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Report: Digital Marketing - Suchwortwerbung auf Siegeszug
Search Engine Advertising (SEA) boomt: Während Gigant Google den Markt mit neuen Formaten wie ”Product Listing Ads” anheizt, bietet vor allem die mobile Suche Wachstumspotential. Bis 2015 entfallen laut einer aktuellen, weltweiten Studie von Marin Software rund 50 Prozent der Suchanfrage-Klicks auf mobile Endgeräte.
Source: Horizont
Oracle schliesst über 100 Sicherheitslücken
Oracle hat 104 Sicherheitslücken in seinen Anwendungen geschlossen. Wer Produkte wie Fusion Middleware, MySQL-Server oder Java SE nutzt, sollte diese nun aktualisieren. …read more
Source: Netzwoche
Kreienbühl und Vogler: Bist du so wasserresistent wie das Galaxy S5?
persoenlich.com zeigt das Video zum Launchevent für Samsung. …read more
Source: Persoenlich
Mit den Augen der U5: Oster-Gerangel im Einzelhandel
Studenten der Akademie U5 zeichnen für W&V ihre Sicht des Marketing-Zeitgeschehens. Thema heute – und übermorgen: Ostern im Einzelhandel – oder: Hasen haben es auch nicht leicht.
Source: WUV
Die Geschichte hinter dem meist betrachteten Foto aller Zeiten...
Die Geschichte hinter dem meist betrachteten Foto aller Zeiten…
Zu guter Letzt: Die Mutter aller Fotos | werbewoche
www.werbewoche.ch …read more
Source: Werbewoche FB
Chile Forest Fire Leaves at Least 16 Dead, 500 Homes Destroyed
A deadly forest fire in the port city of Valparaiso, Chile, has killed at least 16 people, and destroyed 500 homes, Chilean President Michelle Bachelet said on Sunday.
More than 10,000 people have been evacuated from the area, according to the Associated Press. The fire ignited Saturday afternoon in a forested area above shacks on one of Valparaiso’s hilltops, and grew rapidly after strong winds spread hot ash across the city, the AP reported
This map shows the …read more
Source: Mashable
Handloom Picture Company: Mute
Advertising Agency: Handloom Picture Company, Mumbai, India
Copywriter / Film Director: Ram Subramanian
Producer: Ramya Rao
DOP: Kavin Jagtiani
Actor: Sumeet Thakur
Art Directors: Manisha Khandelwal, Tarannum Hussein
Casting Director: Abhimanyu Ray
Associate Producer: Manasi Nair<br …read more
Source: Ads Of The World
Kampagne von Serranetga zur Lancierung des Galaxy s5 von Samsung Schweiz http://...
Kampagne von …read more
Source: Werbewoche FB
NSA benutzt Heartbleed schon lange
Seit wenigen Tagen ist der Öffentlichkeit die OpenSSL-Lücke Heartbleed bekannt. Nun heisst es, die NSA nutze das Leck schon lange aus. …read more
Source: Netzwoche
Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.
Mr. Heiselman confirmed by email that he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins,” but referred further questions to Apple. An Apple spokeswoman declined to comment.
“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California,” a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins’ London office, effective April 17. Wolff Olins is part of Omnicom Group.
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age Friday.
Mr. Heiselman confirmed by email that he accepted “an exciting new role at Apple after 14 fantastic years at Wolff Olins,” but referred further questions to Apple. An Apple spokeswoman declined to comment.
“After an amazing 14 years at Wolff Olins, seven as Global CEO, Karl Heiselman is moving on to join Apple in California,” a Wolff Olins spokeswoman said in an email. Mr. Heiselman will be succeeded by Ije Nwokorie, who currently runs Wolff Olins’ …read more
Source: AdAge
WERBUNG ZUM WOCHENENDE: Bye bye Red Bull - Lego und die Quadratur des Markencontents
Als vor zwei Jahren Felix Baumgartner aus einem Ballon in Richtung Erde sprang, machte er das Unmögliche möglich und sorgte zugleich für eine neue Unmöglichkeit: Wer würde jemals eine bessere Content-Marketing-Idee bieten können als Red Bull mit seinem Projekt Stratos. Nach dem Start von The Lego Movie ist diese Frage wohl beantwortet. Der neue Felix heißt Emmet, ist Bauarbeiter und besteht aus quadratischem Plastik.
