Monthly Archives: June 2015
Upgrade für Mondopad von Infocus
Infocus bietet eine neue Version seiner Collaboration-Lösung an. Mit dem Mondopad 2.0 können mehr Personen zusammenarbeiten und sich austauschen als mit der Vorgängerversion. Dazu kommen viele kleinere Erweiterungen. …read more
Source: Netzwoche
29 people in fancy dress that capture the wonderful wackiness of Glastonbury
LONDON — Glastonbury is over for another year, but the memories – the Dalai Lama making an appearance; Kanye getting ‘Kanye-d’ on stage by a comedian; the BBC subtitling team having a stressful night with Kanye’s lyrics; basically anything involving Kanye – will live on.
And then there were the outfits. Glastonbury wouldn’t be Glastonbury without people dressing up in strange and wonderful ways. We collected a few gems that show the impressive lengths some festival …read more
Source: Mashable
Skjlls startet fähigkeitsbasierten Gehaltsvergleich
Eine mehrmonatige Testphase mit über 1000 Nutzern ist erfolgreich abgeschlossen: An diesem Dienstag geht Skjlls mit seinem fähigkeitsbasierten Gehaltsvergleichsportal für die Design-, Marketing- und IT-Branche online.
Source: WUV
Notch Interactive: Kampagne für die search.ch-App
“Live Search” hilft, sich in einer fremden Stadt zu orientieren. …read more
Source: Persoenlich
Amnesty International: Candle, 3
Let’s bring injustice to light.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Chief Creative Officer: Stephan Vogel
Creative Directors: Helmut Meyer, Lars Huvart, Peter Strauss
Art Director: Christian Kuzman
Copywriter: David Simons
Management Supervisor: Michael Fucks
Photographer: Joachim Bacherl
Source: Ads Of The World
New Orleans police arrest suspect in killing of officer
After an intense 24-hour manhunt, New Orleans police Sunday arrested a man believed to have shot and killed a police officer while wearing handcuffs as he was being transported to jail.
But questions remain about where the gun he used to kill Officer Daryle Holloway, 45, came from and how he hid from a law enforcement search that included canine, SWAT and helicopter teams.
Travis Boys, 33, was still wearing his broken handcuffs when a rookie officer and his trainer spotted …read more
Source: Mashable
Publicis: UBS beschleunigt Kreditanträge für KMU
Zürcher Agentur setzt dazugehörige Werbemassnahmen um. …read more
Source: Persoenlich
Did Health Lions Inspire Better Healthcare Marketing?
At last year’s first Health Lions awards, there was no Grand Prix for the pharma category, and U.S. agencies trailed their international counterparts in wins. FCB Health CCO Rich Levy blamed it on the regulatory hurdles faced by health advertising.
But the jury for the Health Lions, which preceded the world’s largest and most prestigious advertising awards show, the Cannes Lions International Festival of Creativity, wasn’t moved by the blame game or some of the work, regardless of which region it came from. A clear message was sent to every agency exec hoping to win big: Be more creative.
Just like that, an award show would inspire more than self-congratulation and networking at the bar. It would potentially inspire the conservative healthcare industry to be better.
At last year’s first Health Lions awards, there was no Grand Prix for the pharma category, and U.S. agencies trailed their international counterparts in wins. FCB Health CCO Rich Levy blamed it on the regulatory hurdles faced by health advertising.
But the jury for the Health Lions, which preceded the world’s largest and most prestigious advertising awards show, the Cannes Lions International Festival of Creativity, wasn’t moved by the blame game or some of the work, regardless of which region it came from. A clear message was sent to every agency exec hoping to win big: Be more creative.
Just like that, …read more
Source: AdAge
Lions Health 2015: Zwei Medaillen für Deutschland
Im Vorjahr fanden die Health Lions zum ersten Mal als separates Festival statt – damals gingen die deutschen Werber noch leer aus. Nun haben mit der Designagentur Mutabor und Serviceplan zwei Agenturen vorgelegt. Sie freuen sich über Silber und Bronze.
Source: WUV
Vier Awards für Schweizer Agenturen beim «Lions Health 2015» – hoffentlich der A...
Vier Awards für Schweizer Agenturen beim «Lions Health 2015» – hoffentlich der Auftakt zum grossen Schweizer Löwen-Regen nächste Woche!
Lions Health: Vier Löwen für Schweizer Agenturen | werbewoche
www.werbewoche.ch
Insgesamt 1’862 Einreichungen verzeichnete der Wettbewerb, 24 davon aus der Schweiz (Werbewoche.ch berichtete). Am Freitag wurden die Gewinner verkündet. Zwei Schweizer Agenturen finden sich auf der Liste der Prämierten wieder. …read more
Source: Werbewoche FB
Edward Snell & Company: Reflector protector
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Copywriter: Graham Krige
Art Directors: Wade Barnes, Rowan Foxcroft, Gareth Owen, Mpumi Guliwe
Production Manager: Rory Bonnes
Art buyer: Ashleigh Hamilton<br …read more
Source: Ads Of The World
Das Handy-Netz am Router
Swisscom will das Mobilfunk-Netz ins Büro bringen. Mit der Lösung Business Femto wird das Geschäfts-LAN zum Mobilfunknetzwerk. …read more
Source: Netzwoche
Windy City Stanley Cup Win Puts Up Big Numbers for NBC
As the Chicago Blackhawks secured their claim to a dynasty, the 2015 Stanley Cup Final champions helped NBC Sports deliver some of the biggest ratings in NHL history.
