Monthly Archives: November 2014
Stunning photos of 18-year-old Brigitte Bardot dancing on a roof
Brigitte Bardot was 18 years old when these pictures were taken in 1952. She had excelled in dance as a child and won a place at the Conservatoire de Paris, where she was trained in classical French ballet. Her classmates christened her “Bichette,” or “Little Doe.”
Her modeling career began in 1947. By 1952 she had already graced the cover of ELLE magazine. That year was pivotal for Bardot. It saw her cinema acting debut as well as her wedding to director Roger Vadim, whom she met while babysitting. She would …read more
Source: Mashable
Ausbildung: Werbung und PR machen gemeinsame Sache
Lehrgänge Kommunikationsleiter/in und PR- Berater/in im neuen Kleid. …read more
Source: Persoenlich
Colombo Shirt Store: Flying collection for Black Friday
Advertising Agency: Publicis Salles Chemistri, Sao Paulo, Brazil
Creative Directors: Luis Felipe Figueiredo, Antonio Correa
Art Directors: Germano Webber, Marcelo Ferreira
Copywriter: Cadu Vigilia
Production Company: Miolos Fritos
Graphic Company: Wender Assis
Published: November 2014
Source: Ads Of The World
Bund will Misserfolge von grossen ICT-Projekten künftig verhindern
Das Institut für Wirtschaftsinformatik der Universität St. Gallen hat in einer Analyse ICT-Grossprojekte der Bundesverwaltung analysiert. In einem Bericht schlägt das Institut 14 Verbesserungsmassnahmen vor. …read more
Source: Netzwoche
Carriers Use Black Friday Weekend to Up the Retail Ante
Walk into one of the new Verizon Wireless stores, in Chicago or Houston, and you may find it hard to spot the phones. They’re buried in the back. At the front, the store stocks rows of accessories and digital gizmos: smartphone cases, headphones, fitness-trackers, smart-watches and connected devices for the home. It even sells drones.
The nation’s largest wireless carrier has opened two central city “destination stores” — and a third, smaller outlet in Seattle — this month as it prepares for an assertive holiday sales push. Verizon, like its rivals, is promoting deals on smartphones.
But a big focus …read more
Source: AdAge
"Umparken im Kopf": Scholz & Friends holt Neptun-Award
Mit ihrer Opel-Kampagne “Umparken im Kopf” war die Agentur Scholz & Friends beim Hamburger Neptun-Award gleich doppelt erfolgreich.
Source: WUV
Spinas Civil Voices für das Schweizerische Arbeiterhilfswerk SAH http://bit.ly/1...
Spinas Civil Voices für das Schweizerische Arbeiterhilfswerk SAH
…read more
Source: Werbewoche FB
15 delightful photos of the Supreme Cat Show on Instagram
For one blissful day a year, serious cat lovers across Europe gather at the Supreme Cat Show to pay tribute to the most beautiful cats on the continent
The competition, which took place Saturday in Birmingham, England, is produced by the Governing Council of the Cat Fancy
For more than 30 years, thousands of beautiful cats have competed for top titles in categories organized by breed, and for the coveted top prize of “Supreme Exhibit.” This …read more
Source: Mashable
Wirz: Gemeinsam feiern, gemeinsam spenden
Es ist eine der grössten Weihnachtskampagne der letzten Jahre: In Kooperation mit vier Schweizer Hilfswerken lancierte der Grossverteiler am Wochenende eine Spendenaktion für bedürftige Menschen in der Schweiz. Das Ziel: Denen helfen, denen es an Weihnachten nicht so gut geht. Dafür hat die Migros in Zusammenarbeit mit der Werbeagentur Wirz statt klassischer Werbespots einen Charity-Song mit 23 Schweizer Künstlern realisiert. …read more
Source: Persoenlich
Watch Mike Nichols' Vintage Beer Ads
Hollywood icon Mike Nichols died this week at the age of 83. A prodigious director and performer, Mr. Nichols directed roughly two dozen movies, including “The Graduate,” “Catch-22” and “The Birdcage.” Along the way, he won an Oscar, four Emmys, nine Tonys and a Grammy award.
What’s lesser known is that early in his career when Mr. Nichols was part of a comedy duo with Elaine May, they appeared in a series of animated TV commercials for the now-defunct Jax beer.
