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Mobile-Loving Millennials Still Want to Test Drive Cars, Talk to Dealers
Millennials may love their phones, but they don’t use them to make all of their car buying decisions, Edmunds.com says in a new report.
Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.
“This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they’re driving a new car is a little fanciful,” said Edmunds.com CEO Avi Steinlauf, in an interview.
Millennials may love their phones, but they don’t use them to make all of their car buying decisions, Edmunds.com says in a new report.
Contrary to popular belief, tech-loving millennials value meeting with dealers face-to-face and taking test drives as well, the findings show.
“This notion that millennials will sit off in a corner, punch some things in their phone and the next thing you know they’re driving a new car is a little fanciful,” said Edmunds.com CEO Avi Steinlauf, in an interview.
Source: AdAge
