Monthly Archives: October 2014
The Next Logical Step in Real-Time Marketing: Reactvertising
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least it’s something advertising people like to run around saying, along with “paradigms,” “concepting” and “big data” (along with the all-too common misuse of “mediums” as a plural for medium).
But one agency has said enough with boring, old and slow real-time marketing. It’s time to evolve — or perhaps evolute — real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing Reactvertising.
“It’s not about being funny or smart. It’s about being fast,” says one of the agency’s 2,800 new speedwriters in this promotional video. “So now we just write whatever pops into our heads.”
It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least it’s something advertising people like to run around saying, along with “paradigms,” “concepting” and “big data” (along with the all-too common misuse of “mediums” as a plural for medium).
But one agency has said enough with boring, old and slow real-time marketing. It’s time to evolve — or perhaps evolute — real-time into the next big thing. So Toronto-based shop John St., the agency that brought us Catvertising, is introducing Reactvertising.
“It’s …read more
Source: AdAge
Was erwarten Digital Natives von Banken?
Die Plattform für private Finanzverwaltung Qontis hat gemeinsam mit den Universitäten St. Gallen und Leipzig 757 Schweizer Studenten von 5 Universitäten zum Thema Bankennutzung befragt. Die Redaktion präsentiert die wichtigsten Ergebnisse in einer Bildergalerie. …read more
Source: Netzwoche
Epischer Spot für "Assassin's Creed" integriert Fans
Der neue Spot von Sid Lee Paris für das Game “Assassin’s Creed Unity” zeigt wieder beeindruckende Animationen und mitreißende Musik. Und 1400 Figuren, die von Fans entwickelt wurden.
Source: WUV
35 Kampagnen gegen SMS am Steuer.
35 Kampagnen gegen SMS am Steuer.
Zu guter Letzt: SMS am Steuer, ungeheuer | werbewoche
www.werbewoche.ch
Zu besagtem Ergebnis kommt eine Studie der Universität von Arizona, die am Dienstag beim Jahreskongress der US-amerikanischen chirurgischen Fachgesellschaft «American College of Surgeons» vorgestellt wurde. Forscher zählten erst eine Woche lang, wie viele Angestellte den Parkplatz abgelenkt verliess… …read more
Source: Werbewoche FB
Ebola Quarantine May Stop Health Care Workers From Volunteering in West Africa: Fauci
WASHINGTON — Mandatory 21-day quarantines on health care workers returning from Ebola-ravaged West Africa, like those put in place by three states, can have the unintended consequence of discouraging them from volunteering, a top federal health official said Sunday.
Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said that as a physician and scientist, he would have recommended against a quarantine.
See also: New Jersey Health Care Worker Tests Negative for Ebola in Initial Test, Criticizes Treatment
“The best way to protect us is to stop the …read more
Source: Mashable
Shanghai: Die ersten TV-Spots für Direct Line
“Manfred, die Nervenzelle”: Die Agentur Shanghai präsentiert ihre erste Arbeit für den Neukunden Direct Line. Der KFZ-Direktversicherer bekommt einen komplett neuen Auftritt. Film ab!
Source: WUV
How Brands Should React to Gamergate: Don't
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
Source: AdAge
Israel Cancer Association: Mother & daughter, 2
What else do your genes have in store for you?
Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances.
