The Super Bowl isn’t only about selling: Its expensive ad time frequently goes to a crusade against something or another. Most often that “something” has been cigarettes; “or another” was drugs.

The results have sometimes been powerful. In the fight against smoking, for example, American Legacy Foundation’s Truth campaign and Arnold Worldwide delivered the guerilla-video “Ratman” to the 2002 game:

Truth also deployed humor and sarcasm to great effect in Super Bowl ads such as “Squadron” and the new classic “Shards O’ Glass” from 2004:

The Super Bowl isn’t only about selling: Its expensive ad time frequently goes to a crusade against something or another. Most often that “something” has been cigarettes; “or another” was drugs.

The results have sometimes been powerful. In the fight against smoking, for example, American Legacy Foundation’s Truth campaign and Arnold Worldwide delivered the guerilla-video “Ratman” to the 2002 game:

Truth also deployed humor and sarcasm to great effect in Super Bowl ads such as “Squadron” and the new classic “Shards O’ Glass” from 2004:

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Source: AdAge