axeleckstein.com

Established 1998 / Updated 2022



Gartner prophezeit steigende PC-Preise

Category : General · No Comments Apr 30th, 2015

Laut Digitimes werden Macbooks und Cromebooks im nächsten Quartal sehr gefragt sein. Im Euroraum rechnet Gartner mit steigenden PC-Preisen in den nächsten Quartalen, wodurch Neuanschaffungen verschoben werden könnten. …read more

Source: Netzwoche

Dank des Bundesgerichtsentscheids vom Mittwoch sparen Sie neu 11,30 Franken bei...

Category : General · No Comments Apr 30th, 2015

Dank des Bundesgerichtsentscheids vom Mittwoch sparen Sie neu 11,30 Franken bei der Billag. 10 Ideen, wie Sie den Betrag anderweitig – und nicht minder sinnvoll – investieren könnten:
…read more

Source: Werbewoche FB

Kunstmarkt: "Es gibt 100 bis 200 Leute, die kaufen können - alle anderen sind zu arm"

Category : General · No Comments Apr 28th, 2015

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Source: MM Konstkompass

In the next Call of Duty's fiction, Edward Snowden might be the bad guy

Category : General · No Comments Apr 26th, 2015
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The future as told by Call of Duty: Black Ops 3 is a world in which many of our current society’s fears have come true. Climate change and lack of resources have forced Earth’s nations into conflict, and battlefields are overrun by autonomous drones and lethal, humanoid robots. Super-soldiers fight with heightened senses and strength, gaining advantages while losing their humanity.

It’s a dystopian sci-fi vision we’ve become oddly accustomed to seeing, but in the new Call of Duty game some elements are uncomfortably familiar, like the Edward Snowden look-a-like who …read more

Source: Mashable

Booking.com: Log cabin

Category : General · No Comments Apr 25th, 2015

Advertising Agency: W+K, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Genevieve Hoey, Sean Condon
Art Director: Victor Monclus
Interactive Art Director: Mathieu Garnier
Copywriters: Will Lowe, Scott Smith
Head of …read more

Source: Ads Of The World

ANA and 4A's Form Task Force in Wake of Rebate Controversy

Category : General · No Comments Apr 24th, 2015


The Association of National Advertisers has joined the American Association of Advertising Agencies to create a task force on media transparency populated with heavy hitters from both the marketer and agency camps to address issues over U.S. media rebates sparked by a presentation from former Mediacom CEO Jon Mandel at an ANA event last month.

The task force, to be co-chaired by ANA CEO Bob Liodice and 4A’s CEO Nancy Hill, also includes marketing and media executives from the three biggest global advertisers — Procter & Gamble Co., Unilever and L’Oreal and media chiefs of the three largest …read more

Source: AdAge

Chen: Acer, HP Lenovo - wir sind Überlebende

Category : General · No Comments Apr 24th, 2015

Acer hat zur globalen Pressekonferenz nach New York geladen. Neben einer breiten Palette an neuen Produkten verlor der Hersteller auch einige Worte zur Geschäftsstrategie für die kommenden drei Quartale. …read more

Source: Netzwoche

Ovomaltine: Das Comeback der berühmten Kampagne

Category : General · No Comments Apr 24th, 2015

Leo Burnett Schweiz lanciert zwei neue TV-Spots mit dem kultigen Claim. …read more

Source: Persoenlich

D&AD-Award: 44 Pencils für deutsche Agenturen

Category : General · No Comments Apr 24th, 2015

Kolle Rebbe hat die meisten Preise geholt, aber Grabarz und GGH Lowe sind die heimlichen Helden des diesjährigen D&AD-Awards – mit einer Kampagne, über die sie zunächst nicht öffentlich sprechen wollten.

…read more

Source: WUV

mm-Kunstindex: Spekulationsmanie bei Kunst - Crashgefahr steigt

Category : General · No Comments Apr 24th, 2015

Bei Gegenwartskunst entsteht eine gefährliche Spekulationsblase. Die Analyse der Marktdaten im manager magazin Kunstindex kommt zu einem alarmierenden Ergebnis. …read more

Source: MM Konstkompass

Der Senf des Tages von Heinz Ketchup http://bit.ly/heinzsenf

Category : General · No Comments Apr 22nd, 2015

Der Senf des Tages von
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Source: Werbewoche FB

Original Moore's Law paper doesn't say what you think it does

Category : General · No Comments Apr 19th, 2015
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In 1965, a relatively young Gordon Moore penned his now legendary paper with the scholarly title, “Cramming More Components onto Integrated Circuits.”

