For those who are too lazy to type when using mobile ordering, Domino’s has a solution: voice-ordering.

Viewers of Sunday’s National Football League broadcasts will be first introduced to “Dom,” its new voice-ordering system that is not unlike Apple’s Siri in that it responds to users’ questions. The spot unveiling the app breaks on the games and was created by Domino’s agency, MDC’s CP&B.

The pizza player touts its voice-ordering capability as the first such app in the restaurant industry. Domino’s began beta testing the app in June, but the advertising hails its full operation. Domino’s created the capability with …read more

Source: AdAge