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Brack.ch baut Showroom in Mägenwil aus
Brack.ch hat seinen Showroom in Mägenwil vergrössert. Er umfasst nun 400 Quadratmeter. …read more
Source: Netzwoche
Warum zwei Agenturen in eine Möbelhalle ziehen
Die Agenturen EnorMedia und Feinrot testen das offene Bürokonzept – direkt in den Ausstellungsräumen eines Büroausstatters. Warum die beiden Teams nun dort arbeiten, lesen sie hier.
Source: WUV
Türkei: Geldstrafe für Beleidigung des Nationalgetränks Ayran
Eine Eistee-Marke spottet in Werbespot über Erdogans Joghurtgetränk. …read more
Source: Persoenlich
Hyundai Sonata: Magic
Advertising Agency: Innocean Worldwide, Seoul, Republic of Korea
Creative Director: Euisung Ha
Account Director: Eunjung Ahn
Account Management: Chandler Kim, Euisung Ha, MJ Lee, Mihwa Lee
Director: Chulhwan Park
Assistant Director: Juntae Kim
Production Company: HuHu Company, …read more
Source: Ads Of The World
In a 16-Hour Tear, Fox Books $100 Million in Ad Sales Revenue
Sports programming now accounts for more than one-third of all broadcast ad revenue, but for Fox last Sunday, contributions from the NFL and Major League Baseball made up more than three-quarters of the overall sales pie.
Three NFL windows and the fifth and deciding frame of the 2015 World Series helped Fox generate more than $100 million in ad sales in a 16-hour span, making it the network’s most lucrative non-NFC Championship/Super Bowl broadcasting day. The sales figure was confirmed Wednesday by 21st Century Fox CEO James Murdoch, who mentioned it in passing during the media conglomerate’s first quarter earnings call.
“The other day, I think it was just last Sunday, we had a really tremendous day of sports,” Mr. Murdoch said. “And all-in, it was a $100 million day. So that felt that’s pretty good.”
Sports programming now accounts for more than one-third of all broadcast ad revenue, but for Fox last Sunday, contributions from the NFL and Major League Baseball made up more than three-quarters of the overall sales pie.
Three NFL windows and the fifth and deciding frame of the 2015 World Series helped Fox generate more than $100 million in ad sales in a 16-hour span, making it the network’s most lucrative non-NFC Championship/Super Bowl broadcasting day. The sales figure was confirmed Wednesday by 21st Century Fox CEO James Murdoch, who mentioned it in passing during the media conglomerate’s first quarter earnings call.
“The …read more
Source: AdAge
Australia Post is testing the use of drones and 3D printers
The times they are a-changing, and Australian postal service Australia Post is the next in line for a major shakeup thanks to new technology
Announcing a trial of delivery drones to start next year, Ahmed Fahour, the CEO of Australia Post, says the service is in talks with a major online retailer that wants to focus on delivering to regional communities, according to the Australian Financial Review
On top of that, they’re also looking at setting up 3D printers and have set up a A$20 million (US$14 million) fund to …read more
Source: Mashable
Allied Irish Bank: Clean Cuts
Advertising Agency: Rothco, Ireland
Agency Producer: Al Byrnes
Art Directors: Rob Murray, Jonathan Cullen, Barry Smyth
Copywriter: Jody Ronaldson
Finished Art: David Gallagher, Gerry Cole
Managing Director: Richard Carr
Account Manager: Lauren McNinney
Strategy: Casey Smyth, …read more
Source: Ads Of The World
Ruf Lanz: Eine zweite Chance für Formen
Geometrische Figuren haben es in sich, das zeigen Werbespots für das Haus Konstruktiv. …read more
Source: Persoenlich
Group M verliert Johnson & Johnson an UM
Johnson & Johnson, globaler Anbieter von Consumer-Healthcare-Produkten, bündelt seinen Media-Etat weltweit bei der Interpublic-Agentur UM und bekommt dafür eine maßgeschneiderte Unit.
