronto after a long battle with prostate cancer, the Associated Press reported.
Carter was convicted in 1967 of three murders at a bar in his native New Jersey, and …read more
Source: Mashable
General Mills Pulls New Legal Policy After Consumer Uproar
Seeking to quell a consumer backlash, General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.
The policy, which General Mills posted on its website with an effective date of April 2, provoked a wave of complaints in social media after The New York Times reported on it last week. On Saturday night, the company announced it was dropping the new legal terms.
“Those terms — and our intentions — were widely misread, causing concern among consumers,” the company said on its corporate blog. “So we’ve listened — and we’re changing them back to what they were before.”
Seeking to quell a consumer backlash, General Mills has abandoned a new legal policy that told consumers they gave up their right to sue the company if they engaged in online activities such as joining its online community, subscribing to its email newsletters or printing a coupon. Instead, consumers would have had to settle disputes with arbitration or informal negotiations.
The policy, which General Mills posted on its website with an effective date of April 2, provoked a wave of complaints in social media after The New York Times reported on it last week. On Saturday night, the company announced it …read more
Source: AdAge
Nomad Skate Board: Scientist
The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there’s no difference between the two worlds. A scientist experiments and …read more
Source: Ads Of The World
Report: Digital Marketing - Suchwortwerbung auf Siegeszug
Search Engine Advertising (SEA) boomt: Während Gigant Google den Markt mit neuen Formaten wie ”Product Listing Ads” anheizt, bietet vor allem die mobile Suche Wachstumspotential. Bis 2015 entfallen laut einer aktuellen, weltweiten Studie von Marin Software rund 50 Prozent der Suchanfrage-Klicks auf mobile Endgeräte.
Source: Horizont
Oracle schliesst über 100 Sicherheitslücken
Oracle hat 104 Sicherheitslücken in seinen Anwendungen geschlossen. Wer Produkte wie Fusion Middleware, MySQL-Server oder Java SE nutzt, sollte diese nun aktualisieren. …read more
Source: Netzwoche
Kreienbühl und Vogler: Bist du so wasserresistent wie das Galaxy S5?
persoenlich.com zeigt das Video zum Launchevent für Samsung. …read more
Source: Persoenlich
Mit den Augen der U5: Oster-Gerangel im Einzelhandel
Studenten der Akademie U5 zeichnen für W&V ihre Sicht des Marketing-Zeitgeschehens. Thema heute – und übermorgen: Ostern im Einzelhandel – oder: Hasen haben es auch nicht leicht.
Source: WUV
Die Geschichte hinter dem meist betrachteten Foto aller Zeiten...
Die Geschichte hinter dem meist betrachteten Foto aller Zeiten…
Zu guter Letzt: Die Mutter aller Fotos | werbewoche
www.werbewoche.ch …read more
Source: Werbewoche FB
Chile Forest Fire Leaves at Least 16 Dead, 500 Homes Destroyed
A deadly forest fire in the port city of Valparaiso, Chile, has killed at least 16 people, and destroyed 500 homes, Chilean President Michelle Bachelet said on Sunday.
More than 10,000 people have been evacuated from the area, according to the Associated Press. The fire ignited Saturday afternoon in a forested area above shacks on one of Valparaiso’s hilltops, and grew rapidly after strong winds spread hot ash across the city, the AP reported
This map shows the …read more
Source: Mashable
Handloom Picture Company: Mute
Advertising Agency: Handloom Picture Company, Mumbai, India
Copywriter / Film Director: Ram Subramanian
Producer: Ramya Rao
DOP: Kavin Jagtiani
Actor: Sumeet Thakur
Art Directors: Manisha Khandelwal, Tarannum Hussein
Casting Director: Abhimanyu Ray
Associate Producer: Manasi Nair<br …read more
Source: Ads Of The World
Kampagne von Serranetga zur Lancierung des Galaxy s5 von Samsung Schweiz http://...
Kampagne von …read more
Source: Werbewoche FB
NSA benutzt Heartbleed schon lange
Seit wenigen Tagen ist der Öffentlichkeit die OpenSSL-Lücke Heartbleed bekannt. Nun heisst es, die NSA nutze das Leck schon lange aus. …read more
Source: Netzwoche
Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.
Mr. Heiselman confirmed by email that he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins,” but referred further questions to Apple. An Apple spokeswoman declined to comment.
“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California,” a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins’ London office, effective April 17. Wolff Olins is part of Omnicom Group.
