Blog
Zum goldenen Hirschen: Marc Forster dreht TV-Spot für Julius Bär
Die Kampagne startet nun in Europa, Asien und im Mittleren Osten. …read more
Source: Persoenlich
Update: SAP-Anwendungen sind löchrig
SAP Anwendungen sind einem Sicherheitstest unterzogen worden. Das Resultat zeigt, dass diese leicht zu hacken sind. Lange Reaktionszeiten bei der Fehlerbehebung würden das Problem verschärfen. SAP nimmt nun Stellung dazu. …read more
Source: Netzwoche
"Taste Academy": DDB lädt zum Live-Kochen mit AEG
DDB Berlin veranstaltet für AEG Deutschland eine Reihe von Kochabenden. Die “Taste Academy” wird von einer kanalübergreifenden Kampagne beworben.
Source: WUV
European Night of Museums 2015: Dark circles, 3
Saturday, May 16, your favorite paintings won’t sleep either.
Creative Director / Copywriter: Laurie Mogarra
Art Director: Damien Guiol
Published: May 2015
Source: Ads Of The World
Upfront Uproar: NBC Keeps Its Powder Dry, Holds Most New Shows for Midseason
After yet another weak finish to a season that began with so much promise, NBC is looking to improve its prime-time fortunes by holding back much of its new development slate for 2016.
The network on Sunday announced that it would open the 2015-16 campaign with five new scripted series, while keeping a collection of eight other newbies stashed away for later in the season. Among the freshman shows that will debut outside of the fall window are Dick Wolf’s “Chicago Med,” the Jennifer Lopez cop drama “Shades of Blue” and a reboot of the 1989-97 ABC sitcom “Coach.”
“The fall lineup gives you only half the story,” said Jennifer Salke, President, NBC Entertainment. “We truly program on a 52-week basis and are putting virtually the same amount of programming muscle behind our mid-season lineup.”
After yet another weak finish to a season that began with so much promise, NBC is looking to improve its prime-time fortunes by holding back much of its new development slate for 2016.
The network on Sunday announced that it would open the 2015-16 campaign with five new scripted series, while keeping a collection of eight other newbies stashed away for later in the season. Among the freshman shows that will debut outside of the fall window are Dick Wolf’s “Chicago Med,” the Jennifer Lopez cop drama “Shades of Blue” and a reboot of the 1989-97 ABC sitcom “Coach.”
“The fall lineup …read more
Source: AdAge
Grey backt TLC Kampagne für den "Cake Boss"
Wenn Männer Creme benutzen … kommt Kuchen dabei raus. Das zumindest lässt die Kampagne von Grey Berlin vermuten, die für das Format “Cake Boss” auf TLC (Discovery) wirbt.
Source: WUV
'The Good Wife' goes back to the future
Even though The Good Wife is one episode away from the season finale, “Don’t Fail” spends a significant amount of time in the past
Following her exit from the firm she built and her failure to secure the State’s Attorney’s office, Alicia has hit a low.
Alicia is back where she was six years ago, humiliated in the wake of Peter’s scandal. So when a man from that time in her life asks her to defend …read more
Source: Mashable
Orange: Extra ticket, extraordinary trailer
In cooperation with international cinema networks, Orange offers Orange Wednesdays. All the customers of Orange, a French multinational telecommunications corporation which operates in 35 countries, can get two cinema tickets for the price of one on any Wednesday thanks to the Orange Wednesdays …read more
Source: Ads Of The World
Unikat: Thomy führt Salatsauce ein
Die Kreativ-Agentur lanciert Nestlé-Subbrand. …read more
Source: Persoenlich
David Goldberg, SurveyMonkey CEO and Husband of Sheryl Sandberg, Dies
~ Bloomberg News ~
Source: AdAge
Gartner prophezeit steigende PC-Preise
Laut Digitimes werden Macbooks und Cromebooks im nächsten Quartal sehr gefragt sein. Im Euroraum rechnet Gartner mit steigenden PC-Preisen in den nächsten Quartalen, wodurch Neuanschaffungen verschoben werden könnten. …read more
Source: Netzwoche
Dank des Bundesgerichtsentscheids vom Mittwoch sparen Sie neu 11,30 Franken bei...
