Blog
The CDC is terrified of these germs, so it's trying to contain them
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F747676%2F0d42487e-422d-4587-80ae-6a0a0c6d648c.jpg)
The Centers for Disease Control and Prevention (CDC) can’t stop microbes from mutating and becoming resistant to even our strongest drugs. But it is working harder than ever to come up with an effective containment strategy to stop the spread of these lethal bacteria.
In 2017, the CDC’s Antibiotic Resistance Laboratory collected 5,776 “highly resistant” germs from all 50 states in the U.S. and Puerto Rico. Of these, 221 had evolved to carry a rare and formidable resistance gene. These are “nightmare bacteria”; bugs that are extremely difficult to treat, or …read more
Source: Mashable
Tesco: The Unforgettable Bag
In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched ‘The Unforgettable Bag’ – a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.
Mark Zuckerberg can slide out of DMs and soon you can, too
DM or not DM? Facebook will let anyone delete their messages after they have been sent. Credit: Illustrated gif by Ad Age
Mark Zuckerberg had a secret power to retroactively delete his Messenger messages after they had been sent. Now Facebook says everyone will get that privacy tool.
The Facebook CEO was able to send messages through his company’s popular app and later delete traces of the conversation, according to a TechCrunch report. On Friday, after the discrete deletes came to light, Facebook promised to introduce that executive feature to everyone in the coming months.
DM or not DM? Facebook will let anyone delete their messages after they have been sent. Credit: Illustrated gif by Ad Age
Mark Zuckerberg had a secret power to retroactively delete his Messenger messages after they had been sent. Now Facebook says everyone will get that privacy tool.
The Facebook CEO was able to send messages through his company’s popular app and later delete traces of the conversation, according to a TechCrunch report. On Friday, after the discrete deletes came to light, Facebook promised to introduce that executive feature to everyone in the coming months.
Source: AdAge
Hermann Waterkamp: "Agenturen müssen agiler arbeiten, wollen sie bestehen"
Die Hamburger haben 2017 knapp zehn Prozent Honorarumsatz eingebüßt. Leagas Delaney spricht von einem Einmaleffekt, weiß aber, dass sie im schwierigen Umfeld agieren. Die Agentur stellt sich neu auf. …read more
Source: WUV
Auslieferungen von PCs steigen 2019 wieder
Laut Gartner sollen 2018 mehr Devices – das heisst PCs, Tablets und Smartphones – ausgeliefert werden. Gleichzeitig sollen Konsumenten mehr Geld für diese Geräte ausgeben. Ein Grund ist, dass sie immer teurer werden.
Source: Netzwoche
Best April Fools' Day Ads
Image:
Collection Items:
Björn Borg: Performance underwear
Foyles: Boo!mark
3MillionDogs: Fetch by Fetch
Google: Nose
Google: YouTube's ready to select a winner
Google: Explore Treasure Mode with Google Maps
Google / Gmail: Gmail Blue
Auckland Zoo: Tasmanian Tigers
Dr Pepper: Chatroulette
Xbox: Alpine Legend
<div …read more
Source: Ads Of The World
Snapchat's first-ever TV ad hypes the app's everyday camera possibilities
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F71777%2F42649468-427c-4e6e-8ca4-8220ce311ac3.jpg)
Snapchat wants the olds of the world to know what it is and why it’s useful.
The social network’s first-ever television ad campaign kicked off during the NCAA’s Final Four this weekend. Framing the app as a different kind of camera, the 60-second spot focuses on demonstrating the various ways Snapchat’s augmented reality (AR) capabilities can enhance everyday mobile camera use.
