Monthly Archives: February 2018
Her baby may outlive her own country: The story of the Marshall Islands
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An activist from the Marshall Islands wrote this poem for her young daughter, who may outlive her own country.
The Marshall Islands has been hit hard by rising sea levels due to climate change. Read more about the Marshall Islands in our three-part multimedia series, here. Read more…
More about Climate, Mashable Video, Environment, Family, and Water …read more
Source: Mashable
Check24 verschenkt 1000-Euro-Kredit: "Minus 1,5 Prozent": Irrer Preiskampf bei Online-Krediten
Source: MM Konstkompass
Haribo: So bewirbt Bully die zuckerreduzierten Gummitiere
Haribo startet die Kampagne für die neuen zuckerreduzierten Fruchtgummis. Dafür ist auch Bully wieder am Start. Warum das Thema Zucker im Spot nicht im Fokus steht: …read more
Source: WUV
Top Ultra: Care Of Your Clothes, 3
The products kill your clothes before killing stains.
'American Idol' Signs on Macy's and Zyrtec -- Yes, Zyrtec -- as Sponsors
ABC’s reboot of “American Idol” is refocusing the show’s narrative to highlight the contestants’ journey.
Gone will be bash sessions for embarrassing auditions; in their place, “Idol” will feature optimistic and heartwarming stories with advertiser-friendly storylines that have drawn two major sponsors in Macy’s and Zyrtec.
In this new version, the judgesKaty Perry, Lionel Richie and Luke Bryanare there to support the contestants and find a true star, says Trish Kinane, showrunner and executive producer for the new “Idol.”
ABC’s reboot of “American Idol” is refocusing the show’s narrative to highlight the contestants’ journey.
Gone will be bash sessions for embarrassing auditions; in their place, “Idol” will feature optimistic and heartwarming stories with advertiser-friendly storylines that have drawn two major sponsors in Macy’s and Zyrtec.
In this new version, the judgesKaty Perry, Lionel Richie and Luke Bryanare there to support the contestants and find a true star, says Trish Kinane, showrunner and executive producer for the new “Idol.”
Source: AdAge
Wisekey ist im Hoch
Im Geschäftsjahr 2017 hat das Cybersecurity-Unternehmen Wisekey einen Höhenflug vollzogen. Es setzte 43,5 Millionen US-Dollar um – dreimal so viel wie im Vorjahr.
Source: Netzwoche
How mobile photography technology has evolved over two decades of phone cameras
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Picture this: The sun is sinking below the horizon, and you know from the start that it’s going to be a stunner of a sunset — one for the books (or at the very least, for Facebook). You scramble for your phone to capture the vivid hues of the cotton-candy-coloured skies, but the image simply doesn’t translate on your screen as beautifully as it appears IRL.
In the nascent days of mobile phone photography, this was a common scenario. But today’s smartphone cameras are capable of capturing pro-grade images in any …read more
Source: Mashable
Nespresso, KitKat, Maggi: Nestlé riskiert Preiskrieg mit Edeka und Verbündeten
Stagnierende Umsätze, fallende Gewinne – der neue Nestlé-Chef Ulf Mark Schneider hat eigentlich schon genug auf seiner To-do-Liste. Jetzt riskiert der Deutsche auch noch einen Machtkampf mit dem größten deutschen Lebensmittelhändler Edeka und seinen europäischen Verbündeten. …read more
Source: MM Konstkompass
Sagen Sie uns Ihre Meinung und gewinnen Sie ein Wochenende in Bad Ragaz
Wir möchten die Netzwoche noch besser auf Ihre Interessen und Wünsche zuschneiden. Dazu benötigen wir Ihre Mithilfe. Nehmen Sie jetzt an unserer grossen Leserumfrage teil und gewinnen sie mit etwas Glück ein Wochenende für zwei im Quellenhof Bad Ragaz.
Source: Netzwoche
McDonald's: BMxB Limited Edition Collaboration - Tangoing
Anke Peters folgt Michael Trautmann im GWA
Thjnk-Beratungschefin Anke Peters wird neues Vorstandsmitglied im GWA – und übernimmt den Platz von Michael Trautmann, der überraschend ausscheidet. …read more
Source: WUV
Irrational Exuberance? Why Super Bowl Ad Rate Growth Has Stalled Out
Depending on who’s doing the counting, NBC’s Feb. 4 broadcast of Super Bowl LII was either the lowest-rated NFL title tilt in nearly a decade or the most-watched program in the history of TV. And while there’s a good deal of ambiguity surrounding the deliveries of TV’s last great reach vehicle, buyers are not at all equivocal in their belief that the era of soaring Super Bowl inventory rates has come to an end.
According to Nielsen live-plus-same-day data, NBC’s coverage of the Eagles-Patriots joyride averaged 103.4 million linear TV viewers, the smallest turnout for a Super Bowl since 2009. Toss in the 2.6 million fans who streamed the game on various NBC and NFL platforms, and Super Bowl LII delivered 106 million total viewersa more respectable number, even if it still adds up to a nine-year low.
