Monthly Archives: September 2014
'SNL' Spoofs Nicki Minaj's 'Anaconda' in Skit With Chris Pratt
Aidy Bryant has the hots for Chris Pratt — but really, who doesn’t? — in this Saturday Night Live skit in which her character spoofs Nicki Minaj‘s “Anaconda” to flirt.
Timid at first, Bryant later confidently launches into her “Booty Rap,” as Pratt’s character — who strangely looks like Vampire Bill from True Blood — absorbs what’s happening
It’s an odd nod to one of this summer’s many songs about butts (Minaj’s “Anaconda” samples …read more
Source: Mashable
SABC TV Licences: Lada
Advertising Agency: DDB, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz
Source: Ads Of The World
Marriott Uses Oculus Rift to 'Teleport' Travelers to Hawaii, London
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers.
The hospitality chain is taking to major cities a display in which consumers, wearing an Oculus Rift headset, can step into a phone booth-like “Teleporter” and be whisked to Black Sand Beach in Hawaii and the top of Tower 42 in London. Marriott Hotels paired up with creative studio Framestore and agency Relevent to create 3-D, 360 live-action video and photos and mix them with computer-generated imagery and elements such as mist, rumbling and wind. The Teleporter started its tour in New York City last week and will travel to eight cities before ending in San Francisco in November.
“A lot of people are curious about how we got here,” said Michael Dail, VP of Marriott Hotels Brand Marketing. “Marriott Hotels has been an iconic brand and we look into the future on how to lead the category.”
Marriott Hotels has jumped onto the virtual reality bandwagon as part of its “Travel Brilliantly” campaign aimed at connecting with next-gen travelers.
The hospitality chain is taking to major cities a display in which consumers, wearing an Oculus Rift headset, can step into a phone booth-like “Teleporter” and be whisked to Black Sand Beach in Hawaii and the top of Tower 42 in London. Marriott Hotels paired up with creative studio Framestore and agency Relevent to create 3-D, 360 live-action video and photos and mix them with computer-generated imagery and elements such as mist, rumbling and wind. The Teleporter started its …read more
Source: AdAge
Die sparsamen Schaltkreise der Zukunft
Eine internationale Forschungsgruppe um die EPF Lausanne will die Schaltkreise der Zukunft entwickeln. Die Gruppe verspricht Transistoren, die bei Spannungen von 0,1 Volt funktionieren. …read more
Source: Netzwoche
VSF&P startet neue Klarmobil-Kampagne
Unter dem Motto “Nicht faul sein – Wechseln” startet die Hamburger Agentur VSF&P eine neue Kampagne für den Mobilfunkanbieter Klarmobil.de. W&V Online zeigt den TV-Spot vorab.
Source: WUV
Republica: SCB-Spieler als 3D-Actionhelden für Westside
Kampagne für die laufende Saison 2014/15 konzipiert. …read more
Source: Persoenlich
Award-verdächtig: Plakat-Serie von crbasel - mehr Sujets auf http://bit.ly/XWhFeM
Award-verdächtig: Plakat-Serie von 
…read more
Source: Werbewoche FB
13 DIY Tricks for Fashion Emergencies at Work
Even the biggest hot shot in the office can’t always be prepared for an unexpected fashion emergency when you’re at work.
Scuffed shoes and loose buttons happen to everyone, and you don’t always have the tools to fix those little problems when they arise. Nobody carries around a shoe-shining kit in their back pocket, after all.
But if you’re ever caught in an emergency, Dr. Ngozi Etufugh, a fashion expert and blogger for IHENAEWU.com has some tips and tricks …read more
Source: Mashable
Maxomedia: Eine Website für ein fusioniertes Berufsbildungszentrum
Durch Workshops und Umfragen wurden Bedürfnisse ermittelt. …read more
Source: Persoenlich
In YouTube Battle, Apple and Samsung Wield Different Weapons
In the courtroom, Apple and Samsung like to accuse the over of being a copycat. Neither could make that claim when it comes to digital advertising tactics.
This week, as both device makers rolled out spots on YouTube for their latest flagship smartphones, the marketing contrast was clear.
Apple introduced its iPhone 6 and 6 Plus with just three digital creative pieces. By Thursday, the trio netted 19.6 million impressions, according to Visible Measures, which catalogues overall spread with its ‘True Reach’ metric. Apple also accrued 162,000 social interactions.
