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Next Stop for Diet Coke's New Look: The Super Bowl

Category : General · No Comments Jan 29th, 2018

The brand is pushing the new flavored versions with a series of 15-second spots in which Diet Coke’s new endorsers make cheeky observations about the varieties. In one spot, Soni describes the “feisty cherry” flavor as “not the kind of cherry you bring home to your mom.”

The other ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. (See all the spots below.) The director is by Paul Feig, known for the TV series “Freak and Geeks,” as well as movies including “Bridesmaids” and the 2016 “Ghostbusters” remake.

Aggressive social media and outdoor advertising is also planned, as well as sampling at events and festivals.

The brand is pushing the new flavored versions with a series of 15-second spots in which Diet Coke’s new endorsers make cheeky observations about the varieties. In one spot, Soni describes the “feisty cherry” flavor as “not the kind of cherry you bring home to your mom.”

The other ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. (See all the spots below.) The director is by Paul Feig, known for the TV series “Freak and Geeks,” as well as movies including “Bridesmaids” and the 2016 “Ghostbusters” remake.

Aggressive social media and outdoor advertising is also planned, as well as sampling …read more

Source: AdAge

Exit holt Bahn-Rahmenetat für Content-Produktion

Category : General · No Comments Jan 29th, 2018

Exit-Network hat sich nach einem mehrstufigen Pitch einen zweijährigen Rahmenvertrag der Bahn gesichert. Es geht um den Leistungsschwerpunkt “qualitativ hochwertige Filmproduktion”. …read more

Source: WUV

Bruno Mars takes home the Album of the Year at the 2018 Grammys

Category : General · No Comments Jan 29th, 2018
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Bruno Mars had a big night at the 2018 Grammy Awards and topped it off by winning the biggest award of the night, Album of the Year, for his critically acclaimed album 24K Magic.

The Hawaii native snagged the honor by beating out Jay-Z, Donald Glover, Lorde, and Kendrick Lamar in the category.

SEE ALSO: Pete Souza’s here to defend Jay-Z with the Obama-era throwback pic we all needed

“First off to the other nominees in this category…you guys are the reason i am in the studio pulling my hair out …read more

Source: Mashable

Wer kaufte wann wie viele deutsche Panzer?: Exportschlager Leopard 2 - nicht nur Türkei ist Stammkunde

Category : General · No Comments Jan 28th, 2018

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Source: MM Konstkompass

Mercedes: Maybach S600 Pullman Book

Category : General · No Comments Jan 26th, 2018
Mercedes Design Ad - Maybach S600 Pullman Book
Mercedes Design Ad - Maybach S600 Pullman Book
<img src="https://naotw-pd.s3.amazonaws.com/styles/media_retina/s3/1920w_dml2104_mm_s600_pullman_buch_aufbereitung03-07.jpg?PTQMQjzuKubES8OhhR_GqcnDnCLhP1d0&itok=QMnTZ1sm" width="1740" height="1223" alt="Mercedes Design Ad – Maybach S600 Pullman Book" title="Advertisement …read more

Source: Ads Of The World

Woche 4: Warum Bitcoins nicht nur Nullen und Einsen fürchten müssen

Category : General · No Comments Jan 26th, 2018

Über Blizzard zieht ein Sturm auf, Massenpanik wegen vergessenem Twitter-Password und der harte Weg zur Cyber-Einsicht. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.

…read more

Source: Netzwoche

Making GIFs just got way easier thanks to Google's keyboard app

Category : General · No Comments Jan 21st, 2018
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Finding and sending GIFs has never been easier, but GBoard’s latest update has taken things one step further.

If you’re an iOS user, the Google keyboard app now has a simplified way to create your own GIFs because the more looped images the world has, the better.

According to The Verge, the app already had the GIF-making capabilities, but the feature’s new home (it’s the camera icon featuring an infinity sign, located right next to the suggested …read more

Source: Mashable

Einstieg in die Zinswende: Schaffen die Notenbanken die friedliche Wende?