That paper, by the future Intel co-founder, is widely celebrated as the original inspiration for Moore’s Law, which states roughly that the number of transistors that can be installed on an integrated circuit doubles every two years. His breakthrough observation became a sort of guiding principle for the still very young computer industry. During the next 30 years, it was often difficult to tell if chip and computer …read more

Source: Mashable

DD COM: Škoda lanciert "Swiss Edition"

Category : General · No Comments Apr 19th, 2015

Der Autohersteller feiert das 120-jährige Firmenjubiläum. …read more

Source: Persoenlich

As it Battles Beats, JBL Inks First NBA Player Endorsement

Category : General · No Comments Apr 17th, 2015


JBL has found its point guard as it takes on Beats in the sports-endorsement game. Portland Trail Blazers star Damian Lillard will become a “brand ambassador” for the Harman International-owned audio brand as part of a new deal.

Mr. Lillard is the first player signed by Harman since the company inked a multiyear sponsorship with the NBA last year that made it the league’s official headphone, speaker and audio partner. The first-of-its-kind pact marked a significant move by the company to gain some sports credibility in a category dominated by Beats by Dre.

Harman did not disclose the terms of …read more

Source: AdAge

Huawei fährt auf der High-End-Schiene

Category : General · No Comments Apr 17th, 2015

Huawei hat mit seinem neu vorgestellten Smartphone-Flaggschiff P8 einen Richtungswechsel vorgegeben. Der Hersteller will von der Prepaid- zur Postpaid-Grösse aufsteigen. …read more

Source: Netzwoche

Die Etats der Woche

Category : General · No Comments Apr 17th, 2015

Neugeschäfte für Jung von Matt, Grey, Pushh, Straub & Linardatos, Sieben & Siebzig, Network Media, Stagg & Friends, Panama, Klauke-PR, Henne Digital, Krauts PR, Oseon, Kochan & Partner, Straight, Fluent.

…read more

Source: WUV

Pernod Ricard Brasil: Pedestrian

Category : General · No Comments Apr 16th, 2015

Drinking and driving creates new blind spots.
Because of this, we are working to educate young children and teenagers about drinking responsibly. Educate your children about this issue.

Advertising Agency: F.biz, São Paulo, Brazil
Creative Directors: Guilherme Jahara, Marcelo Siqueira, Marcelo Torma
Art Director: Lucas Yu
Copywriter: Thiago Gueler
Illustrator: Studio Mutato Art
Published: April 2015

…read more

Source: Ads Of The World

Unglaublich gute Street-Art-Sammlung zur unbequemen Wahrheit: http://www.boredpa...

Category : General · No Comments Apr 16th, 2015

Unglaublich gute Street-Art-Sammlung zur unbequemen Wahrheit:
…read more

Source: Werbewoche FB

Art Cologne: Woran man eine gute Galerie erkennt

Category : General · No Comments Apr 15th, 2015

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Source: MM Konstkompass

'SNL' gives 'Game of Thrones' a new kingdom from the hood

Category : General · No Comments Apr 12th, 2015
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HBO’s adaptation of Game of Thrones has long forgotten about the eighth kingdom of Westeros: South Centros

During this week’s Saturday Night Live, fans were introduced to a kingdom that seems strangely similar to South Central Los Angeles from John Singleton’s 1991 film Boyz n the Hood. In South Centros, people die for “no damn reason,” and Ice Cube (played by SNL cast member Kenan Thompson) is vying for the Iron Throne

And yes, that was …read more

Source: Mashable

How to Carry Bigfoot Home: The Animated Trailer

Category : General · No Comments Apr 10th, 2015

Help a monster’s dream come true. Chris Tarry’s debut story collection.

Copywriter: Chris Tarry
Art director / Illustrator: Carson Ting
Animator: David de Haas
Directors: Chris Tarry, David de Haas, Carson Ting
Sound Mixer: Shawn Pierce
Sound Effects …read more

Source: Ads Of The World

BuzzFeed Restores Vanished Posts, Says It Didn't Delete Them Over Advertiser Pressure

Category : General · No Comments Apr 10th, 2015

BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical of advertisers.

Ben Smith, BuzzFeed’s editor in chief, said in a note to staff that the posts hadn’t been unpublished to protect ad dollars:

You also have a right to ask about whether we did this because of advertiser pressure, as Gawker suggested. The answer is no. I field complaints all the time from companies and individuals, including advertisers, and see it as my job to shield you from that pressure.

BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical of advertisers.

Ben Smith, BuzzFeed’s editor in chief, said in a note to staff that the posts hadn’t been unpublished to protect ad dollars:

You also have a right to ask about whether we did this because of advertiser pressure, as Gawker suggested. The answer is no. I field complaints all the time from companies and individuals, including advertisers, and see it as my job to shield you from that pressure.

Continue reading at AdAge.com

…read more

Source: AdAge

Chemieunfall bei Baggenstoss

Category : General · No Comments Apr 10th, 2015

Feuerwehr, Polizei, Sanität: Heute Morgen hat der IT-Dienstleister Baggenstos ihr Chemieunfall-Programm initiiert. Grund war ein Defekt an der USV-Anlage. …read more

Source: Netzwoche

WS Kommunikation: Opel parkt um

Category : General · No Comments Apr 10th, 2015

Kampagne macht auf Vertretungswechsel zur ASAG aufmerksam. …read more

Source: Persoenlich

"Schafft den Personenkult in Agenturen ab!"

Category : General · No Comments Apr 10th, 2015

Schluss mit überflüssigen Agentur-Hierarchien und das Team ist der Star: Warum klappt das im Kreativ-Eldorado Schweden, aber nicht bei uns in Deutschland? Was muss anders werden? Was können Agenturen von Start-ups lernen? Das erklärt Mathias Keswani, Ex-Jung-von-Matt-Werber und Gründer von Nerdindustries, im Video-Interview.

…read more

Source: WUV

So sieht es also aus, das Ende der Welt: Spinas Civil Voices für Fairmed: http:/...

Category : General · No Comments Apr 9th, 2015

So sieht es also aus, das Ende der Welt: Spinas Civil Voices für Fairmed:
…read more

Source: Werbewoche FB

Turkey restores Twitter, now stripped of offending photos

Category : General · No Comments Apr 6th, 2015
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Turkey has lifted restrictions on Twitter access for its citizens, hours after President Tayyip Erdogan ordered a social media ban.

The move follows Twitter’s compliance with Turkey’s request to remove images of prosecutor Mehmet Selim Kiraz, who died last week in a shootout between police and militants from the far-left Revolutionary People’s Liberation Party-Front (DHKP-C).

Kiraz, who investigated the death of a teen during anti-government protests two years ago, was taken hostage last week by DHKP-C members. Photos depicting the Turkish prosecutor held …read more

Source: Mashable

Despite Image Issues, NFL Grew Sponsorship Revenue

Category : General · No Comments Apr 6th, 2015

Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy. The spending jump is solidly ahead of the 4.9% increase across the total sports category.

Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy. The spending jump is solidly ahead of the 4.9% increase across the total sports category.

Continue reading at AdAge.com

…read more

Source: AdAge

Peugeot: Brush

Category : General · No Comments Apr 5th, 2015

The right part doesn’t work in the wrong place.

Advertising Agency: Y&R Brasil
Chief Creative Officer: Rui Branquinho
Creative Director: Leandro Câmara
Copywriter: Christian Fontana
Account Director: Alessandro Cardoni
Planner: Ana Kuroki
Illustrator: Studio Marco Cezar
Account: Beatriz Pedrosa

…read more

Source: Ads Of The World

Happy Birthday Microsoft

Category : General · No Comments Apr 2nd, 2015

Am 4. April feiert Microsoft seinen 40. Geburtstag. In diesen Jahren hat das Unternehmen mit seinen Produkten unser Verständnis von PCs massgeblich geprägt. Zeit um kurz zurückzublicken. …read more

Source: Netzwoche

Die Etats der Woche

Category : General · No Comments Apr 2nd, 2015

Neugeschäft für: Grey, Jung von Matt/Neckar, United Digital Group, KMS Team, Buzzin Monkey, Fink & Fuchs Public Relations, Visid, AgenC, Unique Concept, Kreuzbergkind, Explido iProspect, CLY Communication, Initiative, Achtung

…read more

Source: WUV

Publicis: Als ob man nichts lieber täte

Category : General · No Comments Apr 2nd, 2015

Haushaltsarbeiten sollen keine Nebensache oder lästige Pflicht sein, sondern Spass machen: Am Dienstag startet die neue Werbekampagne von V-ZUG. Sie zeigt, zu welchen Situationen diese Veränderung führen kann. …read more

Source: Persoenlich

Da wird nicht lange gefackelt... 󾍁

Category : General · No Comments Apr 2nd, 2015

Da wird nicht lange gefackelt…