The sequence of events leading up to Apple‘s annual ritual of unveiling new iPhones is usually pretty rote. Rumors appear with increasing frequency, photos of product parts leak out and once the company finally gets around to actually unveiling the new products, we already know virtually all about them.

This time, however, things are different. Reports say the Sept. 9 Apple event will see the company enter a new product category. The iWatch — Apple’s answer to the smartwatch and fitness tracker — will make its debut at …read more

Source: Mashable