Monthly Archives: June 2014
What Does Pride Mean to You?
The first NYC Pride March was held in 1970 to commemorate the Stonewall riots. The uprising is considered by many to be one of the most significant events in the history of LGBT rights
The march originated as a civil-rights demonstration, but has since evolved to include recognition of the fights against AIDS and to memorialize those who died from the illness.
This year, NYC Pride is joining forces with Mashable to make the 2014 NYC Pride …read more
Source: Mashable
Late-Night Is a Bright Spot in TV Upfronts
Late-night was a bright spot in this summer’s otherwise lackluster broadcast upfront market, where ad buyers struck deals for commercial time in the upcoming TV season.
For many years an afterthought during the prime-time-centric upfronts, the new regime in late-night hosts has lately heated demand from advertisers.
“Usually in negotiations the conversation is around prime and then all the other dayparts lumped together, but late-night was a bigger part of the conversations,” one media buyer said.
Late-night was a bright spot in this summer’s otherwise lackluster broadcast upfront market, where ad buyers struck deals for commercial time in the upcoming TV season.
For many years an afterthought during the prime-time-centric upfronts, the new regime in late-night hosts has lately heated demand from advertisers.
“Usually in negotiations the conversation is around prime and then all the other dayparts lumped together, but late-night was a bigger part of the conversations,” one media buyer said.
Source: AdAge
Lemonade Films: Drama
Great movies, tiny budgets.
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Vinicius Stanzione, Alessandro Bernardo
Art Director: Ricardo Alonso
Copywriter: Flavia Coradini
Photographer: Nano Cunha
Graphic Producers: Zezinho Lima, Ricardo Sotelo
Art Buyers: Stella Crippa, Mauro Moura
Graphic: Burti
Accounts: Pablo Arteaga, Cintia Mourao, Daniela Ferreira, Caio Perez, Giovanna Rodrigues
Planners: Marcello Magalhães, Tiago Lara
Source: Ads Of The World
Ruf Informatik gibt den Startschuss für Publiweb
Ruf hat heute Freitag in Zürich seine Dienstleistungsplattform Publiweb eingeweiht. Mit dieser will das Unternehmen die öffentlichen Verwaltungen ins Internetzeitalter befördern. …read more
Source: Netzwoche
Haben Pitches ausgedient? - Die Suche nach Alternativen
Die Zahl der Pitchgegner ist unter den Werbern zuletzt deutlich gestiegen. Nun spricht sich mit Cherrypicker-Chef Oliver Klein sogar ein Pitchberater für Alternativen aus. Seine These: Je komplexer Briefings werden, desto weniger Sinn machen Pitches.
Source: WUV
Save the Children: Gilbert Gress denkt zuerst an die Kinder
Der Fussballexperte macht sich in einem neuen Spot für Kinderrechte stark. …read more
Source: Persoenlich
Die Highlights des Schweizer Markenkongresses, an dem auch der Werber des Jahres...
Die Highlights des Schweizer Markenkongresses, an dem auch der Werber des Jahres gekürt wurde – zusammengefasst in einem Youtube-Video.
Schweizer Markenkongress 2014 Highlights
„Stay unhappy” bringt Erfolg Rund 350 Markenentscheider kamen beim diesjährigen Schweizer Markenkongress am 05. Juni 2014 in Zürich zusammen. Ob Mercedes Ben… …read more
Source: Werbewoche FB
16 DIY Projects to Upgrade Your Boring Basics
If you want to yawn every time you open your closet, it might be time for a change.
But you don’t need to rush out and spend all your rent money on a fresh, new wardrobe to escape your clothing rut. You can breathe new life into your plain, old basics with a few DIY tricks.