In the courtroom, Apple and Samsung like to accuse the over of being a copycat. Neither could make that claim when it comes to digital advertising tactics.
This week, as both device makers rolled out spots on YouTube for their latest flagship smartphones, the marketing contrast was clear.
Apple introduced its iPhone 6 and 6 Plus with just three digital creative pieces. By Thursday, the trio netted 19.6 million impressions, according to Visible Measures, which catalogues overall spread with its ‘True Reach’ metric. Apple also accrued 162,000 social interactions.
Source: AdAge
Motorola: Choose The New Moto X
Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Directors: David Gibson, Nathan Lennon
Art Director: Andrew Wilcox
Copywriter: Spencer Lavallee
Production Company: …read more
Source: Ads Of The World
Michael verbreitet gute Stimmung bei Dell
Auf dem Dell Solutions Summit 2014 in Brüssel hat Firmenchef Michael Dell eine positive Bilanz nach der Re-Privatisierung gezogen. Laut Dell verzeichnet das Unternehmen das stärkste Wachstum im Markt. Dem Channel räumte Dell eine grössere Bedeutung bei. …read more
Source: Netzwoche
Die Sunrise - Mitarbeitenden sagen Danke - in der aktuellen, von TBWAZürich kre...
Die
…read more
Source: Werbewoche FB
15 Clever DIY Anthropologie Hacks for Your Home
All those quirky, rustic home goods at Anthropologie are just too adorable to resist — as long as you don’t look at the price tag.
Every time you walk into a store, you probably think, “One day, I’m going to buy this.” But even the most budget-savvy shopper can get that Anthro-look without shelling out a ton of cash by making their own, custom made DIY knock off.
That vintage-looking charm doesn’t have to come from a store. Use …read more
Source: Mashable
Ein smarter Mann in einem "smarten" Rollstuhl
In Zusammenarbeit mit Stephen Hawking hat Intel einen smarten Rollstuhl vorgestellt. Das vernetzte Gerät kann unter anderem Blutdruck und Herzfrequenz des Fahrers im Auge behalten. …read more
Source: Netzwoche
Godrej CCTV Cameras: Museum
Advertising Agency: JWT, Gurgaon, India
Creative Director: Pranjal Bordoloi
Art Directors: Vivek Raj Brahma, Amit Shankar
Copywriter: Pranjal Bordoloi
Illustrator: Vivek Raj Brahma
Executive Creative Director: Amit Shankar
Published: December 2013
Source: Ads Of The World
Pariser Antiquitäten- und Juweliermesse: Bling-Bling im Grand Palais
Auf der diesjährigen Biennale für Antiquitäten und Juwelen glitzern die Geschmeide mehr denn je. Cartier und Bulgari fahren groß auf – und verprellen Antiquitätenhändler. …read more
Source: MM Konstkompass
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon.
On Saturday, the Korean device maker’s U.S. marketing team released its inaugural spot in the campaign for its latest Galaxy Note line. It is largely a riposte to the new, larger iPhones. The ad, called “Then and Now,” leans on Samsung’s initial foray into larger-screen smartphones, which Apple entered this week. It culls up negative reviews from the Note’s debut, in 2011, then follows with social media posts, from last week, critiquing Apple.
Additional ads for the Note 4, featuring celebrities, will begin airing next week.
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon.
On Saturday, the Korean device maker’s U.S. marketing team released its inaugural spot in the campaign for its latest Galaxy Note line. It is largely a riposte to the new, larger iPhones. The ad, called “Then and Now,” leans on Samsung’s initial foray into larger-screen smartphones, which Apple entered this week. It culls up negative reviews from the Note’s debut, in 2011, then follows with social media posts, from last week, critiquing Apple.
Additional ads for the Note …read more
Source: AdAge
Strebel Juon: Highland-Romantik, Landhaus-Stil und Alpen-Chic für Möbel Pfister
Modernes Landleben in drei verschiedenen Stilen inszeniert. …read more
Source: Persoenlich
BBDO Düsseldorf und Hochschule Neuss bieten duales Bachelor-Studium
Gemeinsam starten die Kooperationspartner zum Wintersemester 2014/15 den dualen Bachelor-Studiengang „Marketing and Communications Management“. Das neue Ausbildungsangebot kombiniert Theorie und Praxis.