Dank des Bundesgerichtsentscheids vom Mittwoch sparen Sie neu 11,30 Franken bei der Billag. 10 Ideen, wie Sie den Betrag anderweitig – und nicht minder sinnvoll – investieren könnten:
…read more
Source: Werbewoche FB
Kunstmarkt: "Es gibt 100 bis 200 Leute, die kaufen können - alle anderen sind zu arm"
Source: MM Konstkompass
In the next Call of Duty's fiction, Edward Snowden might be the bad guy
The future as told by Call of Duty: Black Ops 3 is a world in which many of our current society’s fears have come true. Climate change and lack of resources have forced Earth’s nations into conflict, and battlefields are overrun by autonomous drones and lethal, humanoid robots. Super-soldiers fight with heightened senses and strength, gaining advantages while losing their humanity.
It’s a dystopian sci-fi vision we’ve become oddly accustomed to seeing, but in the new Call of Duty game some elements are uncomfortably familiar, like the Edward Snowden look-a-like who …read more
Source: Mashable
Booking.com: Log cabin
Advertising Agency: W+K, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Genevieve Hoey, Sean Condon
Art Director: Victor Monclus
Interactive Art Director: Mathieu Garnier
Copywriters: Will Lowe, Scott Smith
Head of …read more
Source: Ads Of The World
ANA and 4A's Form Task Force in Wake of Rebate Controversy
The Association of National Advertisers has joined the American Association of Advertising Agencies to create a task force on media transparency populated with heavy hitters from both the marketer and agency camps to address issues over U.S. media rebates sparked by a presentation from former Mediacom CEO Jon Mandel at an ANA event last month.
The task force, to be co-chaired by ANA CEO Bob Liodice and 4A’s CEO Nancy Hill, also includes marketing and media executives from the three biggest global advertisers — Procter & Gamble Co., Unilever and L’Oreal and media chiefs of the three largest …read more
Source: AdAge
Chen: Acer, HP Lenovo - wir sind Überlebende
Acer hat zur globalen Pressekonferenz nach New York geladen. Neben einer breiten Palette an neuen Produkten verlor der Hersteller auch einige Worte zur Geschäftsstrategie für die kommenden drei Quartale. …read more
Source: Netzwoche
Ovomaltine: Das Comeback der berühmten Kampagne
Leo Burnett Schweiz lanciert zwei neue TV-Spots mit dem kultigen Claim. …read more
Source: Persoenlich
D&AD-Award: 44 Pencils für deutsche Agenturen
Kolle Rebbe hat die meisten Preise geholt, aber Grabarz und GGH Lowe sind die heimlichen Helden des diesjährigen D&AD-Awards – mit einer Kampagne, über die sie zunächst nicht öffentlich sprechen wollten.
Source: WUV
mm-Kunstindex: Spekulationsmanie bei Kunst - Crashgefahr steigt
Bei Gegenwartskunst entsteht eine gefährliche Spekulationsblase. Die Analyse der Marktdaten im manager magazin Kunstindex kommt zu einem alarmierenden Ergebnis. …read more
Source: MM Konstkompass
Der Senf des Tages von Heinz Ketchup http://bit.ly/heinzsenf
Der Senf des Tages von
…read more
Source: Werbewoche FB
Original Moore's Law paper doesn't say what you think it does
In 1965, a relatively young Gordon Moore penned his now legendary paper with the scholarly title, “Cramming More Components onto Integrated Circuits.”
That paper, by the future Intel co-founder, is widely celebrated as the original inspiration for Moore’s Law, which states roughly that the number of transistors that can be installed on an integrated circuit doubles every two years. His breakthrough observation became a sort of guiding principle for the still very young computer industry. During the next 30 years, it was often difficult to tell if chip and computer …read more
Source: Mashable
DD COM: Škoda lanciert "Swiss Edition"
Der Autohersteller feiert das 120-jährige Firmenjubiläum. …read more
Source: Persoenlich
As it Battles Beats, JBL Inks First NBA Player Endorsement
JBL has found its point guard as it takes on Beats in the sports-endorsement game. Portland Trail Blazers star Damian Lillard will become a “brand ambassador” for the Harman International-owned audio brand as part of a new deal.
Mr. Lillard is the first player signed by Harman since the company inked a multiyear sponsorship with the NBA last year that made it the league’s official headphone, speaker and audio partner. The first-of-its-kind pact marked a significant move by the company to gain some sports credibility in a category dominated by Beats by Dre.
