Monthly Archives: September 2017
Introducing Ad Lib, a New Podcast From Ad Age. First Up: Vox Media's Jim Bankoff
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Source: AdAge
Netflix: Netflix Is A Joke - Emmys 2017
Woche 39: Kein Schlüssel zum Herzen, sondern das Herz als Schlüssel
Des Trojaners neue Kleider, Showtime sammelt Monero mit der CPU seiner Nutzer und Cyberkriminelle akzeptieren immer mehr Kryptowährungen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
McCann gewinnt Digitaletat der Glücksspirale
Die Agenturen der McCann Worldgroup – McCann und MRM//McCann – konnten sich im Pitch um den Digitaletat der Glücksspirale durchsetzen. Sie sollen nun die Zielgruppe verjüngen. …read more
Source: WUV
Trump’s buddy Tom Brady links arm with teammate during national anthem
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The NFL vs. President Donald Trump showdown is really heating up now that Trump’s good buddy Tom Brady is getting involved.
The 45th U.S. president called on NFL owners to fire any players that kneel or protest during the pre-game national anthem at a rally on Friday. Unfortunately for Trump, he overlooked the fact that peaceful protest is a form of speech that is protected under the First Amendment.
This overstep from the nation’s highest office caused multiple NFL players and others to lash out against Trump, who later <a target=_blank …read more
Source: Mashable
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it’s time to celebrate.
To connect with consumers when they’re getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen.
“Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments. Twitter is about all those live conversations,” says Victoria Vaynberg, head of digital, U.S., Anheuser-Busch InBev. “The platform really bridges that gap for us because we’re able to reach out and message those people at those right moments in their lives.”
Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it’s time to celebrate.
To connect with consumers when they’re getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen.
“Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments. Twitter is …read more
Source: AdAge
Huggies: The World's First Marathon for Babies
The World's First Baby Marathon Episode 1: Ready, Set, Go!
Woche 38: Wenn Malware mal von Malware lernt
Gewissensbisse im russischen Untergrund, eine Hintertür kommt durch die Hintertür und eine Malware, die mit unsichtbarem Licht spricht. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
10 Jahre Obi-Werbung von Jung von Matt: Eine Bilanz
Jung von Matt und Obi trennen sich. Nach zehn Jahren, die nicht einfach waren. Immer aber gab es große Kampagnen. Wir zeigen die besten Arbeiten. …read more
Source: WUV
"Glorreiche Zukunft": Johnson blamiert sich erneut mit seinen Brexit-Phantasien
Source: MM Konstkompass
Watch the first-ever U.S. youth poet laureate perform a stunning poem about social change
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This summer, 19-year-old Amanda Gorman sat down to outline her priorities. As the very first U.S. youth poet laureate, a position she earned for her literary talent as well as her record of community engagement and leadership, she asked herself, “What do I want to accomplish?”
Since Gorman took on the inaugural role, she’s embarked on a national tour across the U.S. She hopes to make poetry accessible to America’s young people, and has sought them out when she speaks and performs.She wanted to be the one sitting and listening, too. …read more
Source: Mashable
Audi: Audi Orchestra Campaign - Mary Tyler Moore Show
No More 'Thriller:' Party City Debuts Campaign From Hill Holliday
Though the state of the worldimmigration, health care, politicsmight seem scary enough, the actual spook fest of Halloween is next month. Party City is taking advantage of the timing of the Oct. 31 holidayits most lucrative sales periodto debut its new rebranding campaign. The “Oh, It’s On” work is the first from Hill Holliday since since Party City brought on the shop as lead agency in April, succceeding Zimmeran. Party City spent $38.3 million on measured media in the U.S. last year, according to Kantar Media.
In two new 30-second spots airing this week, Party City explores the spirited aspects of Halloween for both kids and adults. One ad pits neighbors against one another competing for better decorations; another prepares children for “maximum candy effect.” The new tagline, however, is meant to be applicable to events beyond Halloween as Party City broadens its scope.
“We all have those moments that ‘Oh, it’s on!,’you get an invitation, get dressed up for bit parties or small partiesyou’re getting ready to do something exciting,” says Pat Duncan, senior VP of marketing and chief digital officer of Rockaway, New Jersey-based Party City. “Halloween is definitely our Christmas, our biggest time of the year, but we also have an everyday business and we needed a campaign that could speak to all of those times of the year.”
Though the state of the worldimmigration, health care, politicsmight seem scary enough, the actual spook fest of Halloween is next month. Party City is taking advantage of the timing of the Oct. 31 holidayits most lucrative sales periodto debut its new rebranding campaign. The “Oh, It’s On” work is the first from Hill Holliday since since Party City brought on the shop as lead agency in April, succceeding Zimmeran. Party City spent $38.3 million on measured media in the U.S. last year, according to Kantar Media.
In two new 30-second spots airing this week, Party City explores the spirited aspects of …read more
Source: AdAge
Samsung postet zum Start des Galaxy Note 8 in Handschrift
Zum Marktstart des Smartphone Galaxy Note 8 mit integriertem S Pen kommunizierte Samsung einen Tag lang ausschließlich handschriftlich mit seiner Social-Media-Community. …read more
Source: WUV
Hackerangriff auf die Bundesverwaltung
Unbekannte haben Cyberangriffe auf die Bundesverwaltung verübt. Betroffen sind Server des VBS und ein Dienstleistungserbringer des EDA. Untersuchungen seien eingeleitet.
