AUSTIN, Texas — Tech conference veterans call it Stuff We All Get, or SWAG. But a more accurate name might be Stuff We All Get — And Never Use

Companies typically give swag away to media and other attendees. Socks, hats, T-shirts, ponchos — most of the freebies end up in the attic, if not the trash. But one tech company at SXSW has cleverly turned the custom on its head. In the process, they up with one of the most provocative innovations we’ve ever seen at the interactive festival