Monthly Archives: June 2017
Cool guy finds so many ways to play Toto's 'Africa' on his keyboard
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We’re always stunned by the amazing things people can do with instruments, and this cool keyboard player is no exception.
In less than three minutes, Seth Everman manages to play Toto’s hit song “Africa” in 11 genres, using 11 different beats and sounds in his keyboard. The genres range anywhere from “Latin” to “90s pop” to our personal favorite “I’m scared,” which features a bunch of spooky ghost sounds. You’ll also here the song like you’ve never heard it before — sung by dogs.
Check out this talented musician, but be …read more
Source: Mashable
Roche: Ector the Protector Bear
On the occasion of World No Tobacco Day ‘Ector the Protector Bear’, the first toy that protects children from smoke, was born. Ector coughs every time someone smokes next to him thanks to a smoke detector linked to an audio device inside him. In this …read more
Source: Ads Of The World
"Ich würde gerne mal die aktuellen Cannes-Konten sehen"
Roger Hatchuel hat das Werbefestival in Cannes groß gemacht. Heute wundert sich über die Gigantomanie seiner Nachfolger. Ein Gespräch über unnütze Kategorien, Gier und – Frauen. …read more
Source: WUV
VRSG-Aktionäre signalisieren Zustimmung zur Abraxas-Fusion
Die Aktionäre der Verwaltungsrechenzentrum AG St. Gallen dürften mit dem geplanten Zusammenschluss mit Abraxas einverstanden sein. Das zeigte sich an der Generalversammlung in Arbon.
Source: Netzwoche
The Ethics of Using AI in Advertising
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000+ searches every second. We can now assess the entirety of an individual’s social activity: every word, every picture, every emoji.
Add to that location-based data from mobile phones, transactional data from credit cards and adjacent data sets like news and weather. When machine learning and advanced algorithms are applied to these oceans of digital information, we can intimately understand the motivations of almost every consumer.
These are undeniably powerful tools, and no one can blame the advertising industry for rapidly adopting them.
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000+ searches every second. We can now assess the entirety of an individual’s social activity: every word, every picture, every emoji.
Add to that location-based data from mobile phones, transactional data from credit cards and adjacent data sets like news and weather. When machine learning …read more
Source: AdAge
Recommendation: Take a food-themed road trip this summer
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A summer vacation doesn’t need to cost you a month’s salary, but you’d be forgiven for thinking that it should. Between May and August, Instagram becomes a minefield of people you don’t know sitting poolside at The Ace Hotel in Palm Springs or whatever. Suddenly, your Brooklyn staycation seems lacking.
I know that nothing is what it appears on social media. It is possible to know this at your core and, at the same time, wish you were also lounging on an expensive pool float shaped like a hot dog.
In moments …read more
Source: Mashable
Scholz & Friends storniert leere Todesanzeigen
Nach der Nachricht vom Tode Helmut Kohls erschien die Schaltung der Anzeige für Verkehrssicherheit nicht mehr angebracht. …read more
Source: WUV
Toy stories
For most people, refugees children are just a news headline. These children, however, used to have lives similar to ours. Their toys can attest to that.
People cannot identify with what they haven’t experienced. Refugee children are nothing but a headline for some …read more
Source: Ads Of The World
Woche 24: Schweizer Mac-Nutzer im Visier
19Ransomware-Autor pfuscht beim Programmieren, Fake News gibt’s auch as-a-Service und eine abgelaufene Domain wird zum Einfallstor für Smartphones. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
Apple: Earth - Shot on iPhone
The 'Covfefe Act' is now a thing that exists, because of course it does
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Today in “things we really wish didn’t need to happen,” Democratic Representative Mike Quigley has introduced the Covfefe Act.
No, we’re not kidding.
The Illinois congressman shared a statement on his website on Monday morning explaining that the Presidential Records Act has been expanded to include any social media posts shared by the President of the United States, not just posts shared from the official @POTUS accounts.
According to Quigley, the “COVFEFE” Act stands for “Communications Over Various …read more
Source: Mashable
After Breakup, Havas Says 'Adios' to Dos Equis in Full-Page Ads
Dos Equis might be dropping Havas Worldwide for Droga5, but the agency isn’t going out quietly. In a full-page print ad in Ad Age’s June 12 issue, the agency says “Adios” to the brand in big bold lettering above a lengthy list of awards that the Most Interesting Man in the World campaign won since debuting in 2006.
