Monthly Archives: March 2015
"Der Staat braucht zeitgemässe Werkzeuge"
Der Schweizer Polizei Informatik Kongress hat die Rolle der ICT im Sicherheitsumfeld beleuchtet. Der Umgang mit Big Data war ein zentrales Thema. Ausserdem informierten Redner über Cybercrime und politische Ansätze zur Harmonisierung der Polizei-ICT. …read more
Source: Netzwoche
Personal details of world leaders go to wrong email address because of autofill
That damn autofill
The Guardian has revealed, an unidentified officer at the Australian immigration department accidentally emailed personal details of world leaders to the wrong person ahead of the G20 Summit in Brisbane in November, 2013.
In a dinner party list to die for, the security breach included the personal details of U.S. president Barack Obama, Russian president Vladimir Putin, German chancellor Angela Merkel, Chinese president Xi Jinping, Japanese prime minister Shinzo Abe and British prime …read more
Source: Mashable
Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers
Millennials may love their phones, but they don’t use them to make all of their car buying decisions, Edmunds.com says in a new report.
Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.
“This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they’re driving a new car is a little fanciful,” said Edmunds.com CEO Avi Steinlauf, in an interview.
Millennials may love their phones, but they don’t use them to make all of their car buying decisions, Edmunds.com says in a new report.
Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.
“This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they’re driving a new car is a little fanciful,” said Edmunds.com CEO Avi Steinlauf, in an interview.
Source: AdAge
Zenith Optimedia muss Werbemarkt-Prognose korrigieren
4,4 Prozent Zuwachs weltweit: Zenith Optimedia hat seine Prognose für die globalen Werbeausgaben nach unten korrigiert. Grund sind die wirtschaftlichen Folgen der Ukraine-Krise und das sich abschwächende Wachstum in China. Größter Wachstumstreiber für den Werbemarkt sind Online-Videos.
Source: WUV
California Department of Public Health: Kids aren't alright
Advertising Agency: Duncan/Channon, USA
Creative director: Anne Elisco-Lemme
Copywriter: Jessea Hankins
Art director: Lindsey Butterwick
Designer: Jennifer Kellogg
UX designer: Jake Palu
Executive producer: Christine Gomez
Content producer: Justine Barnes
Director of production: Carolyn Bormann<br …read more
Source: Ads Of The World
Idfx: Die Werbeagentur organisiert sich neu
Thomas Jakob wird stellvertretender Geschäftsleiter. …read more
Source: Persoenlich
Der «Master of Swiss Web» Best of Swiss Web 2015 geht an Swiss International Ai...
Der «Master of Swiss Web»
Swiss.com ist «Master of Swiss Web 2015» | werbewoche
www.werbewoche.ch
Diesen Titel als bestes Webprojekt des Jahres gewann die neue Website der Swiss, Swiss.com. Die drei Gründer von digitec.ch – Marcel Dobler, Oliver Herren und Florian Teuteberg – erhielten den diesjährigen Ehrenpreis (Werbewoche.ch berichtete). …read more
Source: Werbewoche FB
Starbucks baristas stop writing 'Race Together' on coffee cups
Well, that was fast
Starbucks baristas will no longer write “Race Together” on customers’ cups as of Sunday. Initially a part of the coffee company’s push to get people to discuss diversity frankly, the cups are no longer part of the conversation. According to CEO Howard Schultz, they were always “just the catalyst” for the Race Together initiative.
However, Starbucks will still hold forums and open more locations in minority communities, Schultz said in a …read more
Source: Mashable
Microsoft: Productivity Future Vision
How could emerging technologies transform the way we get things done 5-10 years in the future? Watch Kat, a young independent marine biologist, and Lola, a corporate executive, work together in a highly interconnected and information rich future.
Source: Ads Of The World
Weight Watchers and W&K End Relationship
Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.
“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring that are aimed at driving recruitment.”
Tom Blessington, managing partner for W&K Portland, said in a statement that “we are proud of the work we produced in the short time together. It was a great team and we wish them nothing but the best of luck.”
Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.