Advertising Agency: Gitam, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Ran Allon
Photographer: Itay Reiss
Account Managers: Reut Doron, Tal Nir
Planner: Hila Tamir
Studio manager: Meirav Peled<br …read more
Source: Ads Of The World
RSD geht Partnerschaft mit Active Navigation ein
Das Genfer Unternehmen RSD ist eine Partnerschaft mit Active Navigation eingegangen. Die Firmen wollen eine Lifecycle-Management-Lösung für den Umgang mit Daten entwickeln. …read more
Source: Netzwoche
Publicis: Mit einem Trailer durch die Schweiz
Swiss bringt wieder Menschen zusammen. …read more
Source: Persoenlich
Verlängerung Einsendeschluss YCA 2014Aufgrund der Komplikationen (Fehlerfunktion PDF) verlängern wir den Einsendeschluss für das Hochladen eurer Arbeiten bis Sonntag, 26. Oktober 2014, 24.00 Uhr. Bitte lasst uns die physischen Anhänge bis Montag, 27. Oktober 2014 zukommen. Nachdem ihr eure Arbeit(en) auf der Webseite fertig erfasst habt, bezahlt ihr die Einreichungsgebühr Online, bequem und einfach per Kreditkarte, bevor eure Einreichung definitiv bestätigt wird.Wir freuen uns auf eure Einreichungen und wünschen euch viel Erfolg beim Schlussspurt. …read more
Source: Werbewoche FB
Recruiters Are From Mars, Job Seekers Are From Venus
In the midst of the job search, it feels like you’ve been waiting forever to get a call back from your recruiter. After you finally get the nerve to call, you hear, “We’ll keep your resume on file.” Does that mean the recruiter will call you as soon as a position opens up? Or is he just being nice?
There’s a communication problem between job seekers and recruiters that often leaves both parties confused and frustrated. Optimistic job seekers are up for trying anything, but recruiters don’t want to be rude …read more
Source: Mashable
TD Ameritrade: You got this - Headband
Advertising Agency: Havas Worldwide, New York, USA
Source: Ads Of The World
Snapchat's First Advertiser: Messaging Service Is Like TV
Snapchat’s first ad was creepy after all, but not in the way you might expect.
The first ad to run on the ephemeral messaging service debuted on Saturday and promoted Universal Pictures’ upcoming horror film “Ouija,” which is based on the spooky board game. Snapchat had announced Friday that the service’s first ad would appear in users’ feeds over the weekend.
The ad — which can be viewed below as an animated GIF — appeared under the “Recent Updates” tab in Snapchat users’ friends list and carried a “sponsored” label. To watch the ad, people needed to click the entry and hold their finger on their phones’ screen for the duration, as with viewing any other content on Snapchat.
Snapchat’s first ad was creepy after all, but not in the way you might expect.
The first ad to run on the ephemeral messaging service debuted on Saturday and promoted Universal Pictures’ upcoming horror film “Ouija,” which is based on the spooky board game. Snapchat had announced Friday that the service’s first ad would appear in users’ feeds over the weekend.
The ad — which can be viewed below as an animated GIF — appeared under the “Recent Updates” tab in Snapchat users’ friends list and carried a “sponsored” label. To watch the ad, people needed to click the entry and hold …read more
Source: AdAge
Bund verliert Vertrauen in UPC Cablecom
Die Bundesverwaltung will keine Aufträge mehr an UPC Cablecom vergeben. Der Entscheid ist eine Reaktion auf die NSA-Affäre. …read more
Source: Netzwoche
So wirbt Jung von Matt für das Erotikportal Eis.de
Die Agentur Jung von Matt/Elbe hat den Etat von Eis.de gewonnen, Onlineshop für Erotikartikel. Die erste Arbeit ist nun auf der Erotikmesse Venus zu sehen. Und hier auf W&V Online.
Source: WUV
Jung von Matt/Limmat: "Die will i"
Auf ricardoshops.ch muss sich niemand mehr um Produkte streiten. …read more
Source: Persoenlich
http://www.werbewoche.ch/fcz-frauen-nehmen-maenner-an-der-hand
Sportbild des Tages: FCZ Frauen
www.nzz.ch
Die Frauen-Fussballmannschaft des FC Zürich laufen auf das Spielfeld in Begleitung von Männern, anstatt von Kindern. …read more
Source: Werbewoche FB
Ecover: Get nature on your side, 1
Advertising Agency: KesselsKramer, Amsterdam, Netherlands
Illustrator: Sandrine Boulet
Art Director / Creative Director: Erik Kessels
Copywriters: Dave Bell, Christian Bunyan
Source: Ads Of The World
21 Cosplayers Doing Everyday Things
Nothing to see here, folks — it’s just your friendly neighborhood Spider-Man, enjoying a six-inch sub.
