The world might be festooned with ads, but magazine covers had remained largely ad-free until this week, when a tiny Verizon Wireless ad appeared on the cover of Time magazine. The same ad is scheduled to land on the cover of Sports Illustrated on Wednesday.

Consumer magazines have for years flirted with putting ads on their covers, though when it’s happened, the ads have usually shown up as cover wraps, in which an ad literally wraps around the cover, or a sticker that can be removed. But publishers have almost always avoided actually putting ads on their covers, because …read more

Source: AdAge