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Reborn to be Alive: Looking for a Heartbeat
Woche 41: Wenn beim Verschlüsseln das Verbergen vergessen geht
US-Amerikaner entdecken Leck in Schweizer Software, minimalistische Malware greift Bankomaten an, und Swisscoms CSIRT Team erblickt das Licht der Welt – auf Twitter. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
So sieht das TV-Revival von Fürst von Metternich aus
Fürst von Metternich wirbt zum ersten Mal nach sechs Jahren wieder im TV. Neben dem Sekt inszeniert der Spot die Heimat der Kellerei. …read more
Source: WUV
'Simpsons' writer reveals an alternate, cut plot line for Lionel Hutz
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In an alternate reality, The Simpsons’ Lionel Hutz would’ve had his very own scene in one of the series’ best episodes. Except he got cut.
Our favourite television lawyer (sorry Jack McCoy, Ally McBeal, et al) played by the late Phil Hartman, would’ve made an appearance in “22 Short Films About Springfield” — if the show’s writers kept it at the second draft, which had 20 stories.
That’s according to a script posted by one of …read more
Source: Mashable
Börse: Dax stürmt auf Rekordhoch
Der Dax nimmt einen neuen Anlauf auf die runde Rekordmarke von 13.000 Punkten. Konjunkturdaten aus Deutschland stützen. Auch in China legen die Indizes deutlich zu. …read more
Source: MM Konstkompass
'Seinfeld,' Shrinkage and the Rising Cost of TV Viewers
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Source: AdAge
Massgeschneiderte SAP HANA Lösungen von Hewlett Packard Enterprise
Ist Ihr Unternehmen auf der Suche nach einer SAP-HANA-Komplettlösung, um sich zu einem datengesteuerten Unternehmen zu entwickeln? Wollen Sie Ihre betriebliche Effizienz steigern und verlässliche, geschäftskritische Erkenntnisse aus riesigen Datenmengen in Echtzeit gewinnen? Spielen Sie mit dem Gedanken, Ihre bestehende SAP-Plattform auf SAP HANA zu migrieren?
Source: Netzwoche
The Academic: "Bear Claws" Facebook Live Performance
Warum Scholz & Friends-Chef Roland Bös wieder die Schulbank drückt
Der Standortchef von Scholz & Friends Hamburg kehrt in den Hörsaal zurück und studiert jetzt Mobile Marketing. Im W&V-Interview spricht Roland Bös über seine ersten Erfahrungen. …read more
Source: WUV
How Do Not Disturb While Driving works in iOS 11
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With the new iOS update, Do Not Disturb has gotten smarter. It now knows when you’re driving, and can stop you from being irresponsible.
Do Not Disturb mutes phone calls, notifications, and text messages, keeping your phone dark for a set period of time. If enabled, Do Not Disturb While Driving turns on automatically when it detects the acceleration of a vehicle (you can turn it off if you’re a passenger). You can also enable it to turn on whenever it connects to a car via Bluetooth.
Drei Vorbilder für Wiederbelebungen von Unternehmen: Comeback nach dem Absturz - wie geht das?
Wie kommen Unternehmen nach dem Absturz wieder hoch? Die Beispiele Lanxess, Osram und Siltronic zeigen, worauf es bei Restrukturierungen ankommt. …read more
Source: MM Konstkompass
Introducing Ad Lib, a New Podcast From Ad Age. First Up: Vox Media's Jim Bankoff
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Source: AdAge
Netflix: Netflix Is A Joke - Emmys 2017
Woche 39: Kein Schlüssel zum Herzen, sondern das Herz als Schlüssel
Des Trojaners neue Kleider, Showtime sammelt Monero mit der CPU seiner Nutzer und Cyberkriminelle akzeptieren immer mehr Kryptowährungen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
McCann gewinnt Digitaletat der Glücksspirale
Die Agenturen der McCann Worldgroup – McCann und MRM//McCann – konnten sich im Pitch um den Digitaletat der Glücksspirale durchsetzen. Sie sollen nun die Zielgruppe verjüngen. …read more
Source: WUV
Trump’s buddy Tom Brady links arm with teammate during national anthem
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The NFL vs. President Donald Trump showdown is really heating up now that Trump’s good buddy Tom Brady is getting involved.