“It was the most fun doing commercials, I think, for us both,” Ms. May told Vanity Fair.
Hollywood icon Mike Nichols died this week at the age of 83. A prodigious director and performer, Mr. Nichols directed roughly two dozen movies, including “The Graduate,” “Catch-22” and “The Birdcage.” Along the way, he won an Oscar, four Emmys, nine Tonys and a Grammy award.
What’s lesser known is that early in his career when Mr. Nichols was part of a comedy duo with Elaine May, they appeared in a series of animated TV commercials for the now-defunct Jax beer.
“It was the most fun doing commercials, I think, for us both,” Ms. May told Vanity Fair.
Source: AdAge
Alter Gorilla in neuem Kleid
Gorilla-Glas soll Displays vor Beschädigungen bewahren, wenn diese runter fallen. Die vierte Generation soll dem Display laut Hersteller eine Überlebenschance von 80 Prozent geben. …read more
Source: Netzwoche
Cannes: Heineken ist "Creative Marketer of the Year"
Der niederländische Brauereikonzern Heineken ist von den Organisatoren des Cannes-Werbefestivals zum “Creative Marketer of the Year” gekürt worden.
Source: WUV
Nochmals sechs Epica Awards für Schweizer Agenturen am letzten Tag.
Nochmals sechs
Epica: Sechs weitere Awards für die Schweiz | werbewoche
www.werbewoche.ch
FCB Zürich sichert sich gleich drei bronzene Auszeichnungen und bringt nun insgesamt vier Epica-Awards aus… …read more
Source: Werbewoche FB
Kartell: 15 years of transparency
Advertising Agency: abstr^ct:groove, Milan, Italy
Creative Director: Luigi Pane
Directors: Claudio Capellini, Fabrizio Fichera, Alice Gatti
Director of photography: Diego Indraccolo
Executive producer: Giada Risso
Production manager: Mauro Mastronicola
Production coordinator: Alessandro Salerno
Art department …read more
Source: Ads Of The World
Nigerian army says it has regained Chibok, where schoolgirls were kidnapped
MAIDUGURI, Nigeria — The Nigerian army has regained control of Chibok, the northeastern town where more than 200 schoolgirls were kidnapped by Islamic extremists more than six months ago, army officials said
The army wrested back control of Chibok from the Islamic militants of Boko Haram on Saturday, Nigerian army spokesman Brigadier General Olajide Olaleye told the Associated Press.
“Chibok is firmly in the hands of the Nigerian army.” Olaleye said. “Chibok is free. Secured.”
He encouraged Chibok residents to return to their …read more
Source: Mashable
2015 D&AD Awards: Wish you were here?
Design / Animation: Lobo, Brazil
Creative Directors: Mateus de Paula Santos, Loic François Marie Dubois
Executive Producer: Loic François Marie Dubois
Producers: Aron Aguiar, Eve Weigel, Amanda Queiroz Telles
Press Release: Roger Marmo
Motion Design: Fabiano Broki, Felipe Frazão, …read more
Source: Ads Of The World
Heimat: Den Weihnachtsmann als Verkäufer engagiert
TV-Spots zeigen aussergewöhnliche Beratungssituation im Swisscom-Shop. …read more
Source: Persoenlich
Facebook Cuts Brands' Reach Once Again
Facebook is becoming even more pay-to-play for brands.
Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms consider “overly promotional.”
The change will not apply to all of a brands’ posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads.
Facebook is becoming even more pay-to-play for brands.
Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts that the social network’s algorithms consider “overly promotional.”
The change will not apply to all of a brands’ posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads.
Source: AdAge
Personalisierte Landing Pages für KMU
Kleinere und mittlere Unternehmen können mit einer neuen Lösung ihre eigene Landing Page nach dem “Do-it-yourself”-Prinzip erstellen. Diese eignet sich beispielsweise für kleinere oder grössere Online-Shops. …read more
Source: Netzwoche
Bühne frei für die Lölis... http://www.werbewoche.ch/hier-kommen-die-loelis Medi...