Source: WUV
Innovative Arbeitsmodelle gesucht
Noch zwei Wochen lang können sich auch Schweizer Unternehmen für die New Work Awards bewerben. Gesucht werden neue Ideen zur Gestaltung des Arbeitsalltags. Letztes Jahr zählte ein Schweizer Unternehmen zu den Siegern. …read more
Source: Netzwoche
25 inventive ways to announce your pregnancy
While you might not be able to announce your pregnancy like Beyoncé or Chrissy Teigen, there are still a ton of creative ways to share your pregnancy with the world.
From family gaming photos to customized wine bottle labels, the possibility for fun, unique pregnancy announcements is nearly endless.
Using baby shoes as props
A photo posted by {Ashley White} (@ashleyvwhite) on Mar 13, 2015 at 8:31pm PDT
Include family …read more
Source: Mashable
Publicis: Roger Federer fliegt ins All
Frisch gemahlen, nicht gekapselt: Publicis hat die Jura-Kaffeekultur bereits vor zwei Jahren diese Formel gebracht und auch die neueste Kampagne basiert darauf. Im soeben lancierten TV-Spot schickt die Agentur den Markenbotschafter Roger Federer in den Weltraum. …read more
Source: Persoenlich
Uvek organisiert vierte Infrastrukturtagung
Das Uvek hat die vierte Infrastrukturtagung angekündigt. Dieses Jahr steht die Digitalisierung der Schweiz im Fokus. …read more
Source: Netzwoche
ADC will mehr weibliche Mitglieder - Ehrentitel für Frauen
Mit einem Frauenanteil von nur 13,5 Prozent ist der Art Directors Club nach wie vor ein männlich geprägter Verein – auch wenn immerhin vier Frauen im Präsidium sitzen. Jetzt will der ADC weiblicher werden.
Source: WUV
Seuil Publishing / Jonathan Kellerman: Rorschach skull
Not your usual family story.
Advertising Agency: Les Aiguilleurs, Boulogne, France
Creative Director / Copywriter: Emmanuel Boronad
Art Director / Illustrator: Jessi Michelle
Published: October 2015
Source: Ads Of The World
Get lost and find tranquility in this serene Japanese bamboo grove
The Sagano Bamboo Forest, located in Arashiyama district west of Kyoto, is a must-see for any traveler to Japan searching for a certain other-worldly serenity. A massive grove of pole thin, but toweringly tall bamboo immerses visitors in a lush shaded green world
The grove, located near centuries old UNESCO-designated temples and villas, is even walkable at night, when its several paths and the bamboo themselves, are lit up for all to see. Read more…
More …read more
Source: Mashable
Fischer Bettwarenfabrik: Vom Bettwarenfabrikanten zur Werbeikone
Ernst Fischers TV-Spot wird von vielen belächelt. Werber loben ihn. …read more
Source: Persoenlich
Tomba Latas: Pet tickets
Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director: Bruno Regalo
Art Directors: Bruno Regalo, Thiago Matsunaga
Copywriters: Zé Luís Schmitz, André Boaventura
Published: October 2015
Source: Ads Of The World
Zum goldenen Hirschen: Verjüngungskur für Klosterfrau Melissengeist
Klosterfrau Melissengeist kennen viele nur noch aus der Hausapotheke ihrer Mütter und Großmütter. Mit einer neuen Kampagne will Zum goldenen Hirschen das jetzt ändern.