Source: Horizont
Oliviero Toscani: "Benetton ist mir egal"
Seine provokanten Kampagnen für den italienischen Modekonzern Benetton sorgten für Furore – und machten den Fotografen Oliviero Toscani weltberühmt. Dennoch lässt der Italiener, heute 72 Jahre alt und mehrheitlich mit Pferdezucht und Weinanbau beschäftigt, im Interview mit persoenlich.com kein gutes Haar an der Werbeindustrie. …read more
Source: Persoenlich
Comprix 2014: Die Finalisten stehen fest
Von 270 Einreichungen haben es 195 in das Finale des Comprix 2014 geschafft. Rund 80 Agenturen hatten sich mit ihren Healthcare-Kampagnen beworben.
Source: WUV
Jacob's Crispbreads: Jacob the Baker
Advertising Agency: Publicis, UK
Creative Director: Sue Higgs
Art Director: Kevin Colquhoun
Copywriter: Gregor Findlay
Account Director: Leah Schneider
Agency Producer: Clare Young
Director: Jon Watts
Production Company: Smuggler Films
Prod. Co-Producer: Ramon Leakey
Editor: …read more
Source: Ads Of The World
9 Vacation Spots to Reenact 'Game of Thrones'
Pack your dragons and battle swords, it’s time for a vacation — Game of Thrones style.
The acclaimed television series travels to a number of extremely picturesque locations worldwide for filming. As the show’s widespread international popularity increases, many of these locations have become tourist attractions of their own
The locations range from the snowy glaciers of Iceland, to the dreary countryside of the United Kingdom, to the waterfront walled cities of Croatia. No matter what your holiday weather preference …read more
Source: Mashable
Die Klappe: "All eyes on S4" gewinnt zwei Bronze-Klappen
persoenlich.com zeigt die Goldarbeiten und Schweizer Shortlist-Spots. …read more
Source: Persoenlich
Ende einer Ära: ZDF stellt ”Wetten, dass ..?” zum Jahresende ein
Das ZDF zieht die Konsequenzen aus den rapide sinkenden Zuschauerzahlen seines Shows-Flaggschiffs ”Wetten, dass ..?” und stellt die Show zum Jahresende ein. Das gab Programmdirektor Norbert Himmler am Abend in Offenburg bekannt. Am 13. Dezember wird nach 33 Jahren die letzte Ausgabe der Show ausgestrahlt.
Source: Horizont
Chevy Is Bringing Manchester United to Michigan for Match
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.
It will be part of the 2014 Guinness International Champions Cup and will be played at the University of Michigan’s 109,000-seat football stadium Aug. 2 against Real Madrid.
Manchester United will be wearing uniforms bearing the Chevrolet bowtie during the game. The automaker’s seven-year sponsorship of the club begins on July 1.
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.
It will be part of the 2014 Guinness International Champions Cup and will be played at the University of Michigan’s 109,000-seat football stadium Aug. 2 against Real Madrid.
Manchester United will be wearing uniforms bearing the Chevrolet bowtie during the game. The automaker’s seven-year sponsorship of the club begins on July 1.
Source: AdAge
Das Gezwitscher zur BOSW-Awardnacht
Während der gestrigen Preisverleihung der Best of Swiss Web Awards zwitscherten die Besucher der Gala eifrig. Die Netzwoche präsentiert hier einige der interessantesten Tweets. …read more
Source: Netzwoche
Mit den Augen der U5: Schreckgespenst beim ADC
Studenten der Akademie U5 zeichnen für W&V ihre Sicht des Marketing-Zeitgeschehens. Thema heute: Das ADC-Festival.
Source: WUV
Ebola Outbreak Leaves 70 Dead in Guinea, Senegal Closes Its Border
An outbreak of Ebola that has already killed 70 people prompted Senegal to close its border with Guinea on Saturday in hopes of preventing the deadly virus from spreading.
Senegal officials closed the border, as well as a popular market that attracts people from the neighboring countries, according to the Associated Press.
See also: 20 Important African Startups to Watch
Most of the cases were reported in the southern portion of Guinea, a country in west Africa.
While outbreaks are not entirely uncommon in certain parts of Africa, confirmation that the virus …read more
Source: Mashable
Rabota.ru: Redundancy
Redundancy. It’s not scary anymore.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Alexander Solodkiy
Copywriter: Egor Gavrilin
Illustrator: Catzwolf production
Published: March 2014
Source: Ads Of The World
How E-Trade Will Grow Up Without Its Baby
The Facebook page post reads: “Change isn’t just for diapers. Time for me to move on.”
