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Scrutiny Intensifies on Energy Drink Makers

Category : General Oct 28th, 2013

Energy drinks are coming under scrutiny yet again, with the filing of an $85 million wrongful death lawsuit against Red Bull.

A 33-year-old Brooklyn man collapsed while playing basketball after consuming the beverage. The cause of death was idiopathic dilated cardiomyopathy, meaning his heart stopped, according to the New York Daily News. It’s not the first death reportedly linked to energy drink consumption, which has prompted Congress to consider tighter regulations on the industry.

A Red Bull spokeswoman declined to comment on the case. She pointed out, however, that Red Bull is available in more than 165 countries because health authorities have concluded it is safe to consume. About 35 billion cans have been consumed since Red Bull was created more than 25 years ago, she added.

Energy drinks are coming under scrutiny yet again, with the filing of an $85 million wrongful death lawsuit against Red Bull.

A 33-year-old Brooklyn man collapsed while playing basketball after consuming the beverage. The cause of death was idiopathic dilated cardiomyopathy, meaning his heart stopped, according to the New York Daily News. It’s not the first death reportedly linked to energy drink consumption, which has prompted Congress to consider tighter regulations on the industry.

A Red Bull spokeswoman declined to comment on the case. She pointed out, however, that Red Bull is available in more than 165 countries because health authorities have …read more

Source: AdAge

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