Source: WUV
PepsiCo's Brad Jakeman: Adland Lacks Diversity
At this week’s Association of National Advertiser’s conference, PepsiCo’s Brad Jakeman, president of the global beverage group, drew attention for his harsh critique of ad agencies. But he was equally aggressive in calling for more diversity in Adland. He elaborated on the topic in this video:
At this week’s Association of National Advertiser’s conference, PepsiCo’s Brad Jakeman, president of the global beverage group, drew attention for his harsh critique of ad agencies. But he was equally aggressive in calling for more diversity in Adland. He elaborated on the topic in this video:
Source: AdAge
Microsoft kooperiert mit LG Electronics
Microsoft hat eine Zusammenarbeit mit LG Electronics bekanntgegeben. Mit vereinten Kräften wollen sie Geräte für das Internet der Dinge entwickeln. …read more
Source: Netzwoche
Twitter users are really not happy about the blue dot in Moments
If that blue dot next to Twitter’s new Moments tab is driving you crazy, you’re not alone.
Twitter introduced Moments, its new experience that aims to provide “the best of what’s happening on Twitter in an instant,” in an update to its app and website last week. The much-hyped feature, previously known as Project Lightning, offers a look into tweets around specific news stories and events, like major league sports games.
Unsurprisingly, as with pretty much every major update to any widely used social media platform, the …read more
Source: Mashable
Tide: #WashAwayLabels
Advertising Agency: Conill, USA
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Hernan Cerdeiro
Associate Creative Directors: Juan Cruz Vassallo, Hernan Pettinaroli
Senior Art Director: Mauricio Mutis
Copywriter: Ricardo Chuecos
Client Services Director: Beatriz del …read more
Source: Ads Of The World
Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results
The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an “industry-wide” guarantee that ad pages will achieve sales results for marketers. If those results don’t materialize, qualifying marketers will be made whole with free ad space or refunds.
The program, called the Print Magazine Sales Guarantee, was developed by the medium’s chief trade group, MPA — The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.
The association declined to identify which publishers are part of the program, however, saying only that they reach 75% of magazine readers. A Time Inc. spokeswoman and a Conde Nast spokesman said their companies are participating. Representatives at other publishers did not immediately respond to inquiries.
The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an “industry-wide” guarantee that ad pages will achieve sales results for marketers. If those results don’t materialize, qualifying marketers will be made whole with free ad space or refunds.
The program, called the Print Magazine Sales Guarantee, was developed by the medium’s chief trade group, MPA — The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.
The association declined to identify which publishers are part of the program, …read more
Source: AdAge
Quovadis will Internet der Dinge sichern
Das Schweizer Unternehmen Quovadis hat einen neuen Service für die Zertifizierung internetfähiger Geräte angekündigt. Der Service soll sich für das Internet der Dinge eignen. …read more
Source: Netzwoche
Tony Petersen Film inszeniert filmreifen Rollenspiel-Trailer
Vollständig in eine ganz neue Rolle schlüpfen: Nicht-Profis tun das, wenn sie sich auf eine Fantasiewelt im Rollenspiel einlassen.
Source: WUV
Microsoft kauft Gamingunternehmen Havok
Microsoft hat den Grafikexperten Havok gekauft. Das Unternehmen will bei Havok Innovationen einführen. Unter anderem sollen sie zusammen einen neuen Cloud-Service entwickeln. …read more
Source: Netzwoche
You'll soon be able to remap button commands on the Xbox One
The Xbox One continues to look more and more like a very specialized Windows 10 computer
A new feature will let users remap the buttons on their controller, Microsoft’s Mike Ybarra confirmed via Twitter on Sunday. Ybarra, the partner director of program management for Windows and Xbox, revealed it whena fan asked both Ybarra and Xbox boss Phil Spencer why the upcoming Xbox Elite controller offered button remapping but standard controllers didn’t. (Microsoft employees answer questions like this all the time on social media.)
#Menschenrechte: Warum Jung von Matt mit der Kampagne alles richtig macht
Mehr als 30 Prominenten als Unterstützer, gratis Schaltungen bei diversen Medien. Jung von Matt/Sports ist mit der Kampagne für die Einhaltung der Menschenrechte ein echter Coup geglückt.
Source: WUV
Ruf Lanz: Einen Neu-Kunden im Portfolio
Erste Arbeiten für Sibler werden in den nächsten Wochen zu sehen sein. …read more
Source: Persoenlich
Anwalt lässt sein Haus zerstören: Macht kaputt, was mich kaputt macht!
