Fashion designer John Varvatos has landed his self-described heroes, rock band KISS, as the extremely made-up face of his spring 2014 collection advertising campaign, inspired by one of the band’s most iconic album covers.

“The idea was to do something that was against the grain, groundbreaking, and disruptive. KISS are all of the above and that’s what rock ‘n’ roll is supposed to be,” said Mr. Varvatos via email from Milan, Italy. He called the band “super heroes” and said creating the new campaign has been a highlight of his careerand of his life.

The feeling is mutual. “John Varvatos is the epitome of rock ‘n’ roll fashion and we couldn’t be more honored to be a part of his legacy,” said Paul Stanley of KISS in a statement.