Harman did not disclose the terms of …read more
Source: AdAge
Huawei fährt auf der High-End-Schiene
Huawei hat mit seinem neu vorgestellten Smartphone-Flaggschiff P8 einen Richtungswechsel vorgegeben. Der Hersteller will von der Prepaid- zur Postpaid-Grösse aufsteigen. …read more
Source: Netzwoche
Die Etats der Woche
Neugeschäfte für Jung von Matt, Grey, Pushh, Straub & Linardatos, Sieben & Siebzig, Network Media, Stagg & Friends, Panama, Klauke-PR, Henne Digital, Krauts PR, Oseon, Kochan & Partner, Straight, Fluent.
Source: WUV
Pernod Ricard Brasil: Pedestrian
Drinking and driving creates new blind spots.
Because of this, we are working to educate young children and teenagers about drinking responsibly. Educate your children about this issue.
Advertising Agency: F.biz, São Paulo, Brazil
Creative Directors: Guilherme Jahara, Marcelo Siqueira, Marcelo Torma
Art Director: Lucas Yu
Copywriter: Thiago Gueler
Illustrator: Studio Mutato Art
Published: April 2015
Source: Ads Of The World
Unglaublich gute Street-Art-Sammlung zur unbequemen Wahrheit: http://www.boredpa...
Unglaublich gute Street-Art-Sammlung zur unbequemen Wahrheit:
…read more
Source: Werbewoche FB
'SNL' gives 'Game of Thrones' a new kingdom from the hood
HBO’s adaptation of Game of Thrones has long forgotten about the eighth kingdom of Westeros: South Centros
During this week’s Saturday Night Live, fans were introduced to a kingdom that seems strangely similar to South Central Los Angeles from John Singleton’s 1991 film Boyz n the Hood. In South Centros, people die for “no damn reason,” and Ice Cube (played by SNL cast member Kenan Thompson) is vying for the Iron Throne
And yes, that was …read more
Source: Mashable
How to Carry Bigfoot Home: The Animated Trailer
Help a monster’s dream come true. Chris Tarry’s debut story collection.
Copywriter: Chris Tarry
Art director / Illustrator: Carson Ting
Animator: David de Haas
Directors: Chris Tarry, David de Haas, Carson Ting
Sound Mixer: Shawn Pierce
Sound Effects …read more
Source: Ads Of The World
BuzzFeed Restores Vanished Posts, Says It Didn't Delete Them Over Advertiser Pressure
BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical of advertisers.
Ben Smith, BuzzFeed’s editor in chief, said in a note to staff that the posts hadn’t been unpublished to protect ad dollars:
You also have a right to ask about whether we did this because of advertiser pressure, as Gawker suggested. The answer is no. I field complaints all the time from companies and individuals, including advertisers, and see it as my job to shield you from that pressure.
BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical of advertisers.
Ben Smith, BuzzFeed’s editor in chief, said in a note to staff that the posts hadn’t been unpublished to protect ad dollars:
You also have a right to ask about whether we did this because of advertiser pressure, as Gawker suggested. The answer is no. I field complaints all the time from companies and individuals, including advertisers, and see it as my job to shield you from that pressure.
Source: AdAge
Chemieunfall bei Baggenstoss
Feuerwehr, Polizei, Sanität: Heute Morgen hat der IT-Dienstleister Baggenstos ihr Chemieunfall-Programm initiiert. Grund war ein Defekt an der USV-Anlage. …read more
Source: Netzwoche
WS Kommunikation: Opel parkt um
Kampagne macht auf Vertretungswechsel zur ASAG aufmerksam. …read more
Source: Persoenlich
"Schafft den Personenkult in Agenturen ab!"
Schluss mit überflüssigen Agentur-Hierarchien und das Team ist der Star: Warum klappt das im Kreativ-Eldorado Schweden, aber nicht bei uns in Deutschland? Was muss anders werden? Was können Agenturen von Start-ups lernen? Das erklärt Mathias Keswani, Ex-Jung-von-Matt-Werber und Gründer von Nerdindustries, im Video-Interview.
Source: WUV
So sieht es also aus, das Ende der Welt: Spinas Civil Voices für Fairmed: http:/...
So sieht es also aus, das Ende der Welt: Spinas Civil Voices für Fairmed:
…read more
Source: Werbewoche FB
Turkey restores Twitter, now stripped of offending photos
Turkey has lifted restrictions on Twitter access for its citizens, hours after President Tayyip Erdogan ordered a social media ban.
