Monthly Archives: October 2016
Pitch-Entscheidung: Serviceplan bleibt AOK-Leadagentur
Serviceplan Berlin bleibt bis 2020 Leadagentur des AOK-Bundesverbandes. Beim Pitch um den klassischen Werbeetat hat sich der bisherige Betreuer durchgesetzt.
Source: WUV
Get low-key drunk on hidden cask wine at work with 'The Goon Suit'
Further fuelling stereotypes that all journalists are raging alcoholics, Australian newspaper The Herald Sun has given viral content a red-hot go by making this video — a mock-vertisment for “The Goon Suit.”
Rather than referring to professional security guards who punch people that try to touch their clients, “goon” loosely translates to “cheap wine that comes in a box,” in Aussie-speak.
And what better way to drink Australia’s cheapest, finest beverage than by hiding it in …read more
Source: Mashable
Schweizer konsumieren über sechs Stunden Medien pro Tag
Mehr als sechs Stunden pro Tag konsumiert ein Durchschnittsschweizer Medien. Audio- und Video-Inhalte machen den Löwenanteil aus. In der “Time use Study” spielen digitale Angebote und mobile Endgeräte kaum eine Rolle.
Source: Netzwoche
Samsung Cancels ANA Presentation
Samsung Electronics is bowing out of the Association of National Advertisers’ 2016 Masters of Marketing conference. A spokesman for the ANA confirmed to Ad Age that Pio Schunker, senior VP-global head of brand integrated marketing at the recently beleaguered electronics brand, will no longer be speaking on Oct. 20 at the annual event, one of the industry’s largest, taking place in Orlando, Fl.
Mr. Schunker had been scheduled to present on Thursday morning in a talk titled “The Power of Marketing: Transforming Brands From the Inside Out.” According to an event description that has since been removed from the conference agenda, Mr. Schunker had planned to address the “challenges that stand in the way of shaping a compelling story and connecting with people today.” He would have discussed the influence of marketing, including a brand’s product approach, innovation process and corporate culture.
A marketing veteran, Mr. Schunker joined Samsung from Coca-Cola last year.
Samsung Electronics is bowing out of the Association of National Advertisers’ 2016 Masters of Marketing conference. A spokesman for the ANA confirmed to Ad Age that Pio Schunker, senior VP-global head of brand integrated marketing at the recently beleaguered electronics brand, will no longer be speaking on Oct. 20 at the annual event, one of the industry’s largest, taking place in Orlando, Fl.
Mr. Schunker had been scheduled to present on Thursday morning in a talk titled “The Power of Marketing: Transforming Brands From the Inside Out.” According to an event description that has since been removed from the conference agenda, …read more
Source: AdAge
Opel-Pitch: Jung von Matt mit Scholz & Friends
Seit Wochen debattiert die Branche über den gefühlt wichtigsten Pitch der zweiten Jahreshälfte: Opel. Verschiedene Agenturen melden sich zu Wort, alle spekulieren. Die Entscheidung ist offenbar gefallen.
Source: WUV
Thjnk und Ikea machen auf heimelig
Auch Ikea hat nun eine eigene Familie, die der Marke ein unverkennbares Gesicht gibt. In den ersten beiden Spots wird’s eng für sie. Denn sie müssen das Familiensofa mit spontanem Besuch teilen.
Source: WUV
Recent Comments