McDonald’s has teamed up with a number of other companies for a collaborative International Peace Day effort, including rival Burger King, which began a public push for action with its McWhopper idea.

The campaign, including a 30-second commercial seeking donations to a leading global hunger organization, comes as hundreds of thousands of people are displaced worldwide. Peace Day is Monday, Sept. 21.

McDonald’s said when it asked the United Nations and its World Food Programme what it could do, they asked it to raise awareness of the refugee crisis and encourage people to donate to the WFP.

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Source: AdAge