Chicago on Monday night beat Tampa 2-0, securing its third title in six years. In so doing, the Hawks capped the tenth most-watched Stanley Cup game since Nielsen began keeping track back in 1966, as NBC’s broadcast averaged 8.01 million total viewers.
Monday night’s finale tucked in under NBC’s presentation of Game 6 of the Chicago-Bruins grudge match, which drew 8.16 million viewers in June 2013. The all-time most-watched NHL game was Game 7 of the epic 1971 Montreal-Chicago series, which scared up 12.4 million viewers on CBS.
As the Chicago Blackhawks secured their claim to a dynasty, the 2015 Stanley Cup Final champions helped NBC Sports deliver some of the biggest ratings in NHL history.
Chicago on Monday night beat Tampa 2-0, securing its third title in six years. In so doing, the Hawks capped the tenth most-watched Stanley Cup game since Nielsen began keeping track back in 1966, as NBC’s broadcast averaged 8.01 million total viewers.
Monday night’s finale tucked in under NBC’s presentation of Game 6 of the Chicago-Bruins grudge match, which drew 8.16 million viewers in June 2013. The all-time most-watched NHL game was Game 7 …read more
Source: AdAge
LinkedIn redesigns Pulse to give your news a human touch
LinkedIn’s news app, Pulse, is getting a major face lift.
The company launched a redesigned version of Pulse’s iOS and Android app on Wednesday, taking a more curated approach to surfacing news stories — a major departure from the app’s previous approach to news delivery.
The previous version of Pulse had a more RSS-like model, with a nearly endless stream of stories from all the publishers you followed. The new Pulse features a cleaner design, which is …read more
Source: Mashable
Jo Marie Farwick verlässt Heimat Hamburg
Im Hamburger Heimat-Office gibt es personelle Veränderungen: Jo Marie Farwick, Geschäftsführerin Kreation, möchte die Agentur verlassen und sich beruflich neu orientieren. Verstärkung kommt bald von DDB Berlin.
Source: WUV
Cannes Lions: Grischa Rubinick juriert seit Dienstag in Cannes
Ein Interview über französische Hotels, Rosé und die Film-Favoriten. …read more
Source: Persoenlich
Der «Lions Report» von Juror Grischa Rubinick / The House Agency vom Cannes Lion...
Der «Lions Report» von Juror Grischa Rubinick /
Lions Report, Tag 1: Meet & Greet am Buffet | werbewoche
www.werbewoche.ch
Der Job als Jurymitglied ist streng. Ohne Zweifel. Und darum gibt es neben Award-Cases auch was fürs körperliche Wohlbefinden. Am reichhaltigen Buffet wird bei Small Talk geschlemmt. Die Stärkung für lange Jurytage. …read more
Source: Werbewoche FB
SAP erweitert seine Produkte
SAP hat Hana um das Service Pack 10 erweitert. Das Unternehmen stellte zudem neue Funktionen für seine Predictive-Analytics-Lösung vor. …read more
Source: Netzwoche
Google My Business: City Gym
Advertising Agency: Venables Bell & Partners, USA
Chairman: Paul Venables
Executive creative director: Will McGinness
Creative director: Lee Einhorn
Art director: Avery Oldfield
Copywriter: Adam Wolinsky
Director of integrated production: Craig Allen
Agency producer: Amy Gatzert
Production …read more
Source: Ads Of The World
Japan’s bottle panties keep your soda bottles decent
You’re not walking around naked, so why would your water bottle be exposed to everyone’s prying eyes? That *seems* to be the logic behind these bottle panties, launched in Japan in late May by novelty goods producer Kitan Club
Sold via vending machines, bottle panties, or bottle underpants (depending on your translator), cost a meager 200 yen ($1.6) and come in a variety of designs, including strawberry, polka dot and leopard print, as well as a secret design.
Image: Kitan Club
A typically Japanese product, …read more
Source: Mashable
Marco Dörper wird Managing Director bei Optimedia
Die Mediaagentur Optimedia holt Marco Dörper als Managing Director. Gemeinsam mit Michael Marzahn wird er den Düsseldorfer Standort leiten.
Source: WUV
LP&M: Ticket books
Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Alvaro Rodrigues
Creative Director: Diogo Mello
Creatives: Ana Novis, Otto Pajunk, Ricardo Matos
Project Creative Director: Evandro Soares
Project Manager: Monique Lima
Web …read more
Source: Ads Of The World
upc cablecom: Rüge und Anzeige wegen Leal-Kampagne
Die Gebühren für den Kabelanschluss werden nicht korrekt ausgewiesen. …read more
Source: Persoenlich
Jessica Alba Returns for Zico As Vita Coco Ditches Celebs
Jessica Alba is coming back for year two of Zico’s “Crack Life Open” campaign. At the same time, competing coconut water brand Vita Coco is ditching celebrity ambassadors in favor of simplicity in its first global campaign, “Stupidly Simple.”