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.
Mr. Heiselman confirmed by email that he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins,” but referred further questions to Apple. An Apple spokeswoman declined to comment.
“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California,” a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins’ …read more
Source: AdAge
WERBUNG ZUM WOCHENENDE: Bye bye Red Bull - Lego und die Quadratur des Markencontents
Als vor zwei Jahren Felix Baumgartner aus einem Ballon in Richtung Erde sprang, machte er das Unmögliche möglich und sorgte zugleich für eine neue Unmöglichkeit: Wer würde jemals eine bessere Content-Marketing-Idee bieten können als Red Bull mit seinem Projekt Stratos. Nach dem Start von The Lego Movie ist diese Frage wohl beantwortet. Der neue Felix heißt Emmet, ist Bauarbeiter und besteht aus quadratischem Plastik.
Source: Horizont
Oliviero Toscani: "Benetton ist mir egal"
Seine provokanten Kampagnen für den italienischen Modekonzern Benetton sorgten für Furore – und machten den Fotografen Oliviero Toscani weltberühmt. Dennoch lässt der Italiener, heute 72 Jahre alt und mehrheitlich mit Pferdezucht und Weinanbau beschäftigt, im Interview mit persoenlich.com kein gutes Haar an der Werbeindustrie. …read more
Source: Persoenlich
Comprix 2014: Die Finalisten stehen fest
Von 270 Einreichungen haben es 195 in das Finale des Comprix 2014 geschafft. Rund 80 Agenturen hatten sich mit ihren Healthcare-Kampagnen beworben.
Source: WUV
Jacob's Crispbreads: Jacob the Baker
Advertising Agency: Publicis, UK
Creative Director: Sue Higgs
Art Director: Kevin Colquhoun
Copywriter: Gregor Findlay
Account Director: Leah Schneider
Agency Producer: Clare Young
Director: Jon Watts
Production Company: Smuggler Films
Prod. Co-Producer: Ramon Leakey
Editor: …read more
Source: Ads Of The World
9 Vacation Spots to Reenact 'Game of Thrones'
Pack your dragons and battle swords, it’s time for a vacation — Game of Thrones style.
The acclaimed television series travels to a number of extremely picturesque locations worldwide for filming. As the show’s widespread international popularity increases, many of these locations have become tourist attractions of their own
The locations range from the snowy glaciers of Iceland, to the dreary countryside of the United Kingdom, to the waterfront walled cities of Croatia. No matter what your holiday weather preference …read more
Source: Mashable
Die Klappe: "All eyes on S4" gewinnt zwei Bronze-Klappen
persoenlich.com zeigt die Goldarbeiten und Schweizer Shortlist-Spots. …read more
Source: Persoenlich
Ende einer Ära: ZDF stellt ”Wetten, dass ..?” zum Jahresende ein
Das ZDF zieht die Konsequenzen aus den rapide sinkenden Zuschauerzahlen seines Shows-Flaggschiffs ”Wetten, dass ..?” und stellt die Show zum Jahresende ein. Das gab Programmdirektor Norbert Himmler am Abend in Offenburg bekannt. Am 13. Dezember wird nach 33 Jahren die letzte Ausgabe der Show ausgestrahlt.
Source: Horizont
Chevy Is Bringing Manchester United to Michigan for Match
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.
It will be part of the 2014 Guinness International Champions Cup and will be played at the University of Michigan’s 109,000-seat football stadium Aug. 2 against Real Madrid.
Manchester United will be wearing uniforms bearing the Chevrolet bowtie during the game. The automaker’s seven-year sponsorship of the club begins on July 1.
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.
It will be part of the 2014 Guinness International Champions Cup and will be played at the University of Michigan’s 109,000-seat football stadium Aug. 2 against Real Madrid.
Manchester United will be wearing uniforms bearing the Chevrolet bowtie during the game. The automaker’s seven-year sponsorship of the club begins on July 1.
Source: AdAge
Das Gezwitscher zur BOSW-Awardnacht
Während der gestrigen Preisverleihung der Best of Swiss Web Awards zwitscherten die Besucher der Gala eifrig. Die Netzwoche präsentiert hier einige der interessantesten Tweets. …read more
Source: Netzwoche
Mit den Augen der U5: Schreckgespenst beim ADC
Studenten der Akademie U5 zeichnen für W&V ihre Sicht des Marketing-Zeitgeschehens. Thema heute: Das ADC-Festival.
Source: WUV
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