The 45th U.S. president called on NFL owners to fire any players that kneel or protest during the pre-game national anthem at a rally on Friday. Unfortunately for Trump, he overlooked the fact that peaceful protest is a form of speech that is protected under the First Amendment.
This overstep from the nation’s highest office caused multiple NFL players and others to lash out against Trump, who later <a target=_blank …read more
Source: Mashable
Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it’s time to celebrate.
To connect with consumers when they’re getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen.
“Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments. Twitter is about all those live conversations,” says Victoria Vaynberg, head of digital, U.S., Anheuser-Busch InBev. “The platform really bridges that gap for us because we’re able to reach out and message those people at those right moments in their lives.”
Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax on the porch with friends. Anheuser-Busch InBev understands that these moments matter to people, and want their beers to be top of mind when it’s time to celebrate.
To connect with consumers when they’re getting ready to kick back, ABI turned to Twitter to become part of the everyday conversation around these occasions as they happen.
“Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments. Twitter is …read more
Source: AdAge
Huggies: The World's First Marathon for Babies
The World's First Baby Marathon Episode 1: Ready, Set, Go!
Woche 38: Wenn Malware mal von Malware lernt
Gewissensbisse im russischen Untergrund, eine Hintertür kommt durch die Hintertür und eine Malware, die mit unsichtbarem Licht spricht. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
10 Jahre Obi-Werbung von Jung von Matt: Eine Bilanz
Jung von Matt und Obi trennen sich. Nach zehn Jahren, die nicht einfach waren. Immer aber gab es große Kampagnen. Wir zeigen die besten Arbeiten. …read more
Source: WUV
"Glorreiche Zukunft": Johnson blamiert sich erneut mit seinen Brexit-Phantasien
Source: MM Konstkompass
Watch the first-ever U.S. youth poet laureate perform a stunning poem about social change
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This summer, 19-year-old Amanda Gorman sat down to outline her priorities. As the very first U.S. youth poet laureate, a position she earned for her literary talent as well as her record of community engagement and leadership, she asked herself, “What do I want to accomplish?”
Since Gorman took on the inaugural role, she’s embarked on a national tour across the U.S. She hopes to make poetry accessible to America’s young people, and has sought them out when she speaks and performs.She wanted to be the one sitting and listening, too. …read more
Source: Mashable
Audi: Audi Orchestra Campaign - Mary Tyler Moore Show
No More 'Thriller:' Party City Debuts Campaign From Hill Holliday
Though the state of the worldimmigration, health care, politicsmight seem scary enough, the actual spook fest of Halloween is next month. Party City is taking advantage of the timing of the Oct. 31 holidayits most lucrative sales periodto debut its new rebranding campaign. The “Oh, It’s On” work is the first from Hill Holliday since since Party City brought on the shop as lead agency in April, succceeding Zimmeran. Party City spent $38.3 million on measured media in the U.S. last year, according to Kantar Media.
In two new 30-second spots airing this week, Party City explores the spirited aspects of Halloween for both kids and adults. One ad pits neighbors against one another competing for better decorations; another prepares children for “maximum candy effect.” The new tagline, however, is meant to be applicable to events beyond Halloween as Party City broadens its scope.
“We all have those moments that ‘Oh, it’s on!,’you get an invitation, get dressed up for bit parties or small partiesyou’re getting ready to do something exciting,” says Pat Duncan, senior VP of marketing and chief digital officer of Rockaway, New Jersey-based Party City. “Halloween is definitely our Christmas, our biggest time of the year, but we also have an everyday business and we needed a campaign that could speak to all of those times of the year.”