Source: WUV
http://www.werbewoche.ch/zu-guter-letzt-drei-millionen-gespuelte-toiletten
Zu guter Letzt: Drei Millionen gespülte Toiletten | werbewoche
www.werbewoche.ch
Die Ice-Bucket-Challenge scheint überstanden – und hinterlässt nicht nur, aber auch einen schalen Nachgeschmack. Und knapp 20 Millionen Liter verschüttetes Wasser. …read more
Source: Werbewoche FB
Apple's Sept. 9 Event: What to Expect
The sequence of events leading up to Apple‘s annual ritual of unveiling new iPhones is usually pretty rote. Rumors appear with increasing frequency, photos of product parts leak out and once the company finally gets around to actually unveiling the new products, we already know virtually all about them.
This time, however, things are different. Reports say the Sept. 9 Apple event will see the company enter a new product category. The iWatch — Apple’s answer to the smartwatch and fitness tracker — will make its debut at …read more
Source: Mashable
'Daisy' at 50: A Look at America's Most-Influential Political Ad
It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, “Daisy” — officially known as “Peace, Little Girl” — portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.
That’s not to say that attack ads were new in American politics. Since our first elections, American political campaigns and their allies have been saying things so vile that today’s campaigns pale in comparison. Thomas Jefferson’s opponents at The Connecticut Courant said that if he were elected, “Murder, robbery, rape, adultery and incest will all be openly taught and practiced.” Not to be outdone, Jefferson’s side accused John Adams of being of a “hideous hermaphroditical character, which has neither the force and firmness of a man, nor the gentleness and sensibility of a woman.”
But in 1964, TV political advertising was still in its infancy. What Americans had seen of national political spots in the previous presidential runs was rudimentary, lacked sophistication and failed to harness the full potential the medium had to offer. “Daisy,” crafted by none other than the advertising legends at DDB, would change all of that in 60 seconds.
It was 50 years ago today that the Lyndon Johnson campaign launched one of the most important political ads in American history. With all the subtlety of the atom bomb that co-starred in the spot, “Daisy” — officially known as “Peace, Little Girl” — portrayed opponent Barry Goldwater as a danger to the country; likely saved the Johnson team millions in extra ad spending; and showed other political campaigns the kind of destruction TV advertising could do by ushering in a new age of attack ads.
That’s not to say that attack ads were new in American politics. Since our first …read more
Source: AdAge
Corcoran Group Real Estate: Live who you are, 12
Photographer: Annie Leibovitz
Source: Ads Of The World
IFA 2014: D-Link zeigt sein Smarthome
D-Link nutzt die IFA Berlin als Bühne für die Geburt seiner neuen Geschäftssparte Smarthome. Ein Business, das laut Mike Lange, Leiter des neuen Bereichs, jährlich um 50 Prozent wachsen soll. In einem Monat kommen die Neuheiten auch in die Schweiz. …read more
Source: Netzwoche
Rocket & Wink gewinnen Best 18/1
“Weniger ist mehr”: Die Agentur Rocket & Wink punktet beim Plakatpreis 18/1 und räumt für das Fritz-Kola-Plakat “Müde?Wach!” 50.000 Euro ab.
Source: WUV
Scotti: Zeigt die Kunst, Olivenöl zu vertreiben
Webauftritt mit Onlineshop für Le Delizie Di Capua neu gestaltet. …read more
Source: Persoenlich
365 Festtage im Jahr mit Chocolat Frey und Leo Burnett Schweiz http://www.werbew...
365 Festtage im Jahr mit
…read more
Source: Werbewoche FB
Horizont Relaunch: RSS Feeds unter neuer URL
Unsere Seite wurde vollkommen überarbeitet und erstrahlt nun in neuem Glanz. Deshalb finden Sie unsere Feeds nun auch unter einer neuen URL. Eine Übersicht aller Feeds finden Sie hier: RSS Übersicht …read more
Source: Horizont
Ateliertour in Mecklenburg-Vorpommern: Große Kunst im kleinen Kaff
Es gibt Kunstmetropolen wie New York oder Basel. Und es gibt Plüschow und Teterow. Viele Künstler haben sich bewusst entschieden, der Stadt den Rücken zu kehren und in ländlicher Idylle zu arbeiten. Eine Ateliertour. …read more
Source: MM Konstkompass
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