Category : General · No Comments Jan 21st, 2018

…read more

Source: MM Konstkompass

Scholz & Friends pausiert 2018 bei Kreativawards

Category : General · No Comments Jan 21st, 2018

Nach der letzten Awardpause im Jahr 2013 reicht die Gruppe dieses Jahr erneut bei keinen Wettbewerben ein und räumt sich ein Jahr Bedenkzeit ein. …read more

Source: WUV

'We'll Surprise Millions': See The Teaser For Hyundai's Super Bowl Ad

Category : General · No Comments Jan 20th, 2018

Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it’s not above a little teasing, first.

On Sunday, the auto maker will air a preview for its Super Bowl commercial during the AFC and NFC Championship games.

“Last Super Bowl we surprised three heroes. This year we’ll surprise millions,” according to the teaser. “And you might be one of them.”

Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it’s not above a little teasing, first.

On Sunday, the auto maker will air a preview for its Super Bowl commercial during the AFC and NFC Championship games.

“Last Super Bowl we surprised three heroes. This year we’ll surprise millions,” according to the teaser. “And you might be one of them.”

Continue reading at AdAge.com

…read more

Source: AdAge

Robinsons: Listen Up

Category : General · No Comments Jan 19th, 2018

Das Schweizer Fernsehen ist jetzt digital seit 1953

Category : General · No Comments Jan 19th, 2018

SRF hat mehr als 120’000 Videokassetten mit Fernsehsendungen aus seinem Archiv digitalisiert. Die digitalen Archivbestände sollen primär den Redaktionen intern zur Verfügung stehen. Einen Teil will SRF aber auch der Öffentlichkeit zugänglich machen.

…read more

Source: Netzwoche

'The Handmaid's Tale' Season 2 trailer wants everybody to look what's going down

Category : General · No Comments Jan 14th, 2018
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If you thought The Handmaid’s Tale couldn’t possibly get any darker or more disturbing than Season 1, allow the first Season 2 trailer to disabuse you of that notion.

There’s no actual dialogue in the video, just a lot of haunting imagery – of women and men being abused, of the barren Colonies, of a pissed-off June (a.k.a. Offred) looking ready to burn it all down.

All of it is set to a creepy slowed-down of Buffalo Springfield, because apparently not even Gilead is immune to that particular trailer trend.

The Handmaid’s Tale …read more

Source: Mashable

You Really Have to See Bill Murray as Steve Bannon and Fred Armisen as Michael Wolff on 'SNL'

Category : General · No Comments Jan 14th, 2018

So that was kind of amazing: Not only did the first post-“Fire and Fury” edition of “Saturday Night Live” enlist former cast member Fred Armisen to play Michael Wolff, but original cast member Bill Murray showed up to do Steve Bannon. The set-up was that both were guests of Mika Brzezinski (Kate McKinnon) and Joe Scarborough (Alex Moffat) on a spoof of MSNBC’s “Morning Joe” as part of the “SNL” cold open. In the segment, Armisen’s Wolff reveals a thing he left out of “Fire and Fury” (spoiler: Oval Office baby races!) while Murray’s Bannon talks about what’s next for him (spoiler: he’s working on a new line of wrinkled barn jackets called Frumpers for Guys, plus a skincare line called Blotch).

Bonus right at the end: Leslie Jones is Oprah.

So that was kind of amazing: Not only did the first post-“Fire and Fury” edition of “Saturday Night Live” enlist former cast member Fred Armisen to play Michael Wolff, but original cast member Bill Murray showed up to do Steve Bannon. The set-up was that both were guests of Mika Brzezinski (Kate McKinnon) and Joe Scarborough (Alex Moffat) on a spoof of MSNBC’s “Morning Joe” as part of the “SNL” cold open. In the segment, Armisen’s Wolff reveals a thing he left out of “Fire and Fury” (spoiler: Oval Office baby races!) while Murray’s Bannon talks about what’s next for …read more

Source: AdAge

Börse: Dow auf Rekordhoch, Dollar zum Euro auf Dreijahrestief

Category : General · No Comments Jan 14th, 2018

Da die US-Börsen ihre Rekordjagd fortsetzen, dürfte auch der Dax am Montag einen Erholungsversuch starten. Für Gegenwind sorgt jedoch der Euro, der zum Dollar auf Dreijahreshoch notiert. …read more

Source: MM Konstkompass

Suzuki: Dodgems

Category : General · No Comments Jan 12th, 2018

Woche 2: Selbst eine Bitcoin-Konferenz will keine Bitcoins mehr

Category : General · No Comments Jan 12th, 2018

Quiz belohnt Sieger mit Malware, Meltdown-Malware steht bevor und chinesische Polizei zerschlägt Fembot-Ring. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.