The move follows Twitter’s compliance with Turkey’s request to remove images of prosecutor Mehmet Selim Kiraz, who died last week in a shootout between police and militants from the far-left Revolutionary People’s Liberation Party-Front (DHKP-C).
Kiraz, who investigated the death of a teen during anti-government protests two years ago, was taken hostage last week by DHKP-C members. Photos depicting the Turkish prosecutor held …read more
Source: Mashable
Despite Image Issues, NFL Grew Sponsorship Revenue
Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy. The spending jump is solidly ahead of the 4.9% increase across the total sports category.
Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy. The spending jump is solidly ahead of the 4.9% increase across the total sports category.
Source: AdAge
Peugeot: Brush
The right part doesn’t work in the wrong place.
Advertising Agency: Y&R Brasil
Chief Creative Officer: Rui Branquinho
Creative Director: Leandro Câmara
Copywriter: Christian Fontana
Account Director: Alessandro Cardoni
Planner: Ana Kuroki
Illustrator: Studio Marco Cezar
Account: Beatriz Pedrosa
Source: Ads Of The World
Happy Birthday Microsoft
Am 4. April feiert Microsoft seinen 40. Geburtstag. In diesen Jahren hat das Unternehmen mit seinen Produkten unser Verständnis von PCs massgeblich geprägt. Zeit um kurz zurückzublicken. …read more
Source: Netzwoche
Die Etats der Woche
Neugeschäft für: Grey, Jung von Matt/Neckar, United Digital Group, KMS Team, Buzzin Monkey, Fink & Fuchs Public Relations, Visid, AgenC, Unique Concept, Kreuzbergkind, Explido iProspect, CLY Communication, Initiative, Achtung
Source: WUV
Publicis: Als ob man nichts lieber täte
Haushaltsarbeiten sollen keine Nebensache oder lästige Pflicht sein, sondern Spass machen: Am Dienstag startet die neue Werbekampagne von V-ZUG. Sie zeigt, zu welchen Situationen diese Veränderung führen kann. …read more
Source: Persoenlich
"Der Staat braucht zeitgemässe Werkzeuge"
Der Schweizer Polizei Informatik Kongress hat die Rolle der ICT im Sicherheitsumfeld beleuchtet. Der Umgang mit Big Data war ein zentrales Thema. Ausserdem informierten Redner über Cybercrime und politische Ansätze zur Harmonisierung der Polizei-ICT. …read more
Source: Netzwoche
Personal details of world leaders go to wrong email address because of autofill
That damn autofill
The Guardian has revealed, an unidentified officer at the Australian immigration department accidentally emailed personal details of world leaders to the wrong person ahead of the G20 Summit in Brisbane in November, 2013.
In a dinner party list to die for, the security breach included the personal details of U.S. president Barack Obama, Russian president Vladimir Putin, German chancellor Angela Merkel, Chinese president Xi Jinping, Japanese prime minister Shinzo Abe and British prime …read more
Source: Mashable
Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers
Millennials may love their phones, but they don’t use them to make all of their car buying decisions, Edmunds.com says in a new report.
Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.
“This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they’re driving a new car is a little fanciful,” said Edmunds.com CEO Avi Steinlauf, in an interview.
Millennials may love their phones, but they don’t use them to make all of their car buying decisions, Edmunds.com says in a new report.
Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.
“This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they’re driving a new car is a little fanciful,” said Edmunds.com CEO Avi Steinlauf, in an interview.
Source: AdAge
Zenith Optimedia muss Werbemarkt-Prognose korrigieren
4,4 Prozent Zuwachs weltweit: Zenith Optimedia hat seine Prognose für die globalen Werbeausgaben nach unten korrigiert. Grund sind die wirtschaftlichen Folgen der Ukraine-Krise und das sich abschwächende Wachstum in China. Größter Wachstumstreiber für den Werbemarkt sind Online-Videos.
Source: WUV
California Department of Public Health: Kids aren't alright
Advertising Agency: Duncan/Channon, USA
Creative director: Anne Elisco-Lemme
Copywriter: Jessea Hankins
Art director: Lindsey Butterwick
Designer: Jennifer Kellogg
UX designer: Jake Palu
Executive producer: Christine Gomez
Content producer: Justine Barnes
Director of production: Carolyn Bormann<br …read more
Source: Ads Of The World
Idfx: Die Werbeagentur organisiert sich neu
Thomas Jakob wird stellvertretender Geschäftsleiter. …read more
Source: Persoenlich
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