Though the state of the worldimmigration, health care, politicsmight seem scary enough, the actual spook fest of Halloween is next month. Party City is taking advantage of the timing of the Oct. 31 holidayits most lucrative sales periodto debut its new rebranding campaign. The “Oh, It’s On” work is the first from Hill Holliday since since Party City brought on the shop as lead agency in April, succceeding Zimmeran. Party City spent $38.3 million on measured media in the U.S. last year, according to Kantar Media.
In two new 30-second spots airing this week, Party City explores the spirited aspects of …read more
Source: AdAge
Samsung postet zum Start des Galaxy Note 8 in Handschrift
Zum Marktstart des Smartphone Galaxy Note 8 mit integriertem S Pen kommunizierte Samsung einen Tag lang ausschließlich handschriftlich mit seiner Social-Media-Community. …read more
Source: WUV
Hackerangriff auf die Bundesverwaltung
Unbekannte haben Cyberangriffe auf die Bundesverwaltung verübt. Betroffen sind Server des VBS und ein Dienstleistungserbringer des EDA. Untersuchungen seien eingeleitet.
Source: Netzwoche
When a British daredevil attempted a rocket-powered speed record on Loch Ness
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Crusader is towed out on Loch Ness.
Image: Raymond Kleboe/Picture Post/Hulton Archive/Getty Images
In the 1930s and 1940s, British motorist John Cobb smashed a number of land speed records.
After achieving a world-record speed of 394.19 miles per hour on the Bonneville Salt Flats in 1947, Cobb sets his sights on the water.
To design a vehicle capable of setting a water speed record, Cobb turned to engineer Reid Railton, who had crafted the streamlined Railton Mobil Special which conquered Bonneville.
With Cobb’s financial backing, Railton began exploring concepts for a jet-powered boat which would …read more
Source: Mashable
VWs einstige Vorzeigetochter Audi: Warum Audi seinen Nimbus verloren hat
Rupert Stadler sollte Volkswagens Premiummarke zur Nummer eins der Autowelt machen, besser als BMW, besser als Mercedes. Doch er scheiterte an den Machtverhältnissen im Konzern. Und an eigenen Fehlern. …read more
Source: MM Konstkompass
Red, White, and Blue All Over? Humor Across the Pond
We all know the differences, don’t we? We call them chips, they call them fries. We call it football, they call it soccer. We call them workmates, they call them friends. Americans are direct, optimistic and patriotic, whilst the tea-sipping British are (too) polite, self-deprecating, and far more likely to endure a terrible meal without ever complaining than be seen waving a flag.
At the risk of turning this into a debate over who pronounces “garage” correctly, it’s fair to say our different cultural outlooks, unsurprisingly, result in different marketing styles. Here are four I’ve noticed since making the move across the pond — with some lessons for marketing.
1. Selling doesn’t have to be hard
We all know the differences, don’t we? We call them chips, they call them fries. We call it football, they call it soccer. We call them workmates, they call them friends. Americans are direct, optimistic and patriotic, whilst the tea-sipping British are (too) polite, self-deprecating, and far more likely to endure a terrible meal without ever complaining than be seen waving a flag.
At the risk of turning this into a debate over who pronounces “garage” correctly, it’s fair to say our different cultural outlooks, unsurprisingly, result in different marketing styles. Here are four I’ve noticed since making the move across …read more
Source: AdAge
Wiener: Always In, 2
Show that WIENER, the first Austrian life-style magazine for men, founded in 1979, named after Vienna, always has been and will be up-to-date.
Idea: WIENER was challenging all the years because of its unique, uncensored, polarizing reports and imagery – and therefor overcharging lots of people with its content. Therefor the content itself would be …read more
Source: Ads Of The World
Woche 36: Wer wählt, was die Wähler wählen?