“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring …read more
Source: AdAge
Die Etats der Woche
Neugeschäft für: Zenith, Freunde des Hauses, Grey, Aufbruch-Scheven-Kroke, CLY Communications, Markenmut, Stagg & Friends, Stadtgespäch PR, Möller Horcher, C3 Creative Code and Content, East End, Neo@Ogilvy, Malich Rickert, Dederichs Reinecke und Partner, Valtech
Source: WUV
Die Kühlung im Auge behalten
Schneider Electric hat eine Echtzeit-Temperaturregelung für Rechenzentren entwickelt. Mit der Software sollen sich 95 Prozent aller Hotspots erkennen und beheben lassen. …read more
Source: Netzwoche
Es wird geküsst – dank Rod Kommunikation und SBB CFF FFS http://bit.ly/sbb-kuss
Es wird geküsst – dank
…read more
Source: Werbewoche FB
Justin Bieber's 'Comedy Central Roast': The apology was real, the monkey was not
LOS ANGELES — Justin Bieber’s roast, for all its hysterical and wildly inappropriate racial, sexual, bodily and bestial jokes, came with much higher stakes than the 13 others that Comedy Central has hosted before it…combined.
Here was a chance for a young man — just turned 21 — to lance the boil of his toxic public image, to show the world that he could take a joke, and maybe tell a few himself. We expected a merciless probing of Bieber’s blunders via zingers that would never fly outside of the context …read more
Source: Mashable
New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan
New media titans have shown they can attract investors’ money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.
At South by Southwest, marketing chiefs for three heavily-funded digital publishers said they can do that too, or can soon, anyway.
Asked whether Refinery29 was profitable, its exec VP-marketing and strategy, Patrick Yee, said yes: “On a scale of not at all to very, I would say ‘quite.'”
New media titans have shown they can attract investors’ money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.
At South by Southwest, marketing chiefs for three heavily-funded digital publishers said they can do that too, or can soon, anyway.
Asked whether Refinery29 was profitable, its exec VP-marketing and strategy, Patrick Yee, said yes: “On a scale of not at all to very, I would say ‘quite.'”
Source: AdAge
Cablecom: Streit um Werbespot mit Leal und Berger
Unlautere Werbemethoden: Die Kabelanschlussgebüren würden nur versteckt ausgewiesen, beklagt Sunrise. …read more
Source: Persoenlich
Synology veröffentlicht DSM 5.2 Beta
Synology hat die Beta des Diskstation Manager 5.2 veröffentlicht. Zugang erhalten alle Nutzer die eine Disk oder Rackstation der x10-Serie oder neuer besitzen. Der Hersteller verspricht zahlreiche Neuerungen. …read more
Source: Netzwoche
Ketchum stoppt Russland-PR im Westen
Die zur Omnicom-Holding gehörende Kommunikationsagentur Ketchum stellt ihre PR-Tätigkeit für Russland in den europäischen Ländern und in den USA ein. Hintergrund ist die internationale Isolierung Russlands und die Kritik an Moskau wegen dessen Rolle im Ukraine-Konflikt.
Source: WUV
IT-Leiter von Raiffeisen geht
Nach neun Jahren als IT-Chef verlässt Damir Bogdan die Raiffeisen Gruppe. Nachfolger ad interim ist Christian Lampert. Der Abgang fällt in eine Phase der Umstrukturierung im Unternehmen. …read more
Source: Netzwoche
Secret Service agents investigated after White House car crash
The Homeland Security Department is investigating two senior Secret Service agents accused of crashing a car into a White House security barrier, an agency spokesman says.
Secret Service spokesman Robert Hoback said Wednesday that recently appointed Director Joseph Clancy has been briefed on the March 4 incident. Clancy has asked the Homeland Security Department’s Inspector General’s Office to investigate the incident.
Hoback did not provide additional details.
The agency said the two agents have been reassigned to non-supervisory, non-operational jobs. Read more…
More …read more
Source: Mashable
72andSunny gewinnt den globalen Adidas-Etat
Die Kreativagentur 72andSunny hat sich ohne Pitch den weltweiten Adidas-Etat gesichert. Der Etat soll künftig von den Agentur-Offices Los Angeles und Amsterdam aus betreut werden.