You can make a big difference with the tiniest change. Nobody wants to be basic. Read more…
More about Fashion, Lists, Diy, …read more
Source: Mashable
ABTO Brazilian Association of Organ Transplantation: Bentley Burial
Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Director: Marcelo Rizerio
Copywriter: Christian Fontana
Accounts: Pablo Arteaga, Ricardo Forli, Junior Bottura, …read more
Source: Ads Of The World
Cannes Lions 2014: Cannes man sich geben
Simon Rehsche, Strategy Director von TBWA Zürich, über das, was hängen bleibt. …read more
Source: Persoenlich
Film Lions : Grand Prix für Volvo und Harvey Nichols / Zweimal Bronze für Deutschland
Ganz leer gehen die deutschen Agenturen am letzten Festivaltag nicht aus. In der Kategorie Film können sie wenigstens zwei Bronze-Löwen gewinnen. Die beiden Trophäen gehen an die Mercedes-Arbeit ”Chicken” von Jung von Matt und an Scholz & Friends für die Valmano-Kampagne im Auftrag von Epic Companies.
Source: Horizont
Medaillenspiegel: Kolle Rebbe an der Spitze
43 Löwen für Deutschland, so lautet die Bilanz nach 17 Wettbewerben in Cannes: 4 Goldtrophäen, 17 Silber-Löwen und 22 Bronze Lions. Und Kolle Rebbe liegt mit zwei Gold, zwei Silber und 4 Bronze Lions vorne.
Source: WUV
'Sound of Honda' Snags Titanium Prize, Harvey Nichols' Cheap Gifts Campaign Wins Integrated
An emotional data-driven experience, “Sound of Honda — Ayrton Senna 1989,” and Harvey Nichols’ cheeky multi-awarded “Sorry, I Spent It on Myself” campaign earned the Grand Prix in the titanium and integrated categories, respectively, during the 2014 Cannes Lions International Festival of Creativity.
What they are: The “Sound of Honda” was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna’s 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand’s “Internavi” telemetry navigation system, first launched more than 20 years ago in Honda vehicles. The data was translated into racecar sounds that were then combined with lights and a real racetrack to simulate Mr. Senna’s original drive.
Harvey Nichols’ “Sorry, I Spent it on Myself,” created out of Adam & Eve DDB, has been the unexpected favorite of this year’s show, also earning the top prizes in Promo/Activation, Press and Film. The effort cheekily embraced consumer selfishness and included print ads, a TV spot and a quirky line of cheap branded gifts — from paper clips to bags of gravel — sold at the store itself. The idea was that by buying cheap gifts for everyone else, shoppers would have funds to purchase more expensive gifts for themselves, presumably, at Harvey Nichols.
An emotional data-driven experience, “Sound of Honda — Ayrton Senna 1989,” and Harvey Nichols’ cheeky multi-awarded “Sorry, I Spent It on Myself” campaign earned the Grand Prix in the titanium and integrated categories, respectively, during the 2014 Cannes Lions International Festival of Creativity.
What they are: The “Sound of Honda” was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna’s 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand’s “Internavi” telemetry navigation system, first launched more than 20 years ago …read more
Source: AdAge
Mehr Barrierefreiheit beim Bund
Die Internetauftritte des Bundes sollen für Menschen mit Behinderungen barrierefrei sein. Der Bundesrat hat zu diesem Zweck ein zusätzliches Massnahmenpaket verabschiedet. …read more
Source: Netzwoche
Art Basel: Große Kunst, großes Geld
Hier kauft nur ein, wer richtig Geld hat: Als eines der teuersten Kunstwerke ist auf der jetzt gestarteten Kunstmesse Art Basel ein Selbstportrait von Andy Warhol für 26 Millionen Euro verkauft worden. Ein Messerundgang. …read more
Source: MM Konstkompass
Chronik-Fotos
New campaign explains POP: http://adsoftheworld.com/media/print/popakademie_baden_wurttemberg_blues …read more
Source: Werbewoche FB
Your Ultimate Vacation Destinations This Summer
Memorial Day has come and gone, and the official start of summer is just around the corner. With the changing of seasons comes thoughts of time away from school and work — and, for many, vacation
But where do you go? While some dream of beaches and bikinis, others desire historic landmarks in their travels, or good food and drinks — or all of the above. To narrow down the ultimate vacation this summer, Mashable hosted a series of …read more
Source: Mashable
Cannes Shortlists: Müder Auftakt für Deutschland in den ersten vier Kategorien
Vom 15. bis 21. Juni verwandelt sich Cannes mal wieder zur Hochburg der Kreativen. Ein erstes Indiz, wie die deutschen Agenturen abschneiden, liefern die Shortlists. HORIZONT.NET präsentiert andieser stelle alle Finalistenim Überblick.