The ad, which is also running in print in Adweek and The New York Times, reads
Adios, mis amigos. The Most Interesting Man in the World campaign has always been about bravery from its groundbreaking inception through years of innovation to the moment we chose to part ways. Thank you to our partner, Heineken, for allowing us to co-create one of the most iconic and awarded campaigns in history one that also drove sales spectacularly.
Dos Equis might be dropping Havas Worldwide for Droga5, but the agency isn’t going out quietly. In a full-page print ad in Ad Age’s June 12 issue, the agency says “Adios” to the brand in big bold lettering above a lengthy list of awards that the Most Interesting Man in the World campaign won since debuting in 2006.
The ad, which is also running in print in Adweek and The New York Times, reads
Adios, mis amigos. The Most Interesting Man in the World campaign has always been about bravery from its groundbreaking inception through years of innovation to the moment …read more
Source: AdAge
Hype um Frankfurts Aufstieg: Der neue Mainstream
Bembeltown war gestern, Deutschlands Finanzhauptstadt wird gehypt wie nie. Vor allem dank eines Netzwerks jüdischer Hipster, die die Banker fast vergessen lassen. …read more
Source: MM Konstkompass
Was macht eigentlich ein ... Data Evangelist?
Magische Fähigkeiten hat Andy Cotgreave sicher nicht – trotz seines Wunschjobs Magier. Stattdessen kümmert er sich darum, dass wir lernen, was uns Zahlen erzählen wollen. …read more
Source: WUV
Weibo blocked users from posting photos on Tiananmen Square anniversary
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Weibo, China’s version of Twitter, blocked millions of its overseas users from posting pictures or video yesterday, on the anniversary of Tiananmen Square.
The ban over the weekend was simply announced as a “systems update,” but people noticed that local users were also not able to change their profile information, nor post photos or videos in comments.
The Tiananmen Square Massacre was a pro-democracy protest that took place in 1989, when the Chinese military, armed with rifles and tanks, killed at …read more
Source: Mashable
In a World Where Everything is Digital, the Word Loses Meaning
Think bragging about your digital chops will still give you an edge in years to come? Think again.
A new Global Digital Outlook Study released by digital-agency society SoDA and Forrester found that more than three-quarters of client-side marketers and agency leaders believe the term “digital” will disappear within five years as a meaningful differentiator.
The report included responses from 90 client-side marketing and tech leaders and 126 agency executives, primarily from mid-sized digital agencies. Some of them think the term is already dunzo: Just over half (54%) of client-side marketers said the term digital is still a meaningful way to differentiate agencies and marketing activities related to technology while 27% of agency leaders feel the term has lost relevance.
Think bragging about your digital chops will still give you an edge in years to come? Think again.
A new Global Digital Outlook Study released by digital-agency society SoDA and Forrester found that more than three-quarters of client-side marketers and agency leaders believe the term “digital” will disappear within five years as a meaningful differentiator.
The report included responses from 90 client-side marketing and tech leaders and 126 agency executives, primarily from mid-sized digital agencies. Some of them think the term is already dunzo: Just over half (54%) of client-side marketers said the term digital is still a meaningful way to differentiate …read more
Source: AdAge
Theresa Mays Pläne im Kampf gegen Terror: Schlachtfeld Internet
Für Radikale sei das Internet der perfekte Rückzugsort, klagt Theresa May nach den Anschlägen von London. Die britische Premierministerin deutet umfassende Pläne an, wie Staaten das Netz überwachen sollen. …read more
Source: MM Konstkompass
Municipalidad de Vicente López: Underwater Damage - Tire
Woche 22: Die Angst vor Malware führt zu Malware
Cyberdiebe bestehlen erneut Cyberdiebe, chinesischer Feuerball zombifiziert Web-Browser und ein Zero-Day-Lücken kann man neu auch im Abo beziehen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
FCB Brasil mogelt sich in São Paulo Fashion Week
Mit Botschaften auf nackter Haut, die nur im Blitzlichtgewitter zu sehen sind, überraschte FCB auf der São Paulo Fashion Week. …read more
Source: WUV
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