The new summer ads come as the coconut water category continues to expand beyond the confines of shelves at Whole Foods and into the mainstream. Both Vita Coco and Zico saw gains in sales in recent years, according to Euromonitor International. Vita Coco sales grew from $320 million in 2013 to $421 million in 2014. Zico sales increased from $86 million in 2013 to $115 million in 2014.
Each brand will boost ad support behind the new ads, according to company representatives. Zico spent a little more than $8 million on measured media in 2014, while Vita Coco spent more than $1 million in 2014, according to Kantar Media.
Jessica Alba is coming back for year two of Zico’s “Crack Life Open” campaign. At the same time, competing coconut water brand Vita Coco is ditching celebrity ambassadors in favor of simplicity in its first global campaign, “Stupidly Simple.”
The new summer ads come as the coconut water category continues to expand beyond the confines of shelves at Whole Foods and into the mainstream. Both Vita Coco and Zico saw gains in sales in recent years, according to Euromonitor International. Vita Coco sales grew from $320 million in 2013 to $421 million in 2014. Zico sales increased from $86 million in …read more
Source: AdAge
Tisa – Verhandlungen gegen Open Source
Auch die Schweiz verhandelt aktiv am Freihandelabkommen Tisa mit. Wikileaks hat geheime Tisa-Dokumente veröffentlicht. Diese schüren den Verdacht, dass dadurch die kommerzielle Nutzung von Open Source Software eingeschränkt werden könnte. …read more
Source: Netzwoche
Heute im Briefkasten: Werbewoche 10/15 :-) Themen unter anderem: - Die neue an...
Heute im Briefkasten: Werbewoche 10/15 🙂 Themen unter anderem:
– Die neue
…read more
Source: Werbewoche FB
30 perfect songs for a rainy day
Rain can be a nuisance — but with the right mix of rainy day songs, it can provide the perfect backdrop for a cozy day.
So on this dreary Monday, we compiled a Music Monday playlist full of mellow tunes that pair perfectly with the sound of raindrops on the window.
Don’t see your favorite workout song on the playlist? Share it with us in the comments, below, or on Spotify, and we’ll add it in.
How …read more
Source: Mashable
The Five Best-Selling Vanity Fair Covers of All Time: Will Caitlyn Jenner Top Them?
Vanity Fair set the internet ablaze on Monday, when it released its July cover featuring Bruce Jenner in his new identity as Caitlyn. The magazine isn’t due on newsstands until June 9.
Vanity Fair issues averaged about 193,000 single-copy sales over the last six months of 2014, according to the Alliance for Audited Media. (Vanity Fair’s overall circulation tops 1.2 million.) The Caitlyn Jenner cover should easily beat the magazine’s average, and is likely to vault into the upper echelons of its best sellers. But will it beat the magazine’s all-time top five?
Here are those five magazine covers and the number of newsstand copies they sold, according to Vanity Fair:
Vanity Fair set the internet ablaze on Monday, when it released its July cover featuring Bruce Jenner in his new identity as Caitlyn. The magazine isn’t due on newsstands until June 9.
Vanity Fair issues averaged about 193,000 single-copy sales over the last six months of 2014, according to the Alliance for Audited Media. (Vanity Fair’s overall circulation tops 1.2 million.) The Caitlyn Jenner cover should easily beat the magazine’s average, and is likely to vault into the upper echelons of its best sellers. But will it beat the magazine’s all-time top five?
Here are those five magazine covers and the number …read more
Source: AdAge
Continental: Grip - Rain
Advertising Agency: Havas Vale, México
Creative Directors: Álvaro Zunini, Daniel Castro
Art Directors: Alberto Zárate, Luis Matias
Photographer: Roberto Toris
Published: March 2015
Source: Ads Of The World
Ruf Lanz: Hiltl zeigt wieder Zähne
Das vegetarische Restaurant erneuert seine Hasenzahn-Kampagne. …read more
Source: Persoenlich
2010 lanciert – jetzt kehrt die Hasenzahn-Kampagne von Ruf Lanz für Hiltl zurück...
2010 lanciert – jetzt kehrt die Hasenzahn-Kampagne von Ruf Lanz für
…read more
Source: Werbewoche FB
2019 werden jährlich 2 Zettabyte übertragen
Das Internet wächst und wächst. Bis 2019 sollen laut einer Studie von Cisco jährlich so viele Daten übertragen werden, wie in den ersten dreissig Jahren des Internets zusammen. Der grösste Teil der übertragenen Daten sind Videos. …read more
Source: Netzwoche
Kolle Rebbe wird Leadagentur von Rauch Fruchtsäfte
Kolle Rebbe aus Hamburg ist ab sofort die internationale Leadagentur des österreichischen Fruchtsaftproduzenten und Red-Bull-Abfüllers Rauch Fruchtsäfte aus Rankweil.
Source: WUV
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