Bühne frei für die Lölis…
…read more
Source: Werbewoche FB
Sächsische Bekenner: Promis werben für die "Freie Presse"
Die “Freie Presse” aus Chemnitz wirbt mit Prominenten um die Gunst der Leser. Das Erkennungszeichen: Druckerschwärze.
Source: WUV
Wertvolle Skulptur: Hedgefonds-Milliardär kauft Giacometti für 101 Millionen Dollar
Die Skulptur “Le Chariot” des Schweizers Alberto Giacometti erzielte vergangene Woche in New York einen beinahe Rekordpreis von 101 Millionen Dollar. Jetzt wurde enthüllt, wer die Plastik gekauft hat. …read more
Source: MM Konstkompass
Mexico protests turn violent over apparent student massacre
A group of protesters tried to break into Mexico City’s National Palace on Saturday, and set fire to the door, during nationwide protests that condemned the apparent massacre of 43 missing college students
Carrying torches, the group was part of what was a largely peaceful demonstration, but later broke away, according to Reuters. Police doused the flames, and put up fencing to prevent protesters from storming the palace, which is mostly used by Mexican President Enrique …read more
Source: Mashable
Heimat-Hammer holt Grand Prix beim ADC of Europe
Deutschland räumt in Europa ab. Zehn mal Gold – eine starke Bilanz. Heimat erhält den Grand Prix 2014. Hier sind die Gewinner des ADC of Europe 2014.
Source: WUV
Here Comes 'Hunger Games' -- the Play
The producer of “Hunger Games” is serving up a new way to experience the hit saga about teens fighting to the death in a totalitarian world: It’s coming to the London stage.
Lions Gate Entertainment and Dutch media company Imagine Nation are teaming up for the production and will raise the curtain on the live action drama in 2016, the companies said today. They’re using what they call immersive staging techniques in a purpose-built theater next to Wembley Stadium.
The first two films, which star Jennifer Lawrence, have taken in more than $1.5 billion in ticket sales worldwide for Lions Gate. Based on a series of novels by Suzanne Collins, the story follows Katniss Everdeen, a girl from an impoverished region who volunteers to take her younger sister’s place in the deadly game.
The producer of “Hunger Games” is serving up a new way to experience the hit saga about teens fighting to the death in a totalitarian world: It’s coming to the London stage.
Lions Gate Entertainment and Dutch media company Imagine Nation are teaming up for the production and will raise the curtain on the live action drama in 2016, the companies said today. They’re using what they call immersive staging techniques in a purpose-built theater next to Wembley Stadium.
The first two films, which star Jennifer Lawrence, have taken in more than $1.5 billion in ticket sales worldwide for Lions Gate. Based …read more
Source: AdAge
Lehrpersonen, die ETH und der "Homo informaticus"
Der nächste Schweizer Tag für den Informatikunterricht wird am 23. Januar 2015 an der ETH Zürich stattfinden. Das Motto der der Veranstaltung lautet “Homo informaticus”. …read more
Source: Netzwoche
KSP: So schnell kann es gehen und das Eis ist weg
Erfrischendes Give-Away gegen die Klimaerwärmung verteilt. …read more
Source: Persoenlich
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IKEA campaign
credits: http://adsoftheworld.com/media/outdoor/ikea_portugal_early_christmas_sale_1
'Early Christmas sale' …read more
Source: Werbewoche FB
Goodbye weekend plans: Internet Archive now lets you play 900 classic arcade games
Cancel whatever plans you had for the rest of today.
The Internet Archive, a non-profit best known for backing up web pages, has added a collection of 900 video games from the 1970s to 1990s that can be played in your web browser — no coins required.
Called the Internet Arcade, the collection includes familiar games such as Astro Invader and Pac Man, as well as more obscure titles from that era. Most include detailed background …read more
Source: Mashable
Sony Xperia: Underwater selfie, 4
Advertising Agency: Fitzco, Atlanta, USA
Creative Directors: Ryan Boblett, Brad Harvy
Art Director: Ryan Boblett
Copywriter: Matt Shoemake
Photographer: Bil Zelman
Published: October 2014
Source: Ads Of The World
USA: Behörde verklagt Nestlés Babynahrungs-Marke wegen Werbung
Gerber habe nicht genügend Beweise, dass Milchpulver Allergie-Risiko reduziere. …read more
Source: Persoenlich
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