Monthly Archives: October 2017
Most of the Houston Texans took a knee during Sunday's national anthem
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At an NFL owners meeting last week, Houston Texans owner Robert McNair reportedly said of the ongoing national anthem protests by NFL players, “We can’t have the inmates running the prison.” On Sunday, McNair’s team responded.
More than 30 members of the Houston Texans organization knelt or remained seated during the pre-game national anthem. There had been rumblings of a major protest in the run-up to Sunday’s game against the Seattle Seahawks, and — unsurprisingly — it involved taking a knee.
Corona Marketer to Enter the Pot Business
Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street Journal reported Sunday.
A Constellation spokesman confirmed the deal, which is expected to be formally announced on Monday. According to the Journal, Constellation will work with Canopy to create and market cannabis-infused beverages. Constellation will not sell any such pot products in the U.S. unless marijuana is legalized nationally, but it is eyeing the Canadian market, the Journal reported.
Canada is expected to legalize recreational pot next year. In the U.S., recreational marijuana use is legal in eight states and Washington, D.C. A Gallup poll released last week showed 64% of Americans supporting pot legalization, the broadest support Gallup has found in nearly a half-century of polling. For the first time, a majority of Republicans, 51%, back legalization, according to Gallup. Republican Attorney General Jeff Sessions is considered to be hostile to legalization, but he “could find himself out of step with his own party if the current trends continue,” Gallup noted.
Find your buds? The U.S. marketer of Corona, the Mexican beer known for its “Find Your Beach” tagline, is dipping its toe into the marijuana business. Constellation Brands, which also markets wine and spirits brands, has taken a 9.9% stake in a Canadian marijuana company called Canopy Growth Corp., the Wall Street Journal reported Sunday.
A Constellation spokesman confirmed the deal, which is expected to be formally announced on Monday. According to the Journal, Constellation will work with Canopy to create and market cannabis-infused beverages. Constellation will not sell any such pot products in the U.S. unless marijuana is legalized nationally, …read more
Source: AdAge
Deutschland auf Jamaika-Kurs: Die "Schwarze Null" - ein dummes deutsches Glaubensbekenntnis
Auf kaum etwas konnten sich die “Jamaika”-Möchtegern-Koalitionäre bislang einigen – außer auf einen ausgeglichenen Staatshaushalt. Das ist absurd. Und gefährlich. …read more
Source: MM Konstkompass
Hotels Combined: Travel is always a good idea, 4
Woche 43: Ein Sturm zieht auf im Internet der Dinge
Bankomaten selbst hacken für nur 5000 US-Dollar, auch Android-Malware kann hybrid sein, und ein böses Kaninchen treibt sein Unwesen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
Ralf Kober: Mein perfektes Wochenende in Wien
Im Lebensqualitäts-Ranking von Mercer ist Wien der Dauersieger. Ralf Kober von Springer & Jacoby Österreich wundert das nicht. Hier beschreibt er sein perfektes Wochenende in der Stadt. …read more
Source: WUV
Air-Berlin-Bevollmächtigter verteidigt Winkelmann-Gehalt: "Diese Diskussion ist an Heuchelei nicht zu überbieten"
Source: MM Konstkompass
Trump congratulated himself for something he hadn't done, so the White House had to make it true
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Several Americans received something unexpected from the White House this week: a rush-delivered condolence letter from President Donald Trump written to the loved ones of people who died in military service.
After a week of controversy that pivoted around whether Trump — as he claimed — actually did personally contact every bereaved family, The Atlantic confirmed that some received expedited condolence letters in the days after the president’s remarks.
While Timothy Eckels Sr. had heard from …read more
Source: Mashable
Broadcast TV Report Card: NFL, 'This Is Us,' 'The Good Doctor' Are Out-Kicking the Coverage
Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.
As “This Is Us” continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with “The Good Doctor,” which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season’s Monday 10 p.m. occupant “Conviction.” Through its first four episodes, “The Good Doctor” is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of “Conviction” eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.
With an average unit cost of $125,678 per 30-second spot, “The Good Doctor” is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.)
Given the lift “This Is Us” last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the “This Is Us” live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 …read more
Source: AdAge
Tinka Lottery: Sausage Sandwich
To communicate Tinka’s jackpot of the week, we decided to show to the people their possibly millionaire lifestyle.
Streit im Cryptovalley um das Start-up Tezos
Ein Streit in der Firmenleitung überschattet das Krypto-Start-up Tezos. Gründerpaar und Stiftungspräsident werfen sich gegenseitig Fehlverhalten vor. Was mit dem Startkapital von 232 Millionen US-Dollar passiert, ist ungewiss.