Jurist Jens Brelle schlittert in eine Sinnkrise, heuert drei Kunststudenten an, sie zertrümmern Wände seines Reihenhauses und schreddern die Einrichtung. Was ist denn da los? Eine “kuratierte Katastrophe”. …read more
Source: MM Konstkompass
Hacker-Invasion im Technopark
Mehr als 500 Softwareentwickler treffen sich diese Woche in Zürich. Im Technopark findet ein Programmier-Marathon statt. …read more
Source: Netzwoche
Silent Circle's privacy-oriented Blackphone 2 is now available
Half a year after it was originally introduced at the Mobile World Congress in Barcelona, Silent Circle’s Blackphone 2 is now available for purchase
The 5.5-inch Android-based device is focused on privacy and security, delivering a pre-installed suite of apps that lets you make private, encrypted calls, send texts, precisely control what the phone’s apps can and cannot access and keep fully separate profiles with different levels of security
While a few things changed since the …read more
Source: Mashable
Grey holt 29-Jährigen in die Geschäftsführung
Mit gerade mal 29 Jahren wird Christoph Pietsch von der Agentur Grey in das Gremium der Geschäftsführung berufen. Er ist der Jüngste in der Runde – und ein Ausnahmetalent.
Source: WUV
Midtown Comics: Browser stories, 5
Comics, they’re what really matters.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Senior Creative Directors: Danilo Boer, Grant Smith
Art Director / Illustrator / Head of Art & Design: Danilo Boer
Copywriter: Grant Smith
Source: Ads Of The World
pinkup: Akquisitionskampagne mit gelbem Umhefter
Dialogmarketing-Agentur realisiert das “Super-Abo des TCS”. …read more
Source: Persoenlich
One company illustrated the evolution of cars in a gorgeous low-tech way
In its latest ad, Honda is tracing out its evolution from a motorcycle company into a car maker — and maybe into space — one illustrated slip of paper at a time
The company is debuting a two-minute commercial that follows its technological history from a rudimentary motorcycle made from a bicycle in a mechanic’s garage to the iconic brand it is today through painstakingly arranged sketches filmed in stop-motion.
“This ad’s really not about paper flipping — it’s about paper engineering,” says Tom Peyton, Honda’s assistant vp of advertising, in …read more
Source: Mashable
Editora Todas as Culturas: Germany
Nothing is more memorable than a bad experience.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Co-President of the Board: Marcello Serpa
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Bruno Prosperi, Andre Gola, Benjamin Yung Jr., Marcelo Nogueira
Art Director: Sascha Piltz
Copywriter: Leandro Marchiori
Source: Ads Of The World
See the Spot: McD's Gets Serious About Peace Day
McDonald’s has teamed up with a number of other companies for a collaborative International Peace Day effort, including rival Burger King, which began a public push for action with its McWhopper idea.
The campaign, including a 30-second commercial seeking donations to a leading global hunger organization, comes as hundreds of thousands of people are displaced worldwide. Peace Day is Monday, Sept. 21.
McDonald’s said when it asked the United Nations and its World Food Programme what it could do, they asked it to raise awareness of the refugee crisis and encourage people to donate to the WFP.
Continue reading at …read more
Source: AdAge
Werbeanstalt: Kampagne für Online-Plattform der Post
“sobu” kennen hierzulande noch nicht viele Leute. Das will die Zürcher Agentur nun ändern. …read more
Source: Persoenlich
Oracle verbucht Umsatzrückgang
Oracle hat im ersten Quartal seines Geschäftsjahres 2016 weniger Umsatz erzielt. Am deutlichsten gab das Geschäft mit Software-Lizenzen nach. Dafür stieg der Umsatz mit Cloud-Services kräftig. …read more
Source: Netzwoche
Easycredit, Uber, Konen: Die Etats der Woche
Neugeschäft für die Agenturen Scholz & Friends, Zeichen & Wunder, Sassenbach Advertising, Ecxio, MSL Germany, Textschwester, KNSK, Wake up Communications, Pjure Isobar, Typodrom, Peter Schmidt, Belliero & Zandée.