Even superheroes need a break from fighting crime, and cosplayers need a break from posing for pictures and walking the massive convention center at New York Comic Con. Take these characters out of the fandom bubble and into the real world, and it’s the perfect juxtaposition.
Enjoy these cosplayers doing the most normal of everyday things. Read more…
More about Comics, <a target=_blank …read more
Source: Mashable
Viscom: Schweizer Powerplay mit "Printed in Switzerland"
Label und Kampagne für Schweizer Druck. …read more
Source: Persoenlich
Watch the Newest Ads on TV From Western Digital, Mitsubishi and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nissan serves up a fresh 45-second broadcast cut of the “Heisman House: Mini Johnny” video (starring Johnny Manziel, Charles Woodson and George Rogers) that debuted on YouTube in late August, while Nintendo informs nostalgic gamers that they can still “Settle it in ‘Smash’!” And Western Digital suggests that you bring the “cloud” home with its My Cloud Personal Cloud Storage device.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Nissan serves up a fresh 45-second broadcast cut of the “Heisman House: Mini Johnny” video (starring Johnny Manziel, Charles Woodson and George …read more
Source: AdAge
"Liebe Erdwürmer": Wie man Newsletter auch schreiben kann
Gereon Klug, Texter, Manager und Plattenladenbetreiber, schreibt seit sieben Jahren absurd-ironische Verkaufsnewsletter für die Hanseplatte. Seine besten “Briefe gegen den Mainstream” gibt es jetzt als höchst unterhaltsames Buch. W&V Online hat nachgefragt, was man von ihm über E-Mail-Marketing lernen kann.
Source: WUV
SAP schliesst Analytics-Partnerschaft
SAP arbeitet neu mit dem Business-Intelligence-Spezialisten Birst zusammen. Die Partnerschaft soll die Analytics-Fähigkeiten von SAPs Hana-Datenbank in der Cloud verbessern. …read more
Source: Netzwoche
A DIY Survival Guide for the Zombie Apocalypse
Don’t be fooled by what the news, the government and basic human logic tells you. The zombie apocalypse is upon us, and you have to be prepared.
Luckily, there are plenty of helpful DIY tips on what to do when the imminent threat arrives. From TV shows like The Walking Dead to Internet forums dedicated to zombie know-how, there are thousands of ways to fortify yourself for survival.
Zombie prep should never be left to the last minute …read more
Source: Mashable
Forget Siri, Domino's Wants You to Meet Dom
For those who are too lazy to type when using mobile ordering, Domino’s has a solution: voice-ordering.
Viewers of Sunday’s National Football League broadcasts will be first introduced to “Dom,” its new voice-ordering system that is not unlike Apple’s Siri in that it responds to users’ questions. The spot unveiling the app breaks on the games and was created by Domino’s agency, MDC’s CP&B.
The pizza player touts its voice-ordering capability as the first such app in the restaurant industry. Domino’s began beta testing the app in June, but the advertising hails its full operation. Domino’s created the capability with …read more
Source: AdAge
Rod: Alnatura hört nicht auf bei Bio, sondern geht weiter
Ratschläge für einen nachhaltigen, genussvollen Lebensstil. …read more
Source: Persoenlich
Von San Francisco nach Genf: Neuer CIO für die WHO
Die Weltgesundheitsorganisation (WHO) hat Marc Touitou zu ihrem CIO ernannt. Touitou ist für seinen neuen Job von San Francisco nach Genf gezogen. …read more
Source: Netzwoche
Wie viel verdient man als Art Director?
Das Magazin “Page” stellt in einer Serie kreative Berufe vor. Im aktuellen Beitrag geht’s um den Art Director.
Source: WUV
Lego-Künstler Nathan Sawaya: Das Eckige muss in die Kunst
David, Mona Lisa oder Rodins Denker: Der Amerikaner Nathan Sawaya baut Meisterwerke der Kunstgeschichte mit Legosteinen nach und fertigt beeindruckende Nachbildungen menschlicher Körper an. 80 seiner Skulpturen sind derzeit in London zu sehen. …read more
Source: MM Konstkompass
Recent Comments