Source: Horizont
Cannes Lions 2014: Die ersten Finalisten sind bekannt
Schweizer sichern sich sechs Plätze bei den Direct und Promo & Activation Lions. …read more
Source: Persoenlich
Cannes 2014: Die ersten Shortlists
In 17 Kategorien kürt die Jury die Favoriten für die begehrten Lions in Cannes. Hier finden Sie übersichtlich zusammengefasst die wichtigsten Infos und die Shortlists – ständig aktualisiert von W&V Online und inklusive Favoritenlisten zum Download. Jetzt online: Shortlists für Promo, Direct, PR und Creative Effectiveness.
Source: WUV
Milk / Cannes Lions: Enlarge your lion
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Marius Kneipferavicius
Copywriter: Antonio Bechtle
Illustrator: Marius Kneipferavicius
Published: June 2013
Source: Ads Of The World
No Top Prize for Pharma at First Cannes Health Festival
Dentsu won the top prize in the health and wellness category, the Grand Prix, for its “Mother Book” at the first Cannes Lions Health festival, the new two-day show preceding the main Cannes Lions Festival of Creativity. Nobody took home a Grand Prix in pharma, the other category at Lions Health.
“We made a determined effort at the beginning not to award because it was good or OK,” said Jeremy Perrott, pharma jury president and global creative director for McCann Health. “That’s the reason there’s no grand prix in pharma. We don’t believe we’re quite there yet.”
Lions Health opened …read more
Source: AdAge
Openstack fasst weiter Fuss
Die offene Cloud-Plattform Openstack spielt auch in der Schweiz bei vielen Projekten eine zentrale Rolle. Am Open Cloud Day zeigte sich das einmal mehr deutlich. …read more
Source: Netzwoche
Frisiertes Töffli, zugedröhnt, Flucht vor der Polizei – das hätten wir von Natio...
Frisiertes Töffli, zugedröhnt, Flucht vor der Polizei – das hätten wir von Nationalspieler Reto Ziegler nicht erwartet.
Zu guter Letzt: Zieglers WM-Vorbereitung | werbewoche
www.werbewoche.ch
Der zugedröhnte Fahrer unter Drogeneinfluss missachtete laut Blick.ch nicht nur verschiedene Fahrverbote (Wohnquartiere und Feldwege), sondern war auf einem 90km/h-fahrenden Töffli ohne Zulassung unterwegs. Zum Glück konnte die Kantonspolizei St. …read more
Source: Werbewoche FB
'Game of Thrones' + Disney = A Twisted Fairy Tale
You can wish upon all the stars in the Seven Kingdoms, but don’t count on living happily ever after in Westeros.
Between the violence and gore, Game of Thrones is not exactly the sort of tale that would inspire a Disney movie. But you’d be surprised how much the two worlds of fantasy and fairy tales have in common
Princesses, icy landscapes, a bloody road to the throne — Game of Thrones might as well add a talking teacup
If …read more
Source: Mashable
Young Lions: Battle of 1942
The greatest agencies fight for the greatest creatives.
Advertising Agency: Koenig & Partners, Ecuador
Executive Creative Director: Juan Manuel Koenig
Creative Directors: Cesar Sepulveda, Fabián Martínez
Art Directors: Fabián Martínez, Santiago Landaburu
Copywriters: Cesar Sepulveda, Juan Carlos Encalada
Source: Ads Of The World
Former IAA Director Norman Vale Dies
Norman Vale, the first director general of the International Advertising Association, died June 3 after a long fight with myeloma. He was 84 years old.