…read more

Source: Netzwoche

Neuer Marken-Auftritt für den Deutschen Ring

Category : General · No Comments Jan 12th, 2018

Die Agentur Grosse Liebe hat die Marke Deutscher Ring Krankenversicherung und die Kommunikation überarbeitet. …read more

Source: WUV

Niseko United lockt Freerider aus aller Welt: Große Tiefschneesause auf Hokkaido

Category : General · No Comments Jan 7th, 2018

Hokkaido genießt in der Skiszene einen geradezu mythischen Ruf. Die Insel im Norden Japans ist eines der zuverlässigsten Tiefschnee-Reviere der Welt. Das größte Skigebiet der Insel, Niseko United, lockt Freerider aus aller Welt. Und nicht nur die. …read more

Source: MM Konstkompass

Buttonless Bluetooth earbuds can seriously improve gym life, and they're 50% off

Category : General · No Comments Jan 7th, 2018
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Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.

Headphones serve a strictly utilitarian purpose, so you’d think shopping for them would be a breeze. But in reality? It’s a total nightmare.

With tons of brands, styles, and price points to choose from, there are simplytoomany options. And once you buy a pair you think will do the trick, they’re uncomfortable, bulky, or have superfluous buttons.

Ergonomic, powerful, and currently more than 50% …read more

Source: Mashable

L'Oreal Paris Goes for a Winona Ryder-Style Comeback -- with the Actor's Help

Category : General · No Comments Jan 6th, 2018

America loves a comebackor at least L’Oral Paris is betting it does in an ad from McCann breaking on Sunday’s Golden Globe Awards on NBC. Winona Ryder, the “Stranger Things” star who’s one of the biggest turnaround stories of recent Hollywood history, has been enlisted to pitch Elvive hair-care products, which are all about helping damaged hair, and a faltering brand, stage a comeback.

The ad breaks Sunday on the Golden Globe Awards on NBC, where Ryder was nominated last year for best actress in a TV series for her role in the Netflix series, 23 years after her last Golden Globe honor: best supporting actress in 1994 for “The Age of Innocence.” Between those points came career and life turbulence that included a 2003 shoplifting arrest at Saks Fifth Avenue in Beverly Hills.

Damaged goods no more, Ryder is shown in the ad with flowing locks preparing for a stage appearance. “Everyone loves a comeback,” the ad notes. “Damaged hair deserves one too.” The ad is directed by Roman Coppola, son of Francis Ford Coppola, whose “Godfather III” film Ryder famously bailed out of during filming in 1992.

America loves a comebackor at least L’Oral Paris is betting it does in an ad from McCann breaking on Sunday’s Golden Globe Awards on NBC. Winona Ryder, the “Stranger Things” star who’s one of the biggest turnaround stories of recent Hollywood history, has been enlisted to pitch Elvive hair-care products, which are all about helping damaged hair, and a faltering brand, stage a comeback.

The ad breaks Sunday on the Golden Globe Awards on NBC, where Ryder was nominated last year for best actress in a TV series for her role in the Netflix series, 23 years after her last Golden …read more

Source: AdAge

Flexon Eyewear: Flexon VR

Category : General · No Comments Jan 5th, 2018

Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. They saw Virtual Reality (VR) as an opportunity to equip their salespeople with marketing messaging and a wow …read more

Source: Ads Of The World

Samsung ringt erneut mit Akkuproblemen

Category : General · No Comments Jan 5th, 2018

Einige Nutzer beklagen sich über ein Akkuproblem beim Samsung Galaxy Note 8. Sobald der Ladestand des Smartphones 0 Prozent erreiche, lasse sich der Akku überhaupt nicht mehr aufladen. In der Schweiz scheinen zurzeit nur wenige Geräte betroffen zu sein.

…read more

Source: Netzwoche

Stell-Mich-Ein: Speed-Recruiting für die Agenturbranche

Category : General · No Comments Jan 5th, 2018

Das Speed-Recruiting-Event steigt Ende Januar und Anfang Februar in den vier Städten Berlin, Hamburg, München und Düsseldorf. Hier kann man sich bewerben. …read more

Source: WUV