Source: Netzwoche
When a British daredevil attempted a rocket-powered speed record on Loch Ness
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Crusader is towed out on Loch Ness.
Image: Raymond Kleboe/Picture Post/Hulton Archive/Getty Images
In the 1930s and 1940s, British motorist John Cobb smashed a number of land speed records.
After achieving a world-record speed of 394.19 miles per hour on the Bonneville Salt Flats in 1947, Cobb sets his sights on the water.
To design a vehicle capable of setting a water speed record, Cobb turned to engineer Reid Railton, who had crafted the streamlined Railton Mobil Special which conquered Bonneville.
With Cobb’s financial backing, Railton began exploring concepts for a jet-powered boat which would …read more
Source: Mashable
VWs einstige Vorzeigetochter Audi: Warum Audi seinen Nimbus verloren hat
Rupert Stadler sollte Volkswagens Premiummarke zur Nummer eins der Autowelt machen, besser als BMW, besser als Mercedes. Doch er scheiterte an den Machtverhältnissen im Konzern. Und an eigenen Fehlern. …read more
Source: MM Konstkompass
Red, White, and Blue All Over? Humor Across the Pond
We all know the differences, don’t we? We call them chips, they call them fries. We call it football, they call it soccer. We call them workmates, they call them friends. Americans are direct, optimistic and patriotic, whilst the tea-sipping British are (too) polite, self-deprecating, and far more likely to endure a terrible meal without ever complaining than be seen waving a flag.
At the risk of turning this into a debate over who pronounces “garage” correctly, it’s fair to say our different cultural outlooks, unsurprisingly, result in different marketing styles. Here are four I’ve noticed since making the move across the pond — with some lessons for marketing.
1. Selling doesn’t have to be hard
We all know the differences, don’t we? We call them chips, they call them fries. We call it football, they call it soccer. We call them workmates, they call them friends. Americans are direct, optimistic and patriotic, whilst the tea-sipping British are (too) polite, self-deprecating, and far more likely to endure a terrible meal without ever complaining than be seen waving a flag.
At the risk of turning this into a debate over who pronounces “garage” correctly, it’s fair to say our different cultural outlooks, unsurprisingly, result in different marketing styles. Here are four I’ve noticed since making the move across …read more
Source: AdAge
Wiener: Always In, 2
Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be …read more
Source: Ads Of The World
Woche 36: Wer wählt, was die Wähler wählen?
Bitcoin-Hype erfasst Banking-Trojaner, Mega-Hack trifft US-Finanzwelt und warum man keine Delphine an sein Smartphones lassen sollte. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
Wie Ottonova rotzfrech Wahlplakate abkupfert
Farben, Bilder, Schriften, Claims: Der digitale Krankenversicherer bedient sich schamlos am Kampagnen-Repertoire der Parteien, um sich selbst als freche Angreifermarke zu positionieren. …read more
Source: WUV
Everything you need to know about using Instagram's archive feature
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Instagram released its Archive feature in June, but you might not know what it’s for or how to use it.
Archive lets you hide photos and videos from your profile without completely deleting them. That way, you can bring them back later if you want to do so.
Instagram phrases it as giving you the flexibility to represent how you evolve over time, but Archive is really just a way to hide embarrassing selfies or videos that didn’t get enough likes. Because we’ve …read more
Source: Mashable
Cyber Crime Awareness Society: Online Predators, Chocolate
Children go online as much as adults do nowadays. The chances of meeting strangers online are more than actually meeting them in person. In these peices of communication, we are warning the parents to be aware of such ‘people’. The lollipop, chocolate and balloon are things that attract kids and things that strangers may use …read more
Source: Ads Of The World
Die Ifa wird zur Smartphone-Messe: Neue Flaggschiffe mit 3D-Fotos und Superzeitlupe
Source: MM Konstkompass
A programmatic buy in stormy Houston, sleepy Bozeman leads to strange results
On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to keep them from using photo-filtering and music-discovery apps between 4 a.m. to 5 a.m. local timelargely the same rate as did people who were out of harm’s way some 1,500 miles northwest in Bozeman, Mont.
At least that’s what it looked like when programmatic digital buys were placed across 18 exchanges early Monday in a test conductged by cybersecurity researcher Augustine Fou of Marketing Science Consulting Group. Buys in the two cities went to the exact same group of 15 apps, despite the very different circumstances.
The data, however, turned out to be false.
On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to keep them from using photo-filtering and music-discovery apps between 4 a.m. to 5 a.m. local timelargely the same rate as did people who were out of harm’s way some 1,500 miles northwest in Bozeman, Mont.
At least that’s what it looked like when programmatic digital buys were placed across 18 exchanges early Monday in a test conductged by cybersecurity researcher Augustine Fou of Marketing Science Consulting Group. Buys in the two cities went to the exact …read more
Source: AdAge
Woche 35: Traue keiner kostenlosen Malware
Locky bricht mit Konventionen, Sicherheitsforschern geht ein Lichtlein auf und FDA ruft Herzschrittmacher aus Angst vor Hackern zurück. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
So wirbt Scholz & Friends für Car2go
Seit Januar ist Scholz & Friends Leadagentur des Carsharing-Marktführers Car2go. Jetzt startet die Image-Kampagne mit dem neuen Claim “Proud to share”. …read more
Source: WUV
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