Monthly Archives: November 2013
Smart-Spot von BBDO gewinnt den Reklamefilmpreis
In der Frankfurter “Batschkapp” wurde am Samstag der Reklamefilmpreis 2013 verliehen. Als bester Werbefilm ist “Smart Offroad” ausgezeichnet worden. Jeweils zwei Preise gingen an die Agenturen BBDO Proximity, Heimat und Ogilvy & Mather. Hier geht’s zu den Gewinner-Spots!
Source: WUV
DMV: Ralf Strauß ist neuer Präsident des Deutschen Marketing-Verbands
Der Deutsche Marketing-Verband (DMV) hat einen neuen Präsidenten. Die Mitgliederversammlung aus Vertretern der 65 Marketing-Clubs hat heute Professor Ralf Strauß zum neuen Präsidenten gewählt. Damit endet ein gut einjähriges Machtvakuum an der Spitze des wichtigen Verbands.
Source: Horizont
GE Designates Dec. 3 as '3D Printing Day,' 3D-Prints Xmas Gifts
Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has designated Dec. 3 (D3, geddit?) as the official 3D Printing Day, and has also launched a new campaign that hopes to gives elves a rest for the holidays, by 3D printing gifts instead.
Here’s how it works: On Dec. 3, people can pick a prototype and tweet their wish, along with the hashtag #3DPrintMyGift. The prototypes themselves are designed by celebrities including weatherman Al Roker, host Stacy London, Red Sox pitcher Craig Breslow, as well as companies, like the Cooper-Hewitt Museum and Spotify. They’re all working with CAD designers, who will customize the prototype, then ship to your house, for free, just in time for the holidays.
Prototypes include penholders, iPhone 5 speakers, and even a cat charm (this is the Internet, after all.)
Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has designated Dec. 3 (D3, geddit?) as the official 3D Printing Day, and has also launched a new campaign that hopes to gives elves a rest for the holidays, by 3D printing gifts instead.
Here’s how it works: On Dec. 3, people can pick a prototype and tweet their wish, along with the hashtag #3DPrintMyGift. The prototypes themselves are designed by celebrities including weatherman Al Roker, host Stacy London, Red Sox pitcher Craig Breslow, as well as …read more
Source: AdAge
Zeix testet Aktivitätstracker
Zeix hat in einer zweiwöchigen Studie die Benutzbarkeit und die Wirksamkeit von Aktivitätstrackern getestet. Neun der zehn Testpersonen wollten die Geräte nach Ablauf des Testes weiter benutzen. …read more
Source: Netzwoche
Neue LGK: Finde den Unterschied!
Mit Wettbewerb den Fahrplanwechsel für Bernmobil beworben. …read more
Source: Persoenlich
Wie Katzen ihren Menschen richtig halten, erfahren sie im Ratgeber «A Cat’s Guid...
Wie Katzen ihren Menschen richtig halten, erfahren sie im Ratgeber «A Cat’s Guide to taking Care of your Human». Beim liebevollen Werbespot hatte für einmal keine Agentur ihre Pfoten im Spiel.
Zu guter Letzt: Artgerechte Menschenhaltung | werbewoche
www.werbewoche.ch …read more
Source: Werbewoche FB
Mattel Moves European Account to IPG's Madrid-based Lola
Mattel has appointed Lola, Lowe & Partners’ Madrid-based agency, to handle its European advertising and digital account, which includes Barbie, Hot Wheels, Monster High, and Max Steel, as well as new product launches.
The win comes after a pitch — conducted without a consultant and led by the procurement team at Mattel — that took four months from the initial Request for Information to agencies until the decision. It is not known which other agencies pitched for the business, but Ogilvy & Mather has handled Mattel business for more than half a century.
Miguel Simoes, CEO of Lola, said, “This is a huge opportunity and a chance for us to help [Mattel] get a powerful position in the negotiations between child and parent it’s a process that involves a lot of emotion. Mattel is really in the international entertainment business, so this is fertile creative territory.”
Mattel has appointed Lola, Lowe & Partners’ Madrid-based agency, to handle its European advertising and digital account, which includes Barbie, Hot Wheels, Monster High, and Max Steel, as well as new product launches.
The win comes after a pitch — conducted without a consultant and led by the procurement team at Mattel — that took four months from the initial Request for Information to agencies until the decision. It is not known which other agencies pitched for the business, but Ogilvy & Mather has handled Mattel business for more than half a century.
