Sunday night, Kanye West will be awarded the MTV VMA Vanguard Award, honoring a lifetime (more like a decade) of being at the forefront of music, fashion and conceitedness
Sure his Grammys and clothing line put him in the running to win this award, but what accomplishments really set him apart from his peers?
We’ve rounded up Yeezus’ nine greatest achievements that prove he is the icon MTV tells us he is. And in case you ever forget, just …read more
Source: Mashable
In order to overcome the new alcohol advertising regulation laws in Israel, we created the first branded ad without a brand.
Advertising Agency: McCann, Tel-Aviv, Israel
Creative Director: Naor Itzhak
Copywriter: Eddie Gartsman
Directors: Michael Mushonov, Lael Utnik
Producer: …read more
Source: Ads Of The World
Vier Agenturen treten im Pitch bei Telefónica an. Das Unternehmen sucht eine Leadagentur für die Marke O2. Etathalter VCCP nimmt nicht teil.
Source: WUV
Eine Dialogkampagne soll die Wirksamkeit von Lista Office LO belegen. …read more
Source: Persoenlich
Der Umsatz auf dem Markt für Ethernet-Switches ist im zweiten Quartal 2015 in etwa auf dem Vorjahresniveau verblieben. Im 10-Gigabit-Segment fielen die durchschnittlichen Verkaufspreise. …read more
Source: Netzwoche
Put away your sad sand bucket
These artistic sandcastles totally trump the ones you built as a kid at the beach. But maybe their intricate designs will inspire you to build something magnificent with sand before summer comes to a close
Hopefully these weren’t destroyed by a wave immediately after the photos were captured. Read more…
More about List, Watercooler, Beach, Lists, and Sandcastle …read more
Source: Mashable
Zum Neustart setzt die “Schweizer Illustrierte” auf Francine Jordi, Dominique Gisin oder Adolf Ogi. …read more
Source: Persoenlich
2020 soll es 50 Milliarden vernetzte Geräte geben. Können die Mobilfunknetze das überhaupt bewältigen? Ja, sagte Intel in San Francisco – und kündigte Investitionen in 5G an. …read more
Source: Netzwoche
Jung von Matt positioniert Mercedes in einer groß angelegten Kampagne als die Automarke mit der breitesten SUV-Palette. Wie zum Beweis dafür treten dabei sage und schreibe gleich fünf prominente Testimonials auf. Hier geht’s zum TV-Spot.
Source: WUV
Es ist offiziell: Die neue Ausstellung von Graffiti-Künstler Banksy eröffnet an diesem Wochenende. Ein altes Schwimmbad wird zu “Dismaland” – was hier als Feuerwerk der Trostlosigkeit parodiert wird, dürfte klar sein. …read more
Source: MM Konstkompass
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Jim Elliott
Executive Creative Directors: Pete Johnson, Wade Devers
Group Creative Director: Sean McBride
Art Director: Nate Donabed
Copywriter: Josh Kahn
Production Company: Hungry Man
Director: Conor …read more
Source: Ads Of The World
Die europäische ICT-Branche hat nach zwei Jahren des Rückgangs wieder Grund zur Hoffnung. Der Branchenverband Bitkom rechnet mit leichtem Wachstum. Das gilt aber nur für den IT-Bereich. …read more
Source: Netzwoche
Thai officials say a bomb went off in a major intersection in central Bangkok on Monday evening.
The explosion took place around 7 p.m. local time at the Erawan Shrine in the Ratchaprasong neighborhood of Bangkok, which is a popular area for tourists and home to luxury hotels and high-end shopping
Police officials confirmed that 12 people were killed and at least 70 injured when a bomb, placed outside the Erawan Shrine, was detonated
The bomb was placed inside the …read more
Source: Mashable
Mediaagenturen, Werbeagenturen, Kreativagenturen und viele mehr suchen neue Teammitglieder. Wir haben die spannensten Jobausschreibungen zusammengefasst.
Source: WUV
Das Schweizer Elternmagazin baut Stellen aus. …read more
Source: Persoenlich
A wrong cut ruins everything.