The direction of the ad makes sense as an appeal to an over-25 demographic that spends most of its on networks like Facebook, Instagram, and Twitter. Snapchat is trying to position …read more
Source: Mashable
Digitalministerin fordert Konsequenzen nach Datenskandal: Grüne fordern Zerschlagung von Facebook
Nach dem Datenskandal gerät Facebook bei deutschen Politikern immer stärker in die Kritik. Grünen-Parteichef Robert Habeck denkt laut über eine extreme Verschärfung des Kartellrechts und gar eine Zerschlagung von Facebook nach. Die Staatsministerin für Digitalisierung, Dorothee Bär, fordert von dem US-Internetkonzern eine Reform seines Geschäftsmodells. …read more
Source: MM Konstkompass
Walmart, Humana talk tie-up
Walmart is in talks with health insurer Humana for a closer partnership to provide health care to consumers at home and prevent illness, according to a person familiar with the matter.
Health-care spending accounted for about 18 percent of the U.S. economy last year, and continues to surge with an aging population, pricey medications, and a complex regime of reimbursements and middlemen. Companies have been trying to address some of the market’s inefficiencies by forging alliances or getting bigger: Cigna Corp. is acquiring Express Scripts Holding Co. for $54 billion, and CVS Health Corp. is buying Aetna Inc. for $68 billion.
Walmart and Humana have explored a wide range of options including a merger, though an outright combination isn’t likely at this point, said the person, who asked not to be identified discussing private information. The Wall Street Journal reported Friday that Walmart was in early talks to acquire Humana.
Walmart is in talks with health insurer Humana for a closer partnership to provide health care to consumers at home and prevent illness, according to a person familiar with the matter.
Health-care spending accounted for about 18 percent of the U.S. economy last year, and continues to surge with an aging population, pricey medications, and a complex regime of reimbursements and middlemen. Companies have been trying to address some of the market’s inefficiencies by forging alliances or getting bigger: Cigna Corp. is acquiring Express Scripts Holding Co. for $54 billion, and CVS Health Corp. is buying Aetna Inc. for $68 billion.
Walmart …read more
Source: AdAge
Paradigmenwechsel in den eigenen vier Wänden
Forscher des Gottlieb-Duttweiler-Instituts haben untersucht, wie die Schweizer wohnen. Mit der Digitalisierung sollen neue Wohnkonzepte entstehen. Die Wohnung wird Teil der Gemeinschaft.
Source: Netzwoche
Kickback-Prozess: Mediaplus gewinnt gegen Haribo
Mediaplus gewinnt vor Gericht erneut gegen Harbio. Das Oberlandesgericht München hat die Klage des Lebensmittelkonzerns im Kickback-Streit erneut zurückgewiesen. …read more
Source: WUV
Why does the gun control issue feel different after Parkland? Just look at Taylor Swift.
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F740966%2Fbc947ea6-f2bb-47a7-9618-9b3e74507a7e.jpg)
As far as political statements go, Taylor Swift’s March for Our Lives words weren’t anything terribly dramatic.
The singer started her Instagram post with the common-sense statement that “No one should have to go to school in fear of gun violence,” and ended with an announcement that she’s made a donation in support of the movement. It’s nothing we haven’t seen from dozens, if not hundreds, of other celebrities already.
But it is something rare coming …read more
Source: Mashable
Pfeifer & Langen: So organisiert die größte Zucker-Sippe Deutschlands ihre Geschäfte
Die rheinische Süß-und-salzig-Dynastie gehört zu den reichsten und verschwiegensten Clans im Land. Nun steht die Sippe vor ihrer größten Herausforderung – die eigene Behäbigkeit zu besiegen. …read more
Source: MM Konstkompass
Adidas: All You Need
For adidas’ line of women’s workout apparel we had to prove that they are indeed everything you need to start exercising. To achieve this we’ve created a series of social media workout videos for mobile devices.
Watch: Chicago lures Amazon with William Shatner
Amazon founder Bezos has been a Trekkie since he was a kid and ticked an item off his bucket list when he made a cameo as an alien in the 2016 flick “Star Trek Beyond.”
Bucket list. Cast, crew and Justin Lin @trailingjohnson were amazing. #StarTrekBeyond https://t.co/VJ95D8pQeK
Jeff Bezos (@JeffBezos) July 20, 2016
Amazon founder Bezos has been a Trekkie since he was a kid and ticked an item off his bucket list when he made a cameo as an alien in the 2016 flick “Star Trek Beyond.”
