Justin Timberlake rang up seven Grammy nominations this year, but tonight he’ll be doing a different kind of ringing — the doorbell of an unsuspecting fan.

In a 45-second spot spot that will debut during The Grammys, Mr. Timberlake will talk and sing with the shellshocked MasterCard cardholder, treating her to a “Priceless Surprise.” That’s the hashtag (#PricelessSurprises) and theme of the latest evolution of the 17-year-old MasterCard “Priceless” brand campaign.

“It’s not just about creating priceless surprises, but about how can we be priceless in people’s lives in new and unexpected ways,” said Raja Rajamannar, MasterCard’s chief marketing officer.

Justin Timberlake rang up seven Grammy nominations this year, but tonight he’ll be doing a different kind of ringing — the doorbell of an unsuspecting fan.

In a 45-second spot spot that will debut during The Grammys, Mr. Timberlake will talk and sing with the shellshocked MasterCard cardholder, treating her to a “Priceless Surprise.” That’s the hashtag (#PricelessSurprises) and theme of the latest evolution of the 17-year-old MasterCard “Priceless” brand campaign.

“It’s not just about creating priceless surprises, but about how can we be priceless in people’s lives in new and unexpected ways,” said Raja Rajamannar, MasterCard’s chief marketing officer.

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Source: AdAge