On Thursday, however, NBC revealed that another 12.2 million viewers had taken in the game at a bar, restaurant or someone else’s home, bringing the overall TV audience to a record 115.6 million viewers, topping the high-water mark (114.4 million) the Peacock itself set three years ago with Super Bowl XLIX. Add the streaming figure, and now advertisers would appear to have reached an average audience of some 118.2 million viewers.
Depending on who’s doing the counting, NBC’s Feb. 4 broadcast of Super Bowl LII was either the lowest-rated NFL title tilt in nearly a decade or the most-watched program in the history of TV. And while there’s a good deal of ambiguity surrounding the deliveries of TV’s last great reach vehicle, buyers are not at all equivocal in their belief that the era of soaring Super Bowl inventory rates has come to an end.
According to Nielsen live-plus-same-day data, NBC’s coverage of the Eagles-Patriots joyride averaged 103.4 million linear TV viewers, the smallest turnout for a Super Bowl since 2009. Toss …read more
Source: AdAge
Guy discovers cheeky easter egg on a PS2 disc 14 years after it was released
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We doubt anyone pays attention to what’s on a gaming disc, unless the thing is scratched.
But if you have a copy of 2004’s The Bard’s Tale, the rather funny RPG has an easter egg printed on the disc certain fans might be aware of.
SEE ALSO: The Hidden Games of iMessage
For the rest of us underlings, we’ve only just discovered the joke via a tweet posted by @ajelansolo on Saturday. Here he’s posted a picture of the PlayStation 2 disc, which has the message “really disturbing image… flip disc …read more
Source: Mashable
Es gärt kräftig in CDU und SPD: Hat Angela Merkel verstanden?
CDU-Chefin Angela Merkel verspricht mit der Neubesetzung von Spitzenjobs auch eine Erneuerung der Partei. Ob das hilft, die Kritiker in der CDU zu besänftigen? Manche fordern schon jetzt die Ablösung der Parteivorsitzenden. Die will in einer Großen Koalition aber Kanzlerin und Parteivorsitzende bleiben. Auch die SPD streitet offen über die Neubesetzung der Parteispitze und damit über die designierte Parteichefin Andrea Nahles. …read more
Source: MM Konstkompass
Omni-Channel-Shopper sind wertvoller und loyaler
Die Grenzen sind durchaus fliessend: Multi-Channel, Cross-Channel oder Omni-Channel sind Marketingkonzepte, die verschiedene Verkaufskanäle zusammenführen sollen – zum Vorteil der Händler und der Kunden.
Source: Netzwoche
Chaumet: Grâce et Caractère
Scholz & Volkmer macht die Deutsche Bahn fit für die digitale Zukunft
Von Location Based Services bis zu Smart Data: Scholz & Volkmer baut das Geschäft mit der Deutschen Bahn aus und sichert sich einen Vertrag für die nächsten vier Jahre. …read more
Source: WUV
Hillary Clinton returns to 'SNL' with State of the Union advice for Melania Trump
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You all saw Melania Trump on the night of Donald Trump’s State of the Union address (or hey, maybe you didn’t). She didn’t look so happy, did she? Maybe it’s because she was listening to the advice of some voices from the past.
Saturday Night Live‘s totally-real-and-not-at-all-inaccurate version of Melania’s pre-SOTU preparations sees her visited by the ghosts of White House First Ladies past (nevermind the fact that not all of them are dead).
Jackie Onassis (Natalie Portman), Martha Washington (Aidy Bryant), Michelle Obama (Leslie Jones), and returning SNL champ …read more
Source: Mashable
Smokes, Pot and Pills: When Super Bowl Ads Just Say No
The Super Bowl isn’t only about selling: Its expensive ad time frequently goes to a crusade against something or another. Most often that “something” has been cigarettes; “or another” was drugs.
The results have sometimes been powerful. In the fight against smoking, for example, American Legacy Foundation’s Truth campaign and Arnold Worldwide delivered the guerilla-video “Ratman” to the 2002 game:
Truth also deployed humor and sarcasm to great effect in Super Bowl ads such as “Squadron” and the new classic “Shards O’ Glass” from 2004:
The Super Bowl isn’t only about selling: Its expensive ad time frequently goes to a crusade against something or another. Most often that “something” has been cigarettes; “or another” was drugs.
The results have sometimes been powerful. In the fight against smoking, for example, American Legacy Foundation’s Truth campaign and Arnold Worldwide delivered the guerilla-video “Ratman” to the 2002 game:
Truth also deployed humor and sarcasm to great effect in Super Bowl ads such as “Squadron” and the new classic “Shards O’ Glass” from 2004:
Source: AdAge
Las Empanadas: Punk
The Most Rock’n Roll Snac of Rock in Rio.
<div id="file-679043" class="file file-image file-image-jpeg …read more
Source: Ads Of The World
Woche 5: Es phisht mal wieder in der Schweiz
Fitness-Tracker verraten geheime Stützpunkte, Youtube-Werbung schürft nach Kryptowährungen und es ist Zeit, das Passwort zu ändern. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
Rimowa-Relaunch: Gott sei Dank!
Die Traditionsmarke Rimowa hat ihr Corporate Design radikal verändert. Zu radikal, wie manche Koffer-Fans finden. Interbrand-Kreativchef Jens Grefen sieht das anders. …read more
Source: WUV
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