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How Brands Should React to Gamergate: Don't
Category : General
Oct 24th, 2014
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
Source: AdAge