Miguel Simoes, CEO of Lola, said, “This is a …read more
Source: AdAge
27 Songs to Guide You Home
With Thanksgiving approaching on Thursday, Americans across the country are starting to embark on their journeys home for quality family time, copious amounts of delicious food and football.
Travel can be so dreadful during the holidays that it’s easy to forget the comforts of home (even though you may be ready to leave after a few days’ worth of nagging from mom and dad and uncomfortable jokes from your tipsy uncle).
So to avoid wanting to leave even before you arrive, …read more
Source: Mashable
PR-Bild Award 2013: Die besten Werbefotos des Jahres
Bereits zum achten Mal fand am Montagabend der PR-Bild Award statt. Bei der Preisverleihung in der Hamburger Event-Location Emporio würdigte die dpa-Tochter news aktuell vor 300 geladenen Gästen die besten Fotos, die in diesem Jahr für Pressearbeit, PR, Social Media und Kundenkommunikation eingesetzt worden sind. HORIZONT.NET zeigt die Gewinnerfotos der einzelnen Kategorien.
Source: Horizont
Wirz: Migros dankt den "wahren Weihnachtsengeln"
Das Fest soll nicht perfekt sein – sondern glücklich. Vier neue TV-Spots des orangen Riesen. …read more
Source: Persoenlich
McDonald's: Pocket
1 Lira.
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Oktar Akin, Emrah Akay
Copywriter: Yavuzhan Gel
Art Director: Caglar Cengiz
Photographer: Candas Arin
Planner: Ismail Seval
Source: Ads Of The World
KMUs zweifeln am Nutzen von Social Media
Laut einer Studie der Universität Liechtenstein und der Wirtschaftsuniversität Wien sind vor allem grosse Unternehmen in sozialen Netzwerken aktiv. KMUs zweifeln am wirtschaftlichen Nutzen von Social Media und befürchten Imageschäden durch fehlerhafte Nutzung. …read more
Source: Netzwoche
McDonald's und Heye starten "Schmecktakel"
Wovon Gipfelstürmer träumen, wenn sie ihr Nachtlager aufgeschlagen haben? Logisch, von Hamburgern mit ordentlich Rinderhack. So inszeniert zumindest die Münchner Agentur Heye die “Schmecktakel”-Aktionswochen von McDonald’s.
Source: WUV
/department geht für HEAD SKI ans Limit: Neuer Claim, neue Kampagne mit Aksel Lu...
Source: Werbewoche FB
The Kraken: Black Ink
Advertising Agency: Dead As We Know It, USA
Executive Creative Director: Mikal Reich
Creatives: Ella Wilson, Charmaine Choi, Kirsten Larson, Andrew Kay, Jesse Adelman
Senior Producer: Kirsten Larson
Animation / VFX & Design: Blur Studio
Director: Tim Miller
CG Supervisor: Jerome Denjean
FX Supervisor: Kirby Miller
Producer: Tiffany Webber
Executive Producer: Al Shier
Layout Supervisor: Franck Balson
Character Modeling Lead: Mathieu Aerni<br …read more
Source: Ads Of The World
Feds Adjust Safety Rules After Tesla Touts Record-Setting Rating
A U.S. automotive safety agency adjusted its guidelines on how manufacturers may reference safety ratings.
The National Highway Traffic Safety Administration (NHTSA) announced Wednesday that companies may no longer tout safety ratings with decimal points or ratings above five stars. The policy change comes three months after electric car manufacturer Tesla Motors bragged of an <a target=_blank href="all-time high 5.4-star safety rating for its Model S sedan.
“Our 5-Star Safety Ratings Program serves as one of the most trusted …read more
Source: Mashable
Errol Morris Captures Parental Hopes and Angst for Unilever's Sustainability Project
Consumer-goods giant Unilever has launched Project Sunlight, an initiative to motivate people to adopt more sustainable lifestyles, with this four-minute web film created by David Latin America and Ogilvy & Mather London and directed by Moxie Pictures’ documentary vet Errol Morris (“The Fog of War,” “Thin Blue Line,” “Standard Operating Procedure”).
Launched today, on Universal Children’s Day, the film interviews expectant parents from around the world about their worries for their unborn child’s future, and then shows them a film about how forthcoming generations might be better off than we are now — with emotional results.
The short film is just the starting point of the effort. The Project Sunlight website will be a hub for stories and tips about sustainable development, some of it centered around some of Unilever’s products (such as Flora margerine and Lifebuoy soap) as well as its corporate work toward sustainability projects. It provides school meals through the World Food Programme; supports Save the Children to provide clean water; and UNICEF to improve hygiene.