Bucket list. Cast, crew and Justin Lin @trailingjohnson were amazing. #StarTrekBeyond https://t.co/VJ95D8pQeK
Jeff Bezos (@JeffBezos) July 20, 2016
Source: AdAge
Quickline erzielt Umsatzrekord
Quickline hat noch nie so viel Umsatz erwirtschaftet wie im Geschäftsjahr 2017. Er betrug per Ende 2017 rund 276 Millionen Franken.
Source: Netzwoche
Decathlon startet in die Fahrradsaison
Der Sportartikel-Händer und -Hersteller Decathlon bewirbt in seinem neuen TV-Spot Fahrräder der Eigenmarke B’Twin – mit Mitarbeitern. Umgesetzt hat ihn die Agentur Neue Bewegung. …read more
Source: WUV
Everything you need to know about the Cambridge Analytica controversy
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F736263%2F8ad39aab-3596-43c0-bbac-8368289d3303.jpg)
Facebook is once again in hot water over the role its policies may have played in the election.
On Saturday, two explosive reports from The Guardian and The New York Times surfaced alleging that more than 50 million Facebook users had personal data used without their knowledge by Cambridge Analytica, a U.K.-based data firm employed by Donald Trump’s presidential campaign in 2016.
The news quickly set off a firestorm on social media, where Facebook executives attempted …read more
Source: Mashable
China und Deutschland gemeinsam gegen USA: Trump treibt Berlin in die Arme Pekings
Source: MM Konstkompass
Facebook Suspends Trump Election Data Firm for Policy Breach
Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and which may have collected data from 50 million Facebook profiles without their owners’ permission.
The social-networking company said in a blog post Friday that Cambridge Analytica received some user data through an app developer on its social network, violating its policies. In 2015, Facebook said Cambridge Analytica certified that it had destroyed the information.
“Several days ago, we received reports that, contrary to the certifications we were given, not all data was deleted,” Facebook said in a statement. Cambridge Analytica and parent Strategic Communication Laboratories have been suspended from the social network, “pending further information,” Facebook said.
Facebook has suspended Cambridge Analytica, a data company that helped President Donald Trump win the 2016 presidential election and which may have collected data from 50 million Facebook profiles without their owners’ permission.
The social-networking company said in a blog post Friday that Cambridge Analytica received some user data through an app developer on its social network, violating its policies. In 2015, Facebook said Cambridge Analytica certified that it had destroyed the information.
“Several days ago, we received reports that, contrary to the certifications we were given, not all data was deleted,” Facebook said in a statement. Cambridge Analytica and parent Strategic …read more
Source: AdAge
Ton Hollander und Dirk Bittermann steigen bei BBDO aus
Die deutsche BBDO-Gruppe muss ihr Management am Hauptsitz Düsseldorf neu besetzen. …read more
Source: WUV
Dobler macht der Armee-IT Beine
Marcel Dobler hat im Nationalrat drei Motionen für mehr Effizienz in der Schweizer Armee eingereicht. Per digitalem Dienstbüchlein, Software für die Ferienplanung und Informatik-WK soll die Armeeverwaltung von Bürokratie befreit werden.
Source: Netzwoche
Netflix: Narcos, 3
Taylor Swift's video for 'Delicate' is a whole lot of goofy dancing
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F70460%2F35d973dc-80d4-4ebe-9fb0-a092c62b27d4.jpg)
Dance like nobody’s watching.
That’s the theme behind Taylor Swift’s music video for “Delicate,” which was released during the iHeartRadio Music Awards on Sunday.
In the fourth video from Swift’s Reputation, following “Look What You Made Me Do,” “… Ready For It?” and “End Game,” there’s a whole lot of goofy dancing from the pop mogul.
Channeling Sia favourite Maddie Ziegler and perhaps Greta Gerwig in Arcade Fire’s “Afterlife” video, Swift gallivants through the halls of the Millennium Biltmore Hotel, the Los Angeles Theatre, and around the streets of downtown …read more
Source: Mashable
Nike: Free Your Mind
Marketer Leaves Unilever Amid Sexual Harassment Probe
A scandal-plagued former Tory politician banned for life in 2015 by his party has left his Unilever marketing job amid an internal investigation into sexual-harassment allegations by an unnamed contractor.
