The Association of National Advertisers has joined the American Association of Advertising Agencies to create a task force on media transparency populated with heavy hitters from both the marketer and agency camps to address issues over U.S. media rebates sparked by a presentation from former Mediacom CEO Jon Mandel at an ANA event last month.

The task force, to be co-chaired by ANA CEO Bob Liodice and 4A’s CEO Nancy Hill, also includes marketing and media executives from the three biggest global advertisers — Procter & Gamble Co., Unilever and L’Oreal and media chiefs of the three largest …read more

Source: AdAge