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Chevy Is Bringing Manchester United to Michigan for Match
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.
It will be part of the 2014 Guinness International Champions Cup and will be played at the University of Michigan’s 109,000-seat football stadium Aug. 2 against Real Madrid.
Manchester United will be wearing uniforms bearing the Chevrolet bowtie during the game. The automaker’s seven-year sponsorship of the club begins on July 1.
With its controversial $600 million sponsorship of English soccer giant Manchester United in hand, Chevrolet is bringing the soccer team home to Michigan this summer to host a match.
It will be part of the 2014 Guinness International Champions Cup and will be played at the University of Michigan’s 109,000-seat football stadium Aug. 2 against Real Madrid.
Manchester United will be wearing uniforms bearing the Chevrolet bowtie during the game. The automaker’s seven-year sponsorship of the club begins on July 1.
Source: AdAge