Consumer-goods giant Unilever has launched Project Sunlight, an initiative to motivate people to adopt more sustainable lifestyles, with this four-minute web film created by David Latin America and Ogilvy & Mather London and directed by Moxie Pictures’ documentary vet Errol Morris (“The Fog of War,” “Thin Blue Line,” “Standard Operating Procedure”).
Launched today, on Universal Children’s Day, the film interviews expectant parents from around the world about their worries for their unborn child’s future, and then shows them a film about how forthcoming generations might be better off than we are now — with emotional results.
The short film is just the …read more
Source: AdAge
"Liquid Sketch" ist Master of Swiss Apps
Die Physik-App des Entwicklers Tobias Neukomm hat an der “Best of Swiss Apps”-Award Night im “Aura” in Zürich den Masterpreis eingeheimst. …read more
Source: Netzwoche
Neue Aufgaben: Martina Augenstein übernimmt Brand-Relations bei Lego
Lego hat eine neue Brand Relations-Managerin: Martina Augenstein. Die 46-Jährige verantwortet die Kommunikation von Lego Deutschland, Österreich und Schweiz und übernimmt die Funktion der Pressesprecherin.
Source: Horizont
Kraftkom: In vier Tagen der eigene Boss werden
Crossmediale Kampagne für die Nail-Academy von Alessandro lanciert. …read more
Source: Persoenlich
Leo Burnett macht Scooter-Frontman zum Media-Markt-Werbestar
Hyper Hyper: Die russische Media-Saturn-Tochter setzt in der Werbung für Media Markt ganz auf H.P. Baxxter, den Frontman und Sänger der deutschen Techno-Dance-Formation Scooter. Die Kampagne dazu stammt von der Networkagentur Leo Burnett. Film ab!
Source: WUV
Anti-Littering-Kampagne von Rod Kommunikation für SBB CFF FFS http://bit.ly/HWGNdt
Anti-Littering-Kampagne von …read more
Source: Werbewoche FB
Bitcoin-Kurs schnellt in die Höhe
Der Bitcoin-Kurs hat die letzten Tage massiv an Wert zugelegt. Der Kurs der elektronischen Währung erreichte zeitweise 345 US-Dollar. Experten rätseln über den plötzlichen Kurssprung. …read more
Source: Netzwoche
Scholz & Friends gewinnt Hanse Merkur Versicherung
Die Versicherungsgruppe Hanse Merkur hat ihren Werbeetat nach einem Pitch an die Hamburger Agentur Scholz & Friends vergeben. Der Kampagnenstart ist für das kommende Jahr geplant.
Source: WUV
Gastbeitrag von Max Ströbel: Marketingleiter, hört auf zu merkeln - fangt an, zu adenauern!
Hand aufs Herz, liebe Marketingchefs: Messen die anderen Führungskräfte in Ihrem Unternehmen dem Marketing eigentlich eine strategische Bedeutung bei? Nein? Kleiner Trost: Sie sind nicht allein. Das ist in 95 Prozent aller deutschen Unternehmen so. Doch daran könnte sich jetzt etwas ändern. Und Sie haben es in der Hand.
Source: Horizont
Sony Shows What's in the PlayStation 4 Box in New Promo Video
Wondering what, exactly, you get when you buy a PlayStation 4? Well, Sony’s got you covered with a new promo video for the upcoming gaming console
In the video, we see a man with gloves display every piece of equipment inside the PlayStation 4 box —network voucher, quick start guide, DualShock 4 controller, HDMI cable, power cord, USB cable, mono headset and, finally, the 500GB PS4 itself
It all occurs in some sort of server room, …read more
Source: Mashable
ADC Awards 2014: Jury unter Chairman Markus Gut sucht die besten Arbeiten
Neue Kategorie für musikalische Anwendungen wie Werbespots, Filmmusik und Radiospots. …read more
Source: Persoenlich
Die Werbewoche 19/2013 - morgen in Ihrem Briefkasten. Themen unter anderen: -...
Die Werbewoche 19/2013 – morgen in Ihrem Briefkasten. Themen unter anderen:
– Frame Eleven / Die 3D-Revolution
– Die Sieger des Edi.13
– Digital Marketing Award: Die Nominierten
– Apps, die Werbern den Alltag erleichtern
– Cookies & Co: juristisch giftige Kekse?