The original political scandal that engulfed Mark Clarke included allegations of sexual assault and harassment, bullying a young Conservative Party member who committed suicide and blackmailing fellow party members. Unilever officially declined to acknowledge his continued employment as senior director of marketing analytics in 2016, but he remained with the company until now. He worked on social-media analytics.
None of the allegations that fueled Clarke’s political scandal involved his Unilever …read more
Source: AdAge
Mediacom ist der Pitchsieger des Jahres 2017
Mediacom liegt an die Spitze des New Business Barometers für 2017. In Summe wurden acht große Pitches für 731 Mio. Dollar gewonnen. …read more
Source: WUV
IOZ zeigt Einsatzfelder von Sharepoint und Office 365
Im Zentrum des 50. Events der Veranstaltungsreihe “Sharepoint & Office 365 Community Zentralschweiz” standen Praxisbeispiele rund um den Einsatz von Collaboration Tools aus der Cloud. Der Saal war mit über 70 Teilnehmenden bis auf den letzten Platz gefüllt.
Source: Netzwoche
Trump BFF Hope Hicks pays a visit to 'Saturday Night Live' Weekend Update
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F69979%2F1525cfb6-d1ba-43d8-b1a5-5cd7d96ee84c.jpg)
Last week, White House communications director and longtime Donald Trump aide Hope Hicks called it quits. And yes, Saturday Night Live Weekend Update took note.
There are some all-star one-liners in this particular Weekend Update — “You know things are bad when a 29-year-old with no experience who works directly for the President of the United States thinks, ‘I gotta get out of this dead-end job,'” Colin Jost said at one point — but Cecily Strong-as-Hicks is the highlight.
Come for the jokey news round-up, stay for the touching goodbye to all …read more
Source: Mashable
Nobel-Skiort mit Drei-Sterne-Restaurant und Designer-Boutiquen: In Courchevel ist das Skifahren fast Nebensache
Für viele ist Skifahren in Courchevel nur Nebensache – trotz des größten Skigebiets der Welt. Frankreichs Nobelskiort lockt mit Designer-Boutiquen, Edelhütten, Luxushotels und mehr Sternerestaurants als jeder andere Skiort. …read more
Source: MM Konstkompass
Delta Rethinks Deals for Any 'Divisive' Group Amid NRA Fray
Delta Air Lines is studying whether to end discounts for “politically divisive” organizations, after a firestorm over its decision to terminate a deal with the National Rifle Association.
CEO Ed Bastian announced the policy review a day after Georgia lawmakers punished Delta by removing a jet-fuel tax exemption from a larger bill. Politicians stripped out the provision after the Atlanta-based carrier eliminated a discount for NRA members attending the group’s annual meeting.
“Our discounted travel benefit for NRA members could be seen as Delta implicitly endorsing the NRA. That is not the case,” Bastian said Friday in a memo to employees. “While Delta’s intent was to remain neutral, some elected officials in Georgia tied our decision to a pending jet-fuel tax exemption, threatening to eliminate it unless we reversed course. Our decision was not made for economic gain and our values are not for sale.”
Delta Air Lines is studying whether to end discounts for “politically divisive” organizations, after a firestorm over its decision to terminate a deal with the National Rifle Association.
CEO Ed Bastian announced the policy review a day after Georgia lawmakers punished Delta by removing a jet-fuel tax exemption from a larger bill. Politicians stripped out the provision after the Atlanta-based carrier eliminated a discount for NRA members attending the group’s annual meeting.
“Our discounted travel benefit for NRA members could be seen as Delta implicitly endorsing the NRA. That is not the case,” Bastian said Friday in a memo to employees. “While …read more
Source: AdAge
MWC 2018: Was Schweizer Unternehmen in Barcelona zeigen
In dieser Woche traf sich die Mobilfunk-Branche in Barcelona zum Mobile World Congress. Unter den mehr als 2300 Ausstellern waren auch Schweizer Unternehmen. Die Redaktion hat einige davon besucht.
