Monthly Archives: February 2015
Unsichtbare Mitarbeitende: Ruf Lanz für VBZ Züri-Linie http://bit.ly/ruflanzvbz
Unsichtbare Mitarbeitende: Ruf Lanz für
…read more
Source: Werbewoche FB
Heineken: Happy New Year
Advertising Agency: Rothco, Dublin, Ireland
Art Director: Sam Caren
Copywriter: Martin Corcoran
Account Director: Grace Looney
Source: Ads Of The World
2015's Oscar nominees posing with their younger selves
There’s no greater taboo in Hollywood than growing old. While Botox and Photoshop can erase a wrinkle here and there, these A-listers can’t hide their age forever
Right before the Oscar nominees walk the red carpet Sunday night, we’ve rounded up some throwback photos that show how each has aged.
For some stars, the years have also done wonders to their fashion choices
BONUS: 7 facts you didn’t know about the Academy Awards
More about Oscars, Film, Watercooler, <a target=_blank …read more
Source: Mashable
Energizer Bunny Births Hummingbird, Or Is It the Other Way Around?
The Energizer Bunny has given birth to a hummingbird. The tiny avian will be the logo of a new company to be born from Energizer Holdings later this year.
Technically, it’s the other way around. Energizer Personal Care, which the company today announced is to be dubbed Edgewell (with a hummingbird logo), is the company that for tax and regulatory purposes will remain after Energizer Holdings, home of the bunny, battery brand and other household products, is spun off later this year.
The company unveiled the new Edgewell name, which will house such brands as Schick, Edge, Playtex, Banana Boat and Stayfree, in a presentation at the Consumer Analyst Group of New York annual conference in Boca Raton, Fla., today.
The Energizer Bunny has given birth to a hummingbird. The tiny avian will be the logo of a new company to be born from Energizer Holdings later this year.
Technically, it’s the other way around. Energizer Personal Care, which the company today announced is to be dubbed Edgewell (with a hummingbird logo), is the company that for tax and regulatory purposes will remain after Energizer Holdings, home of the bunny, battery brand and other household products, is spun off later this year.
The company unveiled the new Edgewell name, which will house such brands as Schick, Edge, Playtex, Banana Boat and Stayfree, …read more
Source: AdAge
Ein Vierteljahrhundert Photoshop
Photoshop ist 25 Jahre alt geworden. In dieser Zeit prägte die Software unsere Sicht auf Bilder massgeblich mit. Adobe erfand das Programm aber nicht selbst. …read more
Source: Netzwoche
Die Etats der Woche
Neugeschäft für J. Walter Thompson, Goodmates, Die Krieger des Lichts, Ray Sono, Jens Pelikan & Friends, Dolz & Burghart, Kunst und Kollegen, Reichert + Communications, Convensis Group, Fischerappelt, Ballhaus West, Cly Communication, PKP BBDO, Dr. Haffa & Partner, Serviceplan, McCann Erickson.
Source: WUV
kreisvier: Autoliebe für car4you.ch
Kampagnensujets zeigen die Verbundenheit von Mensch und Modell. …read more
Source: Persoenlich
Hat was, hat was... :-D
Hat was, hat was… 😀
Der neue Image-Spot von LIDL – Der erste Werbespot aus dem Werbespot-Generator
www.schleckysilberstein.com
Ein “Ein Paukenschlag im Apple-Look” feiert das Fachforum Horizont den neuen Image-Spot von LIDL, der das Unternehmen raus aus der Billigheimer-Ecke führen …read more
Source: Werbewoche FB
Airline passenger stung by scorpion, delaying flight
LOS ANGELES — A scorpion stung a woman on the hand just before her flight from Los Angeles to Portland took off.
Alaska Airlines spokesman Cole Cosgrove says Flight 567 was taxing on the runway Saturday night when the passenger was stung. He says the plane returned to the gate and the woman was checked by medics. She refused additional medical treatment but didn’t get back on the plane.
Meanwhile, flight attendants killed the scorpion and checked overhead compartments for any additional unwanted arachnids. The flight then took off at 8:40 p.m., …read more
Source: Mashable
Globo News: Baby prince
News doesn’t have shape. It has content.
Advertising Agency: Globo Comunicação, Rio de Janeiro, Brazil
Creative Director: Mariana Sá
Art Directors: Bruno Di Celio, Rodrigo Judá, Thiago Konno
Copywriter: Natalia Cataldo
Illustrator: Romeu & Julieta
Published: January 2015
Source: Ads Of The World
Vivaki Overhauls Its Trading Desk
Publicis’ programmatic arm Vivaki no longer wants to buy ads.
The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves.
“If you’re a marketer, do you want your programmatic decisions siloed and balkanized from everything else that you’re doing? No. You want it integrated,” said Laura Desmond CEO of Starcom MediaVest Group, which shares stewardship of Vivaki with ZenithOptimedia, all part of Publicis Groupe.
Publicis’ programmatic arm Vivaki no longer wants to buy ads.
The organization has completed a major reassignment of its ad traders, sending 120 employees out to individual Publicis agencies, and taking them off its own books. Vivaki CEO Stephan Beringer confirmed the moves.
