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Xbox One's Data Treasure Trove Could Reshape Marketing

Category : General Oct 5th, 2013

Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.

Forty-nine days from an Xbox One rollout that could make or break one of Microsoft’s most successful brands, the key marketing executive behind the launch outlined how it also could reshape marketing in a speech to the Association of National Advertisers Masters of Marketing Conference in Phoenix Oct. 5.

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Source: AdAge

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