Source: Netzwoche
Sexismus-Affäre: Wie WPP einen Skandal-CEO versorgt
Nach schweren Sexismus-Vorwürfen musste Gustavo Martinez als JWT-CEO zurücktreten. Während der Prozess in New York noch läuft, bezahlt WPP den Manager weiter. Nur die Boni sind weggefallen. …read more
Source: WUV
Sophie Turner and Joe Jonas are officially engaged
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Games of Thrones star Sophie Turner and musician Joe Jonas are officially engaged.
“I said yes,” the 21-year-old actor posted on Instagram on Sunday, along with an image of the two holding hands with a GIANT rock on her finger. (It’s unclear if Jonas’ hand was being held down by the weight of the stone or with love.)
The DNCE …read more
Source: Mashable
Landtagswahl - Weil sieht "klaren Regierungsauftrag": SPD triumphiert in Niedersachsen
Source: MM Konstkompass
Inside TV's Power Play to Target Audiences
Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing.
It’s been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional age and gender. This spring, several networks made some bold statements and took some big swings in the name of advancing audience buying on TV. But a power stuggle is holding back progress: TV networks are eager to sell targeted audiences, which allow them to raise prices on inventory, while buyers don’t want to pay more or risk their place at the table.
“We are the agents of our clients, not the networks, and we have to make sure we are not giving clients’ info away to them,” says Catherine Sullivan, president of U.S. investment at Omnicom Media Group.
Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing.
It’s been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional age and gender. This spring, several networks made some bold statements and took some big swings in the name of advancing audience buying …read more
Source: AdAge
Reborn to be Alive: Looking for a Heartbeat
Woche 41: Wenn beim Verschlüsseln das Verbergen vergessen geht
US-Amerikaner entdecken Leck in Schweizer Software, minimalistische Malware greift Bankomaten an, und Swisscoms CSIRT Team erblickt das Licht der Welt – auf Twitter. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
So sieht das TV-Revival von Fürst von Metternich aus
Fürst von Metternich wirbt zum ersten Mal nach sechs Jahren wieder im TV. Neben dem Sekt inszeniert der Spot die Heimat der Kellerei. …read more
Source: WUV
'Simpsons' writer reveals an alternate, cut plot line for Lionel Hutz
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In an alternate reality, The Simpsons’ Lionel Hutz would’ve had his very own scene in one of the series’ best episodes. Except he got cut.
Our favourite television lawyer (sorry Jack McCoy, Ally McBeal, et al) played by the late Phil Hartman, would’ve made an appearance in “22 Short Films About Springfield” — if the show’s writers kept it at the second draft, which had 20 stories.
That’s according to a script posted by one of …read more
Source: Mashable
Börse: Dax stürmt auf Rekordhoch
Der Dax nimmt einen neuen Anlauf auf die runde Rekordmarke von 13.000 Punkten. Konjunkturdaten aus Deutschland stützen. Auch in China legen die Indizes deutlich zu. …read more
Source: MM Konstkompass
'Seinfeld,' Shrinkage and the Rising Cost of TV Viewers
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Source: AdAge
Massgeschneiderte SAP HANA Lösungen von Hewlett Packard Enterprise
Ist Ihr Unternehmen auf der Suche nach einer SAP-HANA-Komplettlösung, um sich zu einem datengesteuerten Unternehmen zu entwickeln? Wollen Sie Ihre betriebliche Effizienz steigern und verlässliche, geschäftskritische Erkenntnisse aus riesigen Datenmengen in Echtzeit gewinnen? Spielen Sie mit dem Gedanken, Ihre bestehende SAP-Plattform auf SAP HANA zu migrieren?
Source: Netzwoche
The Academic: "Bear Claws" Facebook Live Performance
Warum Scholz & Friends-Chef Roland Bös wieder die Schulbank drückt
Der Standortchef von Scholz & Friends Hamburg kehrt in den Hörsaal zurück und studiert jetzt Mobile Marketing. Im W&V-Interview spricht Roland Bös über seine ersten Erfahrungen. …read more
Source: WUV
How Do Not Disturb While Driving works in iOS 11
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With the new iOS update, Do Not Disturb has gotten smarter. It now knows when you’re driving, and can stop you from being irresponsible.
Do Not Disturb mutes phone calls, notifications, and text messages, keeping your phone dark for a set period of time. If enabled, Do Not Disturb While Driving turns on automatically when it detects the acceleration of a vehicle (you can turn it off if you’re a passenger). You can also enable it to turn on whenever it connects to a car via Bluetooth.
Drei Vorbilder für Wiederbelebungen von Unternehmen: Comeback nach dem Absturz - wie geht das?
Wie kommen Unternehmen nach dem Absturz wieder hoch? Die Beispiele Lanxess, Osram und Siltronic zeigen, worauf es bei Restrukturierungen ankommt. …read more
Source: MM Konstkompass
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