– Der Impact-Check der Werbewoche
– Info-Seiten von Swiss Marketing
– Die Sendung “Kinowetter” auf S1
– Medienmarken: Gute Basis für Erschliessung neuer Geschäftsfelder
– Smart-TV und TV-Werbung: Neues Dream-Team?
– Kopf der Woche: Werner Scheappi
– Shortlist: Oktoberfest von Serviceplan
– Kolumnen: …read more
Source: Werbewoche FB
Google Doodle Celebrates Birthday of 'Human Computer' Shakuntala Devi
The company logo on Google‘s homepage today resembles a calculator display in honor of Shakuntala Devi, mental calculator also known as the “Human Computer”
Born in Bangalore, India on November 4, 1929, Devi had the ability to memorize numbers and perform complex calculations from an early age. She toured the world demonstrating her capabilities in the 1950s and 1970s, and won several contests against a computer, including being the quicker to calculate the cube root of 188,132,517
See also: Google Maps Helps Man Reunite With Long-Lost Family …read more
Source: Mashable
Helmut Huber verlässt Havas München und geht zu Check24
Der Kreativchef der Münchner Agentur Havas Worldwide, Helmut Huber, wechselt am 1. Feburar 2014 die Seiten. Er heuert als CMO bei Check24 an. Sein Nachfolger bei Havas Worldwide wird Alexander Rehm.
Source: WUV
Sprint : Everything's Important, Another Man's Pajamas
Advertising Agency: Team Sprint / Leo Burnett / DigitasLBi
, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Michael Boychuk
Creative Director: Suzanne Michaels
SVP, Art Director: Nuno Ferreira
Copywriter: Ryan Wolin
Executive Producers: Nicky Furno, Juan Woodbury
Production Company: Biscuit
Director: Noam Murro
Source: Ads Of The World
In the Shadow of Publicis-Omnicom, Small Shops Form a Global Holding Company
As adland stays focused on the tie-up between Publicis Groupe and Omnicom Group, the largest agency-business merger in history, a handful of small independent marketing shops are banding together to form a holding company called The & Partnership.
The agencies include WPP-backed ad shop Chi & Partners and its media operation M Six, itself a joint venture with WPP’s GroupM; digital and customer relationship management shop Rapier; PR agency Halpern; and social shop The Social Practice. The companies, mostly based in the U.K., tout a combined staff of over 1,000. Under the new holding group, they’ll will work toward a single profit and loss statement. Clients include Samsung, Direct Energy, PBS and IHG.
Johnny Hornby, CEO of Chi & Partners and the guy who orchestrated the creation of the new group, will serve as global CEO. Andrew Bailey, North American chairman of BBDO’s Proximity, is leaving to serve as North America CEO.
As adland stays focused on the tie-up between Publicis Groupe and Omnicom Group, the largest agency-business merger in history, a handful of small independent marketing shops are banding together to form a holding company called The & Partnership.
The agencies include WPP-backed ad shop Chi & Partners and its media operation M Six, itself a joint venture with WPP’s GroupM; digital and customer relationship management shop Rapier; PR agency Halpern; and social shop The Social Practice. The companies, mostly based in the U.K., tout a combined staff of over 1,000. Under the new holding group, they’ll will work toward a single …read more
Source: AdAge
Wenn Rivalen zu Waffenbrüdern werden
Ganz nach dem Motto “der Feind meines Feindes ist mein Freund”, haben sich Apple und Microsoft gegen Android verbündet. Mit dem Patentkonsortium Rockstar ziehen sie gegen Google, Samsung und eine Reihe weiterer Hersteller ins Feld. Es wird vor Gericht geklagt. …read more
Source: Netzwoche
Crafft: Kampagne für ZHAW School of Management and Law
“Building Competence. Crossing Borders.” – auch im visuellen Auftritt. …read more
Source: Persoenlich
WERBUNG ZUM WOCHENENDE: Hobbits, Rapper und Musicals sind die Customer Touchpoints der Zukunft
Gerade hat die Unternehmensberatung Esch eine neue Befragung vorgestellt, bei der 47 Prozent der befragten Manager Customer Touchpoint Management zum großen Zukunftsthema erklärt haben. Die meisten Manager fühlen sich davon allerdings schlicht überfordert. Doch wer sehen will, was für ein Potenzial hier schlummert, sollte einfach einen Flug bei Virgin America buchen und beim Sicherheitsvideo genau hinschauen. Es lohnt sich.
Source: Horizont
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