“If you’re a marketer, do you want your programmatic decisions siloed and balkanized from everything else that you’re doing? No. You want it integrated,” said Laura Desmond CEO of Starcom MediaVest Group, which shares stewardship of Vivaki with ZenithOptimedia, all part of Publicis Groupe.
Source: AdAge
Buzzfeed: Obama amüsiert mit Werbevideo
Er posiert mit Gangster-Sonnenbrille und schiesst Selfies. …read more
Source: Persoenlich
Panasonics POS-Pläne
Eine robustes Kassensystem für den POS und eine Ultra-HD-Kamera mit neuer Gesichtserkennungs-Technologie: Panasonic hat die Highlights zur EuroCIS vorgestellt. …read more
Source: Netzwoche
Die Etats der Woche
Neugeschäft für Kleiner und Bold, Ideenhaus, Jung von Matt, Zum goldenen Hirschen, Philipp und Keuntje, DDB Hamburg, Visid, Newskontor, KGK – Kern Gottbrath Kommunikation, Cly Communication, Piabo
Source: WUV
Mars Bar und AMV BBDO flöten den Wochenendspurt ein: http://www.werbewoche.ch/zu...
Source: Werbewoche FB
Retarus ernennt neuen Schweiz-Chef
Retarus hat mit Roger Moser einen Branchenveteranen zum neuen Schweiz-Chef ernannt. Moser soll die Präsenz des Dienstleisters in der Schweiz ausbauen. …read more
Source: Netzwoche
'We are safe nowhere': Multiple civilians killed in Ukraine rocket attack
KRAMATORSK, Ukraine — At least seven civilians were killed and more than a dozen wounded in a rocket attack on the Kiev-controlled eastern Ukrainian city of Kramatorsk on Tuesday, regional authorities reported.
The attack happened midday and as residents here returned to offices from lunch. At a café where Mashable was dining, about one mile away from the scene of the attack, the rumbling of a series of violent explosions shook its very foundation, and sent a dozen patrons screaming out the door and under their tables.
Lay's Taps Mobile App Yo to Promote 'Do Us a Flavor'
As it seeks to build buzz for its next “Do Us A Flavor” contest, Lay’s has struck partnerships with Google, Food Network and SundanceTV. But in addition to those well-known entities, the PepsiCo-owned brand has also tapped an unlikely, and lesser-known, partner: start-up mobile messaging app Yo.
Yo launched last year, primarily allowing users to send their contacts one message: “Yo.” Plenty of media companies have signed on since — including MTV and USA Today — and typically use the service to push out news and content. But Yo has failed to break through in a major way with consumer product brands, and one recent partnership with Motorola did not go so well (see below).
But Lay’s is willing to give Yo a try. “We’re always looking for new and different ways to engage with fans around the ‘Do Us A Flavor’ contest. We’re excited to see how fans respond to our presence on the Yo app,” Tina Mahal, senior director-marketing at Lay’s, said in a statement.
As it seeks to build buzz for its next “Do Us A Flavor” contest, Lay’s has struck partnerships with Google, Food Network and SundanceTV. But in addition to those well-known entities, the PepsiCo-owned brand has also tapped an unlikely, and lesser-known, partner: start-up mobile messaging app Yo.
Yo launched last year, primarily allowing users to send their contacts one message: “Yo.” Plenty of media companies have signed on since — including MTV and USA Today — and typically use the service to push out news and content. But Yo has failed to break through in a major way with consumer product …read more
Source: AdAge
MACH: Mavis Clarisse gehört neu zur Geschäftsleitung
Gründer Louis Dreyer bleibt der Agentur als Senior Berater erhalten. …read more
Source: Persoenlich
Cannes Lions: Weischer Media ist neuer deutscher Repräsentant
Seit 1996 hat der Kinovermarkter Werbeweischer als offizieller Partner der Cannes Lions Deutschland beim größten Werbefestival der Welt repräsentiert. Nun wird diese Aufgabe auf die gesamte Unternehmensgruppe Weischer Media ausgeweitet.
Source: WUV
California Lottery Taxes Paid Scratchers: It's all yours
Advertising Agency: David&Goliath, Los Angeles, USA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Directors: Greg Buri, Basil Cowieson
Senior Art Director: Jenn Tranbarger
Senior Copywriter: Anne Sanguinetti
Copywriter: Kacey Coburn
Strategy Director: …read more
Source: Ads Of The World
Super Bowl 2015 commercials: Watch them all, here
If you think the Seattle Seahawks and New England Patriots have a big night, imagine what brands must be going through
Super Bowl XLIX kicks off Sunday, and while it may be the most important night in football, it’s also the biggest in marketing. Brands have continued to top their advertising stunts of Super Bowls past, enlisting celebrities galore — including comedic ladies Mindy Kaling, Chelsea Handler and Aubrey Plaza, to name a few this year — goofy pranksters and adorable puppies
Chilean Red Cross: Earthquake
Advertising Agency: JWT Chile, Santiago, Chile
Creative Directors: Leo Farfán, Felipe Porte, Pablo Herrera
Copywriters: Felipe Porte, Pablo Herrera
Additional credits: Productora Musical Clio
Source: Ads Of The World
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