Bitcoin-Hype erfasst Banking-Trojaner, Mega-Hack trifft US-Finanzwelt und warum man keine Delphine an sein Smartphones lassen sollte. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
Wie Ottonova rotzfrech Wahlplakate abkupfert
Farben, Bilder, Schriften, Claims: Der digitale Krankenversicherer bedient sich schamlos am Kampagnen-Repertoire der Parteien, um sich selbst als freche Angreifermarke zu positionieren. …read more
Source: WUV
Everything you need to know about using Instagram's archive feature
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Instagram released its Archive feature in June, but you might not know what it’s for or how to use it.
Archive lets you hide photos and videos from your profile without completely deleting them. That way, you can bring them back later if you want to do so.
Instagram phrases it as giving you the flexibility to represent how you evolve over time, but Archive is really just a way to hide embarrassing selfies or videos that didn’t get enough likes. Because we’ve …read more
Source: Mashable
Cyber Crime Awareness Society: Online Predators, Chocolate
Children go online as much as adults do nowadays. The chances of meeting strangers online are more than actually meeting them in person. In these peices of communication, we are warning the parents to be aware of such ‘people’. The lollipop, chocolate and balloon are things that attract kids and things that strangers may use …read more
Source: Ads Of The World
Die Ifa wird zur Smartphone-Messe: Neue Flaggschiffe mit 3D-Fotos und Superzeitlupe
Source: MM Konstkompass
A programmatic buy in stormy Houston, sleepy Bozeman leads to strange results
On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to keep them from using photo-filtering and music-discovery apps between 4 a.m. to 5 a.m. local timelargely the same rate as did people who were out of harm’s way some 1,500 miles northwest in Bozeman, Mont.
At least that’s what it looked like when programmatic digital buys were placed across 18 exchanges early Monday in a test conductged by cybersecurity researcher Augustine Fou of Marketing Science Consulting Group. Buys in the two cities went to the exact same group of 15 apps, despite the very different circumstances.
The data, however, turned out to be false.
On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to keep them from using photo-filtering and music-discovery apps between 4 a.m. to 5 a.m. local timelargely the same rate as did people who were out of harm’s way some 1,500 miles northwest in Bozeman, Mont.
At least that’s what it looked like when programmatic digital buys were placed across 18 exchanges early Monday in a test conductged by cybersecurity researcher Augustine Fou of Marketing Science Consulting Group. Buys in the two cities went to the exact …read more
Source: AdAge
Woche 35: Traue keiner kostenlosen Malware
Locky bricht mit Konventionen, Sicherheitsforschern geht ein Lichtlein auf und FDA ruft Herzschrittmacher aus Angst vor Hackern zurück. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
So wirbt Scholz & Friends für Car2go
Seit Januar ist Scholz & Friends Leadagentur des Carsharing-Marktführers Car2go. Jetzt startet die Image-Kampagne mit dem neuen Claim “Proud to share”. …read more
Source: WUV
Netflix lights up special weed strains inspired by your favorite shows
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Netflix took its promotional might to the next level this weekend by offering a special set of cannabis strains with names inspired by some of its most popular shows.
And yes, the strains are actually available (if you’re in California, where the special strains are being offered at a local marijuana dispensary).
Among the special Netflix-branded strains are Poussey Riot (inspired by Orange is the New Black), Prickly Muffin (inspired by Bojack Horseman), Banana Stand Kush …read more
Source: Mashable
Trotz Elektro-PR bei BMW und VW angefragt: Volvo prüft externen Einkauf von Verbrennermotoren
Source: MM Konstkompass
No Matter Who Wins Mayweather-McGregor, the Biggest Loser Is HBO
Floyd Mayweather Jr.’s defensive genius has made him the easiest boxer in history for opponents to miss. Early on, it was the high-powered promoters and executives who failed to accurately assess his earning potential. Money Mayweather still hasn’t forgotten.
