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'American Idol' Signs on Macy's and Zyrtec -- Yes, Zyrtec -- as Sponsors
ABC’s reboot of “American Idol” is refocusing the show’s narrative to highlight the contestants’ journey.
Gone will be bash sessions for embarrassing auditions; in their place, “Idol” will feature optimistic and heartwarming stories with advertiser-friendly storylines that have drawn two major sponsors in Macy’s and Zyrtec.
In this new version, the judgesKaty Perry, Lionel Richie and Luke Bryanare there to support the contestants and find a true star, says Trish Kinane, showrunner and executive producer for the new “Idol.”
ABC’s reboot of “American Idol” is refocusing the show’s narrative to highlight the contestants’ journey.
Gone will be bash sessions for embarrassing auditions; in their place, “Idol” will feature optimistic and heartwarming stories with advertiser-friendly storylines that have drawn two major sponsors in Macy’s and Zyrtec.
In this new version, the judgesKaty Perry, Lionel Richie and Luke Bryanare there to support the contestants and find a true star, says Trish Kinane, showrunner and executive producer for the new “Idol.”
Source: AdAge