Source: WUV
MINI: Star Wars VII
Advertising Agency: Service Plan, Belgium
Creative Director: Bart Klerckx
Art Director / Copywriter / Illustrator: Bruno Giunta
Source: Ads Of The World
ANA 'Regrets' Implication All U.S. Media Agencies Get Undisclosed Rebates
The Association of National Advertisers issued a statement today walking back implications from a controversial presentation at its Media Leadership Conference last week regarding widespread agency rebates in the U.S.
“While the ANA cannot specifically identify the breadth and scope of such practices, we regret any impression that agencies in general are engaged in questionable activities and apologize to those who were offended,” the group said in a statement. “It was certainly never the intent of the ANA to make any sweeping statements of widespread agency participation in any questionable practices.”
Bill Duggan, ANA group exec VP, said the talk had spurred further discussions with the 4A’s, the main association of ad agencies. And while he said it wasn’t the ANA’s intention to accuse all agencies, the group also isn’t planning to back down from efforts begun in 2013 to shine more light on the rebate issue in the U.S.
The Association of National Advertisers issued a statement today walking back implications from a controversial presentation at its Media Leadership Conference last week regarding widespread agency rebates in the U.S.
“While the ANA cannot specifically identify the breadth and scope of such practices, we regret any impression that agencies in general are engaged in questionable activities and apologize to those who were offended,” the group said in a statement. “It was certainly never the intent of the ANA to make any sweeping statements of widespread agency participation in any questionable practices.”
Bill Duggan, ANA group exec VP, said the talk had spurred …read more
Source: AdAge
FCB Zürich: Crazy Racer-Viral als "Best Digital Campaign" geehrt
Der “Standard” zeichnet die Kampagne für die Zürich Versicherung aus. …read more
Source: Persoenlich
Die "Ei"-Catcher von Valencia Kommunikation für #Coop http://bit.ly/ei-catcher-coop
Die “Ei”-Catcher von
…read more
Source: Werbewoche FB
Iraq begins major operation to retake Saddam Hussein's hometown from ISIS
Backed by allied Shiite and Sunni fighters, Iraqi security forces on Monday began a large-scale military operation to recapture Saddam Hussein’s hometown from the Islamic State extremist group, state TV said, a major step in a campaign to reclaim a large swath of territory in northern Iraq controlled by the militants.
The city of Tikrit, some 130 kilometers (80 miles) north of Baghdad, fell into the hands of the Islamic State group last summer along with the country’s second-largest city …read more
Source: Mashable
Subway setzt auf digitales Storytelling
Die Sandwich-Kette Subway setzt bei ihrer neuen Kampagne erstmals auch auf digitales Storytelling.
Source: WUV
Jose Cuervo: Margaritas in space
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Eric Silver, Tom Murphy, Sean Bryan
Executive Creative Director: Mat Bisher
Creative Directors: Jason Ashlock, Sean Labounty, Scott Cooney
Creative Director: Carlos Wigle
Production Company: …read more
Source: Ads Of The World
Samsung enthüllt Galaxy S6 und S6 Edge
Samsung hat zum Auftakt des Mobile World Congress in Barcelona “The Next Galaxy” vorgestellt. Der koreanische Hersteller zeigte nicht ein, sondern gleich zwei neue Galaxys. Sie sollen die besten Smartphones der Welt sein. …read more
Source: Netzwoche
Samsung Launches Two New Smartphones, Mobile Wallet
As Samsung strains under pressure from Apple, the Korean tech giant is banking its mobile future on a pair of new devices and a mobile payment system, coming this summer, that could have a broader retail reach than that of its rival.
On Sunday, at the Mobile World Congress in Barcelona, Samsung unveiled the Galaxy S6, its latest flagship smartphone, and the Galaxy S6 Edge, a model with a curved edge screen. Both come with installed with Samsung Pay, the company’s anticipated entrance into mobile payments. The company said the touchless payment system works with magnetic card reading technology, …read more
Source: AdAge
USA: TV-Werbebudgets schrumpfen 2015 weiter
Pessimistische Prognose von Magna Global. …read more
Source: Persoenlich
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