Source: Netzwoche
Ex-Dentsu-Chef Zoja Paskaljevic steigt bei Ciesco ein
Der ehemalige CEO der Dentsu Aegis Network (DAN), Zoja Paskaljevic, wird Partner bei der Londonder M&A-Beratung Ciesco und baut in Düsseldorf eine Dependance auf. …read more
Source: WUV
Her baby may outlive her own country: The story of the Marshall Islands
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F69388%2F8f6b7af6-9af1-4809-8305-7724b4da8b1d.jpg)
An activist from the Marshall Islands wrote this poem for her young daughter, who may outlive her own country.
The Marshall Islands has been hit hard by rising sea levels due to climate change. Read more about the Marshall Islands in our three-part multimedia series, here. Read more…
More about Climate, Mashable Video, Environment, Family, and Water …read more
Source: Mashable
Check24 verschenkt 1000-Euro-Kredit: "Minus 1,5 Prozent": Irrer Preiskampf bei Online-Krediten
Source: MM Konstkompass
Haribo: So bewirbt Bully die zuckerreduzierten Gummitiere
Haribo startet die Kampagne für die neuen zuckerreduzierten Fruchtgummis. Dafür ist auch Bully wieder am Start. Warum das Thema Zucker im Spot nicht im Fokus steht: …read more
Source: WUV
Top Ultra: Care Of Your Clothes, 3
The products kill your clothes before killing stains.
'American Idol' Signs on Macy's and Zyrtec -- Yes, Zyrtec -- as Sponsors
ABC’s reboot of “American Idol” is refocusing the show’s narrative to highlight the contestants’ journey.
Gone will be bash sessions for embarrassing auditions; in their place, “Idol” will feature optimistic and heartwarming stories with advertiser-friendly storylines that have drawn two major sponsors in Macy’s and Zyrtec.
In this new version, the judgesKaty Perry, Lionel Richie and Luke Bryanare there to support the contestants and find a true star, says Trish Kinane, showrunner and executive producer for the new “Idol.”
ABC’s reboot of “American Idol” is refocusing the show’s narrative to highlight the contestants’ journey.
Gone will be bash sessions for embarrassing auditions; in their place, “Idol” will feature optimistic and heartwarming stories with advertiser-friendly storylines that have drawn two major sponsors in Macy’s and Zyrtec.
In this new version, the judgesKaty Perry, Lionel Richie and Luke Bryanare there to support the contestants and find a true star, says Trish Kinane, showrunner and executive producer for the new “Idol.”
Source: AdAge
Wisekey ist im Hoch
Im Geschäftsjahr 2017 hat das Cybersecurity-Unternehmen Wisekey einen Höhenflug vollzogen. Es setzte 43,5 Millionen US-Dollar um – dreimal so viel wie im Vorjahr.
Source: Netzwoche
How mobile photography technology has evolved over two decades of phone cameras
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F712978%2F09fde6f6-fe79-4f89-a076-bb15e6d1ba8b.jpg)
Picture this: The sun is sinking below the horizon, and you know from the start that it’s going to be a stunner of a sunset — one for the books (or at the very least, for Facebook). You scramble for your phone to capture the vivid hues of the cotton-candy-coloured skies, but the image simply doesn’t translate on your screen as beautifully as it appears IRL.
In the nascent days of mobile phone photography, this was a common scenario. But today’s smartphone cameras are capable of capturing pro-grade images in any …read more
Source: Mashable
Nespresso, KitKat, Maggi: Nestlé riskiert Preiskrieg mit Edeka und Verbündeten
Stagnierende Umsätze, fallende Gewinne – der neue Nestlé-Chef Ulf Mark Schneider hat eigentlich schon genug auf seiner To-do-Liste. Jetzt riskiert der Deutsche auch noch einen Machtkampf mit dem größten deutschen Lebensmittelhändler Edeka und seinen europäischen Verbündeten. …read more
Source: MM Konstkompass
Sagen Sie uns Ihre Meinung und gewinnen Sie ein Wochenende in Bad Ragaz
Wir möchten die Netzwoche noch besser auf Ihre Interessen und Wünsche zuschneiden. Dazu benötigen wir Ihre Mithilfe. Nehmen Sie jetzt an unserer grossen Leserumfrage teil und gewinnen sie mit etwas Glück ein Wochenende für zwei im Quellenhof Bad Ragaz.