Mr. Vale had a long, distinguished career in the field of international advertising. In addition to his role at the IAA, he worked at Grey Advertising for 16 years, where he ascended to the role of managing director-international, and he was a frequent graduate lecturer at universities including Columbia, Wharton and NYU. After leaving the IAA in 2001, he formed Vale International, a global consulting firm with contacts and operatives in 75 countries.
“He was an energetic, tireless worker,” said Michael Lee, the IAA’s managing director. “He helped advance the IAA globally.”
Norman Vale, the first director general of the International Advertising Association, died June 3 after a long fight with myeloma. He was 84 years old.
Mr. Vale had a long, distinguished career in the field of international advertising. In addition to his role at the IAA, he worked at Grey Advertising for 16 years, where he ascended to the role of managing director-international, and he was a frequent graduate lecturer at universities including Columbia, Wharton and NYU. After leaving the IAA in 2001, he formed Vale International, a global consulting firm with contacts and operatives in 75 countries.
“He was an energetic, …read more
Source: AdAge
Yahoo macht Ernst: Bye bye, Google- und Facebook-Logins
Im März kündigte Yahoo an, auf seinen Angeboten Google- und Facebook-Logins zu sperren. Jetzt setzt Yahoo den Plan um: Wer Flickr nutzt, braucht dafür ab 30. Juni ein Yahoo-Konto. …read more
Source: Netzwoche
Burson-Marsteller: Agenturchef Karl-Heinz Heuser geht
Nach genau zehn Jahren als CEO von Burson-Marsteller Deutschland wird Karl-Heinz Heuser die PR-Agentur Ende des laufenden Jahres verlassen. Ein Nachfolger steht noch nicht fest.
Source: WUV
Leo Burnett: Gutes für die Sanitas-Mitarbeiter
Kampagne für das Unternehmensgeschäft in der Tages- und Wirtschaftsfachpresse. …read more
Source: Persoenlich
Handy-Uploads
Yay! Regula Fecker ist zusammen mit Alex Jaggy Werber des Jahres 2014! …read more
Source: Werbewoche FB
7 Daily Struggles From the Napster Era
On its 15th anniversary, it’d be easy to look back on Napster with the same fondness and nostalgic affection we typically reserve for Saved by the Bell, or the Motorola Razr. But that would be dishonest.
The Napster era (1999 to 2001) was a time of great risk in our lives. We Millennials did things for free music that would horrify our future selves to tears.
Don’t act like you don’t remember — these were everyday experiences, common as parodies of “Whassup?” Budweiser …read more
Source: Mashable
New Fortune and Money Websites Go to War With Old Partner CNNMoney
Fortune and Money magazines will each roll out their own websites Sunday, ending a long partnership with CNNMoney.com under which their digital content had been subsumed under the larger site.
The collaboration is coming to an end because the magazines’ and CNN’s family is splitting up: Time Warner is spinning off Time Inc., which owns Fortune and Money, while holding onto entertainment and TV properties such as CNN. Time Inc. begins trading on the New York Stock Exchange as its own public company in less than a week.
The break-up means longtime allies are going to war for readers and advertisers, and they already sound much more like competitors than old friends.
Fortune and Money magazines will each roll out their own websites Sunday, ending a long partnership with CNNMoney.com under which their digital content had been subsumed under the larger site.
The collaboration is coming to an end because the magazines’ and CNN’s family is splitting up: Time Warner is spinning off Time Inc., which owns Fortune and Money, while holding onto entertainment and TV properties such as CNN. Time Inc. begins trading on the New York Stock Exchange as its own public company in less than a week.
The break-up means longtime allies are going to war for readers and advertisers, and …read more
Source: AdAge
Cosa Nostra Italian Restaurant: Unforgiving Kitchen, 4
Mafia’s favorite recipes in a restaurant.
Advertising Agency: Volcan Comunicacion, Mérida, Mexico
Creative Director / Copywriter: Arad Magana
Art Director: Ivan Quiñones
Photographer: Jose M. Garcia
Designers: Isidro Gongora, Arad Magana
Published: May 2014
Source: Ads Of The World
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