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Publicis and Omnicom Broke It Off. What Now?
What’s next for Publicis and Omnicom?
Now that the merger that would have created the world’s largest holding company at $35 billion is over, the “equals” walk away with their own sets of wounds and challenges. For Publicis, the breakup resurrects the issue of finding a successor to CEO Maurice Levy. For Omnicom and CEO John Wren, it puts a big black smudge on a pristine reputation for savvy agency deals.
For now, it’s safe to say mega-mergers are off the table for both.
What’s next for Publicis and Omnicom?
Now that the merger that would have created the world’s largest holding company at $35 billion is over, the “equals” walk away with their own sets of wounds and challenges. For Publicis, the breakup resurrects the issue of finding a successor to CEO Maurice Levy. For Omnicom and CEO John Wren, it puts a big black smudge on a pristine reputation for savvy agency deals.
For now, it’s safe to say mega-mergers are off the table for both.
Source: AdAge
