In the courtroom, Apple and Samsung like to accuse the over of being a copycat. Neither could make that claim when it comes to digital advertising tactics.

This week, as both device makers rolled out spots on YouTube for their latest flagship smartphones, the marketing contrast was clear.

Apple introduced its iPhone 6 and 6 Plus with just three digital creative pieces. By Thursday, the trio netted 19.6 million impressions, according to Visible Measures, which catalogues overall spread with its ‘True Reach’ metric. Apple also accrued 162,000 social interactions.

In the courtroom, Apple and Samsung like to accuse the over of being a copycat. Neither could make that claim when it comes to digital advertising tactics.

This week, as both device makers rolled out spots on YouTube for their latest flagship smartphones, the marketing contrast was clear.

Apple introduced its iPhone 6 and 6 Plus with just three digital creative pieces. By Thursday, the trio netted 19.6 million impressions, according to Visible Measures, which catalogues overall spread with its ‘True Reach’ metric. Apple also accrued 162,000 social interactions.

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Source: AdAge