In its latest ad, Honda is tracing out its evolution from a motorcycle company into a car maker — and maybe into space — one illustrated slip of paper at a time

The company is debuting a two-minute commercial that follows its technological history from a rudimentary motorcycle made from a bicycle in a mechanic’s garage to the iconic brand it is today through painstakingly arranged sketches filmed in stop-motion.

“This ad’s really not about paper flipping — it’s about paper engineering,” says Tom Peyton, Honda’s assistant vp of advertising, in …read more

Source: Mashable