And with that, the E-Trade baby officially ends his five year run as spokeschild for the online trading company. There has been speculation that E-Trade would drop the tot since Ogilvy wrested the account from Grey last July. E-Trade isn’t explaining why it’s changing direction just yet.
“Our business has evolved from day trader to financial partner. To support this shift we have decided to create a new creative campaign. Stay tuned,” said spokeswoman Tracy Seidensticker.
The Facebook page post reads: “Change isn’t just for diapers. Time for me to move on.”
And with that, the E-Trade baby officially ends his five year run as spokeschild for the online trading company. There has been speculation that E-Trade would drop the tot since Ogilvy wrested the account from Grey last July. E-Trade isn’t explaining why it’s changing direction just yet.
“Our business has evolved from day trader to financial partner. To support this shift we have decided to create a new creative campaign. Stay tuned,” said spokeswoman Tracy Seidensticker.
Source: AdAge
Ach Mensch: Daniela Hinrichs - Die Beziehungs-Managerin
”Ach Mensch” heißt die Kolumne von HORIZONT.NET, in der die ehemalige HORIZONT-Kollegin Ingeborg Trampe bekannte und unbekannte Persönlichkeiten der Werbeszene jenseits von aktuellen Etat- und Personalmeldungen porträtiert. Diesmal: Daniela Hinrichs, Entrepreneur und Betreiberin von DearPhotography.
Source: Horizont
Auch Intel investiert Millionen in Cloudera
Das Analyseunternehmen Cloudera angelt sich weitere Millionen aus dem grossen Big-Data-Teich. Der neuste Investor ist der Chiphersteller Intel. …read more
Source: Netzwoche
Die Klappe gibt Shortlist bekannt
Die Shortlist des Bewegtbild-Wettbewerbs Die Klappe steht: Aus 305 Einsendungen sind jetzt 61 Filme für einen Preis nominiert.
Source: WUV
Serranetga: Florian Beck wird neuer Creative Director
Der studierte Kommunikationsdesigner war die letzten Jahre selbständig tätig. …read more
Source: Persoenlich
Neuer Spot von Ruf Lanz für die Suva ...
Neuer Spot von Ruf Lanz für die
Ruf Lanz für die Suva: Ein Stadion voller Verletzter | werbewoche
www.werbewoche.ch
Die Suva-Angebotsmarke Suvaliv engagiert sich für mehr Sicherheit in der Freizeit. In ihren Präventionskampagnen konzentriert sie sich auf Sportarten mit hohem Verletzungspotenzial und hohen Unfallkosten. …read more
Source: Werbewoche FB
Action Contre La Faim: One bullet
Advertising Agency: TBWA/PARIS, France
Agency managers: Anne Vincent, Claire Botreau
Creative Directors: Franck Botbol, Hugues Cholez
Copywriter: Glen Troadec
Art Director: Nicolas Dutartre
TV production: Severine Damolini
Production: Caporal Films
Producer: Cedric Barus
Directors: Julien Vray, …read more
Source: Ads Of The World
4 Dead and 18 Missing After Massive Mudslide in Washington
Local officials in Oso, Wash. are reporting that 18 people are still missing in the wake of a massive mudslide that occurred near the Stillaguamish River on Saturday.
The deadly mudslide reportedly killed four people and forced an evacuation of the area as rescue workers continue to search for the missing disaster victims
“Emergency response crews are confirming that [the fourth] body was found today during search operations at the SR 530 slide,” read a message posted by local …read more
Source: Mashable
Rai 2: Coole Nonne rockt "The Voice of Italy"
Sehen Sie hier, wie sie die Jury zu Tränen rührt und den Saal zum Kochen bringt. …read more
Source: Persoenlich
Dishonest Ads Are No Laughing Matter -- Or Are They?
Advertising watchdog TruthInAdvertising.org will launch its first national advertising campaign early next week aiming to get consumers to report false advertising and marketing.
Using humor to gain support, the spot features people uttering the kind of truths they normally wouldn’t dare say out loud, such as a man telling a woman her tush looks too big or a driver nonchalantly admitting to an officer that he’s been driving 20 miles over the speed limit. Folks are seen repeatedly singing “The truth’s not always easy…” with a closing message that drives home the point: “But in advertising, it’s the law.”