Source: WUV
Valley of fire: Photos of California's dueling wildfires
Multiple wildfires continued to blaze through Northern California on Sunday forcing thousands to evacuate from a devastating scene that has become all too common in the drought-ridden state.
The Valley Fire in Lake County, roughly 100 miles north of San Francisco, started early afternoon on Saturday and blazed through 40,000 acres overnight. Multiple towns along Highway 29 have been forced to evacuate, stretches of homes have been destroyed and at least four firefighters have already been injured.
California Gov. Jerry Brown declared a state of emergency Sunday morning in Lake …read more
Source: Mashable
Powerade's Newest 'Just a Kid' Spot Stars NFL's Jimmy Graham
Coca-Cola Co.’s Powerade is unveiling a new weapon in its battle against PepsiCo’s Gatorade: Seattle Seahawks star Jimmy Graham. And quite possibly, Al Pacino.
Mr. Graham stars in a new ad called “Churn,” continuing Powerade’s “Just a Kid” campaign that began with an ad earlier this year starring Chicago Bulls star Derrick Rose. The new spot compares Mr. Graham’s tough upbringing to a “mouse who finds himself drowning in a bucket of cream.” Scenes include references to a state-run group home in North Carolina where Mr. Graham spent time as a kid and was “confronted by violence, intimidation and despair,” according to the brand.
The voiceover sounds very much like Mr. Pacino, although a Coca-Cola spokeswoman declined to identify the voice.
Coca-Cola Co.’s Powerade is unveiling a new weapon in its battle against PepsiCo’s Gatorade: Seattle Seahawks star Jimmy Graham. And quite possibly, Al Pacino.
Mr. Graham stars in a new ad called “Churn,” continuing Powerade’s “Just a Kid” campaign that began with an ad earlier this year starring Chicago Bulls star Derrick Rose. The new spot compares Mr. Graham’s tough upbringing to a “mouse who finds himself drowning in a bucket of cream.” Scenes include references to a state-run group home in North Carolina where Mr. Graham spent time as a kid and was “confronted by violence, intimidation and despair,” according …read more
Source: AdAge
UPC Cablecom: Sunrise-Klage wurde abgewiesen
Der Kabelnetzbetreiber habe hat nicht gegen Preisbekanntgabeverordnung verstossen. …read more
Source: Persoenlich
O Imparcial: Deathstalker Scorpion
Small things can be lethal.
Advertising Agency: Raro! Branding & Design, Brazil
Source: Ads Of The World
Flash ist der Leuchtturm im Speichermarkt
Im zweiten Quartal dieses Jahres ist der Markt für externe Speichersysteme im Raum EMEA eingebrochen. Einzig Flash-Speicher waren gefragt. Der Absatz von All-Flash-Arrays verdoppelte sich. …read more
Source: Netzwoche
Automotive Brand Contest: Scholz & Friends ist "Agency of the Year"
Der Rat für Formgebung prämiert bei der IAA die Gewinner des Automotive Brand Contests. Zur “Agency of the Year” wird Scholz & Friends für die Opel-Kampagne “Umparken im Kopf” gekürt. Mercedes-Benz ist “Brand of the Year”.
Source: WUV
Sarah Palin angles for Trump cabinet post, tells immigrants to 'speak American'
Until recently, the fever dream that’s been the race for the 2016 GOP presidential nomination has been devoid of the party’s favorite rogue, Sarah Palin
But that’s changed in recent days and now the former governor of Alaska is even angling for a cabinet position should Donald Trump win the White House.
Palin interviewed Trump last week on the conservative One America News network, a network presumably for those who think Fox News is just too left-wing. …read more
Source: Mashable
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