For the last bout of his career, Mayweather is avenging the perceived slights he suffered at the beginning of his illustrious career. Renowned as a fiendishly driven gambler, the greatest bet Mayweather placed was the $750,000 he laid down on himself in 2006, when he rejected an $8 million contract for a fight and bought out his contract with Top Rank in order to promote himself. Though his opponent this weekend will be MMA star Conor McGregor, a welcome ancillary target for Mayweather is HBO.
With no real challengers remaining in boxing this year, Mayweather turned to the UFC and its biggest star, Conor McGregor. According to insiders, he timed the announcement and staged the fight in a manner designed to deal maximum damage to his former network partner, HBO, and two of their biggest pay-per-view fights of 2017.
Floyd Mayweather Jr.’s defensive genius has made him the easiest boxer in history for opponents to miss. Early on, it was the high-powered promoters and executives who failed to accurately assess his earning potential. Money Mayweather still hasn’t forgotten.
For the last bout of his career, Mayweather is avenging the perceived slights he suffered at the beginning of his illustrious career. Renowned as a fiendishly driven gambler, the greatest bet Mayweather placed was the $750,000 he laid down on himself in 2006, when he rejected an $8 million contract for a fight and bought out his contract with Top Rank in …read more
Source: AdAge
Kari Traa: Celebrate yourself
Welcome to the girls’ locker room. Let’s celebrate for a change. Kari Traa – By girls. For girls. Exclusively.
Woche 34: Wenn Videospiele wirklich gefährlich werden
Heimliche Trojaner nutzen vergessene Technologien, Vater des starken Passworts bereut seine eigenen Regeln und Ransomware lässt sich nun einfach per App erstellen. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
Fischer Appelt will das E-Commerce-Team von Air Berlin
Die E-Commerce-Abteilung von Air Berlin hat sich mit einer Kampagne beworben. Fischer Appelt antwortet. …read more
Source: WUV
Elon Musk and 115 other experts ask the UN to ban killer robots in open letter
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Elon Musk, Google DeepMind co-founder Mustafa Suleyman, and 114 other leading AI and robotics experts have joined together to ask the UN to ban the use of so-called killer robots in an open letter published today.
The group is concerned about the potential use of lethal autonomous weapons and how they might be applied in the future, and they penned a short note released by the Future of Life Institute. The text was made public to kick off the opening of the International Joint Conference on Artificial …read more
Source: Mashable
Warum es in der Wirtschaft klemmt: Vier Erklärungsversuche für die Trägheit der Weltwirtschaft
Der weltweite Aufschwung steht auf schwachem Fundament, weil die Unternehmen zu wenig investieren. Die große Frage lautet: warum? Die Antworten darauf werden den Kurs der kommenden Jahre prägen. …read more
Source: MM Konstkompass
Watch the Newest Ads on TV From Pizza Hut, Crest, JC Penney and More
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Pizza Hut plugs its new Hut Rewards program that lets you earn points toward free pizzas when you order online. Crest introduces a 3D White brand extension: 3D White Whitening Therapy, which offers “our best whitening technology — plus it has a fortifying formula to protect your enamel.” And JC Penney continues to hype its back-to-school sales — this time with the return of Power Penney Days (through Sunday).
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Pizza Hut plugs its new Hut Rewards program that lets you earn points toward free pizzas when you order online. Crest introduces a 3D White brand extension: 3D White Whitening Therapy, which offers “our best whitening technology — plus it has a fortifying formula to protect your enamel.” And JC Penney continues to hype …read more
Source: AdAge
Woche 33: Das Grauen aus dem Ersatzteillager
Melani warnt vor falschen Logins, das FBI legt sich mit Kaspersky an und manchmal braucht es gar keine Hacker für ein Datenleck. Die Redaktion hat die Neuigkeiten zu Cybercrime und Cybersecurity der Woche zusammengefasst.
Source: Netzwoche
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