The ads were created by creative director Jonathan Cranin, formerly of McCann, who led MasterCard’s “Priceless” campaign and directed by Justin Reardon, who co-created Budweiser’s “Whassup” ads. They will run in display, digital, and video forms in major newspapers including the New York Times, the Wall Street Journal and USA Today, in addition to Google ads and social-media sites including YouTube, Twitter and Facebook. Zito Partners, New York, is the agency.
Advertising watchdog TruthInAdvertising.org will launch its first national advertising campaign early next week aiming to get consumers to report false advertising and marketing.
Using humor to gain support, the spot features people uttering the kind of truths they normally wouldn’t dare say out loud, such as a man telling a woman her tush looks too big or a driver nonchalantly admitting to an officer that he’s been driving 20 miles over the speed limit. Folks are seen repeatedly singing “The truth’s not always easy…” with a closing message that drives home the point: “But in advertising, it’s the law.”
The ads were …read more
Source: AdAge
Augmented Reality: Wie Pepsi die Londoner mit Meteoriten, Tentakel und Tiger veräppelt
Coke Zero bewirbt in Deutschland seinen ”Es ist möglich”-Claim mit einem geschlechtsvariablen Manuel Neuer. Darüber können die Macher der britischen Pepsi-Max-Kampagne vermutlich nur müde lächeln. In dem jüngsten Marketingstunt ihrer ”Unbelievable”-Kampagne schocken sie die Passagiere mit Tigern, Tentakeln und Meteoriten. Möglich machen den charmanten Streich einige geschickt platzierte Kameras und ausgefeilte Augmented-Reality-Technologie.
Source: Horizont
Forschen mit Piz Daint
Der Supercomputer Piz Daint im Tessin ist für die Forschung freigegeben worden: Er soll eine theoretische Spitzenleistung von 7,8 Petaflops erreichen – und für Projekte genutzt werden, die für die Gesellschaft nützlich sind. …read more
Source: Netzwoche
Jorg Riommi verlässt Saatchi & Saatchi
Jorg Riommi, Executive Creative Director bei Saatchi & Saatchi in Frankfurt und zuletzt in Berlin, geht beruflich neue Wege. Ende März wird er die Agentur auf eigenen Wunsch verlassen.
Source: WUV
Kunstkompass 2014: Deutsche Künstler dominieren die Top Ten
Die deutschen Künstler können ihre Dominanz an der Spitze der bedeutendsten Gegenwartskünstler der Welt behaupten. Vier der zehn weltweit führenden Künstler sind Deutsche. Bildhauer Tony Cragg ist Aufsteiger des Jahres. …read more
Source: MM Konstkompass
Vollgepackte Plakat-Kampagne von Ogilvy Switzerland für Ford Motor Company (Swit...
Vollgepackte Plakat-Kampagne von …read more
Source: Werbewoche FB
Honey Maid: Dad & Papa
Advertising Agency: Droga5, USA
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Producers: Bill Berg, Tanya Stephens
Senior Copywriter: Nathan Lennon
Senior Art Director: David Gibson
Executive Producer: John Marias
Production Company: Brainwash Films
DoP: Carlos Veron<br …read more
Source: Ads Of The World
The Most Certain Ways to Battle Uncertainty
You might be all too familiar with the feeling of uncertainty. As traditional, linear career paths become a thing of the past, and structured, hierarchical organizations give way to flat and collaborative workplaces, there’s more and more responsibility on you to chart your own course. Especially when these situations have a lot of unknowns and their consequences are unpredictable, uncertainty looms larger than ever.
Whether you’re starting a company and can’t see exactly what lies ahead, or you’re working for an organization where everything seems a bit shaky, uncertainty can be …read more
Source: Mashable
Swisscom: Musikschaffende kritisieren Werbekampagne
Konsumenten würden durch schnellen Netzzugang zu Piraterie verführt. …read more
Source: Persoenlich
Watch Stephen Colbert's Hilarious, Harsh Take-Down of Huffington Post 'Journalism'
We can all agree that The Huffington Post does a lot of serious, worthy journalism, right? But I think we can also agree that HuffPo also does plenty of thoughtless, tossed-off, trashy non-journalism, often “aggregated” from other sources.
It’s the trashy content that Stephen Colbert, America’s greatest living patriot and media critic, targets in our Clip of the Week. In a segment from Tuesday night’s “The Colbert Report,” he takes HuffPo to task for promoting a story with the headline “College Students Warm Up To The Back Door.”