Advertising Agency: DM9Sul, Porto Alegre, Brazil
Creative Directors: Marco Aurelio Bezerra, Rodrigo Pereira, Everton Behenck, João Pedro Vargas
Art Director: Dudi Rostirolla
Copywriter: Cauã Teixeira
Published: April 2015
Source: Ads Of The World
LOS ANGELES (AP) — Jackass star Steve-O was arrested for climbing a crane in Hollywood in a protest against SeaWorld.
Stephen Glover, 41, drew dozens of emergency responders Sunday night to a construction site on Sunset Boulevard where he climbed a crane at least 100 feet high, Los Angeles police Lt. Michael Ling said.
When Glover reached the top, he inflated a large killer whale balloon with the words “Seaworld Sucks” on it and lit fireworks.
He later climbed down and was taken into custody.
Because the first responders were unsure whether Glover needed …read more
Source: Mashable
Many product and service categories feel like this year’s crop of Republican candidates — too many brand choices with only a few standing out either from past reputation, the ability to shout louder or making a noticeable faux pas. It is increasingly hard for brand marketers to break through in a motivating way, even with what should be a winning brand proposition.
In analyzing thousands of ad campaigns and execution test processes, the single biggest factor is simple to diagnose, but hard to fix — great ads come from a really strong, tight creative brief. Brilliant ideas, duds or boringly average campaigns — there is a high correlation between these outcomes and how strong the brief was.
Poor creative is too often the function of a vague or broad brief that leaves the agency up to its own imagination about what the customer is thinking and where the brand fits into consumers’ lives. As Chuck Cooper, the former CEO of Helene Curtis who pushed the brand past P&G for the No. 1 position in hair care, always preached, “Well begun is halfway done,” and this is especially true when it comes to developing a creative brief.
Many product and service categories feel like this year’s crop of Republican candidates — too many brand choices with only a few standing out either from past reputation, the ability to shout louder or making a noticeable faux pas. It is increasingly hard for brand marketers to break through in a motivating way, even with what should be a winning brand proposition.
In analyzing thousands of ad campaigns and execution test processes, the single biggest factor is simple to diagnose, but hard to fix — great ads come from a really strong, tight creative brief. Brilliant ideas, duds or boringly average …read more
Source: AdAge
Foxconn will bis zu zwölf neue Fabriken in Indien bauen. Die Investitionen belaufen sich auf 5 Milliarden US-Dollar. Das Unternehmen reagiert damit auf einen Arbeitermangel und steigende Löhne. …read more
Source: Netzwoche
Nicht nur in Deutschland stehen Mediaagenturen wegen ihrer Geschäftspraktiken in der Kritik. Auch andere Länder ringen um mehr Transparenz im Mediageschäft. Frankreich verschärft nun sein Antikorruptionsgesetz und weitet es auf die digitale Medienwelt aus.
Source: WUV
Der Mobimo Tower wird auf 28 Hochglanz-Seiten beworben. …read more
Source: Persoenlich
Lets you fit in.
Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director: Nishit Shankar
Copywriters: Nishit Shankar, Shoneeka Ghai
Illustrators: Nishit Shankar / Myooworks
Source: Ads Of The World
Der Kurator Myles Little hat eine beeindruckende Fotografie-Ausstellung konzipiert, die in ganz unterschiedlichen Bildern das Thema der ungleichen Verteilung von Wohlstand aufgreift. …read more
Source: MM Konstkompass
Iranian President Hassan Rouhani praised young Iranians for using social media to support the Iran Deal during a televised speech on Sunday
His speech extolled the benefits of the deal, which will lift international sanctions against Iran in exchange for curbing the nation’s ability to develop nuclear weapons. Rouhani said he was grateful for the online support
#Iran prez Rouhani: I thank Iranian youth for what they did in social media, nice graphics, …
— Abas Aslani (@abasinfo) August …read more
Source: Mashable
Die Aussenwerbegruppe hat aus Verlustgeschäft im Ausland gelernt. …read more
Source: Persoenlich
Geschirrspülmittelwerbung. Genauso unsexy wie das Wort an sich ist normalerweise auch die dazugehörige Werbung. Jetzt kommt endlich mal einer, der sich traut, alles ganz anders zu machen. Film ab!
Source: WUV
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