Source: Netzwoche
McDonald's: BMxB Limited Edition Collaboration - Tangoing
Anke Peters folgt Michael Trautmann im GWA
Thjnk-Beratungschefin Anke Peters wird neues Vorstandsmitglied im GWA – und übernimmt den Platz von Michael Trautmann, der überraschend ausscheidet. …read more
Source: WUV
Irrational Exuberance? Why Super Bowl Ad Rate Growth Has Stalled Out
Depending on who’s doing the counting, NBC’s Feb. 4 broadcast of Super Bowl LII was either the lowest-rated NFL title tilt in nearly a decade or the most-watched program in the history of TV. And while there’s a good deal of ambiguity surrounding the deliveries of TV’s last great reach vehicle, buyers are not at all equivocal in their belief that the era of soaring Super Bowl inventory rates has come to an end.
According to Nielsen live-plus-same-day data, NBC’s coverage of the Eagles-Patriots joyride averaged 103.4 million linear TV viewers, the smallest turnout for a Super Bowl since 2009. Toss in the 2.6 million fans who streamed the game on various NBC and NFL platforms, and Super Bowl LII delivered 106 million total viewersa more respectable number, even if it still adds up to a nine-year low.
On Thursday, however, NBC revealed that another 12.2 million viewers had taken in the game at a bar, restaurant or someone else’s home, bringing the overall TV audience to a record 115.6 million viewers, topping the high-water mark (114.4 million) the Peacock itself set three years ago with Super Bowl XLIX. Add the streaming figure, and now advertisers would appear to have reached an average audience of some 118.2 million viewers.
Depending on who’s doing the counting, NBC’s Feb. 4 broadcast of Super Bowl LII was either the lowest-rated NFL title tilt in nearly a decade or the most-watched program in the history of TV. And while there’s a good deal of ambiguity surrounding the deliveries of TV’s last great reach vehicle, buyers are not at all equivocal in their belief that the era of soaring Super Bowl inventory rates has come to an end.
According to Nielsen live-plus-same-day data, NBC’s coverage of the Eagles-Patriots joyride averaged 103.4 million linear TV viewers, the smallest turnout for a Super Bowl since 2009. Toss …read more
Source: AdAge
Guy discovers cheeky easter egg on a PS2 disc 14 years after it was released
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F68690%2F87e0bb65-6568-462b-8b18-b006d2cf277c.png)
We doubt anyone pays attention to what’s on a gaming disc, unless the thing is scratched.
But if you have a copy of 2004’s The Bard’s Tale, the rather funny RPG has an easter egg printed on the disc certain fans might be aware of.
SEE ALSO: The Hidden Games of iMessage
For the rest of us underlings, we’ve only just discovered the joke via a tweet posted by @ajelansolo on Saturday. Here he’s posted a picture of the PlayStation 2 disc, which has the message “really disturbing image… flip disc …read more
Source: Mashable
Es gärt kräftig in CDU und SPD: Hat Angela Merkel verstanden?
CDU-Chefin Angela Merkel verspricht mit der Neubesetzung von Spitzenjobs auch eine Erneuerung der Partei. Ob das hilft, die Kritiker in der CDU zu besänftigen? Manche fordern schon jetzt die Ablösung der Parteivorsitzenden. Die will in einer Großen Koalition aber Kanzlerin und Parteivorsitzende bleiben. Auch die SPD streitet offen über die Neubesetzung der Parteispitze und damit über die designierte Parteichefin Andrea Nahles. …read more
Source: MM Konstkompass
Recent Comments