“Obviously,” says Colbert, “that provocative teaser is just clickbait and it could mean anything. But it means exactly what you think it means.” Yes, HuffPo took on the topic of anal sex on America’s college campuses. “Huffington Post broke this story,” says Colbert, “by rolling up their sleeves and doing the kind of reporting that won them the Pulitzer Prize two years ago: They paraphrased a college newspaper column from Washington State University.”
We can all agree that The Huffington Post does a lot of serious, worthy journalism, right? But I think we can also agree that HuffPo also does plenty of thoughtless, tossed-off, trashy non-journalism, often “aggregated” from other sources.
It’s the trashy content that Stephen Colbert, America’s greatest living patriot and media critic, targets in our Clip of the Week. In a segment from Tuesday night’s “The Colbert Report,” he takes HuffPo to task for promoting a story with the headline “College Students Warm Up To The Back Door.”
“Obviously,” says Colbert, “that provocative teaser is just clickbait and it could mean anything. …read more
Source: AdAge
”Geofaktor Aktuell”: Deutsche Welle startet russische Nachrichtensendung
Die Deutsche Welle startet am Samstag, 15. März, ein 10-minütiges Nachrichtenformat in russischer Sprache. ”Geofaktor aktuell” ist als Web-TV zu empfangen und wird täglich um 18 Uhr mitteleuropäischer Zeit ausgestrahlt. Am Sonntag entscheiden die Bewohner der Krim in einem fragwürdigen Referendum über die Abspaltung von der Ukraine und den Beitritt zur Russischen Föderation.
Source: Horizont
Mobilezone wächst mit Dienstleistungen
Mobilezone hat im vergangenen Jahr dank Service Providing und seinen Reperaturdiensten zulegen können. Der Handyverkauf ging jedoch stark zurück. …read more
Source: Netzwoche
Raphael Brinkert: "Kein Bayern-Sponsor wird über Rückzug nachdenken"
Über Hoeneß reden alle, aber kaum ein Werber versteht so viel vom deutschen Fußballgeschäft wie Raphael Brinkert. W&V-Redakteur Markus Weber hat mit dem Chef von Jung von Matt/Sports über die Image-Krise beim FC Bayern gesprochen.
Source: WUV
Auch ohne Auto in der Garage kann man weit kommen - Ruf Lanz für VBZ Züri-Linie...
Auch ohne Auto in der Garage kann man weit kommen – Ruf Lanz für …read more
Source: Werbewoche FB
Kunst- und Antiquitätenmesse TEFAF: Wo Milliardäre shoppen gehen
Ein echter Van Gogh fürs Wohnzimmer gefällig? Bitte, macht zehn Millionen Euro, schönen Tag noch. Die Kunstmesse TEFAF in Maastricht ist eine Welt für sich. Krisen interessieren hier nicht. Obwohl man durchaus einen Tipp hätte für die Krim. …read more
Source: MM Konstkompass
Swag for Good: Startup Nabs SXSW Freebies for the Homeless
AUSTIN, Texas — Tech conference veterans call it Stuff We All Get, or SWAG. But a more accurate name might be Stuff We All Get — And Never Use
Companies typically give swag away to media and other attendees. Socks, hats, T-shirts, ponchos — most of the freebies end up in the attic, if not the trash. But one tech company at SXSW has cleverly turned the custom on its head. In the process, they up with one of the most provocative innovations we’ve ever seen at the interactive festival
Video: We Taste-Tested the 3D-Printed Oreo Cookies at SXSW
Last week, Ad Age reported that Mondelez International was partnering with Twitter to drum up some fun at SXSW, via “Trending Vending,” a lounge where two vending machines use 3D printing technology to “print” the creme onto Oreo cookies.
Last week, Ad Age reported that Mondelez International was partnering with Twitter to drum up some fun at SXSW, via “Trending Vending,” a lounge where two vending machines use 3D printing technology to “print” the creme onto Oreo cookies.
Source: AdAge
Turkish Cargo: Globalize Your Business
Advertising Agency: Happy People Project, Istanbul, Turkey
Creatives: Yasar Akbas, Atilla Karabay, Selcuk Akyuz, Tugce Kadioglu, Mert Sönmez, Ugur Islim
Client Services: Orçun Onural, Basak Tetik, Özge Tuygur
Strategy Planners: Emel Goker, Özlem Akbaş
Agency Producer: Mine Işıklar
Film Director: Tomaso Cariboni
Production House: JaguarProjects
Producers: Cihan Öktem, Tolga Topcu, Cagdas Deger, Eser Firat
Source: Ads Of The World
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